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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Trecia Warnholz Trecia Warnholz
Bethesda (MD)
Lori Ulloa Lori Ulloa
Baltimore (MD)


Title Tag

HotSchedules : Online Employee Scheduling, Talent Sourcing, Back Office, Log Book And ELearning

Length: 95 character(s)


Ideally, your title tag should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Meta Description

HotSchedules delivers solutions for online employee scheduling, talent sourcing, eLearning, back office, shift and task management and platform as a service.

Length: 157 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Webmaster Tools account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

HotSchedules : Online Employee Scheduling, Talent Sourcing, Back Office, Log Book And ELearning

HotSchedules delivers solutions for online employee scheduling, talent sourcing, eLearning, back office, shift and task management and platform as a service.

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
8 10 8 6
<H2> Empower
<H2> Crowdsource
<H2> Engage
<H2> Inspire
<H2> HotSchedules
<H2> Jobsabi
<H2> Bodhi
<H2> Customer Care Center
<H3> Running a Restaurant Just Got Easier.
<H3> Schoox
<H3> Macromatix
<H3> Logbook
<H3> Manager's Red Book
<H3> Our News & Events
<H3> Blog
<H3> About us
<H3> Resources
<H3> Contact Us
<H4> Your Workforce
<H4> Your Workforce
<H4> Your Workforce
<H4> Your Workforce
<H4> The most comprehensive labor management solution in the industry
<H4> Crowdsource your workforce. For free!
<H4> Liberate your data.
<H4> HotSchedules
<H5> Visit Our Customer Care Page
<H5> Join Our Community
<H5> Check out our FAQs for instant answers!
<H5> Email Us (
<H5> Call our Schedule Line at 866-753-3853
<H5> For International dialing and more help options, visit Customer Care

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • learn 8
  • restaurant 8
  • hotschedules 6
  • workforce 5
  • back 5
  • care 4
  • customer 4
  • jobsabi 4
  • office 4
  • talent 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
learn 8
restaurant 8
hotschedules 6
workforce 5
back 5
Keywords (2 words) Freq Title Desc <H>
customer care 4
back office 4
crowdsource workforce 2
labor management 2
visit customer 2
Keywords (3 words) Freq Title Desc <H>
labor management solution 2
online employee scheduling 2
visit customer care 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 11 images on this web page.

No ALT attributes are empty or missing.


Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

86,295    86,295

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!


Be sure that and are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

You should first set your preferred domain in Google Search Console (formerly Webmaster Tools), then use a 301 redirect to divert traffic from your non-preferred domain.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap


Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Created 16 years ago

Expires in 5 years

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We found a Blog on this website.


Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering on an iPhone on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Optimize images

Minify JavaScript

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 12 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

33.7 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.21 second(s) (161.06 kB/s)


Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Declared: English

Detected: English


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "").

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains (TLD) Status Expires in 9 months This domain is booked Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status This domain is booked This domain is booked This domain is booked Available. Register it now! Available. Register it now! This domain is booked This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


91%    91%

Vendor reliability

91%    91%


91%    91%

Child safety

96%    96%

This ‪‬‬data is provided by WOT™.


Server Uptime

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Server IP

Server location: -


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 6 Errors, 6 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature


Turning off your server signature is highly recommended to ensure the security of your website.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 2 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the HotSchedules Facebook Page

Talking About43


HotSchedules is a global mobile solutions company that delivers a comprehensive suite of cloud-based software.
Empower Your Workforce. This is our passion and our purpose. This is what we stand for and what motivates our daily work. We deliver tools that empower you and your team.
Company overview
HotSchedules was founded in Austin, Texas in the late 90’s by two restaurant guys who thought that managing and working for a restaurant ought to be easier.

They decided to tackle one problem in particular: old-school scheduling practices. When one of them was asked to build a Website for a college project, he saw an opportunity to put an end to the persistent paper-schedules and back-and-forth phone calls.

He developed a site that let employees log-on and view their schedule from their computers. It was a huge hit and a company was born*.

Today, HotSchedules provides the most loved, followed and used employee scheduling and labor management solution in the restaurant industry. Over the years, we’ve proudly earned the trust of more than 1.2 million managers, owners, operators, servers, line cooks, bussers and bartenders. Our employee scheduling software is used by companies of all shapes and sizes, from huge franchise operations down to independent mom and pops and pretty much everyone in between.

But the leadership team recognized that the picture wasn’t complete. After all, there’s a lot more to successfully running a restaurant than managing labor. So, when the opportunity to partner with other industry-leading companies, including Macromatix (back-office management), Schoox (e-learning management system) and the Manager’s Red Book (shift and task management) came up – it was a no-brainer.

For a short while, we called ourselves Red Book Connect (and if you heard of it, well, yay! Some of that expensive marketing paid off!), but it wasn’t long before we realized that the name most people recognized and had come to love was HotSchedules.

In 2015, we decided to go back to the HotSchedules namesake. We also decided to strengthen our portfolio with two game-changing products: Jobsabi, the hottest referral-based recruiting tool in the restaurant industry, and Bodhi, which integrates and delivers all your data on a “silver platform”.

In a lot of ways, this year feels like we’re just getting started. What was once a small Austin office filled with people working in their gym clothes is now a global family working hard (sometimes still in their sweats) to make our products amazing for everyone.

One thing is for sure, we’re looking forward to what the next decade has in store and in continuing to deliver on our mission, our purpose and our values.
Meta Description
HotSchedules is a global mobile solutions company providing innovative technology for the restaurant, retail and hospitality industries. The company delivers a comprehensive suite of cloud-based software designed to automate operational challenges such as recruiting, training, scheduling, business intelligence, shift communication, labor and inventory management. Its world-class products include HotSchedules, Jobsabi, Manager’s Red Book, Logbook, Macromatix and Schoox. HotSchedules is proud to serve more than 1.8 million users in over 110,000 locations across 26 countries. For more information visit:
Real-time shift swapping and instant messaging for the team. Sales forecasting and way faster, more accurate scheduling for managers. It’s a win win.

Build the buzz about your restaurant and use your stock of all-star staff to attract rock-solid restaurant team members right from their network.

Design your own elearning academy, assign curriculum by job or location and then track progress and scores.

Bodhi is a next generation Platform-as-a-Service that gathers information from your business – and from relevant 3rd parties – and delivers it to you in minutes in an easy to understand fashion, wherever and whenever you want, so you can make the right decision at the right time.

The HotSchedules Logbook keeps all those tasks, maintenance notes and even personnel issues in one spot. Get it as a tab in HotSchedules or as a stand-alone, record-keeping tool that can be managed on-the-go.

Manager's Red Book
Give your customers the same great experience every time, at every location. With The Manager’s Red Book, your stores can track critical information, improve shift-to-shift communication and increase employee accountability – all in one central location.

Macromatix provides operational efficiency, cost controls and real-time visibility into restaurant operations that keep the manager in front of customers and focused on their experience, rather than stuck in the back office staring at spreadsheets.
The data relating to the Facebook Page is publicly available.

Twitter™ Account


The Twitter™ Account @HotSchedules is booked and it is linked to your website.

HotSchedules is a global mobile solutions company providing innovative technology for the restaurant, retail and hospitality industries. Support: 877-720-8578
Austin, TX
Account Age
7 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] HotSchedules

Total page +1s5,186

Total circles you're in3,757

Scheduling, forecasting and communications solutions that maximize efficiency and labor costs
Visit us at, the original and most robust online employee scheduling and communications solution. We've helped nearly 6000 locations and 800,000 users save time and money and we can help you too!

Founded in 1999 by restaurateurs with an immense passion for the restaurant and hospitality industries, HotSchedules is the single source for all your online scheduling, labor management and employee engagement needs. HotSchedules’ suite of solutions are designed to deliver fast, proven ROI by streamlining the scheduling process, reducing controllable labor costs and increasing employee retention. Additionally, the communications portal and Digital Logbook will put you in touch with your employees and in control of your journal records like never before. Whether accessing the solution via phone, online or mobile app, managers and staff are empowered with the robust tools they need to be more efficient and effective.

And, when you partner with HotSchedules, not only will you receive outstanding training and account management, you’ll be backed by our renowned, bi-lingual support team, accessible 24x7. The HotSchedules support team is known for routinely exceeding customer expectations for responsiveness and issue resolution, and continues to deliver on an outstanding customer satisfaction rating.

Our mission: To provide an unparalleled customer experience by empowering our team and driving innovation.

HotSchedules' products: Team, Workforce, Digital Logbook and Mobile Apps
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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Google™ Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

12,702th most visited website in the World

2,596th most visited website in  United States


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0.2%    0.2%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
United States This domain is booked
Canada Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.