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Marketing Checklist

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Title Tag

Baby Information, Parenting Advice, Nappies and Pregnancy Tips - Huggies

Length: 72 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Get Free Baby information, Great parenting Advice and Useful Pregnancy Tips From Huggies Nappies. Find Pregnancy and Baby Related Health Advice for New and Expectant Parents. Huggies.com.au

Length: 189 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Baby Information, Parenting Advice, Nappies and Pregnancy Tips - Huggies


Get Free Baby information, Great parenting Advice and Useful Pregnancy Tips From Huggies Nappies. Find Pregnancy and Baby Related Health Advice for New and Expect...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 18 10 6 0
<H2> NEW REFRESHING coconut wipes
<H2> Same Wipes New Look
<H2> NEW Wider Waistband Pocket
<H2> Introducing the NEWDryNites® Website
<H2> HUGGIES® Jumbo Box Updates: Toddler, Walker & Junior
<H2> Are you ready for your first hug?
<H2> New Huggies® Nappy-Pants now available in stores
<H2> New Huggies® Nappy-Pants now available in stores
<H2> Sign up and you could WIN a 6 month supply of Huggies!
<H2> Exclusive member benefits!
<H2> Huggies Site Conditions of Use
<H2> Opt-in to receive Huggies emails
<H2> Baby Names
<H2> Pregnancy Week by Week
<H2> Pregnancy
<H2> Baby
<H2> Huggies Forum, we're discussing
<H2> Featured Huggies products
<H3> Thank you!
<H3> Congratulations!
<H3> Error
<H3> Perfection like never before deserves protection like never before
<H3> Huggies Ultra Dry Nappies provide up to 12 hours leakage protection
<H3> For a struggle-free change try Huggies Nappy-Pants
<H3> The toilet-training tool to help transition from nappies to undies
<H3> Thick and soft to safely and gently clean your baby's skin
<H3> Prevent embarrassing little accidents while swimming
<H3> For trusted overnight absorbency and leakage protection
<H4> Browse by stage
<H4> Browse by brand
<H4> Popular pregnancy articles
<H4> Inspiring Bedroom Design
<H4> Popular baby articles
<H4> Kids Birthday Cakes
and 31 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • baby 29
  • huggies 23
  • pregnancy 17
  • forum 14
  • huggies® 11
  • recipes 9
  • learn 9
  • week 9
  • nappies 9
  • terms 7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
baby 29
huggies 23
pregnancy 17
forum 14
huggies® 11
Keywords (2 words) Freq Title Desc <H>
boys girls 6
toddler walker 5
huggies forum 5
girls size 5
week week 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

No images with missing alt attributes were found.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

153,557    153,557

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.huggies.com.au and huggies.com.au as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.huggies.com.au and huggies.com.au to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on huggies.com.au to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

huggies.com.au on an iPhone
huggies.com.au on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Minify JavaScript

Enable compression

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for huggies.com.au is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
huggies.com Expires a year ago
huggies.net Expires a year ago
huggies.org This domain is booked
huggies.info This domain is booked
huggies.biz Available. Register it now!
huggies.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
hugbies.com.au Available. Register it now!
huggiess.com.au Available. Register it now!
huygies.com.au Available. Register it now!
uuggies.com.au Available. Register it now!
hhggies.com.au Available. Register it now!
huggues.com.au Available. Register it now!
hugges.com.au Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


78%    78%

Child safety

88%    88%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 5 months.

The certificate issuer is GeoTrust Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Huggies Australia Facebook Page


Talking About4,795

Huggies Australia
Join Huggies Australia on Facebook to discuss everything to do with babies, family and more!
To be the go-to information resource for all mums and mums-to-be with the best advice on conception, pregnancy, baby care, toddlers and parenting.
Company overview
The name Huggies is synonymous with nappies; as we’re the leader in our field we agree it should be, however we believe that we are much more than just a nappy company.

The Huggies brand has evolved into an integral part of every new baby and new parents life with Huggies.com.au being the leading baby and parenting site in Australia and New Zealand.

Importantly, Huggies is an active member in the community in which you live as we provide ongoing financial support to numerous organisations and charities, both on a large and small scale.

You can find out more about our involvement here. We also provide you with a background to our Huggies History and an insight into the team that brings the brand to you. We hope you enjoy meeting us.

At Huggies we always welcome your feedback and comments and see this as integral to how we can continue to provide you with both the products and services that you deserve.

Website: http://www.huggies.com.au
YouTube: http://www.youtube.com/huggiesaustralia
Twitter: http://twitter.com/huggiesau
Join Huggies from Facebook: http://apps.facebook.com/join-huggies-au
Meta Description
The name Huggies is synonymous with nappies; as we’re the leader in our field we agree it should be, however we believe that we are much more than just a nappy company.

The Huggies brand has evolved into an integral part of every new baby and new parents life with Huggies.com.au being the leading baby and parenting site in Australia and New Zealand.

Importantly, Huggies is an active member in the community in which you live as we provide ongoing financial support to numerous organisations and charities, both on a large and small scale.

You can find out more about our involvement here. We also provide you with a background to our Huggies History and an insight into the team that brings the brand to you. We hope you enjoy meeting us.

At Huggies we always welcome your feedback and comments and see this as integral to how we can continue to provide you with both the products and services that you deserve.
Find advice and information on baby products and nappies with these links:

Nappies: http://www.huggies.com.au/nappies/huggies-nappies
Nappy Pants: http://www.huggies.com.au/nappies/nappy-pants
Baby Wipes: http://www.huggies.com.au/nappies/wipes
Pull Ups: http://www.huggies.com.au/nappies/pull-ups
Little Swimmers: http://www.huggies.com.au/nappies/little-swimmers
DryNites: http://www.huggies.com.au/nappies/drynites
Change Mats: http://www.huggies.com.au/nappies/change-mats
Baby Starter Kits: http://www.huggies.com.au/nappies/baby-starter-kits
Great, your brand's Facebook page is linking to huggies.com.au.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @HuggiesAU is booked and it is linked to your website.

I'm the online home of thousands of cool mums & dads. Let's share everything about baby care, pregnancy, conception, childbirth, toddlers and parenting.
Sydney, Australia
8 years ago
Great, your Twitter account is linked to huggies.com.au. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

%(displayNames)s's Google+ cover picture

Total page +1s301

Total circles you're in 198

Huggies Australia
Everything to do with babies, pregnancy, parenting and nappies

The name Huggies is synonymous with nappies – we’re the leader in our field.

But we’re much more than a nappy company. We have evolved into an integral part of the lives of parents across Australia and New Zealand.

Join Huggies Australia on Google+ to discuss everything to do with babies, family and anything else that's to be on your mind!

This is the Google+ page for huggies.com.au. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor huggies.com.au’s Google ranking for custom keywords
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Traffic Estimations

High    High

This shows your estimated traffic for huggies.com.au compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

139,929th most visited website in the World

82,630th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to huggies.com.au, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States huggies.us This domain is booked
Australia huggies.au Available. Register it now!
India huggies.in This domain is booked
Canada huggies.ca This domain is booked
Philippines huggies.ph Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.