Marketing Checklist Top priorities for ianraba.com :
79 personalized tasks for
online marketing success!
Hertfordshire Web Designers website design Hemel Hempstead
Length: 58 character(s)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (50-60 characters) and include your most important keywords.
Hertfordshire Web designers specialising in feature rich website solutions. Cost effective, easy to use, affordable solutions. Website designers in Hemel Hempstead Hertfordshire
Length: 177 character(s)
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).
Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
Hertfordshire Web Designers website design Hemel Hempstead
Hertfordshire Web designers specialising in feature rich website solutions. Cost effective, easy to use, affordable solutions. Website designers in Hemel Hempstea...
Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.
|<H1>||Web designers in Hertfordshire PHONE: 01442 408294|
|<H1>||Hertfordshire web designers|
|<H2>||Web Design consultants|
|<H3>||Hertfordshire Web Design|
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.
The table above highlights the most frequently used keywords on your page and how consistently you're using them.
We found 28 images on this web page.
4 ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.
XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.
Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.
Perfect, your URLs look clean.
Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Underscores in the URLs
We found underscores in this URL and/or in your in-page URLs.
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.ianraba.com/free_consultation.htm as all one word. Use hyphens in your URLs instead: http://www.ianraba.com/free-consultation.htm.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
We have not found a Blog on this website.
In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.
We recommend you start a blog on ianraba.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.
If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
Length: 7 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Your website does not have a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure your favicon is consistent with your brand to improve visibility.
ianraba.com currently does not use a favicon.
Here is a unique way a company used Favicons to improve their brand visibility.
Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in -.
Here are some tips for multilingual websites:
|uanraba.com||Available. Register it now!|
|iznraba.com||Available. Register it now!|
|iabraba.com||Available. Register it now!|
|ianeaba.com||Available. Register it now!|
|ianrba.com||Available. Register it now!|
|iajraba.com||Available. Register it now!|
|ianraa.com||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Server location: Derby
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
HTML 4.01 Transitional
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.