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idealo.de

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Marketing Checklist

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Optimize

SEO

Title Tag

Preisvergleich - Günstige Preise bei idealo.de

Length: 46 character(s)

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Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Preisvergleich & Shopping, die günstigsten Preise der Online-Shops finden. Meinungen, Testberichte und Angebote beim Preisvergleich idealo.de

Length: 141 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Preisvergleich - Günstige Preise bei idealo.de

www.idealo.de/

Preisvergleich & Shopping, die günstigsten Preise der Online-Shops finden. Meinungen, Testberichte und Angebote beim Preisvergleich idealo.de

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This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 0 0 0
<H1> Deutschlands großer Preisvergleich mit 201,2 Millionen Angeboten von mehr als 35.800 Online-Shops
<H2> Flug
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • kategorie 14
  • platz 14
  • durchschnittsnote 11
  • tests 11
  • meinungen 9
  • produkt 9
  • beliebtestes 9
  • preisvergleich 8
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
27
kategorie 14
platz 14
12
durchschnittsnote 11
Keywords (2 words) Freq Title Desc <H>
– durchschnittsnote 11
tests – 11
durchschnittsnote platz 11
platz beliebtestes 9
produkt kategorie 9
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Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 97 images on this web page.

67 ALT attributes are empty or missing.

http://www.idealo.de/pics/common/gifspacer.gif
http://cdn.idealo.com/ipc/-FohG2d/1/pics/logos/logo_award.png
http://cdn.idealo.com/ipc/-FohG2d/1/pics/login/tab_sso_devices.png
http://www.idealo.de/preisvergleich/sp.html?ts=1444565738674
http://idealo01.webtrekk.net/558922804910526/wt.pl?p=322,de.pv.home
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Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Indexed Pages

494,851    494,851
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A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

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Search engines see www.idealo.de and idealo.de as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.idealo.de and idealo.de to the same site.

Redirect non-www to www

Robots.txt

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A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

Missing

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We checked idealo.de but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at idealo.de/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

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URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel=”canonical” tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.idealo.de/preisvergleich/OffersOfProduct/4056425_-playstation-4-ps4-sony.html
http://www.idealo.de/preisvergleich/OffersOfProduct/3835753_-iphone-5s-apple.html
http://www.idealo.de/preisvergleich/OffersOfProduct/3997537_-air-max-thea-nike.html
http://www.idealo.de/preisvergleich/OffersOfProduct/4745641_-ju6450-samsung.html
http://www.idealo.de/preisvergleich/OffersOfProduct/3407863_-contiwintercontact-ts-850-205-55-r16-91h-continental.html
http://www.idealo.de/preisvergleich/OffersOfProduct/4212356_-galaxy-s5-samsung.html
http://www.idealo.de/preisvergleich/OffersOfProduct/4114714_-ipad-air-apple.html
http://www.idealo.de/preisvergleich/OffersOfProduct/4837365_-ju6850-samsung.html
http://www.idealo.de/preisvergleich/OffersOfProduct/4229180_-zx-flux-adidas.html
http://www.idealo.de/preisvergleich/OffersOfProduct/4732007_-coolpix-p900-nikon.html
http://www.idealo.de/preisvergleich/OffersOfProduct/3407849_-contiwintercontact-ts-850-195-65-r15-91t-continental.html
http://www.idealo.de/preisvergleich/OffersOfProduct/4803255_-uncharted-the-nathan-drake-collection-ps4.html
http://www.idealo.de/preisvergleich/OffersOfProduct/1972432_-wii-u-nintendo.html
http://www.idealo.de/preisvergleich/OffersOfProduct/3835608_-fritz-box-7490-avm.html
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Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.idealo.de/preisvergleich/OffersOfProduct/4056425_-playstation-4-ps4-sony.html as all one word. Use hyphens in your URLs instead: http://www.idealo.de/preisvergleich/OffersOfProduct/4056425--playstation-4-ps4-sony.html.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

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Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We found a Blog on this website.

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Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile-friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

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Mobile friendly websites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

idealo.de on an iPhone
idealo.de on an iPad
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80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Perfect, the most important buttons/links are large enough to be tapped easily.

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Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

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Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Very Fast    Very Fast

Leverage browser caching

Minify JavaScript

Avoid landing page redirects

Enable compression

Reduce server response time

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Your mobile/responsive website is adapted to high latency mobile networks. It is possible to make it even faster using PageSpeed and/or by implementing SPDY protocol.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

idealo.de

Length: 6 character(s)

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Page Size

121.7 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files. Large page size contributes to slow page speeds so try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.5 second(s) (241.2 kB/s)

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Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Declared: German

Detected: German

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Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
idealo.com Expires 6 months ago
idealo.net Expires 5 months ago
idealo.org This domain is booked
idealo.info This domain is booked
idealo.biz Expires 9 months ago
idealo.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
idelao.de This domain is booked
kdealo.de Available. Register it now!
idralo.de This domain is booked
ideealo.de This domain is booked
ideqlo.de Available. Register it now!
jdealo.de This domain is booked
ideall.de This domain is booked
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

91%    91%

Child safety

92%    92%
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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when idealo.de goes down.
Free Trial

Server IP

62.146.49.133

Server location: Nuremberg

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 8 months.

The certificate issuer is thawte, Inc..

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the idealo Facebook Page

Likes26,057

Talking About6

Checkins12

URL
Name
idealo
About
idealo.co.uk - Comparing products from over 20,000 shops to find you the best deal! http://www.idealo.co.uk

Legal Information: http://www.idealo.co.uk/te
Mission
Since 2006, idealo.co.uk has been helping shoppers make the right decisions when it comes to purchasing products online.

As well as idealo.co.uk, we have price comparison portals in Germany, Austria, France, Italy, Spain, Poland, and most recently, India.

Our wide- ranging product categories are updated daily by our international 500-strong team of idealos to make sure that prices are monitored and stay accurate.

You can compare different products, browse reviews and opinions and also keep an eye on the development of the price of a certain product over the last 90 days. Our Price Alert feature can be set up to inform you by email when your favourite product has reached your desired price.

If you're looking for cheap flights, we also have a Flight Comparison site at: http://flights.idealo.co.uk/
Meta Description
idealo.co.uk is your price comparison service. We scour the internet daily to find you the best prices on the web's most popular products from more than 14,000 shops.

Want to compare prices while you're out and about? The free idealo app for iOS and Android makes comparing prices on the go quick and easy. Find out more about the idealo app here: http://www.idealoapp.co.uk/

iOS: https://itunes.apple.com/gb/app/idealo/id454415640?mt=8
Android: https://play.google.com/store/apps/details?id=de.idealo.android&hl=en
General information
https://www.facebook.com/Idealo.co.uk?sk=app_133567686721195
Products
www.idealo.co.uk
- Computing: http://www.idealo.co.uk/pcat/1342/computing.html
- TVs & Home Entertainment: http://www.idealo.co.uk/pcat/1560/tvs-home-entertainment.html
- Leisure & Outdoors: http://www.idealo.co.uk/pcat/3626/leisure-outdoors.html
- Home & Living: http://www.idealo.co.uk/pcat/1940/home-living.html
- Photography: http://www.idealo.co.uk/pcat/1000/photography.html
- Home Audio & HiFi: http://www.idealo.co.uk/pcat/1760/home-audio-hifi.html
- Telecommunications: http://www.idealo.co.uk/pcat/1002/telecommunications.html
-Toys & Gaming: http://www.idealo.co.uk/pcat/3326/toys-gaming.html
- DIY Equipment & Garden: http://www.idealo.co.uk/pcat/3686/diy-equipment-garden.html
- Car & Motorcycle: http://www.idealo.co.uk/pcat/2400/car-motorcycle.html
-Health & Wellbeing: http://www.idealo.co.uk/pcat/3932/health-wellbeing.html
- Fashion & Accessories: http://www.idealo.co.uk/pcat/9908/fashion-accessories.html
Address
Berlin
Germany
Phone
0208 099 7250
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @Idealo is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
146
Tweets
59
Bio
Let me take a picture to keep forever in my heart.
Location
Sweden
Created
5 years ago
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Twitter is a fast-growing social network. We did not detect a Twitter account linked with idealo.de.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

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This is the Google+ page for idealo.de. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Upgrade to see the latest reviews of idealo.de in local directories
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Measure

SERP Checker

Google™ Ranking

Upgrade to monitor idealo.de’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Very High    Very High
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This shows your estimated traffic for idealo.de compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,065th most visited website in the World

32th most visited website in  Germany

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to idealo.de, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

2.4%    2.4%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Germany idealo.de This domain is booked
Austria idealo.at This domain is booked
North Korea idealo.kp This domain is booked
Switzerland idealo.ch This domain is booked
Netherlands idealo.nl This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.