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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Optimize

SEO

Title Tag

Screen Junkies

Length: 14 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Headings

<H1> <H2> <H3> <H4> <H5>
39 0 2 0 0
<H1> Original Series
<H1> First & Worst
<H1> Does It Hold Up?
<H1> Movie Fights!
<H1> After The Fight
<H1> ScreenJunkies Show
<H1> SJ Universe
<H1> What's In The Box?
<H1> TV Fights!
<H1> Honest Trailer Commentaries
<H1> Honest Trailers
<H1> Interns Of F.I.E.L.D.
<H1> ScreenJunkies Show Extras
<H1> Mega Movie Get-Together
<H1> Mundy Night Raw
<H1> Movie Games
<H1> Experience ScreenJunkies Everywhere
<H1> Check out our FAQs
<H1> Coen Bros - First & Worst
<H1> Coen Bros - First & Worst
<H1> Does Point Break Hold Up? w/ Sasha Perl-Raver
<H1> New xXx 3 Photos: Vin Diesel's Extreme Sports Vogue
<H1> Star Wars Rebels Officially Bridging Official Canon & Expanded Universe
<H1> New Zorro Movie Being Directed By Alfonso Cuarón's Son
<H1> Pitch the next big Fast & Furious Action Sequence
<H1> Pitch the next big Fast & Furious Action Sequence - AFTER THE FIGHT!
<H1> X-Men TV Series Legion Announces Cast
<H1> Bryan Singer Directing 20,000 Leagues Under The Sea
<H1> The Stand Director Adapting Stephen King's Revival Instead
<H1> What's The Best Coen Brothers Movie?
<H1> Alien Covenant: Prometheus Star Noomi Rapace Not Returning
<H1> NEW Show Announcement & Guest Jamie Kennedy!
<H1> Supergirl and The Flash Crossover Episode Confirmed
<H1> Ghostbusters Reboot Images: Thor Gets Nerdy
<H1> Miles Ahead Trailer: Don Cheadle Gets Davis Blue
<H1> Dwayne Johnson's Rampage Video Game Movie Snags New Writers
<H1> The CW's Arrow Toys Are In The Box!
<H1> What If Batman v Superman Fails? A DCEU Doomsday Theory
<H1> Gilmore Girls Revival UPDATE: No Melissa McCarthy
<H3> Login
<H3> Forgot Password
and 38 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • movie 16
  • episode 16
  • latest 15
  • pst 15
  • login 14
  • ago 13
  • subscribed 12
  • days 10
  • screenjunkies 7
  • honest 6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
movie 16
episode 16
latest 15
pst 15
login 14
Keywords (2 words) Freq Title Desc <H>
latest episode 15
subscribed login 12
pst subscribed 11
days ago 10
screen junkies 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 40 images on this web page.

2 ALT attributes are empty or missing.

http://s.brkmd.com/Content/Platform/screen-junkies/img/sj-logo.svg
http://m11.brkmd.com/dnet/media/404/684/2968404/series_logo_bw.png?124

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.ifilm.com and ifilm.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.ifilm.com and ifilm.com to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked ifilm.com/robots.txt didn't find a robots.txt file. Use Google Search Console to submit and test your robot.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

Missing

We checked ifilm.com but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at ifilm.com/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 20 years ago

Expires a year ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

ifilm.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

ifilm.com

Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
ifilm.net Expires a year ago
ifilm.org This domain is booked
ifilm.info This domain is booked
ifilm.biz Expires 2 years ago
ifilm.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
iflm.com This domain is booked
iflim.com This domain is booked
ifiilm.com This domain is booked
if8lm.com Available. Register it now!
ofilm.com This domain is booked
ifipm.com Available. Register it now!
if9lm.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when ifilm.com goes down.
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Server IP

192.64.119.45

Server location: Atlanta

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Local

Local Directories

Upgrade to see the latest reviews of ifilm.com in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor ifilm.com’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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