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SEO

Title Tag

Automotive Recruitment | Transport Recruitment | Logistics Recruitment | Igloo

Length: 78 character(s) (559 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Automotive Recruitment, Transport Recruitment and Logistics Recruitment solutions from Igloo. A Specialist Staffing Solutions company are based in the Midlands with a network of automotive and driver recruitment operations across the UK.

Length: 237 character(s) (1,390 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Automotive Recruitment | Transport Recruitment | Logistics Recruitment | ...

www.iglooautomotive.co.uk/

Automotive Recruitment, Transport Recruitment and Logistics Recruitment solutions from Igloo. A Specialist Staffing Solutions company are based in the Midlands...

Mobile Version

www.iglooautomotive.co.uk

Automotive Recruitment | Transport Recruitment | Logistics Recruitm...

Automotive Recruitment, Transport Recruitment and Logistics Recruitment solutions from Igloo. A Specialist Staffing ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 1 0 0
<H1> Welcome to igloo™
<H2> Latest Jobs
<H3> From igloo™

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • recruitment 14
  • rate 12
  • location 7
  • permanent 6
  • contractor 6
  • duration 6
  • paye 6
  • candidates 6
  • transport 6
  • igloo 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 4 images on iglooautomotive.co.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.iglooautomotive.co.uk and iglooautomotive.co.uk as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.iglooautomotive.co.uk and iglooautomotive.co.uk to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 11 years ago

Expiration date unavailable

Your domain, iglooautomotive.co.uk, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Rendering

iglooautomotive.co.uk on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

iglooautomotive.co.uk

Length: 15 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Language

Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
iglooautomotive.com Expires 3 years ago
iglooautomotive.net Available. Register it now!
iglooautomotive.org Available. Register it now!
iglooautomotive.info Available. Register it now!
iglooautomotive.biz Available. Register it now!
iglooautomotive.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
iglooautkmotive.co.uk Available. Register it now!
iglooautomo5ive.co.uk Available. Register it now!
iglooautomotivve.co.uk Available. Register it now!
iglopautomotive.co.uk Available. Register it now!
igloaoutomotive.co.uk Available. Register it now!
iglooautonotive.co.uk Available. Register it now!
uglooautomotive.co.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when iglooautomotive.co.uk goes down.
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Server IP

162.13.76.194

Server location: London

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.
Promote

Social

Facebook Views

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  • Demographics and more!
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Facebook Page

Cover picture of the Igloo Facebook Page

Likes293

Talking About1

Checkins17

URL
Name
Igloo
About
Igloo are a specialist, managed services and staffing solutions company who operate solely within the Automotive, Transport and Logistics sectors.
Mission
As a genuine managed services and staffing solutions provider, supplying only to the Transport and Automotive markets, there are many benefits of choosing Igloo including the following:

•Flexible, skilled and proven workforces available for all length of contracts
•Skilled and experienced labour provided at short notice for all contracts
•All managed services provided with full supervisory and management staff
•Genuine 24 hour / 7 days per week on call service, manned by the same consultants you speak to daily.
•Bespoke services tailored to suit your exact requirements
• Approved supplier to many leading organisations and household names
•Specific Industry Trained Consultants, servicing your needs.
•All administration, payroll and accounts under one roof
•Drivers’ Negligence and Professional Indemnity insurance cover available
•Guaranteed 100% VOSA compliant systems for all clients
•All staff are site specific inducted and fully reference and skills checked
•Corporate Members of REC
Meta Description
Automotive, Transport & Logistics, Payroll & Managed Services
Igloo are a specialist, managed services and staffing solutions company who operate solely within the Automotive, Transport and Logistics sectors.

We offer our clients a wide range of services from fully managed, permanent workforces to the supply of contractors for short term assignments and projects.

We can, and do, supply contract and permanent staff at all levels of experience.

At Igloo, we firmly believe in the ethos that “Our customer is King”. If you are a company seeking to employ staff or a candidate searching for jobs in our sectors, you are our customer and we want to talk to you.
Igloo provide innovative and professional managed and staffing services to our customers across the whole of the UK, Europe and beyond.

We work with some of the UK’s market leaders in their field and we have consistently delivered a quality of service that has exceeded all their previous expectations.

Igloo has a unique understanding of the sectors we operate in and we utilise our significant market knowledge to ensure our customers are presented with the right type of service to suit their needs, the best available candidates or the most appropriate jobs with the minimum of fuss.

As a specialist in our field, Igloo’s customers enjoy a genuine bespoke service that is delivered with quality, understanding, flexibility and honesty. At Igloo we pride ourselves in our ability to deliver our professional service at value for money prices.
Products
Automotive, Transport & Logistics, Payroll & Managed Services
Address
Hinckley
United Kingdom
Phone
01455891358
Great, your brand's Facebook page is linking to iglooautomotive.co.uk.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @iglooautomotive is available. Register it now!

We couldn't find a Twitter account for iglooautomotive.co.uk. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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