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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Welcome to IHOP

Length: 15 character(s) (129 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

IHOP offers pancakes, crepes, waffles, eggs and more

Length: 52 character(s) (317 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Welcome to IHOP

www.ihop.com/

IHOP offers pancakes, crepes, waffles, eggs and more

Mobile Version

www.ihop.com

Welcome to IHOP

IHOP offers pancakes, crepes, waffles, eggs and more

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
2 3 0 0 0
<H1> iHop Home Page
<H1> Sugar, Spice & Everything Nice!
<H2> BRING THE PERFECT GIFTTO THE TABLE.
<H2> SNAP SOMETHINGSWEET
<H2> ENJOY BREAKFASTANYTIME, EVERY DAY!
and 2 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

ihop.ae currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • window 8
  • opens 8
  • breakfast 6
  • cards 3
  • pancakes 3
  • ihop 3
  • spice 3
  • awards 2
  • sugar 2
  • lineup 2
  • submit 2
  • locations 2
  • anytime 2
  • franchisee 2
  • snapchat 2
  • meal 2
  • toggle 2
  • navigation 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 14 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.ihop.ae and ihop.ae as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.ihop.ae and ihop.ae to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

ihop.ae on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

ihop.ae

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like ihop.ae doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
ihop.com Expires in 8 months
ihop.net Expires 2 years ago
ihop.org This domain is booked
ihop.info This domain is booked
ihop.biz This domain is booked
ihop.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ihoo.ae Available. Register it now!
iyop.ae Available. Register it now!
ohop.ae Available. Register it now!
ibop.ae Available. Register it now!
ijop.ae Available. Register it now!
9hop.ae Available. Register it now!
iop.ae Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when ihop.ae goes down.
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Server IP

104.17.81.134

Server location: San Francisco

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.
Promote

Social

Facebook Views

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  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the IHOP Facebook Page

Were here3,410,845

Talking About33,161

URL
Name
IHOP
About
Eat Up Every Moment
Meta Description
Eat Up Every Moment

Mission
Here at IHOP, we like to think of our social communities as extensions of our restaurants – fun, family-friendly, and all inclusive places where our Guests can interact with friends, other community members, and us. Fans are encouraged to share their comments; however, the comments and opinions posted on this page do not necessarily reflect the views, opinions, strategies or positions of IHOP. We are not responsible for the accuracy, completeness or validity of the wall posts and comments shared by IHOP fans.

Moderation
With that being the case, we want to help keep these communities useful and enjoyable for all our community members. We will, at our discretion, moderate content which does not meet the standards for our communities. This includes foul and abusive language directed at individuals, hate speech, sexual and adult content, and unrelated spam content.

One of the great things about social networks is their ability to foster conversation. At IHOP, we believe in the power of community and will never remove comments simply because we may not agree with their message. All comments, positive, negative, and in between, have the power to make our restaurants better and to create a better experience for the people we do it all for – you, the customer.

If you have a question about our community moderation policies or practices, please feel free to ask a member of the IHOP team for an explanation by sending us a Private Message.

Privacy
IHOP respects your privacy. We will never ask for personal information in the open communities and will protect personal information given in Private Messages with the level of security it deserves. We will also work to reprimand those impersonating IHOP members in cases where those individuals may be identified.

Community Do’s and Don’ts
Facebook is one of our most-active and vibrant communities. We want all our fans to be able to have a voice in the community, so we came up with a few guidelines to make sure your content gets seen. We ask that all IHOP fans adhere to Facebook’s Statement of Rights and Responsibilities. Please note that IHOP reserves the right to remove materials that are:

* Obscene, defamatory, profane, abusive, harassing, disparaging, hateful or threatening
* False, deceptive or misleading
* Condoning or promoting illegal activity
* Irrelevant or off-topic
* Spam or material that links to advertisements
* Intended to cause technical disruptions to this page
* In violation of local, state, federal or international laws
* Duplicate versions of the same message

By following these guidelines, you’re doing your part to make sure every IHOP fan feels like a welcomed part of this community. Thank you!

Where legally permissible, for any content (text-based posts, photos, videos, comments) that you submit or post on IHOP’s Facebook page, you specifically give IHOP a non-exclusive, transferable, sub-licensable, royalty-free, worldwide perpetual license to use, copy, modify, delete, adapt, publish, translate, sell or distribute such submitted content, without further approval by you or compensation from IHOP. By submitting this content, you represent that you own all rights and title to the submitted content and that the submitted content does not infringe any third party’s intellectual property rights, including but not limited to idea misappropriation; infringement of copyright, title, slogan or other property rights, and that the submitted content does not; libel, slander, defame, or disparage any third party or contain the unauthorized use of name or likeness of any person or entity.
Phone
Guest Relations: 866-444-5144
We found your brand's Facebook page, but it's not linking to ihop.ae.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with ihop.ae and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@IHOP

The Twitter™ Account @IHOP is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
297,647
Tweets
92,881
Bio
Add us on Snapchat: IHOPRestaurant
Created
7 years ago
We found a Twitter profile for your brand, but it's not linked to ihop.ae. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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