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Title Tag

The Independent | News | UK and Worldwide News | Newspaper

Length: 58 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description


The meta description for is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

The Independent | News | UK and Worldwide News | Newspaper

Independent, international and intelligent news coverage, from breaking stories to agenda-setting campaigns and comment

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
67 105 4 0 0
<H1> Top stories
<H1> Trump narrowly escapes humiliation as GOP claims victory in Ohio
<H1> Discover this week's best travel deals - from £99pp
<H1> First Muslim woman set to be elected to Congress in US history
<H1> Gates faces grilling over 'secret life' during third day on stand
<H1> Zimbabwean opposition politician held amid voting fraud allegations
<H1> Humans 'might have had their day', leading environment scientist warns
<H1> Subscribe to the Daily Edition, our newspaper for your tablet
<H1> Jendella Benson Serena Williams’ openness about her postnatal depression is a blessing
<H1> Damien Walter Twitter won’t axe Alex Jones – conspiracists are vital to its model
<H1> Saudi Arabia moves patients out of Canada in deepening diplomatic row
<H1> Great white shark leaps out of sea and lunges at researcher
<H1> Jon Hamm: 'I’m the same person I was when I was a goofy little kid in
<H1> Riley Quinn Being rich doesn’t make you clever – as Elon Musk has so adeptly shown
<H1> Indonesian shaman 'kept sex slave in cave for 15 years'
<H1> Matthew Perry 'rushed to hospital' after suffering ruptured bowel
<H1> Most single men blame relationship status on poor looks, study claims
<H1> Baby killer murdered in village he had just moved to after jail term
<H1> Remains of young boy found on New Mexico compound
<H1> Trump’s ex lawyer Michael Cohen 'under investigation for tax fraud'
<H1> most popular
<H1> talking points
<H1> Sarah E Graham London is over. Like thousands of young people, I'm glad I left
<H1> Venki Ramakrishnan A no-deal Brexit would be a disaster for the UK science community
<H1> Letters I wear a veil – Boris Johnson should step down as an MP
<H1> Sahar Al-Faifi Saudi Arabia's feud with Canada shows the true colours of its regime
<H1> The different ways Donald Trump Jr could be in trouble with the law
<H1> How face tattoos have gone mainstream
<H1> Kim Sengupta What I learnt as I watched the violence unfold in Zimbabwe
<H1> Four years after the Ferguson shooting, how have things changed?
<H1> Inside grassroots efforts to help families separated at US border
<H1> Brendan Canavan Your choice of holiday destination is a political act
<H1> Andrew Coates Sorry Elon Musk, but it's now clear that colonising Mars is unlikely
<H1> Andrew Grice The UK should avoid no-deal Brexit – but the alternative isn’t much better
<H1> Roderick Graham Despite the recent case - here is why catfishing should not be made illegal
<H1> Eleanor Higgins What Kim Kardashian saying she's skinny tells us about capitalism
<H1> Patrick Cockburn Britain shows its weakness by not putting the Isis 'Beatles' on trial
<H1> Mollie Goodfellow Brexit is no longer funny, so instead of jokes I've compiled metaphors
<H1> indy100 trending
<H1> finance
<H1> Netflix exceeds expectations for first quarter of 2018
<H1> Venezuelan oil industry stands on brink of collapse
<H1> What Apple's new low-cost iPad reveals about its tablet strategy
<H1> What investing legends do when the stock market stumbles
<H1> What heavier regulation could end up costing Facebook
<H1> Gold prices might still crash even with fresh stock market turbulence
<H1> tech
<H1> Everything we know about the new iPhone
<H1> Google bitcoin ban: Blanket ban on cryptocurrencies is ‘heavy-handed’
<H1> Nintendo reveals details of Super Smash Bros for Switch
<H1> Fortnite for Android release date rumour hints at imminent launch
<H1> culture
<H1> Disney releases trailer for live-action The Nutcracker movie
<H1> Akala: 'People get more upset by being called racist, than by racism'
<H1> How Andy Warhol foresaw the 21st century media landscape
<H1> Bitter Orange by Claire Fuller, review: 'Perfect heatwave reading'
<H1> sports
<H1> NFL star Antonio Brown will be on front of Madden 19, EA announces
<H1> Athletic confirm Kepa’s release clause triggered ahead of Chelsea move
<H1> lifestyle
<H1> Study analyses average face of Vogue cover model from around the world
<H1> Butcher aggressively swings raw meat at vegan protesters
<H1> indybest
<H1> 8 best electric toothbrushes
<H1> 8 best solar-powered lights for outdoors
<H1> 8 best men's socks for everyday wear
<H1> 10 best Nintendo Switch games
<H2> First congressman to back Trump indicted on insider trading charges
<H2> Oscars to add new award honouring popular films
<H2> Man knocks on New York car window, dies after driver punches him
<H2> Two dead in murder suicide at New York hospital
<H2> Syrian president Bashar al-Assad's wife Asma treated for breast cancer
<H2> Twitter explains why it hasn't banned Alex Jones or Infowars
<H2> Facebook fills Indonesia earthquake survivors' feeds with balloons
<H2> 'Gratuitously offensive': Backlash over Boris Johnson burqa comments
<H2> Spanish fighter jet accidentally fires missile near Russian border
<H2> Pogba demands United exit, Chelsea close to double deal, Spurs bid
<H2> Android 9 Pie comes to Google Pixel phones
<H2> United transfer business '50-50' as Barcelona finally launch Pogba bid
<H2> Terminally-ill children, nine and 11, become youngest to be euthanised
<H2> Ryanair suddenly cancels hundreds of flights over pilots' strike
<H2> Groom stops wedding photographs half way through to save someone from
<H2> The most common ancestries in every US state
<H2> Theresa May has done another awkward curtsy to Prince William
<H2> Teen cuddles boyfriend moments before life support turned off
<H2> Colbert gives a make-up tutorial on how to get Trump's shimmering look
<H2> Is a new router enough to make you love your internet?
<H2> Everything you need to know about Amazon Prime Day
<H2> Mario Tennis is multiplayer smash let down by its single player mode
<H2> The Sonos Beam is smaller, smart – with all the same stunning sound
<H2> Thousands of Swedes are inserting themselves with microchips
<H2> In Detroit: Become Human, being a person gets personal
<H2> How to use Instagram's strange new video app, and why it exists
<H2> Apple Watch could have saved man's life
<H2> Meet the biohackers who will live forever – or die trying
<H2> How to avoid people's posts on Instagram without upsetting them
<H2> Scandal and infighting fuels the battle over bitcoin
<H2> Why the connected home's best place might be the garden
<H2> What Apple's latest results say about the future of the iPhone
<H2> Why Facebook might be about to ruin WhatsApp
<H2> PUBG developer admits game is broken and launches 'Fix PUBG' site
<H2> PSVR has finally got the horror game it deserves
<H2> Fifa 19 finally reflects fluid, flowing football
<H2> Fifa 19 kick-off mode updates make the game's most basic more exciting
<H2> EA apologises after muting reference to Colin Kaepernick in game
<H2> Go Vacation, Switch review: Not the Wii Sports you were looking for
<H2> GTA update lets people open a club with real DJs
<H2> iPhone charger could change yet again
<H2> WhatsApp hacking trick manipulates messages in group chats
<H2> Bitcoin price crashes as SEC postpones ETF decision on cryptocurrency
<H2> Bitcoin price – latest updates as cryptocurrency tumbles below $7,000
<H2> Tommy Robinson's account was deleted 'in error', Instagram says
<H2> Galaxy Note 9: Everything we know about Samsung's new smartphone
<H2> Anonymous promises to uncover truth behind 'QAnon' conspiracy theory
<H2> Spike Lee responds to former KKK leader’s praise
<H2> How the Hollywood Walk of Fame came to honour America’s greatest stars
<H2> Joseph Gordon-Levitt calls out 500 Days of Summer character
<H2> Domhnall Gleeson's new film is a supernatural drama that defies labels
<H2> Robert Redford to retire from acting after next film is released
<H2> First look at Margot Robbie as Sharon Tate in new Tarantino film
<H2> Johnny Depp film pulled from cinemas weeks before release
<H2> Album reviews: Slaves, Jake Shears, Tomberlin and The Proclaimers
<H2> Kanye West is returning to 'Jimmy Kimmel Live!'
<H2> When is a lyricist just a poet?
<H2> The 'Pussy Melter' guitar pedal is back on the market after backlash
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<H2> How to get tickets to Lady Gaga's Las Vegas residency show
<H2> Death Cab For Cutie's Ben Gibbard talks Seattle's slow disintegration
<H2> In today’s art auctions, the ‘male gaze’ is going out of fashion
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<H2> David Hockney, review: Little more than casual crowd-pleasers
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<H2> Tate St Ives wins illustrious Museum of the Year competition
<H2> From Hemingway to HG Wells: The books banned and burnt by the Nazis
<H2> China bans Winnie the Pooh due to Xi Jinping ‘insecurity’
<H2> The first trans man to box at Madison Square Garden on gender anxiety
<H2> Give Me Your Hand by Megan Abbott, review: 'Engrossing'
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<H2> Women shot in face by hot dog launcher at ball game
<H2> Guardiola loses assistant Torrent to sister club New York City
<H2> Golden State Warriors make it back-to-back titles with win over Cavs
<H2> Pogba demands United exit, Chelsea close to double deal, Spurs bid
<H2> When is transfer deadline day and why is the window shutting early?
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<H3> Adblock / Adblock Plus
<H3> Firefox Tracking Protection
<H3> Ghostery
<H3> uBlock
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HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page. currently has 67 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • pogba demands united exit 2
  • bitter orange 2
  • elon musk 2
  • jon hamm 2
  • tracking protection 2
  • boris johnson 2
  • border 2
  • premier league 2
  • russians 1
  • spurs bid 2
  • adblock plus 3
  • bitcoin price 2
  • posts 1
  • new film 2
  • no-deal brexit 2
  • ad blocker 3
  • investing legends 2
  • web site 2
  • address bar 2
  • dies 2

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 11 images on this web page.

8 ALT attributes are empty or missing.
and 3 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 8 images on Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

3,206,559    3,206,559

We've discovered 3,206,559 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 22 years ago

Expires in 4 months

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.



Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

60%    60%

You could reduce 40% (5.8 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 1 uncached asset(s) listed below.

URL Freshness lifetime Expiration not specified
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Expires in 23 days Expires in 3 months This domain is booked This domain is booked Available. Register it now! This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


92%    92%

Child safety

91%    91%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when goes down.
Free Trial

Server IP

Server location: San Francisco

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.