Marketing Checklist Top priorities for independent.co.uk :
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The Independent | News | UK and Worldwide News | Newspaper
Length: 58 character(s)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (50-60 characters) and include your most important keywords.
The meta description for independent.co.uk is missing.
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
The Independent | News | UK and Worldwide News | Newspaper
Independent, international and intelligent news coverage, from breaking stories to agenda-setting campaigns and comment
Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.
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HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
independent.co.uk currently has 70 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.
The table above highlights the most frequently used keywords on your page and how consistently you're using them.
We found 2 images on this web page.
2 ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like you're missing alternative text for 2 images on independent.co.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.
Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.
Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.
XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.
Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.
Underscores in the URLs
We found underscores in this URL and/or in your in-page URLs.
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.independent.co.uk/news/long_reads/oscar-perez-death-venezuela-helicopter-attack-caracas-muerte-suspendida-a8177051.html as all one word. Use hyphens in your URLs instead: http://www.independent.co.uk/news/long-reads/oscar-perez-death-venezuela-helicopter-attack-caracas-muerte-suspendida-a8177051.html.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
Great, you aren't using Flash or frames on your site.
While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.
Creation date unavailable
Expires in 10 months
Your domain is the human-readable address of your website on the Internet.
It looks like independent.co.uk is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.
Do you know that you can register independent.co.uk for up to 10 years? By doing so, you will show the world that you are serious about your business.
We have not found a Blog on this website.
In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.
We recommend you start a blog on independent.co.uk to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.
If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.
This web page is super optimized for Mobile Visitors
Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Your site is well configured for mobile users.
Make the most important buttons/links large enough to be tapped easily.
Perfect, no embedded objects detected.
Font Size Legibility
Perfect, this web page’s text is legible on mobile devices.
Great, a configured viewport is present.
The content fits within the specified viewport size.
Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
- Avoid setting large absolute CSS widths for page elements.
- If necessary, CSS media queries can be used to apply different styling depending on screen size.
- Ideally, serve responsively-sized images.
Leverage browser caching
Unfortunately, the mobile page speed for independent.co.uk is Slow.
See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.
No mobile frameworks have been detected.
Length: 11 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Custom 404 Page
Great, your website has a custom 404 error page.
Your server responded with the HTTP status code: 404
Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.
You could reduce 40% (2.3 KiB) by minifying the asset(s) listed below.
|/profiles/ines/modules/ines_gigya/js/gigya.ui.js||2.3 KiB (40%)|
To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.
Perfect, all your assets are compressed.
We found a total of 3 uncached asset(s) listed below.
To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
Structured Data Markup
No Structured Data Markup has been detected
Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
|independent.com||Expires in 8 months|
|independent.net||Expires in 10 months|
|independent.org||This domain is booked|
|independent.info||This domain is booked|
|independent.biz||This domain is booked|
|independent.eu||This domain is booked|
|ondependent.co.uk||Available. Register it now!|
|indeoendent.co.uk||This domain is booked|
|inde0endent.co.uk||Available. Register it now!|
|indep4ndent.co.uk||Available. Register it now!|
|indepemdent.co.uk||This domain is booked|
|indepenednt.co.uk||Available. Register it now!|
|independeent.co.uk||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Good, no email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.