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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Title Tag

The Independent | News | UK and Worldwide News | Newspaper

Length: 58 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description


The meta description for independent.co.uk is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

The Independent | News | UK and Worldwide News | Newspaper


Independent, international and intelligent news coverage, from breaking stories to agenda-setting campaigns and comment

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
70 111 4 0 0
<H1> Top stories
<H1> Probe into Trump-Russia collusion 'to announce first charge on Monday'
<H1> Puerto Rico governor calls to cancel contract with small Montana firm
<H1> Congressional Committee and Fusion GPS come to agreement
<H1> Neo-Nazis drowned out by hundreds of counter-protesters
<H1> Sacked Catalan leader calls for peaceful resistance to Spanish rule
<H1> Kenya's opposition leader calls election re-run a 'sham'
<H1> Most popular
<H1> White House says women accusing Trump of sexual harassment are lying
<H1> Annabella Sciorra accuses Harvey Weinstein of rape
<H1> Patrick Cockburn Iraq may be coming to the end of 40 years of war
<H1> Russia test fires Satan 2 nuclear-capable ballistic missile
<H1> by PNC [Watch] Can One Decision Change Everything?
<H1> Brexit minister resigns after five months at department
<H1> Questions raised over impact of Trump's voter fraud commission
<H1> Talking points
<H1> Hamish McRae China's slow economic transition may hold back its dominance over US
<H1> Robert Fisk By killing Isis fighters we become as guilty as our enemies
<H1> David Usborne Trump's tax cuts will hurt Republicans – whether they happen or not
<H1> Is gender-neutral clothing the future of fashion?
<H1> Finance
<H1> Nokia stock plummets on fresh market warnings
<H1> Alphabet to test Waymo self-driving cars in Michigan's snowy weather
<H1> Dunkin Donuts reports mixed third quarter figures
<H1> Why Microsoft shares could soon rise above the clouds
<H1> Mattel sales drop sharply and company suspends dividend
<H1> Ford Stock surges on earnings beat driven by massive trucks
<H1> Amazon doesn't want to tell anyone about its top secret Whole Foods pl
<H1> Google's mobile ad business outweighs Wall Street's concerns
<H1> Voices
<H1> Tom Peck Who's really responsible for the Theresa May Brexit dinner leaks?
<H1> Philip Heijmans Czech Republic has swung to the right by electing its very own Trump
<H1> Joana Ramiro How do women navigate sex and dating in the wake of #MeToo?
<H1> David Morley Tackling childhood obesity is about more than just diet and exercise
<H1> Glosswitch There's no 'goodwill' from Mugabe, a man with blood on his hands
<H1> Tech
<H1> WhatsApp scraps Edit feature for changing sent messages
<H1> The Sonos One is finally a speaker that sounds as good as it hears
<H1> Middle Earth: Shadow of War review: A disappointing sequel
<H1> 10 best Nintendo Switch accessories
<H1> Latest video
<H1> Donald Trump attacks media while giving treats to journalists' kids
<H1> A man has driven his car into a crowd of Trump protesters
<H1> The wildest discoveries in the JFK files, from strippers to plots
<H1> Surrogate mother gives birth to biological son in rare medical event
<H1> Tens of thousands show love for Spain on streets of Barcelona
<H1> French police ‘tear-gassing refugee children and tearing up tents’
<H1> Sacked Catalan leader calls for peaceful resistance to Spanish rule
<H1> Catalonia expected to resist direct control from Madrid
<H1> culture
<H1> Blue Planet II review: New technology, new utterly jaw-dropping scenes
<H1> Linkin Park leads emotional memorial concert for Chester Bennington
<H1> Paula Rego, review: Storytelling is at the heart of everything
<H1> Nomadic homes: new book celebrates life on the move
<H1> sports
<H1> Houston Astros hit four-run second inning and take World Series lead
<H1> Leicester give Puel perfect start as new manager against Everton
<H1> lifestyle
<H1> Celebrate Halloween in style with these last-minute costumes
<H1> Five grown-up Australian red wines
<H1> One glass of red wine a week could boost your fertility
<H1> The reasons why women are saving themselves for marriage in 2017
<H1> Airline workers share 14 insider facts about flying
<H1> How to get on the property ladder, according to the experts
<H1> IndyBest
<H1> 10 best night oils for mature skin
<H1> 7 best world whiskies of 2017
<H1> 9 best candles for winter
<H1> 8 best Berlin guide books
<H2> Trump ally Roger Stone's Twitter account is suspended
<H2> Dozens of Russian entities targeted in new Trump sanctions list
<H2> Donald Trump attacks media while giving treats to journalists' kids
<H2> 'Despacito' lyrics translated to English are incredibly dirty
<H2> World Poetry Day: 28 of poetry's most powerful lines ever written
<H2> Fourteen-year-old model 'dies after gruelling 12-hour fashion show'
<H2> ‘Dream job’ sends employees to Dubai and pays £200,000
<H2> Adam Sandler criticised for repeatedly touching actress on chat show
<H2> Mattis warns of North Korean nuclear 'catastrophe'
<H2> Russian lawyer who met with Trump Jr 'shared memo with Kremlin'
<H2> White House distances itself from $300m Puerto Rico power deal
<H2> Don't be fooled, I'm still Russia's best hope to oust Putin, says opposition leader Navalny
<H2> The bizarre cases of people 'waking up' after being declared dead
<H2> Trump shrinks national monument sacred to local tribe
<H2> Is the Marvel Cinematic Universe on the point of collapse?
<H2> Skylar Baker-Jordan Why left-wingers need to start supporting anti-Trump Republicans
<H2> Amazon Key lets couriers unlock your front door and enter your home
<H2> If music gives you goosebumps, your brain might be special
<H2> Woman's headache turns out to be spider living in her ear
<H2> Woman follows Trump's motorcade on bicycle and flips him off
<H2> This dog dressed up as a mop bucket for Halloween and people love it
<H2> This is how much a roast dinner costs around Britain
<H2> David Haigh I was jailed in Dubai – it's worse than you could imagine
<H2> Jeff Goldblum: 'I’m on the threshold of doing something better'
<H2> Kim Sengupta Of course Trump is releasing the JFK files – the story suits him
<H2> Instagram adds fun Superzoom feature and Halloween face filters
<H2> iPhone X: People paying thousands for Apple's new phone on eBay
<H2> 12 hidden WhatsApp features you need to know about
<H2> iPhone X: Best network plans in the US and where to buy the new phone
<H2> WhatsApp Unsend lets you delete embarrassing texts you've sent
<H2> Apple forces people to wait weeks for expensive iPhone X
<H2> iPhone X: Best network deals in the UK and where to buy Apple's phone
<H2> Pixel 2: Best and worst features of Google's new smartphones
<H2> Huawei Mate 10: An AI phone designed to think like a human
<H2> How and why to turn on two factor authentication right now
<H2> Tim Cook on iPhones, AR, and why things are getting better
<H2> Sky Soundbox hands-on review: An irresistible soundbar for TV lovers
<H2> Nintendo's tiny new SNES Classic Mini is incredible fun
<H2> Advertising our future
<H2> Super Mario Odyssey review: Rivalling Zelda for game of the year
<H2> Rayman Legends Switch review: Definite Edition lacks polish
<H2> Black Friday 2017: The best games console deals
<H2> Pokken Tournament DX review: Another solid Nintendo Switch purchase
<H2> Fifa 18 update sparks outrage after making game harder
<H2> Everything you need to know about Football Manager 2018
<H2> LEGO Ninjago: The Video Game review: Another enjoyable LEGO title
<H2> 5 best car dash cams
<H2> 10 best Samsung Galaxy Note 8 cases
<H2> 7 best set-top boxes
<H2> 10 best iPhone 8 and 8 Plus cases
<H2> 10 best Samsung Galaxy Note 8 cases
<H2> 10 best compact system cameras
<H2> 11 best security cameras
<H2> Adam Sandler criticised for repeatedly touching actress on chat show
<H2> Christoph Waltz will not return as Blofeld for Bond 25
<H2> Why this key Thor character was missing from Ragnarok
<H2> 14 documentaries on Netflix that are scarier than fiction
<H2> JK Rowling reveals the inspiration behind the Deathly Hallows symbol
<H2> Another major DC superhero has just been cast
<H2> John Mollo, the Oscar-winning costume designer behind Star Wars, dies
<H2> Taylor Swift responds to critics outraged by nude bodysuit
<H2> Emma Thompson feared for her life in an Arctic Monkeys mosh pit
<H2> Flight of the Conchords tickets 'sold out in seconds'
<H2> Lady Gaga superfan dies of cancer before dream concert
<H2> Eminem reveals new album details via a fake drug website
<H2> Anteros unveil new single 'Bonnie' - premiere
<H2> 6 of the best references in Taylor Swift's '...Ready For It?' music vi
<H2> Ilya and Emilia Kabakov: How a couple became Russia's star artists
<H2> Barack Obama chooses artist Kehinde Wiley for official portrait
<H2> The Dutch in Paris, Van Gogh Museum, review: Underwhelming show
<H2> Journalist recalls bizarre story about Donald Trump and a fake Renoir
<H2> Did works by artists like De Kooning and Renoir decline in old age?
<H2> Is art becoming more about taking kids out for a fun day than art?
<H2> Frieze Art Fair: Is it is just an overblown trade fair?
<H2> These are the female ghost writers you need to know about
<H2> 22 lessons from Stephen King on how to be a great writer
<H2> Obama-critic John Grisham: 'Compared to Trump he looks awfully good'
<H2> Uncommon Type by Tom Hanks, review: Reading it is like pulling teeth
<H2> The hardest Harry Potter trivia questions
<H2> John Rentoul Top 10 index entries
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<H2> Competitive balance is disappearing from elite sports, except the NFL
<H2> Dodgers look to finish historic season but Astros have own motivation
<H2> What my first experience of NFL says about its future in the UK
<H2> Third time lucky for LA Rams in London as Chargers shut out Broncos
<H2> Derby ends in stalemate as Birmingham and Villa lack cutting edge
<H2> Murray earns Brighton draw against Southampton
<H2> Guardiola rubbishes Klopp's claims as he fires City warning
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<H2> Hazard fires Chelsea back to fourth in hard-fought win over Cherries
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<H2> Best Black Friday fashion deals: Where to find the best discounts
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<H2> Study proves how much we wear our pyjamas when not sleeping
<H2> How to make the perfect aubergine parmigiana
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<H2> Lifting the lid on kitchen storage
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<H2> Where to drink the best Halloween cocktails
<H2> Starbucks launches Zombie and Vampire Frappuccinos
<H2> McDonald's staff reveal the dish you should never order and why
<H3> Adblock / Adblock Plus
<H3> Firefox Tracking Protection
<H3> Ghostery
<H3> uBlock
and 182 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

independent.co.uk currently has 70 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • trump 19
  • fashion 11
  • tech 10
  • drink 8
  • adblock 7
  • culture 7
  • books 7
  • russia 6
  • iphone 5
  • houston 5
  • sex 5
  • dodgers 4
  • astros 4
  • win 4
  • plus 4
  • says 4
  • edition 4
  • cases 4
  • election 4
  • manager 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Trump 19
Fashion 11
Tech 10
drink 8
Adblock 7
Keywords (2 words) Freq Title Desc <H>
10 best 11
Robert Fisk 3
Formula 1 3
Food drink 3
Trump attacks 3

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 3 images on this web page.

3 ALT attributes are empty or missing.


Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 3 images on independent.co.uk. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,051,119    1,051,119

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.independent.co.uk and independent.co.uk as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.independent.co.uk and independent.co.uk to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 21 years ago

Expiration date unavailable

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on independent.co.uk to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

independent.co.uk on an iPhone
independent.co.uk on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Enable compression

Minify JavaScript

Minify HTML

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for independent.co.uk is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 11 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 3 uncached asset(s) listed below.

URL Freshness lifetime
/share-count Expiration not specified
/layout_component/api-mmm 12 hours
/layout_component/api-i100 12 hours
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: Missing

Detected: English

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
independent.com Expires in a year
independent.net Expires in a month
independent.org This domain is booked
independent.info This domain is booked
independent.biz This domain is booked
independent.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
inde0endent.co.uk Available. Register it now!
inxependent.co.uk Available. Register it now!
ondependent.co.uk Available. Register it now!
independnet.co.uk This domain is booked
indepeneent.co.uk Available. Register it now!
independenr.co.uk This domain is booked
ihdependent.co.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


92%    92%

Child safety

91%    91%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when independent.co.uk goes down.
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Server IP

Server location: San Francisco

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 6 months.

The certificate issuer is GlobalSign nv-sa.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares15317

Google™ +0

Linkedin Shares392

Pinterest Shares270


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

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Facebook Page

Cover picture of the Independent.ie Facebook Page

Talking About123,781


Got a story? Message us, email contact@independent.ie or Whatsapp 0871847169.
Independent.ie is Ireland’s number one news website with over 12m readers.
Our mission is to be the most relevant and trusted central point in every community we serve.
Company overview
Independent.ie provides up to the minute news content and services to a global audience. Leveraging core content from leading national newspapers such as the Irish Independent and Sunday Independent, as well as breaking news, regional news, entertainment guides and classifieds content from recruitment, property and motors, Independent.ie is Ireland’s number one news and information portal.
Meta Description
The Independent.ie shares news, sports and entertainment stories. Stories shared on the page are chosen by their relevance, proximity or by performance on www.independent.ie.


SUMMARY: Don't curse, don't accuse, don't defame, don't generalise and don't attack. Simple.

You cannot call someone a 'scumbag' or 'scum' etc or make judgements about people's characters in the comments.

Death threats, direct or indirect, are NOT be allowed in the comments.

We have to enforce these rules to protect both Independent.ie and the commenter from legal action. When you comment on the Independent.ie Facebook page, you are bound by our full comments policy.

For more detailed version read below.

The Independent.ie Facebook Page is an open forum, subject to a few rules. Posts and comments in breach of these guidelines will be removed:

Any comment that could be understood to be defamatory by any party will be removed for legal reasons. This includes, but is not limited to, direct statements 'He is, He did, they did', accusations, assumptions, offensive generalisations etc.

Bad language will be removed from the page as we aim to be family-friendly in our content and in our comments section. Bullying will absolutely not be tolerated, nor will insults of any kind.
We do not allow graphic, obscene, explicit or racial comments or submissions nor do we allow comments that are abusive, hateful or intended to defame anyone or any organisation.

Statements of opinion that do not defame the Independent.ie, the journalists of Independent.ie or any one associated with any of the stories will not be removed.

We do not allow comments that suggest or encourage illegal activity.

We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency.

You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.

The appearance of external links on the Independent.ie Facebook Page does not constitute official endorsement on behalf of Independent.ie

We hope you enjoy respectful debate, and we look forward to having you as part of the Independent.ie Facebook community.

Any messages, materials, or links submitted by users, fans, and/or members of the Independent.ie Facebook Fan Page may be edited or removed at Independent.ie's sole discretion without notice at any time. All opinions, advice, statements or other information or content expressed or made available by any member, fan, or user of Independent.ie's Facebook Fan Page are those of the respective member(s), user(s), or fan(s) and not of Independent.ie. Independent.ie does not accept liability for the accuracy or content of any information, material, or link posted by users, members, or fans of Independnet.ie’s Facebook Fan Page. Independent.ie is not responsible for the content of external Internet sites, which may be posted on the Independent.ie Facebook Fan Page.

By posting on this website, you hereby agree and consent that your full name, photo, and/or video may be used by Independent News and Media and its affiliated companies worldwide in perpetuity in any media, including promotion. You also represent and warrant that you own the copyright to any photos you post, including your profile picture, and are free to consent to Independent.ie's broadcast and other use of such images.
Website, Irish News, Online News, World News
01 705 5801
We found your brand's Facebook page, but it's not linking to independent.co.uk.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with independent.co.uk and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account


The Twitter™ Account @Independent is booked and it is linked to your website.

News, comment and features from The Independent.
9 years ago
Great, your Twitter account is linked to independent.co.uk. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

This is the Google+ page for independent.co.uk. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor independent.co.uk’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

This shows your estimated traffic for independent.co.uk compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
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  • Pageviews and more!
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Traffic Rank

398th most visited website in the World

276th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to independent.co.uk, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States independent.us This domain is booked
United Kingdom independent.uk This domain is booked
Canada independent.ca Available. Register it now!
India independent.in This domain is booked
Japan independent.jp This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.