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Marketing Checklist

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Michael Johnston Michael Johnston
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Title Tag

Infosys IPS (T) Ltd – Bringing Global ICT to Local Business

Length: 59 character(s) (422 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description


The meta description for infosys.co.tz is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
0 5 6 0 0
<H2> Computer Repair &Network Support Services
<H2> High Performance Computers
<H2> Access Control& Surveilance System
<H2> We Provide Best Computer with user experience
<H2> Our Services
<H3> Menu
<H3> About Infosys IPS(T) Ltd
<H3> Get to know Us
<H3> Services
<H3> Contacts Details
<H3> Latest News
and 8 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • network support services 2
  • payment gateway 3
  • microfinance solution 2
  • company profile 2
  • infosys ips 5
  • network 3
  • product purchased 2
  • services 11
  • company 8
  • infosys 9
  • experience 2
  • products 3
  • contact 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 5 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.infosys.co.tz and infosys.co.tz as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.infosys.co.tz and infosys.co.tz to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for infosys.co.tz but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at infosys.co.tz/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

infosys.co.tz on an iPhone
infosys.co.tz on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

26%    26%

You could reduce 74% (363.0 KiB) by compressing the asset(s) listed below.

URL Reduction size
/wp-content/plugins/templatesnext-toolkit/css/animate.css 69.5 KiB (94%)
/wp-content/themes/i-excel/style.css 65.8 KiB (81%)
/wp-includes/js/jquery/jquery.js 61.6 KiB (65%)
/wp-content/plugins/templatesnext-toolkit/css/tx-style.css 27.4 KiB (84%)
/wp-includes/js/masonry.min.js 20.0 KiB (71%)
/ 19.1 KiB (74%)
/wp-content/plugins/templatesnext-toolkit/js/owl.carousel.min.js 17.0 KiB (73%)
/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js 9.2 KiB (62%)
/wp-content/plugins/contact-form-7/includes/js/scripts.js 8.6 KiB (73%)
/wp-content/themes/i-excel/fonts/genericons.css 8.6 KiB (39%)
/wp-content/plugins/templatesnext-toolkit/js/jquery.colorbox-min.js 7.0 KiB (60%)
/wp-includes/js/wp-emoji-release.min.js 7.0 KiB (63%)
/wp-content/plugins/templatesnext-toolkit/js/tx-script.js 6.0 KiB (76%)
/wp-includes/js/jquery/jquery-migrate.min.js 5.9 KiB (60%)
/wp-includes/js/imagesloaded.min.js 5.4 KiB (69%)
/wp-content/themes/i-excel/js/waypoints.min.js 5.3 KiB (67%)
/wp-content/themes/i-excel/js/functions.js 5.0 KiB (65%)
/wp-content/plugins/templatesnext-toolkit/css/owl.transitions.css 3.7 KiB (84%)
/wp-content/plugins/templatesnext-toolkit/css/colorbox.css 2.9 KiB (67%)
/wp-content/themes/i-excel/css/jquery.sidr.dark.css 2.4 KiB (74%)
/wp-content/themes/i-excel/js/jquery.sidr.min.js 2.0 KiB (57%)
/wp-content/themes/i-excel/css/twocol-blog.css 1.5 KiB (75%)
/wp-includes/js/jquery/jquery.masonry.min.js 1.1 KiB (61%)
/wp-content/themes/i-excel/css/owl.theme.css 1.0 KiB (64%)
and 21 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 35 uncached asset(s) listed below.

URL Freshness lifetime
/wp-content/plugins/contact-form-7/includes/css/styles.css Expiration not specified
/wp-content/plugins/templatesnext-toolkit/css/owl.carousel.css Expiration not specified
/wp-content/plugins/templatesnext-toolkit/css/owl.transitions.css Expiration not specified
/wp-content/plugins/templatesnext-toolkit/css/colorbox.css Expiration not specified
/wp-content/plugins/templatesnext-toolkit/css/animate.css Expiration not specified
/wp-content/plugins/templatesnext-toolkit/css/tx-style.css Expiration not specified
/wp-content/themes/i-excel/fonts/genericons.css Expiration not specified
/wp-content/themes/i-excel/css/jquery.sidr.dark.css Expiration not specified
/wp-includes/js/wp-emoji-release.min.js Expiration not specified
/wp-content/themes/i-excel/css/owl.theme.css Expiration not specified
/wp-content/themes/i-excel/style.css Expiration not specified
/wp-content/themes/i-excel/css/twocol-blog.css Expiration not specified
/wp-content/themes/i-excel/css/extra-style.css Expiration not specified
/wp-content/themes/i-excel/inc/kirki/assets/css/kirki-styles.css Expiration not specified
/wp-includes/js/jquery/jquery.js Expiration not specified
/wp-includes/js/jquery/jquery-migrate.min.js Expiration not specified
/wp-content/uploads/2017/04/logo-infosys.png Expiration not specified
/wp-content/uploads/2016/12/computer-support-1200x440.jpg Expiration not specified
/wp-content/uploads/2016/12/cup-mug-desk-office-1200x440.jpg Expiration not specified
/wp-content/uploads/2016/12/cctv-cameras-1200x440.jpeg Expiration not specified
/wp-content/uploads/2016/12/nyingine-1200x440.jpg Expiration not specified
/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js Expiration not specified
/wp-content/plugins/contact-form-7/includes/js/scripts.js Expiration not specified
/wp-includes/js/imagesloaded.min.js Expiration not specified
/wp-includes/js/masonry.min.js Expiration not specified
/wp-includes/js/jquery/jquery.masonry.min.js Expiration not specified
/wp-content/plugins/templatesnext-toolkit/js/owl.carousel.min.js Expiration not specified
/wp-content/plugins/templatesnext-toolkit/js/jquery.colorbox-min.js Expiration not specified
/wp-content/plugins/templatesnext-toolkit/js/jquery.inview.min.js Expiration not specified
/wp-content/plugins/templatesnext-toolkit/js/tx-script.js Expiration not specified
/wp-content/themes/i-excel/js/waypoints.min.js Expiration not specified
/wp-content/themes/i-excel/js/jquery.sidr.min.js Expiration not specified
/wp-content/themes/i-excel/js/functions.js Expiration not specified
/wp-includes/js/wp-embed.min.js Expiration not specified
/wp-content/plugins/templatesnext-toolkit/css/images/overlay.png Expiration not specified
and 32 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

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Server IP

Server location: Dar es Salaam

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
infosys.com Expires 3 years ago
infosys.net Expires 4 years ago
infosys.org This domain is booked
infosys.info This domain is booked
infosys.biz Expires 4 years ago
infosys.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Traffic Source
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  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the Infosys Facebook Page


Talking About9,627

The official Infosys Facebook page | Visit our website: http://www.infosys.com
Company overview
Infosys is a global leader in consulting, technology, outsourcing and next-generation services. We enable clients, in more than 50 countries, to stay a step ahead of emerging business trends and outperform the competition. We help them transform and thrive in a changing world by co-creating breakthrough solutions that combine strategic insights and execution excellence.

Visit www.infosys.com to see how Infosys (NYSE: INFY), with US$8.25 B in annual revenues and 165,000+ employees, is helping enterprises renew themselves while also creating new avenues to generate value.
Meta Description
Infosys Limited. (NASDAQ: INFY) was started in 1981 by seven people with US$ 250. Today, we are a global leader in the "next generation" of IT and consulting with revenues of US$ 8.7 billion in annual revnues and a strong workforce of 176,000+ people. Infosys has topped the Business Today ‘Best Companies to Work For’ annual ranking for the second consecutive year and has emerged the preferred employer for six years now.

Infosys pioneered the Global Delivery Model (GDM), which emerged as a disruptive force in the industry leading to the rise of offshore outsourcing. Continued leadership around GDM enables Infosys to drive extraordinary efficiencies and free up clients’ resources for strategic transformation or innovation initiatives.

Infosys takes pride in building strategic long-term client relationships. 99 % of our revenues come from existing customers (FY 14).

Infosys has always adopted a sustainable approach to business. We are aware that growth is inextricably linked to the wellbeing of our ecosystem - employees and business partners, local communities and the environment. Our commitment to sustainability has made us one of the top 10 green global companies in the Newsweek’s green rankings. We are the only Global Consulting and Technology Giant among the Top 25 Performers in Caring for Climate Initiative by UN Global Compact and UN Environment Program.

Infosys gives back to the community through the Infosys Foundation that funds learning and education.The Infosys Foundation works in remote regions of India to realize the vision of an equitable society and support the underprivileged sections of the society.
General information
Infosys has a global footprint with 73 offices and 93 development centers in the United States, India, China, Australia, Japan, Middle East, and Europe.

Equal Employment Opportunity
Infosys values diversity and inclusion and is committed to the principles of Equal Employment Opportunity. Therefore, Infosys complies with all applicable laws prohibiting discrimination or harassment against any applicant or employee. This prohibition includes without limitation discrimination based on age, race, color, gender, national origin, religion, creed, disability, covered veteran status, genetic information, sexual orientation, gender identity, pregnancy, childbirth or related medical conditions, marital status, citizenship status, ancestry, amnesty and any other personal characteristic protected by applicable law. This policy applies to all personnel actions, including but not limited to recruitment, hiring, placement, promotion, transfer, separation, compensation, benefits, training, and education.
For a complete list of services and offerings from Infosys visit : http://www.infosys.com/offerings/pages/index.aspx
+91 80 2852 0261
We found your brand's Facebook page, but it's not linking to infosys.co.tz.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with infosys.co.tz and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Infosys is a global leader in consulting, technology, outsourcing & next-gen services. We enable clients in 50+ countries to stay a step ahead of competition.
Bangalore, India
12 years ago
We found a Twitter profile for your brand, but it's not linked to infosys.co.tz. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


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Keyword Tool

Google Ranking

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