Marketing Checklist Top priorities for infworm.com :
79 personalized tasks for
online marketing success!
Infworm | Information. Inspiration. Innovation.
Length: 47 character(s)
Great, your title tag contains between 10 and 70 characters.
Make sure your title tag is explicit and contains your most important keywords.
Be sure that each page has a unique title tag.
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).
A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
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Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.
This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
|Keywords (2 words)||Freq||Title||Desc||<H>|
|Keywords (3 words)||Freq||Title||Desc||<H>|
|social media marketing||3|
|[review] apps softwares||3|
|srikanth march comments||3|
|prices – wide||2|
|apps softwares november||2|
This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.
We found 40 images on this web page.
2 ALT attributes are empty or missing.
Good, most or all of your images have alternative text (the alt attribute).
Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.
This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.
A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.
As long as the content is relevant and gives essential information, it is a plus to have more of it.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
Good, your website's IP address is forwarding to your website's domain name.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Great, your website has a robots.txt file.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.
Great, your website has an XML sitemap.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
It is also good practice to specify your sitemap's location in your robots.txt file.
It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.
Good, the URLs look clean.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens as word separators, it does not for underscores.
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.
Created 4 years ago
Expires in 2 months
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.
Resource: Check out this amazing idea.
Resource: Check out this amazing idea for improving the user experience with a special favicon.
Custom 404 Page
Great, your website has a custom 404 error page.
Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.
71 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website; try to keep your page size below 300 Kb.
Tip: Use images with a small size and optimize their download with gzip.
0.21 second(s) (345.68 kB/s)
Your website is fast. Well done.
Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.
Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.
Monitor your server and receive SMS alerts when your website is down with a web monitoring service.
Great, you have declared the language.
Make sure your declared language is the same as the language detected by Google™.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Structured Data Markup
Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.
Register the various extensions of your domain to protect your brand from cybersquatters.
|unfworm.com||Available. Register it now!|
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|indworm.com||Available. Register it now!|
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|infowrm.com||Available. Register it now!|
Register the various typos of your domain to protect your brand from cybersquatters.
Server location: Chicago
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.