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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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Germansville (PA)
Optimize

SEO

Title Tag

Institutul Verde

Length: 16 character(s) (108 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Institutul Verde îşi asumă rolul de think-tank, propunându-şi astfel să explice, să apere şi să promoveze valorile şi principiile ecologiei.

Length: 140 character(s) (772 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Institutul Verde

institutulverde.ro/

Institutul Verde îşi asumă rolul de think-tank, propunându-şi astfel să explice, să apere şi să promoveze valorile şi principiile ecologiei.

Mobile Version

institutulverde.ro

Institutul Verde

Institutul Verde îşi asumă rolul de think-tank, propunându-şi astfel să explice, să apere şi să promoveze valorile şi principiile ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
0 8 0 3 0
<H2> Ultimele articole
<H2> Istoria lucrurilor
<H2> Istoria apei îmbuteliate
<H2> Cele mai citite articole
<H2> Activități
<H2> Știri verzi
<H2> Proiecte
<H2> Presă
<H4> Rezultate sondaj Bucureștiul Pedaleaza 2017
<H4> Rezultate sondaj Bucureștiul Pedaleaza 2017
<H4> SONDAJ utilizarea bicicletei ca mijloc de deplasare urbană
<H6> Invitatie conferinta de presa 12.12.2017 - Bomba cu ceas din sudul...
<H6> Rezultate sondaj Bucureștiul Pedaleaza 2017
<H6> SONDAJ utilizarea bicicletei ca mijloc de deplasare urbană
<H6> Rezultate Sondaj România Reciclează
<H6> Institutul Verde susţine includerea Roşiei Montane în patrimoniul UNESCO
<H6> Institutul Verde la workshopul COP16 & Green New Deal în Bruxelles
<H6> Nemultumiti de lipsa de reacție a autorităților, locatarii din zona Parcului Tineretului au protestat in fața Primăriei capitalei
<H6> De ce mai dăm bacul?
<H6> Establishing a Transboundary Watchdog Mechanism for Environmental Problems for Green Political Parties and NGOs on the Balkans
<H6> Vitosha - povestea tristă a unui munte
<H6> Zece ani de acum înainte. Dezvoltare şi guvernanţă economică în Europa.
<H6> Rezultate sondaj Bucureștiul Pedaleaza 2017
<H6> SONDAJ utilizarea bicicletei ca mijloc de deplasare...
<H6> Rezultate Sondaj România Reciclează
<H6> Propunere Strategie pentru utilizarea bicicletei ca mijloc...
<H6> Bucureștiul pedalează
<H6> Rezultate sondaj Bucureștiul Pedaleaza 2017
<H6> SONDAJ utilizarea bicicletei ca mijloc de deplasare...
<H6> Rezultate Sondaj România Reciclează
<H6> Un București fără mașini personale?
<H6> Am fost prin cenușa din Văcărești
<H6> SONDAJ utilizarea bicicletei ca mijloc de deplasare...
<H6> Romania Reciclează
<H6> România nu se opune construirii unui depozit de deșeuri...
<H6> România nu se opune construirii unui depozit de deșeuri...
<H6> România nu se opune construirii unui depozit de deșeuri...
<H6> Invitatie conferinta de presa 12.12.2017 - Bomba cu ceas...
<H6> SONDAJ utilizarea bicicletei ca mijloc de deplasare...
<H6> Cum a fost la a treia ediție a D-Talks
<H6> Gunoiul - tumoarea malignă a societății românești
<H6> Nu-i lăsa să-ți taie craca!
and 39 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • bicicletă devron link chestionar 6
  • chestionar bucureștiul pedalează 2017 3
  • rezultate sondaj românia reciclează 3
  • mijloc de deplasare urbană 2
  • 2011 institutul verde 2
  • bomba cu ceas 3
  • continue reading 2
  • decembrie 2010 2
  • studiul privind utilizarea bicicletei 2
  • mijloc de deplasare 9
  • asociatia institutul verde 2
  • calitate de organizator 2
  • sondaj utilizarea bicicletei 6
  • bucureștiul pedalează 4
  • institutul verde 8
  • bucurești 10
  • treia ediție 2
  • vitosha 2
  • avut 2
  • bruxelles 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 20 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.institutulverde.ro and institutulverde.ro as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.institutulverde.ro and institutulverde.ro to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for institutulverde.ro but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at institutulverde.ro/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Friendliness

Poor    Poor

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

You can test your Mobile Friendliness here.It looks like institutulverde.ro has issues with its mobile friendliness. Check the criteria below to find issues that are impacting institutulverde.ro's mobile optimization.

Mobile Rendering

institutulverde.ro on an iPhone
institutulverde.ro on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
BUTTON 200x15
BUTTON 112x94
BUTTON 157x94
BUTTON 68x94
BUTTON 65x94
BUTTON 70x94
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Eliminate plugin content such as Flash, Silverlight or Java.

Type Plugin Content
flash <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3401129&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1">
flash <embed src="http://vimeo.com/moogaloop.swf?clip_id=3401129&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" wmode="transparent">
flash <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=15116075&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1">
flash <embed src="http://vimeo.com/moogaloop.swf?clip_id=15116075&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" wmode="transparent">
and 1 more.

Plugins such as Flash, Silverlight and Java help browsers load special types of content and applications. However, most mobile devices don't support plugins.

We've detected that institutulverde.ro is running plugins. Avoid them to make your site more mobile friendly. Fortunately, you can create almost all content that used to require a plugin using native web technologies.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like institutulverde.ro could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

institutulverde.ro

Length: 15 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Language

Declared: English

Detected: Romanian

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

86.106.30.153

Server location: Bucharest

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 4 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Local

Local Directories

Upgrade to see the latest reviews of institutulverde.ro in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor institutulverde.ro’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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