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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

SITC Cancer Immunotherapy CONNECT - Society for Immunotherapy of Cancer (SITC)

Length: 78 character(s) (624 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

SITC improves cancer patient outcomes by advancing the science, development and application of immunotherapy through our core values of interaction, innovation, translation and leadership.

Length: 188 character(s) (1,111 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

www.sitcancer.org › home

SITC Cancer Immunotherapy CONNECT - Society for Immunotherap...

SITC improves cancer patient outcomes by advancing the science, development and application of immunotherapy through our core values of interaction, ...

Mobile Version

https://www.sitcancer.org › home

SITC Cancer Immunotherapy CONNECT - Society for Immunothera...

SITC improves cancer patient outcomes by advancing the science, development and application of immunotherapy through ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
3 11 43 0 3
<H1> SITC Cancer Immunotherapy CONNECT
<H1> Why I'm a SITC Member
<H1> Powered by Juicer
<H2> BG Image 8 - IW
<H2> The Journal for ImmunoTherapy of Cancer (JITC) Now Providing Continuing Medical Education (CME) Credit to Reviewers
<H2> SITC COVID-19 Resources
<H2> Latest Discussions
<H2> Follow the SITC Twitter Feed.
<H2> Connect with colleagues at these Upcoming Events .
<H2> Ignite the SITC Sparkathon
<H2> The Journal & The Blog
<H2> Journal for ImmunoTherapy of Cancer
<H2> Making Cure a Reality
<H3> Learn More
<H3> Learn More
<H3> Learn More
<H3> Become a SITC Member
<H3> Register Now
<H3> Consistent with the Safer at Home Order issued by the Department of Health Services of the State of Wisconsin, all SITC Executive Office staff will be working remotely beginning March 25 and are best reached through email. General inquiries can be sent to info@sitcancer.org . Thank you for understanding.
<H3> Patient
<H3> Explore
<H3> Clinician
<H3> Explore
<H3> Researcher
<H3> Explore
<H3> About the COVID-19 Patient Management Forum
<H3> About the COVID-19 Basic and Translational Research ...
<H3> CME Credit for JITC Reviewers
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Juicer
<H3> Read More Tweets
<H3> Immuno-Oncology Young Investigators' Forum
<H3> Cancer Immunology and Immunotherapy: Discovery to Mainstream Oncology
<H3> Immunorad 2020
<H3> Tumor Immunology Meets Oncology (TIMO XVI) 2020
<H3> Learn More
<H3> Learn More
<H3> JITC Letter from the Editor - June 2020
<H3> President's Message - June 2020
<H3> JITC Letter from the Editor - May 2020
<H3> Learn More
<H3> Become a SITC Member
<H3> Membership Links
<H3> Get Involved
<H5> Posted in: COVID-19 Implications for I-O Patient Management
<H5> Posted in: COVID-19 Considerations for Basic and Translational Research
<H5> Posted in: Women in SITC
and 57 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • renal cell carcinoma tumorgrafts 3
  • metastatic merkel cell carcinoma 2
  • immune gene expression signature 2
  • jan feb mar apr 2
  • 3rd young investigator symposium 2
  • acute myeloid leukemia jitc 2
  • randomized phase iii trial 2
  • tumor infiltrating immune cells 2
  • handbook providing thorough coverage 2
  • mhc binding peptides jitc 2
  • weekly oral administration jitc 2
  • su2c-sitc convergence scholar award 4
  • sitc-bms translational fellowship award 2
  • cancer immune responsiveness workshop 3
  • sitc cancer immunotherapy guidelines 2
  • veterinary oncology centers jitc 2
  • favorable nivolumab response jitc 3
  • ash 2018 meeting highlights 5
  • adoptive cellular therapies workshop 2
  • hematologic malignancies fellowship award 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 146 images on this web page.

13 ALT attributes are missing.

and 8 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 13 images on isbtc.org. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We didn't find any web feed URLs on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.isbtc.org and isbtc.org as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.isbtc.org and isbtc.org to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

We found a sitemap at:


It is recommended to add it to your robots.txt file.

While we were able to find an XML sitemap for isbtc.org there was no reference to it in your robots.txt file.

Specifying the location of your sitemap in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website. Learn more about adding your XML sitemap to your robots.txt file.

Make sure XML sitemaps only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.

Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 0 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters