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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

TODAY - Latest News, Video & Guests from the TODAY show on NBC

Length: 62 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Catch up on the latest news stories, recipes and TODAY show video with Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales and Willie Geist.

Length: 144 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

TODAY - Latest News, Video & Guests from the TODAY show on NBC

Catch up on the latest news stories, recipes and TODAY show video with Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales and Willie Geist.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 101 0 0 0
<H2> Paris massacre suspects killed in raids, sources say
<H2> Love P.F. Chang's chicken lettuce wraps? Make this easy recipe at home
<H2> Watch wife surprise husband with adorable pregnancy announcement
<H2> Why Tina Fey and Amy Poehler are our favorite love story
<H2> Check out TODAY anchors in these side-by-side family shots
<H2> Parents try to explain sex to kids and the reactions are priceless
<H2> All you need is one pot! Make Tom Colicchio’s favorite at home pasta meal
<H2> 4 ways to add paint to your home this year
<H2> 13 of the funniest Facebook status updates from parents
<H2> Bobbie's Buzz: Solutions for keeping those new year resolutions
<H2> Is it OK to use a neti pot every day?
<H2> Happy Birthday, Kate! (Now, we’re stealing your style on a budget)
<H2> Turtle power! Brothers build massive 12-foot-tall snow sculpture
<H2> Busted! Emma Stone and Andrew Garfield catch fan taking sneaky photo
<H2> You&#146;ll be missed: We say goodbye to 2 veteran crewmen
<H2> What the heck is bone broth and should you try it?
<H2> What we love about West Elm and Kate Spade Saturday’s home collection
<H2> Funeral held for family of 7-year-old crash survivor
<H2> 6 ways to re-assess your relationships this year
<H2> Hoda and Jenna try out the ‘skinny mirror’
<H2> Is this menu making me fat? Secrets to healthy dining
<H2> What can we expect at the Golden Globes: The stars, food and more
<H2> Bill Cosby jokes that woman should be careful drinking around him
<H2> What's the best way to pay off that holiday debt?
<H2> NFL star Marcus Allen to high schoolers: You’re Super Bowl-bound
<H2> Obama proposes free community college for 2 years
<H2> Campaign to knit mittens for injured koalas successful, adorable
<H2> Guys who post lots of selfies have more narcissistic tendencies
<H2> Indictment looms for son of late hedge fund founder
<H2> Boston beats out Los Angeles, D.C., as site for 2024 Olympics
<H2> Report finds no NFL cover-up of Ray Rice video
<H2> Possible pings from AirAsia flight detected
<H2> 'Bachelorette' Andi Dorfman and Josh Murray call off engagement
<H2> How one mom stays organized living in 400 square feet
<H2> See why Chris Pratt &#145;almost cried&#146; while talking to his 2-year-old son
<H2> Garth Brooks takes over TODAY, reveals his 'greatest gig'
<H2> Vote: Who had your favorite look at the People's Choice Awards?
<H2> Zing! Watch this big brother tell his wailing sibling to take a nap
<H2> Marry your best friend? Science says it could be a 'do'
<H2> This mom's makeover has her son smiling ear-to-ear
<H2> 5 money-saving apps picked by Jean Chatzky
<H2> Angelina Jolie, Pope Francis meet after 'Unbroken' screening
<H2> 10 baby products with amazing beauty benefits for mom
<H2> Dad's message to daughters is all about r-e-s-p-e-c-t
<H2> Connecticut teen with curable cancer must continue chemo: court
<H2> Tyra Banks puts Manhattan pad on the market
<H2> 10-second pitch: The most fun, futuristic gadgets at CES
<H2> Food fit for a King: 5 delicious Elvis-inspired eats
<H2> Matt LeBlanc's reaction to 'Friends' now: 'Oof! I’m getting old'
<H2> Follow the easiest plan to save money in 2015: It starts with just $1!
<H2> Victoria Beckham explains why she never smiles in Vogue's 73 questions
<H2> Jimmy Fallon's puppies predict college football champions
<H2> See inside Olivia Wilde and Jason Sudeikis' home
<H2> 'Back to the Future Part II' writer Bob Gale talks 2015 predictions
<H2> 'Savannah has typhoid': takes on 'Oregon Trail' video game
<H2> Celebrate Elvis Presley's 80th birthday with 8 must-see moments
<H2> 'A gift to us': Families honor young US skiers killed in avalanche
<H2> A dog's life: 'Smart collar' keeps tabs on Fido via video
<H2> Priscilla Presley opens up on marriage to Elvis
<H2> 9 cozy blanket scarves to outwit the weather (and the sniffles)
<H2> Woman on &#145;Antiques Roadshow&#146; shocked to learn baseball cards worth $1 million
<H2> Supreme Court to hear case of teen refusing chemo
<H2> Alleged Paris shooters hold at least 1 hostage
<H2> Don Borelli: French police must protect hostage’s life
<H2> Possible pings from AirAsia flight detected
<H2> Obama proposes free community college for 2 years
<H2> Aaron Hernandez murder trial to begin
<H2> Caught on camera: Man rams cops with dump truck
<H2> Fan attacks basketball player in Montenegro
<H2> Watch: Koalas with burned paws need mittens
<H2> Boston chosen to bid as site for 2024 Olympics
<H2> Bill Cosby jokes about sex allegations, startles crowd
<H2> Report finds no NFL cover-up of Ray Rice video
<H2> Funeral held for family of 7-year-old crash survivor
<H2> Ex-Miami Dolphin swims 9 miles after fall from boat
<H2> What’s cooking in food trends? Bone broth
<H2> Study: Men who post selfies more likely to be narcissists
<H2> See side-by-side photos of Savannah, Vale at same age
<H2> Final preparations for Golden Globes underway
<H2> How to cut calories while dining out
<H2> Jean Chatzky gives tips on saving for a new home
<H2> Theo James, Shailene Woodley talk about ‘Insurgent’
<H2> Marcus Allen to high schoolers: You’re Super Bowl-bound
<H2> Make Tom Colicchio’s one-pot pasta
<H2> TODAY says goodbye to 2 veteran crewmen
<H2> TODAY’s Take: Bill Cosby stuns with joke, Golden Globes
<H2> Paris grocery store shooting, terror attack related
<H2> Hostage negotiations underway outside Paris
<H2> Plane flies over volcano: Week’s most memorable images
<H2> Subaru recalls 200,000 cars over brake problem
<H2> Study: Worrying is a sign of intelligence
<H2> Music training can improve child’s emotional maturity
<H2> SUP yoga, Prep Pad scale and more healthy trends for 2015
<H2> Pop Fix: Angelina Jolie meets Pope Francis
<H2> Kate del Castillo on her new Telemundo series
<H2> Hoda and Jenna try out the ‘skinny mirror’
<H2> 6 ways to re-assess your relationships this year
<H2> 4 items to help you stress less, stop slouching, and more
<H2> 4 tips to perk up your home with paint
<H2> Famke Janssen: Liam Neeson is ‘dreamy’ in ‘Taken 3&#x27;
<H2> Simple tips to transform yoga wear into street clothes
and 99 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • share 62
  • today 30
  • images 7
  • video 7
  • getty 6
  • watch 6
  • paris 6
  • show 5
  • news 5
  • shutterstock 4

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 102 images on this web page.

63 ALT attributes are empty or missing.
and 58 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

1,172,313    1,172,313

We've discovered 1,172,313 pages in Google's index for

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: Yes

Frames: No

We've detected that uses Flash, frames or iframes.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 23 years ago

Expires a year ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.



Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure this favicon is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Expires 2 years ago This domain is booked This domain is booked Expires 2 years ago This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status This domain is booked Available. Register it now! This domain is booked Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


87%    87%

Child safety

81%    81%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when goes down.
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Server IP

Server location: Marietta

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @iVillage is booked and it is linked to your website.

Parenting advice, Food, Celeb Gossip, Health tips, DIYs, and free stuff! makes women's lives easier... and more fun!
New York, NY
9 years ago
Great, your Twitter account is linked to Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

%(displayNames)s's Google+ cover picture

Total page +1s294,482

Total circles you're in 292,196

Follow us for delicious recipes, celebrity news, parenting tips, style trends, health advice, and more!
iVillage delivers quick tips & easy advice for living your best life! 
This is the Google+ page for Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of in local directories
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Keyword Tool

Google Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

This shows your estimated traffic for compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

10,470th most visited website in the World

4,337th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States This domain is booked
India This domain is booked
Canada This domain is booked
United Kingdom This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.