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Marketing Checklist

Get help from a Certified Expert Become an Expert

Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

IVP – We know growth

Length: 20 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description


The meta description for ivp.com is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Institutional Venture Partners | Later-Stage Venture Capital and Growth Equity Firm


IVP is one of the premier later-stage venture capital and growth equity firms in the United States. IVP specializes in venture growth investments, industry rollup...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 17 8 0 0
<H2> IVP powers growth
<H2> IVP drives growth
<H2> IVP powers growth
<H2> IVP fuels growth
<H2> IVP supports growth
<H2> IVP knows growth
<H2> IVP powers growth
<H2> IVP knows growth
<H2> IVP fuels growth
<H2> IVP powers growth
<H2> IVP drives growth
<H2> IVP supports growth
<H2> IVP powers growth
<H2> IVP knows growth
<H2> About IVP
<H2> Our Portfolio
<H2> IVP Spotlight
<H3> AppDynamics
<H3> Domo
<H3> Dropbox
<H3> The Honest Company
<H3> Slack
<H3> Snap
<H3> Supercell
<H3> Twitter
<H6> IVP Silicon Valley
<H6> IVP San Francisco
<H6> Press Contact
<H6> Follow Us
<H6> IVP Silicon Valley
<H6> IVP San Francisco
<H6> Follow Us
<H6> IVP Silicon Valley
<H6> IVP San Francisco
<H6> Press Contact
<H6> Follow Us
and 34 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • ivp 43
  • growth 16
  • san 6
  • francisco 6
  • powers 5
  • partners 5
  • portfolio 5
  • ceo 5
  • investment 4
  • helpful 4
  • silicon 3
  • valley 3
  • sand 3
  • hill 3
  • bldg 3
  • ste 3
  • supercell 3
  • stage 3
  • round 3
  • menlo 3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
IVP 43
growth 16
San 6
Francisco 6
powers 5
Keywords (2 words) Freq Title Desc <H>
San Francisco 6
IVP powers 5
powers growth 5
knows growth 3
Limited Partners 3

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 9 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

12,647    12,647

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.ivp.com and ivp.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.ivp.com and ivp.com to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap


We checked ivp.com but couldn't find an XML sitemap. XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Normally, your XML sitemap would be found at ivp.com/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 24 years ago

Expires in 2 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on ivp.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

ivp.com on an iPhone
ivp.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Reduce server response time

Leverage browser caching

Optimize images

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for ivp.com is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
ivp.net Expires 2 months ago
ivp.org This domain is booked
ivp.info This domain is booked
ivp.biz This domain is booked
ivp.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
ivl.com This domain is booked
iv-.com Available. Register it now!
iivp.com This domain is booked
iv0.com This domain is booked
ibp.com This domain is booked
ivvp.com This domain is booked
8vp.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


93%    93%

Child safety

92%    92%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when ivp.com goes down.
Free Trial

Server IP

Server location: Mountain View

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the IVP Facebook Page

Talking About628

생각하는 그리스도인과 함께하는 IVP의 공식 페이스북 페이지입니다.
IVP는 문서운동을 통하여 삶의 모든 영역에서 그리스도의 주권을 인정하고자 합니다. 이는 캠퍼스와 세상 속에서 하나님 나라를 실천하는 생각하는 그리스도인이라는 새로운 인종 육성을 통해 가능한 일입니다.

이를 위해 지난 30여년간 700여 종의 도서 출판을 통하여, 인간의 인격을 갈갈이 찢어내고, 삶과 신앙, 개인과 공동체, 교회와 역사를 둘로 나누는 이분법을 극복하고자 노력하는 동시에, 균형잡힌 성경 연구와 총체적 제자도에 입각한 온전한 복음주의 운동, 기독교 세계관 운동, 일상 생활의 영성을 추구해 왔습니다.

IVP는 앞으로도 지금까지 경주해 왔던 노력을 더욱 구체화할 것입니다. 새롭게 떠오르는 세대와 함께 호흡하는 한 편, 기독교를 구태의연하고 위선적인 이야기로 몰아붙이는 온갖 타당 혹은 부당한 비판을 제대로 이해하고 겸허히 수용하면서, 오늘날에도 여전히 우리의 인생과 사회에 절실한 희망이 될 “놀라운 하나님의 이야기”를 출판을 통해 담아내고자 합니다.

IVP는 새로운 세계를 꿈꾸며 만들어가는 살아있는 출판을 지향합니다.
Meta Description
캠퍼스, 직장, 교회, 지하철, 홍대앞 걷고 싶은 거리, 이화동 꽃 계단길, 용산 남일당 회색빛 건물, 땀내 나는 운동장, 친구를 기다리던 카페 한 모퉁이,
우리의 모든 일상 속에서 살아내야 할 단 하나의 진리를 위해.
머리, 가슴, 손. 우리 가진 모든 것으로 일구어야 할 그분의 나라를 위해.
무너진 제단, 그리고 정의. 다시, 생각하는 그리스도인을 위해.
내 마음 그리스도의 집(1981), 참 사랑은 그 어디에(1981), 나의 주 나의 하나님(1984), 기독교 세계관과 현대 사상(1985), 늘 급한 일로 쫓기는 삶(1985), 그리스도인의 비전(1987), 빛으로 소금으로(1988), 그리스도의 십자가(1988), 내면세계의 질서와 영적 성장(1990), 창조 타락 구속(1992), 차마 신이 없다고 말하기 전에(1993), BST 성경 강해 시리즈(29종, 1993~), 참으로 해방된 평신도(1994), 하나님을 아는 지식(1996), IVP 성경배경주석(1998), 놀라운 하나님의 은혜(1999), 소명(2000), 사귐의 기도(2002), 너무 바빠서 기도합니다(2004), IVP 성경주석(2005), 니고데모의 안경(2005), 모험으로 사는 인생(2005), 이 책을 먹으라(2006), 예수의 정치학(2007), 그리스도와 문화(2007), 모던 클래식스 시리즈(10종, 2007~), 마침내 드러난 하나님 나라(2009), 강영안 교수의 십계명 강의(2009), 제자도(2010), 교회란 무엇인가(2010), 톰 라이트 에브리원 성경 주석(2010~), 난 당신이 좋아(2010), 정의를 위한 용기(2011), 사랑하는 사람은 누구나 아프다(2011), 일그러진 성령의 얼굴(2011), 가치란 무엇인가(2011), 존 파이퍼의 생각하라(2011), 세상이 묻고 진리가 답하다(2011), 소비사회를 사는 그리스도인(2011), U2 보노 스토리(2011)
We found your brand's Facebook page, but it's not linking to ivp.com.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with ivp.com and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @IVP is booked and it is linked to your website.

Leading the way in later-stage venture capital and growth equity. We're here to support breaking news, milestones and accomplishments of our portfolio companies
United States
9 years ago
Great, your Twitter account is linked to ivp.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

This is the Google+ page for ivp.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of ivp.com in local directories
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Keyword Tool

Google Ranking

Upgrade to monitor ivp.com’s Google ranking for custom keywords
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Traffic Estimations

Low    Low

This shows your estimated traffic for ivp.com compared to any competitors you have chosen. We use Alexa for this information.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,065,041th most visited website in the World

419,926th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to ivp.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States ivp.us This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.