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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Hana.bi | Japan + YOU 日本世界を繋ぐポータルサイト

Length: 36 character(s) (394 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Connecting Japan and the world. 日本と世界を繋ぐポータルサイト

Length: 47 character(s) (390 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Hana.bi | Japan + YOU 日本世界を繋ぐポータルサイト


Connecting Japan and the world. 日本と世界を繋ぐポータルサイト

Mobile Version

https://hana.bi › wp-signup.php

Hana.bi | Japan + YOU 日本世界を繋ぐポータルサイト

Connecting Japan and the world. 日本と世界を繋ぐポータルサイト

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 21 1 7 0
<H2> 日本語
<H2> 多感な 4 年を走り抜けて
<H2> パリテロと日系人。ジョージ・タケイの重い言葉
<H2> 世界中の人に見て欲しいドキュメンタリー映画:HUMAN #WhatMakesUsHUMAN
<H2> español
<H2> El Nippon Syndrome: Como superar la depresión post Japón
<H2> Declaración de Nagasaki por la Paz a 71 años del ataque de la bomba atomica
<H2> La mini-novela japonesa escrita por un robot que casi se gana un premio literario
<H2> English
<H2> Let’s make a Global Japan Version of Pharrell WIlliam’s Happy Video,
<H2> What I Talk About When I Talk About Spearfishing
<H2> What I Talk About When I Talk About Traveling
<H2> Português
<H2> Una Conversación entre un Nikkei Brasilero y un Nikkei Chileno sobre la #COPANI2015
<H2> COPANI 2015!!! Esquentando!! Calentamiento!! Warm Up!!
<H2> Onda Musical!!! Especial Okinawa!!! Jovens Nikkeis Peruanos!!!
<H2> Hot Posts!
<H2> Explicando las 10 costumbres japonesas que impactan a los turistas
<H2> 13歳の息子へ、新しいiPhoneと使用契約書です。愛を込めて。母より
<H2> リオ会議でもっとも衝撃的なスピーチ:ムヒカ大統領のスピーチ (日本語版)
<H2> Get your own Hana.bi account in seconds
<H3> Like us!
<H4> 3 Cosas Japonesas que pueden hacer los Taxistas para ganarle a Uber y Cabify
<H4> El Nippon Syndrome: Como superar la depresión post Japón
<H4> Declaración de Nagasaki por la Paz a 71 años del ataque de la bomba atomica
<H4> La mini-novela japonesa escrita por un robot que casi se gana un premio literario
<H4> Yumenosuke, el heroe inesperado de Kumamoto
<H4> 3 Cosas Japonesas que pueden hacer los Taxistas para ganarle a Uber y Cabify
<H4> El Nippon Syndrome: Como superar la depresión post Japón
and 26 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • que 5
  • japón 5
  • recipes 4
  • por 4
  • talk 4
  • syndrome 3
  • como 3
  • superar 3
  • depresión 3
  • 日本語 3
  • nikkei 3
  • japonesas 3
  • los 3
  • español 3
  • português 3
  • nippon 3
  • casi 2
  • gana 2
  • premio 2
  • literario 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 18 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.japankizuna.hana.bi and japankizuna.hana.bi as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.japankizuna.hana.bi and japankizuna.hana.bi to the same site.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked hana.bi/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Rendering

japankizuna.hana.bi on an iPhone
japankizuna.hana.bi on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.wpengine.com.

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 5 months ago.

The certificate issuer is DigiCert Inc.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Server Uptime

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Server IP

Server location: Mountain View

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like hana.bi doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Domain Availability

Domains Status
hana.com Expires a year ago
hana.net Expires 7 months ago
hana.org This domain is booked
hana.info This domain is booked
hana.biz Available. Register it now!
hana.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
hsna.bi Available. Register it now!
gana.bi Available. Register it now!
ana.bi Available. Register it now!
hanna.bi Available. Register it now!
hqna.bi Available. Register it now!
hanq.bi Available. Register it now!
nana.bi Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

We were unable to find a Facebook page for hana.bi.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with hana.bi and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Book your brand on Twitter


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor japankizuna.hana.bi’s Google ranking for custom keywords
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