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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Giustizia e Pace

Length: 16 character(s) (116 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for justpax.va is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
8 2 38 6 0
<H1> Solidarietà contro le violenze e le discriminazioni di genere Campidoglio - 24 novembre 2017
<H1> Una chiamata alla santità anche nell'ora della malattia - Lourdes, 10 febbraio 2017
<H1> Sono bambini! Non schiavi: Voci di donne sulla tratta di bambine, bambini e adolescenti (Roma, 3 febbraio 2017)
<H1> Congresso "Prospettive per il Servizio dello Sviluppo Umano Integrale. 50 anni dalla Populorum Progressio" 3 - 4 aprile 2017
<H1> Conferenza Internazionale "Business Leaders as agents of social and inclusive economy" (17-18 novembre 2016)
<H1> Peace on Earth
<H1> La dimensione sociale della fede oggi
<H3> news
<H3> In Evidenza
<H3> Speciale Enciclica
<H3> Risorse multimediali
<H3> Causa Beatificazione del Cardinale Van Thuân
<H3> Fondazione San Matteo
<H3> Ultimi Interventi
<H3> Ultimi Eventi
<H3> Ultimi libri
<H3> Risorse
<H3> Pubblicazioni
<H3> Peace on Earth
<H3> La dimensione sociale della fede oggi
<H3> Terra e Cibo
<H3> Uomo di speranza, carità e gioia. La biografia del cardinale F. X. N. Van Thuân
<H3> Atti del I incontro di sacerdoti in missione presso i parlamenti
<H3> Atti del III Corso internazionale di formazione dei Cappellani Militari Cattolici al Diritto Umanitario
<H3> Energia, Giustizia e Pace
<H3> Giorgio Filibeck, un uomo per i diritti
<H3> La gioia di vivere la fede
<H3> Il Concetto di Pace
<H3> Lettere pastorali, sulle orme del Concilio Vaticano II - LEV, 2013 (pp. 166)
<H3> Dieci “A” da ricordare nella vita, S.D. Card. François-Xavier Nguyên Van Thuân, Città Nuova 2013, pp.30.
<H3> Lettera Enciclica Pacem in terris di Giovanni XXIII e Messaggio di Giovanni Paolo II per la Giornata Mondiale della Pace 2003
<H3> Lettere Encicliche Populorum progressio di Sua Santità Paolo VI e Sollicitudo rei socialis di Sua Santità Giovanni Paolo II
<H3> Vocation of the Business Leader: A Reflection
<H3> “Acqua. Un elemento essenziale per la vita”- LEV, pp.121
<H3> “Water an essential element for life” (Vatican City 2013) pp. 117
<H3> Giornate Mondiali della Pace
<H3> Giustizia e Pace nel mondo
<H3> © Copyright 2012-2016 Pontificium Consilium de Iustitia et Pace
<H4> Riconoscimento delle Virtù Eroiche del Card. Van Thuan - Messa solenne di ringraziamento il 15 settembre 2017
<H4> Una chiamata alla santità anche nell'ora della malattia - Lourdes, 10 febbraio 2017
<H4> Sono bambini! Non schiavi: Voci di donne sulla tratta di bambine, bambini e adolescenti (Roma, 3 febbraio 2017)
<H4> Incontro regionale dei Movimenti Popolari: 17-21 febbraio, Modesto, California USA
<H4> Padre Sergio Bernal Restrepo, S.J: rendiamo grazie a Dio per la sua testimonianza e per il suo servizio alla Chiesa
<H4> Evangelizzare attraverso il microcredito. L'esperienza di Credipaz
and 51 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • santo padre papa francesco 2
  • giovanni paolo ii 2
  • sviluppo umano integrale 4
  • sezione interamente dedicata 2
  • 25ma giornata mondiale 2
  • speciale expo 2017 3
  • sito web continua 2
  • populorum progressio 2
  • santo padre 4
  • van thuân 3
  • giornata mondiale 5
  • santa sede 2
  • conferenza internazionale 2
  • cardinale peter 3
  • humanam progressionem 2
  • movimenti popolari 2
  • tweets found 3
  • virtù eroiche 2
  • pace passano 2
  • dimensione sociale 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 36 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Missing

Detected: Italian

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in -.

Here are some tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.justpax.va and justpax.va as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.justpax.va and justpax.va to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

We found a sitemap at:


It is recommended to add it to your robots.txt file.

While we were able to find an XML sitemap for justpax.va there was no reference to it in your robots.txt file.

Specifying the location of your sitemap in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website. Learn more about adding your XML sitemap to your robots.txt file.

Make sure XML sitemaps only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.

Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 0 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

This page is missing an hreflang pointing to itself.

Alternate URL Hreflang Source
http://www.iustitiaetpax.va/content/giustiziaepace/it.html it HTML
The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.justpax.va/content/giustiziaepace/it/archivio/pubblicazioni/dieci-_a_-da-ricordare-nella-vita--s-d--card--francois-xavier-ng.html as all one word. Use hyphens in your URLs instead: http://www.justpax.va/content/giustiziaepace/it/archivio/pubblicazioni/dieci--a--da-ricordare-nella-vita--s-d--card--francois-xavier-ng.html.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile Friendliness

Fair    Fair

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Rendering

justpax.va on an iPhone
justpax.va on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a href="">INFORMAZIONE</a> 132x24 <a href="/content/giustiziaepace/it/speciale-EXPO2017.html">
<a href=""><img class="popup-image" src=""></a> 48x15 <a href="/content/giustiziaepace/it/speciale-EXPO2017.html">
<a href="http://www.humandevelopment.va/it.html">www.humandevelopment.va</a> 170x15 <a href="/content/giustiziaepace/it/speciale-EXPO2017.html">
<a class="image" href="http://twitter.com/news_va_it"> <img 32x38 <a class="statuslink" href="https://twitter.com/news_va_it/statuses/907499829315514368">
<a href="http://twitter.com/news_va_it">Free Psn Code Generator</a> 83x35 <a class="statuslink" href="https://twitter.com/news_va_it/statuses/907499829315514368">
<a class="cq-carousel-active" title="" href="#cqc-carousel-peace-on-earth"><img src="/etc/designs/de 25x25 <a class="" title="" href="#cqc-carousel-la-dimensione-sociale-della-fede-oggi"><img src="/etc/desig
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like justpax.va could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

Missing 'og:image'


Giustizia e Pace

Missing 'og:description'

og:type website
og:url http://www.iustitiaetpax.va/content/giustiziaepace/it.html
og:title Giustizia e Pace
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 73 uncached asset(s) listed below.

URL Freshness lifetime
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/etc/designs/revista/library/clientlibs/themes/images/widgetkit/twitter_arrow.png Expiration not specified
/etc/designs/generics2/library/images/graphics/outlines/rounded-white.png Expiration not specified
/etc/clientlibs/generics2/photogalleryadvanced/highslide/images/loader.white.gif Expiration not specified
and 70 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

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Server IP

Server location: Rome

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like justpax.va doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Domain Availability

Domains Status
justpax.com Expires in 8 months
justpax.net Available. Register it now!
justpax.org Expires in a year
justpax.info Available. Register it now!
justpax.biz Available. Register it now!
justpax.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
juustpax.va Available. Register it now!
just0ax.va Available. Register it now!
juwtpax.va Available. Register it now!
jusgpax.va Available. Register it now!
justpaxx.va Available. Register it now!
ustpax.va Available. Register it now!
kustpax.va Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

We couldn't find a Facebook page for justpax.va defined in your structured data.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with justpax.va and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Card. Peter K. Turkson, Archbishop of Cape Coast from 1993, was named President of the Pontifical Council for Justice and Peace by Pope Benedict XVI on 10/24/09
7 years ago
We found a Twitter profile for your brand, but it's not linked to justpax.va. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

LinkedIn Account

We couldn't find a LinkedIn Account for justpax.va defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor justpax.va’s Google ranking for custom keywords
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