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Marketing Checklist

Get help from a Certified Expert Become an Expert

Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Jobs | Wählen Sie aus 1.351 aktuellen Jobangeboten aus

Length: 54 character(s) (411 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Suchen Sie Ihre nächste Stelle aus den 1.351 ausgeschriebenen Jobs aus oder laden Sie Ihren Lebenslauf hoch, damit Unternehmen Sie finden können

Length: 144 character(s) (883 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version


Jobs | Wählen Sie aus 1.351 aktuellen Jobangeboten aus

Suchen Sie Ihre nächste Stelle aus den 1.351 ausgeschriebenen Jobs aus oder laden Sie Ihren Lebenslauf hoch, damit Unternehmen Sie finden können

Mobile Version


Jobs | Wählen Sie aus 1.351 aktuellen Jobangeboten aus

Suchen Sie Ihre nächste Stelle aus den 1.351 ausgeschriebenen Jobs aus oder laden Sie Ihren Lebenslauf hoch, damit ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 9 5 0 0
<H1> Stellenangebote aus Münster und dem Münsterland finden Sie auf karriere.ms
<H2> Jobsuche nach Berufsfeld
<H2> Jobsuche nach Branche
<H2> Top-Jobs
<H2> Top-Arbeitgeber
<H2> Suchagenten Einrichten
<H2> Unternehmensprofil Anlegen
<H2> Anzeige Aufgeben
<H2> Finden Sie Ihren Job
<H2> Weitere Links
<H3> Mitarbeiter (m/w/d) für unseren Empfang
<H3> Fachkraft (m/w/d) für den Bereich "Zentrale Die...
<H3> Leitung (m/w/d) der Abteilung "Naturschutz, Grü...
<H3> Anzeigentyp auswählen
<H3> Azubi gesucht?
and 12 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • öffentliche einrichtungen 2
  • private haushalte 2
  • hauptseite zurückkehren 2
  • anzeige aufgeben 2
  • münsterland finden 2
  • angebote 2
  • haushalt 2
  • anzeige 3
  • unternehmensprofile 2
  • medien 5
  • administration 2
  • anzeigentyp 2
  • architektur 4
  • cookies 4
  • dienstleistungen 2
  • elektro 2
  • erziehung 2
  • finden 4
  • forstwirtschaft 2
  • gesundheitswesen 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 3 images on karriere.ms. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: German

Detected: German

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.karriere.ms and karriere.ms as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.karriere.ms and karriere.ms to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

karriere.ms on an iPhone
karriere.ms on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a class="tertiary-nav__link" href="/statische-seite/13281/mediadaten/"> Mediadaten </a> 305x39 <a class="tertiary-nav__link" href="/allgemeine-gesch%c3%a4ftsbedingungen/"> AGB und Nutzungsbedingu
<a class="tertiary-nav__link" href="/allgemeine-gesch%c3%a4ftsbedingungen/"> AGB und Nutzungsbedingu 305x39 <a class="tertiary-nav__link" href="/datenschutzerkl%c3%a4rung/"> Datenschutz </a>
<a class="tertiary-nav__link" href="/datenschutzerkl%c3%a4rung/"> Datenschutz </a> 305x39 <a class="tertiary-nav__link" href="/kontakt/"> Kontakt </a>
<a class="tertiary-nav__link" href="/kontakt/"> Kontakt </a> 305x39 <a class="tertiary-nav__link" href="/%c3%bcber-uns/"> Impressum </a>
<a class="tertiary-nav__link" href="/%c3%bcber-uns/"> Impressum </a> 305x39 <a class="tertiary-nav__link" href="/statische-seite/13285/faq/"> Hilfe </a>
and 2 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


Type WebSite expects a property url.
  "id": "_:b1",
  "type": "WebSite",
  "potentialAction": {
    "id": "_:b2",
    "type": "SearchAction",
    "query-input": "",
    "target": "https://www.karriere.ms/searchjobs/?Keywords={Keywords}"
  "schema:url": "https://www.karriere.ms/"
We detected Schema.org items on your webpage, but there are some errors. Test your structured data using the Rich Results Testing Tool.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

These vocabularies include attributes for entities, relationships between entities and actions.

Schema.org markup can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:type'

Missing 'og:url'

Missing 'og:title'

Missing 'og:description'

og:image https://www.karriere.ms/assets/dist/images/logo.png;v=451da1928d9806ef4d40a72f3b8fddbc
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

The SSL certificate expires in 8 months.

The certificate issuer is Amazon.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Server Uptime

Upgrade now and get notified when karriere.ms goes down.
Free Trial

Server IP

Server location: Seattle

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
karriere.com Expires 3 years ago
karriere.net Expires 4 years ago
karriere.org This domain is booked
karriere.info This domain is booked
karriere.biz Expires 4 years ago
karriere.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
karruere.ms This domain is booked
larriere.ms This domain is booked
karriede.ms This domain is booked
kqrriere.ms This domain is booked
karriree.ms This domain is booked
karriiere.ms This domain is booked
jarriere.ms This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

Very Low    Very Low

This shows your estimated traffic for karriere.ms compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

6,830,937th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to karriere.ms, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

Upgrade to see the latest reviews of karriere.ms in local directories
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Social Profiles

Facebook Page

Cover picture of the karriere.at Facebook Page


Talking About386


Willst du durchstarten, neu anfangen oder einfach weitermachen? Kannst du! Wir helfen dir, das Beste aus deinem Arbeitsleben zu machen. #willstdukannstdu
Company overview
karriere.at ist Österreichs größtes Karriereportal.

Jobsuchende finden auf karriere.at erfolgreich passende Stellen und Unternehmen oder können sich selbst von Arbeitgebern entdecken lassen.
Durch umfassende Suchmöglichkeiten gelangen Nutzer einfach zu tausenden offenen Stellen und passenden Arbeitgebern. Mit einem persönlichen Lebenslauf in der Bewerberdatenbank von karriere.at können sich Jobsuchende Unternehmen präsentieren, um sich direkt ansprechen zu lassen. Interessierte erhalten darüber hinaus auf Firmenprofilen authentische Einblicke in die Arbeitswelt von Unternehmen: Denn Job und Arbeitgeber müssen zum Kandidaten passen.

karriere.at hat sich seit 2005 als eigentümergeführtes Unternehmen zu Österreichs größtem Karriereportal mit 3 Millionen Besuchen pro Monat, tausenden Kunden und 120 Mitarbeitern entwickelt.
Meta Description

karriere.at ist ein Service der karriere.at Informationsdienstleistung GmbH.

Büro Linz:
Donaupromenade 1
A-4020 Linz
Telefon: +43 (0)732 90 82 00-0
Fax: +43 (0)732 90 82 00-10

Büro Wien:
Schottenring 35
A-1010 Wien
Telefon: +43 (0)1 917 2410-0
Fax: +43 (0)1 917 2410-40

E-Mail: office@karriere.at | Web: http://www.karriere.at

Informationsdienstleistung & Unternehmensberatung

FN 256668d
Behörde gemäß ECG:
Magistrat der Stadt Linz/Donau


Handelsgericht Linz
- tagesaktuelle News aus den verschiedensten Karrierebereichen: Ausbildung, Trends, Arbeitsmarkt, ...
- umfassende Bewerbungsinfos und Karrierehilfen: Ratgeber, Karrieretipps, Unterlagen-Checks, Buchtipps, ...
- regelmäßige Newsletter mit spannenden Karrierethemen
+43 (0)732 90 82 00-0
We found your brand's Facebook page, but it's not linking to karriere.ms.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with karriere.ms and add a CTA to really maximize your social media marketing efforts.

Twitter Account

13 years ago
We found a Twitter profile for your brand, but it's not linked to karriere.ms. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

LinkedIn Account

We couldn't find a LinkedIn Account for karriere.ms defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor karriere.ms’s Google ranking for custom keywords
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