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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Rick Simmons Rick Simmons
Oreland (PA)


Title Tag

Keuken Kampioen: Keuken Kampioen

Length: 32 character(s)


Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Bij Keuken Kampioen vindt u kwaliteitskeukens uit eigen fabriek. Maak eenvoudig online een afspraak of bekijk onze collectie online!

Length: 132 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Check your Google™ Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Keuken Kampioen: Keuken Kampioen


Bij Keuken Kampioen vindt u kwaliteitskeukens uit eigen fabriek. Maak eenvoudig online een afspraak of bekijk onze collectie online!

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.


<H1> <H2> <H3> <H4> <H5>
1 3 19 8 0
<H1> Keuken Kampioen voor de perfecte keuken
<H2> Onze keukens komen uit eigen fabriek
<H2> Onze keukens komen uit eigen fabriek
<H2> Keuken Kampioen ook kampioen in A-merk apparatuur
<H3> Onze Populairste keuken Steinhaus Riesling € 7.450,-
<H3> Wat kost een keuken bij KeukenKampioen?
<H3> Plan een vrijblijvend adviesgesprek
<H3> Keuken Kampioen - Uw specialist in afzuigkappen
<H3> Keuken Kampioen - Uw specialist in koelen en vriezen
<H3> Keuken Kampioen - Uw specialist in ovens en magnetrons
<H3> Keuken Kampioen - Uw specialist in kookplaten
<H3> Keuken Kampioen - Uw specialist in formuizen
<H3> Keuken Kampioen - Uw specialist in vaatwassers
<H3> Keuken Kampioen - Uw specialist in koffieautomaten
<H3> Keuken Kampioen - Uw specialist in spoelbakken, keuken kranen en zeepdispensers
<H3> Uitstekend 9.2 van 10
<H3> Ontvang het gratis keukenmagazine!
<H3> Keukencollectie
<H3> Volg ons op:
<H3> Apparatenshop
<H3> Handig
<H3> Inspiratie
<H3> Service &amp; contact
<H4> Heel goed geholpen.
<H4> Prachtige keuken uitgezocht
<H4> Keuken afgenomen met uitstekende service
<H4> &quot;Goed gevoel&quot;
<H4> vandaag getekend voor onze nieuwe keuken
<H4> Prettig !
<H4> Keuken kampioen schoten
<H4> Deskundig en denkt met je mee

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • keuken 57
  • kampioen 28
  • voor 20
  • door 15
  • keukens 10
  • december 9
  • onze 9
  • bekijk 9
  • beoordeling 8
  • oven 8

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
keuken 57
kampioen 28
voor 20
door 15
keukens 10
Keywords (2 words) Freq Title Desc <H>
keuken kampioen 25
beoordeling door 8
bevestigde klant 8
kampioen specialist 8
december beoordeling 8

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 27 images on this web page.

22 ALT attributes are empty or missing.

  • https://www.keukenkampioen.nl/keukenkampioen.jpg
  • https://www.keukenkampioen.nl/fileadmin/Keuken-Kampioen-vestigingen_01.jpg
  • https://www.keukenkampioen.nl/fileadmin/keukenmagazine-groot.jpg
  • https://www.keukenkampioen.nl/fileadmin/fabriek-Duitsland.jpg
  • https://www.keukenkampioen.nl/fileadmin/Keukenfabriek-tablet.jpg
  • https://www.keukenkampioen.nl/fileadmin/Vrijblijvend-adviesgesprek.jpg
  • https://www.keukenkampioen.nl/fileadmin/Afzuigkap.jpg
  • https://www.keukenkampioen.nl/fileadmin/Koel-vrieskast.jpg
  • https://www.keukenkampioen.nl/fileadmin/Oven_01.jpg
  • https://www.keukenkampioen.nl/fileadmin/Kookplaat.jpg
  • https://www.keukenkampioen.nl/fileadmin/Fornuis.jpg
  • https://www.keukenkampioen.nl/fileadmin/Vaatwasser.jpg
  • https://www.keukenkampioen.nl/fileadmin/Koffiemachine.jpg
  • https://www.keukenkampioen.nl/fileadmin/Diversen.jpg
  • https://www.keukenkampioen.nl/fileadmin/_processed_/csm_Steinhaus_02_006cefac0a.jpg
  • https://www.keukenkampioen.nl/fileadmin/_processed_/csm_keukenkampioen-merk-whirlpool_01_25196b6844.png
  • https://www.keukenkampioen.nl/fileadmin/_processed_/csm_keukenkampioen-merk-bauknecht_01_396e52b665.png
  • https://www.keukenkampioen.nl/fileadmin/_processed_/csm_keukenkampioen-merk-atag_01_bea7a8da57.png
  • https://www.keukenkampioen.nl/fileadmin/_processed_/csm_keukenkampioen-merk-bosch_01_40c11b7c47.png
  • https://www.keukenkampioen.nl/fileadmin/_processed_/csm_keukenkampioen-merk-miele_01_a4f4049cd1.png
  • https://www.keukenkampioen.nl/fileadmin/_processed_/csm_keukenkampioen-merk-siemens_01_f28540e147.png
  • https://www.keukenkampioen.nl/fileadmin/Magazine-keukenkampioen_01.png

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Discovered Pages

144,566    144,566

This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.


Great, your website directs www.keukenkampioen.nl and keukenkampioen.nl to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap


Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.


We found a Blog on this website.


Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

keukenkampioen.nl on an iPhone
keukenkampioen.nl on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Enable compression

Minify JavaScript

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 14 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Add a Favicon

Page Size

100.3 KB (World Wide Web average is 2 Mb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.89 second(s) (113.19 kB/s)


Your load time is average and can be further optimized.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.


Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Declared: Dutch

Detected: Dutch


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
keukenkampioen.com Expires in 6 months
keukenkampioen.net Available. Register it now!
keukenkampioen.org This domain is booked
keukenkampioen.info This domain is booked
keukenkampioen.biz Available. Register it now!
keukenkampioen.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
keukenkapioen.nl This domain is booked
keukenkampiien.nl Available. Register it now!
keukenkampioeb.nl Available. Register it now!
kekuenkampioen.nl Available. Register it now!
keueknkampioen.nl Available. Register it now!
keukwnkampioen.nl Available. Register it now!
keukenampioen.nl Available. Register it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


60%    60%

Vendor reliability

60%    60%


60%    60%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust(WOT™). This is a group which rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

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Server IP

Server location: Amsterdam


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.



Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 2 Errors, 0 Warning(s)


W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax




The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8


Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature


Turning off your server signature is highly recommended to ensure the security of your website.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires a month ago.

The certificate issuer is thawte, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Keuken Kampioen Facebook Page


Were here79

Talking About476


Keuken Kampioen
Welkom op de Facebook pagina van Keuken Kampioen. Blijf hier op de hoogte van alle trends op keukengebied. En ervaar waarom wij kampioen in keukens zijn.
Uw ultieme keukenwens realiseren
Meta Description
Keuken Kampioen wint op alle fronten! Wij hebben het gehele proces van ontwerp tot productie en montage van keukens in eigen hand hebben met ons merk Steinhaus. Hiermee kunnen we uitstekend inspelen op uw wensen. Het resultaat is topkwaliteit tegen een zeer scherpe prijs, ook als het gaat om apparatuur van topmerken.
Daarnaast staan alle vestigingen van Keuken Kampioen bekend om de uitgebreide keuze, de vakkundige eigen bezorg-, montage-, en servicedienst. Ook hoeft u bij ons geen aanbetalingen te doen.

Keuken Kampioen heeft een eigen visie op keukens. Kernwoorden in onze visie zijn innovatie, kwaliteit, klantgerichtheid, betaalbaarheid en betrouwbaarheid.

Onze eigen fabrieken spelen een sleutelrol in onze visie. Onze mensen hebben oog voor detail, weten wat de laatste ontwikkelingen zijn op hun vakgebied en kunnen uw wensen vertalen naar een keuken die past bij uw budget en uw eisen.
Steinhaus keukens. Apparatuur van Siemens, Atag, Bosch, Bauknecht, Itho, Miele, Whirlpool. Werkbladen van kunststof, graniet, beton, composiet en rvs. Kranen en accessoires van Reginox, Franke, Quooker en Job.
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @keukenkampioen is booked and it is linked to your website.

Officiële account van Keuken Kampioen. Keukendesign, trends, je eigen keukenwensen, gesprekken aan de keukentafel. https://t.co/aqYiCMCmOY
6 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Google+ Page

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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SERP Checker

Google™ Ranking

Upgrade to monitor keukenkampioen.nl’s Google ranking for custom keywords
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Traffic Estimations

Low    Low

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,236,755th most visited website in the World


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.