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Marketing Checklist

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Tim Kelsey Tim Kelsey
Seattle (WA)
David Carpenter David Carpenter
Sammamish (WA)
Vincent Tudor Vincent Tudor
Calgary (Canada)
Optimize

SEO

Title Tag

Kissdesign | Artur Polkowski - web design, tworzenie stron, optymalizacja stron

Length: 79 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Blog o web designie, projektowaniu, tworzeniu i optymalizacji stron internetowych, technologiach takich jak php, javascript, xhtml i… filozofii K.I.S.S. Keep.It.Simple, Stupid.

Length: 176 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Kissdesign | Artur Polkowski - web design, tworzenie stron, optymalizacja stron

kissdesign.pl/

Blog o web designie, projektowaniu, tworzeniu i optymalizacji stron internetowych, technologiach takich jak php, javascript, xhtml i… filozofii K.I.S.S. Kee...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 9 10 10 0
<H1> Artur Polkowski's KISSdesign web design
<H2> Pliki graficzne do stron www
<H2> Banki zdjęć
<H2> Krótko o Depositphotos
<H2> Ślepota bannerowa (banner blindness)
<H2> To gdzie te reklamy?
<H2> rel=tag mikroformat dla tagów
<H2> Zastosowanie rel=”tag”
<H2> Ale po co mi to?
<H2> Darmowe domeny .TK – krok po kroku
<H3> Skomentuj
<H3> 12 Komentarzy
<H3> 1 Komentarz
<H3> 8 Komentarzy
<H3> O czym ta mowa?
<H3> Kategorie
<H3> Szukaj
<H3> Etykiety
<H3> Polecam
<H3> Najpopularniejsze
<H4> w kategorii:
<H4> Abonament
<H4> Wyszukiwanie
<H4> etykiety:
<H4> w kategorii:
<H4> etykiety:
<H4> w kategorii:
<H4> etykiety:
<H4> w kategorii:
<H4> etykiety:
and 27 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • apache konfiguracja serwera 2
  • abc grafiki komputerowej 2
  • google 4
  • css layout 2
  • optymalizacja kodu 2
  • layout strony 2
  • web design blog 4
  • narzędzia webmastera 4
  • standardy sieciowe 2
  • optymalizacja seo 6
  • hack 2
  • html 2
  • początkujących 2
  • zdjęcia stockowe 3
  • web design 7
  • swoich stronach 2
  • web usability 4
  • możemy skorzystać 2
  • mikroformat 3
  • pliki graficzne 3

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 14 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.kissdesign.pl and kissdesign.pl as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.kissdesign.pl and kissdesign.pl to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for kissdesign.pl but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at kissdesign.pl/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 9 years ago

Expiration date unavailable

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.


Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Rendering

kissdesign.pl on an iPhone
kissdesign.pl on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like kissdesign.pl could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

kissdesign.pl

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 33 uncached asset(s) listed below.

URL Freshness lifetime
/wp-content/uploads/2011/07/arturpolkowski.jpg Expiration not specified
/wp-content/themes/kissdesign/style.css Expiration not specified
/wp-content/plugins/lightbox-plus/css/shadowed/colorbox.css?ver=2.0.2 Expiration not specified
/wp-includes/js/jquery/jquery.js?ver=1.7.2 Expiration not specified
/wp-content/uploads/2012/06/ScreenShot-21_900-222x129.jpg Expiration not specified
/wp-content/uploads/2012/06/066-300x168.jpg Expiration not specified
/wp-content/uploads/2010/10/banner_blindness-222x149.png Expiration not specified
/wp-content/uploads/2010/09/reltag.png Expiration not specified
/wp-content/uploads/2010/09/step1-300x171.png Expiration not specified
/wp-content/uploads/2010/09/step2-300x81.png Expiration not specified
/wp-content/uploads/2010/09/step3-300x189.png Expiration not specified
/wp-content/uploads/2010/09/step4-300x75.png Expiration not specified
/wp-content/uploads/2010/09/step5-300x175.png Expiration not specified
/wp-content/uploads/2010/09/step6-300x104.png Expiration not specified
/wp-content/uploads/2010/09/step7-300x91.png Expiration not specified
/wp-content/uploads/2010/09/dottk.jpg Expiration not specified
/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.4 Expiration not specified
/wp-content/plugins/syntaxhighlighter/syntaxhighlighter3/scripts/shCore.js?ver=3.0.83c Expiration not specified
/wp-content/plugins/syntaxhighlighter/syntaxhighlighter3/scripts/shBrushXml.js?ver=3.0.83c Expiration not specified
/wp-content/plugins/lightbox-plus/js/jquery.colorbox-min.js?ver=1.3.17.2 Expiration not specified
/wp-content/themes/kissdesign/i/pattern.png Expiration not specified
/wp-content/plugins/add-to-any/favicon.png Expiration not specified
/wp-content/themes/kissdesign/i/rss.png Expiration not specified
/wp-content/themes/kissdesign/i/logo.png Expiration not specified
/wp-content/themes/kissdesign/res/BebasNeue-webfont.woff Expiration not specified
/wp-content/themes/kissdesign/res/Cantarell-Regular-webfont.woff Expiration not specified
/wp-content/themes/kissdesign/res/Cantarell-Bold-webfont.woff Expiration not specified
/wp-content/themes/kissdesign/res/Cantarell-Oblique-webfont.woff Expiration not specified
/wp-content/plugins/syntaxhighlighter/syntaxhighlighter3/styles/shCore.css?ver=3.0.83c Expiration not specified
/wp-content/plugins/syntaxhighlighter/syntaxhighlighter3/styles/shThemeDefault.css?ver=3.0.83c Expiration not specified
/wp-content/plugins/lightbox-plus/css/shadowed/images/border1.png Expiration not specified
/wp-content/plugins/lightbox-plus/css/shadowed/images/border2.png Expiration not specified
/wp-content/plugins/lightbox-plus/css/shadowed/images/loading.gif Expiration not specified
and 30 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Missing

Detected: Polish

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Polish.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
kissdesign.com Expires in 10 months
kissdesign.net Expires in 10 months
kissdesign.org Expires in 19 days
kissdesign.info Available. Register it now!
kissdesign.biz Available. Register it now!
kissdesign.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
kiszdesign.pl Available. Register it now!
kissdesogn.pl Available. Register it now!
kisdsesign.pl Available. Register it now!
k8ssdesign.pl Available. Register it now!
kssdesign.pl Available. Register it now!
kiasdesign.pl Available. Register it now!
kisssdesign.pl Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

46.4.74.155

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.linuxpl.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is COMODO CA Limited.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for kissdesign.pl.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with kissdesign.pl and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @kissdesign is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
1
Tweets
0
Created
9 years ago
We found a Twitter profile for your brand, but it's not linked to kissdesign.pl. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor kissdesign.pl’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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