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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

::[ The fun of lifesharing | The fun of lifesharing ]::

Length: 55 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

The fun of lifesharing

Length: 22 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

::[ The fun of lifesharing | The fun of lifesharing ]::

The fun of lifesharing

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 31 29 0 0
<H2> Τούρτα σεράνο: Σε προκαλούμε...να την μοιραστείς!
<H2> Πώς θα ντυθείτε σαν παριζιάνα - 5 tips
<H2> Αγριο Τριαντάφυλλο: The 20 years edition!
<H2> Αγάπη τώρα!
<H2> Κάντε στον έρωτά σας... το δώρο που του αξίζει!
<H2> Γλυκαιμικός δείκτης! Όλα όσα πρέπει να ξέρετε!
<H2> Πώς να κάνεις το πρώτο βήμα για να σε.....αγαπήσεις;
<H2> Οι καλύτερες εμφανίσεις του Athens Trade show
<H2> Το "ερωτικό" σεμινάριο έρχεται στις 11 Φεβρουαρίου
<H2> Το top 5 των τροφών που νικάνε το στρες!
<H2> Οι νέες τάσεις στη μόδα για το 2016
<H2> Με ποιον θα μπορούσα να μοιραστώ το όραμα μου για μια ευτυχισμένη σχέση;
<H2> Τι συμβαίνει στο σώμα μας όταν κάνουμε σεξ;
<H2> 5 τύποι γυναικών που δεν θα παντρευόταν κανένας άντρας
<H2> ΜΑΜΑ... ΜΟΥ
<H2> Σε πρώτο πρόσωπο
<H2> Το tip της ημέρας
<H2> Life Sharing Video - Webinars Δείτε όλα τα βίντεο
<H2> Εγγραφείτε στο Newsletter μας
<H3> Θαυμαστής του Χάνιμπαλ ...
<H3> Πάγκαλος: Ο Τσίπρας είναι ...
<H3> Στο έλεος τυφώνα το δεύτερο ...
<H3> Βροχές και καταιγίδες σε ...
<H3> Νόρα Κατσέλη: Πουλούσα ...
<H3> Πέθανε ο σύζυγος της Céline Dion
<H3> Καταθέσεις φωτιά για τη ...
<H3> Παντρεύτηκε υπό άκρα ...
<H3> Μητρικός θηλασμός: Δώρο ζωής για το παιδί μας
<H3> Γλυκαιμικός δείκτης! Όλα όσα πρέπει να ξέρετε!
<H3> Πώς να κάνεις το πρώτο βήμα για να σε.....αγαπήσεις;
<H3> Αν κάνετε κρακ στα δάχτυλα πρέπει να δείτε τι έδειξε νέα έρευνα
<H3> Νερό με λεμόνι: 5 λόγοι που λέμε ΝΑΙ!
<H3> Το τεστ της γρίπης
<H3> Νικήστε τη γρίπη με τις σωστές τροφές
<H3> Αγάπη τώρα!
<H3> Πώς θα ντυθείτε σαν παριζιάνα - 5 tips
<H3> 7 τρόποι για να ενεργοποιήσετε την ισχυρότερη θεραπευτική δύναμη: το ηλεκτρομαγνητικό πεδίο της καρδιάς σας
<H3> Πώς θα πετύχεις το τέλειο μακιγιάζ;
<H3> Αγριο Τριαντάφυλλο: The 20 years edition!
<H3> Κάντε στον έρωτά σας... το δώρο που του αξίζει!
<H3> Οι 6 στόχοι μας για την νέα χρονιά!
<H3> "Μεταβολίστε τις αρνητικές σκέψεις" και βρείτε την ευτυχία!
<H3> Μοναξιές; 5 τρόποι να περάσεις όμορφα τις γιορτές
<H3> Σου κάνει καλό να κάνεις το καλό!
<H3> 4 Λόγοι που Ορισμένοι Άνθρωποι Φέρονται με Κακία στους Άλλους
<H3> Μάθετε στο παιδί σας να είναι ευγενικό
<H3> 8 τρόποι να αξιοποιήσεις το μπαγιάτικο ψωμί!
and 57 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • και 37
  • να 34
  • περισσότερα 34
  • το 31
  • την 27
  • που 24
  • για 18
  • σου 17
  • του 17
  • από 15

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
και 37
να 34
περισσότερα 34
το 31
την 27
Keywords (2 words) Freq Title Desc <H>
για να 9
πρέπει να 6
που δεν 6
δώρο που 4
περισσότερα Το 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 45 images on this web page.

16 ALT attributes are empty or missing.
and 11 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see and as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects and to the same site.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.
and 65 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees as all one word. Use hyphens in your URLs instead:

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering on an iPhone on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.



Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon


Declared: Missing

Detected: Greek

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Greek.

Here are some tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with using microdata.

Domain Availability

Domains Status Expires 2 years ago Available. Register it now! This domain is booked Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when goes down.
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Server IP

Server location: Atlanta

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


XHTML 1.0 Transitional

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page


Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor’s Google ranking for custom keywords
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Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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