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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

La Polar | Tu Tienda Virtual - Tecnología, Deportes, Belleza, Infantil, Regalos, Electrohogar, Decohogar. Tienda Online

Length: 119 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Tienda virtual: Con una amplia gama de productos para el hogar, tecnologia, electrohogar, construccion, deportes, adultos, mujer, hombre. La polar.cl

Length: 149 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

La Polar | Tu Tienda Virtual - Tecnología, Deportes, Belleza, Infantil, Regalos, Electrohogar, Decohogar. Tienda Online

tienda.lapolar.cl/

Tienda virtual: Con una amplia gama de productos para el hogar, tecnologia, electrohogar, construccion, deportes, adultos, mujer, hombre. La polar.cl

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 0 18 13 11
<H3> Productos Recomendados
<H3> Increíbles Promociones
<H3> Servicios Útiles
<H3> Sígue tu Despacho
<H3> Boleta Electrónica
<H3> Tarjeta Visa La Polar
<H3> Solicita aquí tu Tarjeta
<H3> Servicio al Cliente
<H3> Venta EmpresasLa Polar
<H3> Ofertas Destacadas
<H3> SERVICIO AL CLIENTE
<H3> LA POLAR
<H3> EMPRESAS
<H3> RECIBE NUESTRAS OFERTAS
<H3> SERVICIO AL CLIENTE
<H3> TARJETA LA POLAR
<H3> EMPRESAS
<H3> RECIBE NUESTRAS OFERTAS
<H4> Juegos de PS4 y PS3 HASTA64 % DCTO.
<H4> ¡Comenzó Semana CIC! HASTA40 % DCTO.
<H4> Lo mejor en línea blanca HASTA31 % DCTO.
<H4> Led Master-G | HD | 2 HDMI | 2 USB
<H4> Cama Americana Celta 1,5 Plazas + Maderas Castilla
<H4> Celular Samsung J7 Prime 3 GB Ram
<H4> Todo para el más pequeño del Hogar HASTA50 % DCTO.
<H4> Freezer horizontal Libero | Función Dual: Congela
<H4> Lleva tu Sofá Seccional por:
<H4> Consola Sony PS4 1 TB + Juego Star Wars
<H4> Línea Blanca, Electrodomésticos & Cuidado Personal HASTA44 % DCTO.
<H4> ¡Conoce Jeans & Rock en Lapolar.cl!
<H4> DESCUBRE LOS NUEVOS MODELOS EN ZAPATILLAS
<H5> HASTA
<H5> HASTA
<H5> HASTA
<H5> $99.990
<H5> $99.990
<H5> $149.990
<H5> HASTA
<H5> $89.990
<H5> $249.990
<H5> $249.990
<H5> HASTA
<H6> SABEMOS TODO LO QUE TE GUSTA
<H6> Todo lo que te gusta en un sólo lugar
<H6> TODO LO QUE TE GUSTA EN UN SÓLO LUGAR
<H6> LOS MEJORES DESCUENTOS SOLO PARA TÍ
<H6> Subtotal: $0
<H6> Total: $0
and 45 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • plazas 33
  • cama 32
  • box 17
  • spring 17
  • máquinas 16
  • americana 16
  • polar 16
  • zapatillas 15
  • baño 14
  • bicicletas 14
  • combo 14
  • tarjeta 13
  • stock 12
  • dormitorio 12
  • unidades 12
  • plaza 12
  • alfombras 12
  • king 10
  • camas 10
  • pulgadas 10

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Plazas 33
Cama 32
Box 17
Spring 17
Máquinas 16
Keywords (2 words) Freq Title Desc <H>
5 Plazas 17
Box Spring 17
2 Plazas 16
Cama Americana 16
1 Plaza 12

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 25 images on this web page.

10 ALT attributes are empty or missing.

https://www.lapolar.cl/img/html/lite/BPL_AT_1520369675.jpg
https://www.lapolar.cl/img/html/lite/BPL_AT_1521058275.jpg
https://www.lapolar.cl/img/html/lite/BPL_AT_1520974680.jpg
https://www.lapolar.cl/img/html/lite/BPL_AT_1521058266.jpg
https://www.lapolar.cl/img/html/lite/BPL_AT_1520974780.jpg
https://www.lapolar.cl/img/html/lite/BPL_AT_1521140987.jpg
https://www.lapolar.cl/img/html/body/banner_inf12/img/images/bg-mktg1a.jpg
https://tienda.lapolar.cl/images/webpay.png
https://tienda.lapolar.cl/images/seguridad.png
https://www.facebook.com/tr?id=1663240210573542&ev=PageView&noscript=1
and 5 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

102,459    102,459

We've discovered 102,459 pages in Google's index for lapolar.cl.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.lapolar.cl and lapolar.cl as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.lapolar.cl and lapolar.cl to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

https://tienda.lapolar.cl/catalogo/dormitorio4/muebles_dormitorio2/comodas3
https://tienda.lapolar.cl/catalogo/electronica2/televisores/smart_tv2
https://tienda.lapolar.cl/catalogo/electronica2/televisores/oled_i_qled_i_curvo
https://tienda.lapolar.cl/catalogo/electronica2/televisores/accesorios_tv
https://tienda.lapolar.cl/catalogo/electronica2/televisores/dvd_i_blu_ray
https://tienda.lapolar.cl/catalogo/electronica2/celulares3/telefonos_basicos
https://tienda.lapolar.cl/catalogo/electronica2/celulares3/accesorios_telefonos
https://tienda.lapolar.cl/catalogo/electronica2/audio3/equipos_de_musica
https://tienda.lapolar.cl/catalogo/electronica2/audio3/home_theater2
https://tienda.lapolar.cl/catalogo/electronica2/audio3/mp3_mp4
https://tienda.lapolar.cl/catalogo/electronica2/audio3/luces_fiesta
https://tienda.lapolar.cl/catalogo/electronica2/videojuegos/nintendo_switch
https://tienda.lapolar.cl/catalogo/electronica2/videojuegos/xbox_one
https://tienda.lapolar.cl/catalogo/electronica2/videojuegos/nintendo_ds
https://tienda.lapolar.cl/catalogo/electronica2/videojuegos/accesorios_gamer
https://tienda.lapolar.cl/catalogo/electronica2/videojuegos/todos_los_juegos2
https://tienda.lapolar.cl/catalogo/electronica2/videojuegos/todo_consolas
https://tienda.lapolar.cl/catalogo/electronica2/instrumentos_musicales2/pianos_i_teclados
https://tienda.lapolar.cl/catalogo/electronica2/instrumentos_musicales2/guitarras_i_bajos
https://tienda.lapolar.cl/catalogo/electronica2/instrumentos_musicales2/baterias_i_percusion
https://tienda.lapolar.cl/catalogo/electronica2/instrumentos_musicales2/metalofonos2
https://tienda.lapolar.cl/catalogo/electronica2/instrumentos_musicales2/microfonos_i_consolas
https://tienda.lapolar.cl/catalogo/electronica2/instrumentos_musicales2/amplificadores2
https://tienda.lapolar.cl/catalogo/electronica2/instrumentos_musicales2/flautas_i_armonicas
https://tienda.lapolar.cl/catalogo/electronica2/tv_por_pulgadas/hasta_40_pulgadas
https://tienda.lapolar.cl/catalogo/electronica2/tv_por_pulgadas/42_pulgadas_a_50_pulgadas
https://tienda.lapolar.cl/catalogo/electronica2/tv_por_pulgadas/55_pulgadas_mas
https://tienda.lapolar.cl/catalogo/electronica2/celulares_por_marca/samsung3
https://tienda.lapolar.cl/catalogo/electronica2/celulares_por_marca/huawei2
https://tienda.lapolar.cl/catalogo/electronica2/celulares_por_marca/lg3
https://tienda.lapolar.cl/catalogo/electronica2/celulares_por_marca/motorola2
https://tienda.lapolar.cl/catalogo/electronica2/celulares_por_marca/nokia2
https://tienda.lapolar.cl/catalogo/electronica2/celulares_por_marca/alcatel2
https://tienda.lapolar.cl/catalogo/electronica2/celulares_por_marca/otras_marcas
https://tienda.lapolar.cl/catalogo/electronica2/fotografia/camaras_reflex2
https://tienda.lapolar.cl/catalogo/electronica2/fotografia/camaras_deportivas2
https://tienda.lapolar.cl/catalogo/electronica2/fotografia/camaras_de_seguridad2
https://tienda.lapolar.cl/catalogo/tecnologia3/computadores/notebook_hp
https://tienda.lapolar.cl/catalogo/tecnologia3/computadores/notebook_asus
https://tienda.lapolar.cl/catalogo/tecnologia3/computadores/notebook_lenovo
https://tienda.lapolar.cl/catalogo/tecnologia3/computadores/notebook_acer
https://tienda.lapolar.cl/catalogo/tecnologia3/computadores/todo_notebooks
https://tienda.lapolar.cl/catalogo/tecnologia3/impresoras2/impresoras_laser
https://tienda.lapolar.cl/catalogo/tecnologia3/impresoras2/impresoras_a_tinta
https://tienda.lapolar.cl/catalogo/tecnologia3/accesorios_computacion2/disco_duro_externo
https://tienda.lapolar.cl/catalogo/tecnologia3/accesorios_computacion2/mouse_i_teclados
https://tienda.lapolar.cl/catalogo/tecnologia3/accesorios_computacion2/subwoofers3
https://tienda.lapolar.cl/catalogo/tecnologia3/accesorios_computacion2/proyectores2
https://tienda.lapolar.cl/catalogo/tecnologia3/accesorios_computacion2/bolsos_i_fundas
https://tienda.lapolar.cl/catalogo/tecnologia3/accesorios_computacion2/pendrives2
https://tienda.lapolar.cl/catalogo/tecnologia3/accesorios_computacion2/otros3
https://tienda.lapolar.cl/catalogo/linea_blanca
https://tienda.lapolar.cl/catalogo/linea_blanca/lavado_secado4/lavadoras
https://tienda.lapolar.cl/catalogo/linea_blanca/lavado_secado4/lavadoras___secadoras
https://tienda.lapolar.cl/catalogo/linea_blanca/lavado_secado4/secadoras2
https://tienda.lapolar.cl/catalogo/linea_blanca/lavado_secado4/centrifugas2
https://tienda.lapolar.cl/catalogo/linea_blanca/refrigeradores/side_by_side2
https://tienda.lapolar.cl/catalogo/linea_blanca/refrigeradores/no_frost2
https://tienda.lapolar.cl/catalogo/linea_blanca/refrigeradores/frio_directo2
https://tienda.lapolar.cl/catalogo/linea_blanca/refrigeradores/frigobar2
https://tienda.lapolar.cl/catalogo/linea_blanca/refrigeradores/freezer2
https://tienda.lapolar.cl/catalogo/linea_blanca/cocina3/cocinas_a_gas
https://tienda.lapolar.cl/catalogo/linea_blanca/cocina3/encimeras
https://tienda.lapolar.cl/catalogo/linea_blanca/cocina3/campanas
https://tienda.lapolar.cl/catalogo/linea_blanca/cocina3/microondas2
https://tienda.lapolar.cl/catalogo/linea_blanca/cocina3/hornos_electricos2
https://tienda.lapolar.cl/catalogo/linea_blanca/cocina3/lavavajillas3
https://tienda.lapolar.cl/catalogo/linea_blanca/cocina3/lavaplatos2
https://tienda.lapolar.cl/catalogo/linea_blanca/electrodomesticos5/aspiradoras2
https://tienda.lapolar.cl/catalogo/linea_blanca/electrodomesticos5/batidoras2
https://tienda.lapolar.cl/catalogo/linea_blanca/electrodomesticos5/hervidores_i_cafeteras
https://tienda.lapolar.cl/catalogo/linea_blanca/electrodomesticos5/sacajugos_i_exprimidores
https://tienda.lapolar.cl/catalogo/linea_blanca/electrodomesticos5/picadoras_i_procesadores
https://tienda.lapolar.cl/catalogo/linea_blanca/electrodomesticos5/jugueras_i_licuadoras
https://tienda.lapolar.cl/catalogo/linea_blanca/electrodomesticos5/tostadores_i_sandwicheras
https://tienda.lapolar.cl/catalogo/linea_blanca/maquinas_de_coser3/maquinas_bordadoras2
https://tienda.lapolar.cl/catalogo/linea_blanca/maquinas_de_coser3/maquinas_coser_brazo_libre
https://tienda.lapolar.cl/catalogo/linea_blanca/maquinas_de_coser3/maquinas_overlock
https://tienda.lapolar.cl/catalogo/linea_blanca/maquinas_de_coser3/combos_maquinas_de_coser2
https://tienda.lapolar.cl/catalogo/linea_blanca/climatizacion/ventiladores_de_pie
https://tienda.lapolar.cl/catalogo/linea_blanca/climatizacion/ventiladores_de_mesa2
https://tienda.lapolar.cl/catalogo/linea_blanca/climatizacion/enfriadores
https://tienda.lapolar.cl/catalogo/linea_blanca/climatizacion/otros_ventiladores
https://tienda.lapolar.cl/catalogo/linea_blanca/climatizacion/calefont3
https://tienda.lapolar.cl/catalogo/linea_blanca/climatizacion/estufas_a_parafina2
https://tienda.lapolar.cl/catalogo/linea_blanca/climatizacion/estufas_electricas2
https://tienda.lapolar.cl/catalogo/linea_blanca/cuidado_personal5/alisadores_i_onduladores
https://tienda.lapolar.cl/catalogo/linea_blanca/cuidado_personal5/secadores_de_pelo2
https://tienda.lapolar.cl/catalogo/linea_blanca/cuidado_personal5/maquinas_de_afeitar3
https://tienda.lapolar.cl/catalogo/linea_blanca/cuidado_personal5/depiladoras4
https://tienda.lapolar.cl/catalogo/linea_blanca/cuidado_personal5/cortapelos
https://tienda.lapolar.cl/catalogo/linea_blanca/cuidado_personal5/bienestar
https://tienda.lapolar.cl/catalogo/linea_blanca/cuidado_personal5/salud
https://tienda.lapolar.cl/catalogo/linea_blanca/equipos_para_tu_negocio2/balanzas2
https://tienda.lapolar.cl/catalogo/linea_blanca/equipos_para_tu_negocio2/refrigeracion4
https://tienda.lapolar.cl/catalogo/linea_blanca/equipos_para_tu_negocio2/megafonos_otros
https://tienda.lapolar.cl/catalogo/linea_blanca/equipos_para_tu_negocio2/hervidores_termos
https://tienda.lapolar.cl/catalogo/linea_blanca/equipos_para_tu_negocio2/hidrolavadoras2
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_cocina2/baterias_de_cocina3
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_cocina2/ollas
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_cocina2/sartenes_wok2
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_cocina2/cuchillos_tablas
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_cocina2/utensilios_de_cocina
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_cocina2/parrillas3
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_cocina2/teteras2
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_mesa2/vajilla
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_mesa2/cuchilleria2
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_mesa2/vasos_copas2
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_mesa2/te_cafe
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_mesa2/termos_mugs
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_mesa2/manteleria
https://tienda.lapolar.cl/catalogo/decohogar3/menaje_mesa2/accesorios_mesa
https://tienda.lapolar.cl/catalogo/decohogar3/alfombras7/alfombras_grandes
https://tienda.lapolar.cl/catalogo/decohogar3/alfombras7/alfombras_medianas
https://tienda.lapolar.cl/catalogo/decohogar3/alfombras7/alfombras_pequegnas
https://tienda.lapolar.cl/catalogo/decohogar3/alfombras7/alfombras_de_pasillo
https://tienda.lapolar.cl/catalogo/decohogar3/alfombras7/bajadas_de_cama3
https://tienda.lapolar.cl/catalogo/decohogar3/alfombras7/todo_alfombras
https://tienda.lapolar.cl/catalogo/decohogar3/bagno3/toallas_de_bagno
https://tienda.lapolar.cl/catalogo/decohogar3/bagno3/pisos_de_bagno
https://tienda.lapolar.cl/catalogo/decohogar3/bagno3/cortinas_de_bagno
https://tienda.lapolar.cl/catalogo/decohogar3/bagno3/accesorios_de_bagno2
https://tienda.lapolar.cl/catalogo/decohogar3/playa/toallas_de_playa3
https://tienda.lapolar.cl/catalogo/decohogar3/playa/accesorios_de_playa
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_americanas2/cama_americana_1_plaza2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_americanas2/cama_americana_1_5_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_americanas2/cama_americana_2_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_americanas2/cama_americana_king
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_americanas2/combo_cama_americana_1_plaza2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_americanas2/combo_cama_americana_1_5_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_americanas2/combo_cama_americana_2_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/box_spring2/box_spring_1_plaza2
https://tienda.lapolar.cl/catalogo/dormitorio4/box_spring2/box_spring_1_5_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/box_spring2/box_spring_2_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/box_spring2/box_spring_king2
https://tienda.lapolar.cl/catalogo/dormitorio4/box_spring2/combo_box_spring_1_plaza2
https://tienda.lapolar.cl/catalogo/dormitorio4/box_spring2/combo_box_spring_1_5_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/box_spring2/combo_box_spring_2_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_europeas2/cama_europea_1_plaza2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_europeas2/cama_europea_1_5_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_europeas2/cama_europea_2_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_europeas2/cama_europea_king2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_funcionales/divanes
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_funcionales/camas_nido
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_funcionales/camas_duplex2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_funcionales/camarotes3
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_funcionales/boxet2
https://tienda.lapolar.cl/catalogo/dormitorio4/camas_funcionales/bases_i_marquesas
https://tienda.lapolar.cl/catalogo/dormitorio4/colchones3/colchon_1_plaza2
https://tienda.lapolar.cl/catalogo/dormitorio4/colchones3/colchon_1_5_plazas2
https://tienda.lapolar.cl/catalogo/dormitorio4/colchones3/colchon_2_plazas2
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