lapolar.cl Screenshot


To Improve



We did not find HTML headings (<H1> to <H6>) on this page.


Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 122 images on this web page.

45 ALT attributes are empty or missing.

  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/top-left2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/toptop2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/top-right2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/leftside2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/rightside2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/bottom2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/bottom-c2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/bottom-right2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/top-flipleft2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/menu/top-flipright2.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/bkgOverBarraRoja.png
  • http://lapolar.cl/img/html/newsite/home/header/menusupgris/lineaSepBGris.png
  • http://lapolar.cl/img/html/body/ico_ventaEmpresa.png
  • http://lapolar.cl/img/html/head/encabezado_1375885053.jpg
  • http://lapolar.cl/img/html/newsite/home/header/btn_carroCompra.png
  • http://lapolar.cl/img/html/newsite/home/header/tabs/tabLapolar_rojo.png
  • http://lapolar.cl/img/html/newsite/home/header/tabs/tabTarjeta_gris.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/social_facebook.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/social_twitter.png
  • http://lapolar.cl/img/html/newsite/home/header/barra_roja/social_youtube.png
  • http://lapolar.cl/img/html/newsite/home/masvendidos/flechaIzq.png
  • http://lapolar.cl/img/html/newsite/home/masvendidos/flechaDer.png
  • http://lapolar.cl/img/html/newsite/home/calugas/barra_spots1.jpg
  • http://lapolar.cl/img/html/body/banner_inf12/img/banner.png
  • http://lapolar.cl/img/html/body/banner_inf12/img/banner-catalogo.png
  • http://lapolar.cl/img/html/body/slider1/img/arrow-prev.png
  • http://lapolar.cl/img/html/body/slider1/img/arrow-next.png
  • http://lapolar.cl/img/html/newsite/home/footer/leftSide_footer.gif
  • http://lapolar.cl/img/html/newsite/home/footer/btn_ingresoEmail.png
  • http://lapolar.cl/img/html/newsite/home/footer/lineaDivisoria_footer.gif
  • http://lapolar.cl/img/html/newsite/home/footer/rightSide_footer.gif
  • http://lapolar.cl/img/html/newsite/home/footer/imgSombra_footer.gif
  • http://lapolar.cl/img/html/newsite/home/footer/leftSide_down_footer.gif
  • http://lapolar.cl/img/html/newsite/home/footer/img_fonocompras.png
  • http://lapolar.cl/img/html/newsite/home/footer/img_formasPago.png
  • http://lapolar.cl/img/html/newsite/home/footer/img_redesSociales1.png
  • http://lapolar.cl/img/html/newsite/home/footer/img_redesSociales2.png
  • http://lapolar.cl/img/html/newsite/home/footer/img_redesSociales4.png
  • http://lapolar.cl/img/html/newsite/home/footer/img_redesSociales3.png
  • http://lapolar.cl/img/html/newsite/home/footer/certisur.gif
  • http://lapolar.cl/img/html/newsite/home/footer/rightSide_down_footer.gif
  • http://www.googleadservices.com/pagead/conversion/1038687929/?label=9lK%0A%09%09%3C/div%3E%0A%09%09%3C/noscript%3E%0D%0A%3Cscript%20src=

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio



This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered as spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

19,180    19,180

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!


Your website does not direct www.lapolar.cl and lapolar.cl to the same URL. It is crucial that you fix this.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

You should first set your preferred domain in Google Search Console (formerly Webmaster Tools), then use a 301 redirectto divert traffic from your non-preferred domain.

Redirect non-www to www



Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: Yes

Frames: No

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.


We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Start Your Free Trial




Length: 7 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.


Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.


Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Customize the 404 error page


Declared: Spanish

Detected: Spanish


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
lapolar.com Expires in 5 years
lapolar.net Available. Book it now!
lapolar.org Available. Book it now!
lapolar.info Available. Book it now!
lapolar.biz Available. Book it now!
lapolar.eu Available. Book it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
kapolar.cl This domain is booked
lzpolar.cl This domain is booked
laoolar.cl This domain is booked
lapilar.cl This domain is booked
laplar.cl This domain is booked
apolar.cl This domain is booked
lappolar.cl This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


76%    76%

Vendor reliability

76%    76%


76%    76%

Child safety

84%    84%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Great, your website is safe.


No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server Uptime

Upgrade now and get notified when lapolar.cl goes down.
Start Your Free Trial

Speed Tips

Warning: your website's speed should be improved.

Perfect, your server is using a caching method to speed up page display. 

Too bad, your website is using nested tables, which can slow down page rendering.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.


Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Great, language/character encoding is specified: ISO-8859-1


Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to www.lapolar.cl.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 3 months.

The certificate issuer is VeriSign, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Webmaster Tools


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
Start Your Free Trial

Facebook Page

Cover picture of the La Polar Chile Facebook Page


Talking About5,732

La Polar Chile
Página oficial de La Polar Chile en Facebook. Encuéntranos también en Twitter, YouTube, Instagram, Google+ y Pinterest como LaPolarChile www.lapolar.cl
Meta Description
Respondemos tus dudas y consultas en este canal de lunes a viernes de 9:00 a 21:00 hrs. Fuera de ese horario puedes comunicarte directamente con nuestro Servicio al Cliente al 800 391 391 o desde celulares 02 - 2383 3365.
800 391 391
The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @lapolar is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Account Age
5 years ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

Not found

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of lapolar.cl in local directories
Start Your Free Trial


Google™ Ranking

Upgrade to monitor lapolar.cl’s Google ranking for custom keywords
Start Your Free Trial


Traffic Estimations

High    High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Start Your Free Trial

Traffic Rank

59,291th most visited website in the World

250th most visited website in  Chile


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

1.3%    1.3%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Chile lapolar.cl This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.