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Marketing Checklist

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Kevin Williams Kevin Williams
Middletown (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Online Shopping in Philippines at Great Prices |

Length: 62 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Shop Online for Electronics, Fashion, Home Appliances, Furniture, Baby Needs & Toys at | Free Shipping on Metro Manila✓ Cash on Delivery✓ Effortless Shopping!

Length: 172 character(s)


Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Online Shopping in Philippines at Great Prices |

Shop Online for Electronics, Fashion, Home Appliances, Furniture, Baby Needs & Toys at | Free Shipping on Metro Manila✓ Cash on Delivery&...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 11 117 19 17
<H4> Buyer Protection Guarantee
<H4> Cash on Delivery
<H4> Mobiles & Tablets
<H4> Computers & Laptops
<H4> Electronics
<H4> Cameras
<H4> Home Appliances
<H4> Home & Living
<H4> Babies & Toddlers
<H4> Health & Beauty
<H4> Watches
<H4> Fashion
<H4> Travel & Luggage
<H4> Sports & Outdoors
<H4> Motors
<H4> Media, Games & Music
<H4> Groceries
<H4> Pets
<H4> Toys
<H5> Women's Fashion
<H5> Men's Fashion
<H5> Home Appliances
<H5> Baby & Toddler
<H5> Home & Living
<H5> Health & Beauty
<H5> Mobiles & Tablets
<H5> Computers & Laptops
<H5> Cameras
<H5> Media, Music & Books
<H5> TV, A/V, Gaming & Wearables
<H5> Watches & Accessories
<H5> Travel & Luggage
<H5> Groceries
<H5> Motors
<H5> Sports & Outdoors
<H5> Toys & Games
<H3> Nitecore Xtreme Mountain Bike
<H3> Coido Tire Inflator
<H3> Dowell Grandesa Air Cooler
<H3> Vistron Solar Charge Oscillating Fan
<H3> Black And Decker FSM1620 Deluxe Steam Mop
<H3> Black & Decker Dual Temperature Heat Gun 1800W
<H3> SM Woman Halter Overlap Top
<H3> SM Woman Lace Trim Shorts
<H3> Tee Culture Bae Teens Graphic Tee
<H3> Skechers Boys Datarox Light Up Rubber Shoes
<H3> Sandisk OTG SDDD2-032G 32GB with Sandisk Micro SD Class 10 32GB
<H3> Lenovo Ideapad 100S-11-IBY 11.6" Intel AtomZ3735F2GBSilverWindows10
<H3> HP Deskjet 1112 Printer (White)
<H3> Fujidenzo MM-22 BL 20L Microwave Oven with Mechanical Control(Black)
<H3> Cherry Mobile Cubix Morph 2in1 Laptop
<H3> Ace 32" Slim LED TV Black LED-808 DN4
<H3> WD Western Digital My Passport Ultra 1TB External Hard Drive (Noble Blue)
<H3> Pureit Excella Water Purifier Filter 1500L
<H3> Alcatel OneTouch Pixi First 8GB (Metal Silver)
<H3> Flash Plus 2 3GB/32GB (Venus Gold)
<H3> GRAND VIDEOKE Symphony TKR371MP Portable Videoke
<H3> Grand Videoke Concerto Smart Media Player
<H3> Song Transfer Pack 11
<H3> Grand Videoke Symphony 2.0 Plus + Song Pack Vol. 14
<H3> Grand Videoke TKR372MP Symphony 2.0 Plus Karaoke Player
<H3> Song Transfer Pack 13
<H3> Grand Videoke Rhapsody Plus + Song Pack Vol. 14
<H3> Grand Videoke TKR341MP Rhapsody Plus Karaoke Player
<H3> Chicco Bravo Travel System Stroller (Beige/Grey)(…)
<H3> Chicco U-Go Trike Ducati
<H3> Chicco 2-in-1 Sterilizer with Free Bottle
<H3> Chicco Liteway 2 Stroller (with Bumper Bar Stroller) - Red(…)
<H3> Chicco Universal Mosquito Net for Stroller
<H3> Chicco Cooling Teethers - Ice Cream
<H3> Chicco Marsupio 2-way Go Baby Carrier (Blue)
<H3> Chicco Rainbow Walker Mandarino (Orange)
<H3> Chicco Baby Nail Scissors Pink
<H3> Chicco Gro-Up 123 Car Seat (Silver)
<H3> Chicco New Sterilizer 3 In 1 (White)(…)
<H3> Bosch GWS 750-100 Professional Angle Grinder (Blue)
<H3> Bosch GSB 550 Impact Drill XL Kit
<H3> Bosch Promoline DIY 108pcs Handtools Set
<H3> Bosch GSB 550 Impact Drill Electrician's Kit
<H3> Bosch 41-Piece V-Line Accessories Set
<H3> Bosch Cordless Screwdriver IXO III 0601960 2K0
<H3> Bosch 48-Piece V-Line Accessories Set
<H3> SKIL Small Angle Grinder 9620
<H3> Bosch GBH 2-20 RE Professional Rotary Hammer
<H3> Bosch Fusion Bright H4 Halogen Bulb 12v 60/55w (Gold)
<H3> Bosch All Weather Plus H4 Halogen Bulb 12v 60/55w (Silver)
<H3> Pampers Baby-dry Taped Diaper S 58pc x 4 Pack
<H3> Pampers Premium Care New Born Baby Diaper 66's Pack of 4
<H3> Pampers Baby Dry Pants Diaper Extra Large 16's Pack of 6
<H3> Pampers Premium Care Large Baby Diaper 40's Pack of 4
<H3> Pampers Premium Care Small Baby Diaper 24's Pack of 8
<H3> Pampers Premium Care Medium Baby Diaper 48's Pack of 4
<H3> Pampers Premium Care Small Baby Diaper 60's Pack of 4
<H3> Pampers Premium Care New Born Baby Diaper 26's Pack of 8
<H3> Pampers Premium Care Extra Large Baby Diaper 34's Pack of 6
<H3> Pampers Premium Care Medium Baby Diaper 22's Pack of 8
<H3> Pampers Premium Care Extra Large Baby Diaper 18's Pack of 8
<H3> Electrolux ETB3500MG 12.4 cu.ft. 2-Door Refrigerator (Silver)
<H3> Electrolux ZMO1540 Bag Vacuum Cleaner (Blue)
<H3> Electrolux ZMO1530 Bag Vacuum Cleaner (Red)
<H3> Electrolux ERC-2100 Jar Type Rice Cooker 1.8L
<H3> Electrolux ETB-2302PE 8cu. ft. 2-Door Refrigerator (Silver)
<H3> Electrolux EWT-754XW 7.5kg. Fully Automatic Top Load Washing Machine
<H3> Electrolux ERM1300PB 4.6 cu.ft Single Door Refrigerator (Silver)
<H3> Electrolux ETM-2800 PA Two Door Refrigerator 10.2 cu.ft
<H3> Electrolux EBB3500MG 12 cu.ft. 2-Door Refrigerator (SIlver)
<H3> Electrolux ERM-1700 Single Door Refrigerator 6 cu.ft
<H3> Electrolux FlexFresh ETB2300PE Top Freezer No Frost Refrigerator
<H3> Tresemme Smooth and Shine Shampoo, Conditioner and Hair Spray Gift Set
<H3> Tresemme Platinum Strength Shampoo, Conditioner and Hair Spray Gift Set
<H3> Tresemme Hair Spray Extra Hold 360ml with Free Styling Tools
<H3> Tresemme Hair Spray Freeze Hold 360g with Free Styling Tools
<H3> TRESemme Keratin Smooth Shampoo and Conditioner Pack 600ml
<H3> Tresemme Keratin Smooth Shampoo, Conditioner and Hair Spray Gift Set
<H3> Tresemme Smooth and Shine Shampoo, Conditioner and Hair Spray Gift Set
<H3> PENSHOPPE Printed Short Sleeved Shirt (Black)
<H3> Penshoppe Men's Printed Flip Flops (Brown)
<H3> Penshoppe Printed Parka Jacket (Olive)
<H3> Penshoppe Men's Printed Flip Flops (Dark Gray)
<H3> PENSHOPPE Printed Pullover (Gray)
<H3> PENSHOPPE Printed V-Neck Tee (White)
<H3> Penshoppe Men's Split Thong Flip Flops (Red)
<H3> PENSHOPPE Graphic Shift Dress (Cream)
<H3> Penshoppe Plaid Long-Line Amboy Shirt (Gray)
<H3> Penshoppe Non-Denim Bermuda Short (Khaki)
<H3> PENSHOPPE Super Skinny Jeans with Elastic Waistband (Light Blue)
<H3> Canon EOS 1200D 18MP with 18-55mm IS III Lens withFREESandisk8GBUltra SDHC Class 10
<H3> Canon MG2570S Colour Multifunction Inkjet Printer (Black)
<H3> Canon EF 50mm f/1.8 STM Lens (Black)
<H3> Canon EOS M10 15-45mm Kit Lens 18MP (Black)
<H3> Canon EOS 750D 24.2MP Digital SLR Camera with 18-55mm Lens Kit with FREE EOS Camera Bag and 8GB SD Card
<H3> Canon Pixma IP2770 Printer
<H3> Canon Pixma G1000 Printer
<H3> Canon EOS 760D 24.2MP Digital SLR Camera with 18-135mm Lens Kit and FREE 8GB SD Card
<H3> Canon MG3070S 3 in 1 Wireless Printer (Black)(Black)
<H3> Canon Pixma G3000 CIS Inkjet All-In-One Wireless Printer (Black)
<H3> Canon EOS 1200D DSLR Camera 18MP w/ EF-S 18-55mm f/3.5-5.6 IILens(Black)
<H3> Customer Care
<H3> Lazada
<H3> Exclusive Deals and Offers!
<H3> Payment Methods
<H3> Delivery Services
<H3> Verified by
<H3> Top Brands and Pages
<H3> Lazada Southeast Asia
<H3> Follow Us
<H2> Brands by Category
<H2> The Best Deals are here, Hassle-Free and Truly Effortless
<H1> Online Shopping in Philippines
and 162 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • accessories 53
  • care 29
  • baby 27
  • sports 25
  • bags 24
  • lazada 20
  • brands 20
  • fashion 19
  • buying 19

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
accessories 53
care 29
baby 27
sports 25
Keywords (2 words) Freq Title Desc <H>
₱ ₱ 77
buying guide 17
pack ₱ 14
₱ electrolux 11
₱ chicco 11

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 4 images on this web page.

3 ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 3 images on Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

197,389    197,389

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content