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Marketing Checklist

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Title Tag

LCA – Lesotho Communications Authority

Length: 38 character(s) (299 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description


The meta description for lca.org.ls is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

LCA – Lesotho Communications Authority


Lesotho Communications Authority

Mobile Version


LCA – Lesotho Communications Authority

Lesotho Communications Authority

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 0 14 5 0
<H3> Recent Posts
<H3> Public consultation: Renewal of Ultimate FM licence
<H3> School Connect Project
<H3> LCA grants first postal operator licences to Lesotho Postal Services and DHL Lesotho
<H3> CTO to Recognise Achievements in ICT across the Commonwealth
<H3> The Authority commemorates the World Telecommunication and Information Day by Promoting the Lesotho Top Country Code Domain
<H3> LCA Statement on The Radio Spectrum Management Policy 2014
<H3> Quick Links
<H3> Important Dates
<H4> About LCA
<H4> LCA Offices
<H4> Business Hours
and 16 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • lesotho communications authority 3
  • universal service fund 2
  • school connect project 2
  • corporate social investment 2
  • public consultations invites 2
  • public consultations 4
  • corporate identity 2
  • broadcasting services 2
  • ensure 1
  • type approval 3
  • ict research 3
  • lca logo 2
  • annual reports 2
  • application requirements 2
  • general documents 2
  • lesotho 6
  • invitation 1
  • access 4
  • country 2
  • postal 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.lca.org.ls and lca.org.ls as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.lca.org.ls and lca.org.ls to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Mobile visits

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Mobile Rendering

lca.org.ls on an iPhone
lca.org.ls on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

64%    64%

You could reduce 36% (294.3 KiB) by minifying the asset(s) listed below.

URL Reduction size
/wp-content/plugins/download-manager/assets/bootstrap/css/bootstrap.css 52.3 KiB (35%)
/wp-content/plugins/download-manager/assets/css/front.css 45.2 KiB (35%)
/wp-content/themes/conbiz-lite/inc/assets/css/main.css 27.7 KiB (35%)
/wp-content/plugins/responsive-accordion-and-collapse/js/bootstrap.js 26.9 KiB (40%)
/wp-content/themes/conbiz-lite/inc/assets/css/animate.css 25.4 KiB (35%)
/wp-content/themes/conbiz-lite/inc/assets/js/owl.carousel.js 20.6 KiB (40%)
/wp-content/plugins/download-manager/assets/js/chosen.jquery.min.js 20.4 KiB (40%)
/wp-content/plugins/revslider/rs-plugin/css/settings.css 18.8 KiB (35%)
/wp-content/themes/conbiz-lite/inc/assets/js/jquery.slicknav.js 6.5 KiB (40%)
/wp-content/themes/conbiz-lite/style.css 5.8 KiB (35%)
/wp-content/plugins/responsive-accordion-and-collapse/css/bootstrap-front.css 5.1 KiB (35%)
/wp-content/themes/conbiz-lite/theme-plugins/modal-master/js/bootstrap-modalmanager.js 4.6 KiB (40%)
/wp-content/themes/conbiz-lite/inc/assets/fonts/simple-line-icons.css 4.3 KiB (35%)
/wp-content/themes/conbiz-lite/inc/assets/css/responsive.css 4.1 KiB (35%)
/wp-content/themes/conbiz-lite/theme-plugins/modal-master/js/bootstrap-modal.js 3.9 KiB (40%)
/wp-content/themes/conbiz-lite/inc/assets/css/owl.carousel.css 3.6 KiB (35%)
/wp-content/plugins/team/assets/front/css/style.css 3.5 KiB (35%)
/wp-content/plugins/download-manager/assets/js/front.js 2.4 KiB (40%)
/wp-content/themes/conbiz-lite/inc/assets/js/main.js 2.3 KiB (40%)
/wp-content/themes/conbiz-lite/theme-plugins/NewsBox/scripts/jquery.bootstrap.newsbox.min.js 2.1 KiB (40%)
/wp-content/themes/conbiz-lite/inc/assets/css/colors/yellow.css 1.5 KiB (35%)
/wp-content/themes/conbiz-lite/theme-plugins/modal-master/css/bootstrap-modal.css 1.5 KiB (35%)
/wp-content/themes/conbiz-lite/inc/assets/js/jquery.appear.js 1.3 KiB (40%)
/wp-content/plugins/team/assets/front/js/scripts.js 1.2 KiB (40%)
/wp-content/themes/conbiz-lite/inc/assets/css/slicknav.css 1.1 KiB (35%)
/wp-content/themes/conbiz-lite/inc/assets/js/jquery.fitvids.js 1.1 KiB (40%)
/wp-content/themes/conbiz-lite/inc/assets/js/count-to.js 1.0 KiB (40%)
and 24 more.
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 79 uncached asset(s) listed below.

URL Freshness lifetime
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/wp-content/plugins/siteorigin-panels/css/front-flex.min.css Expiration not specified
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/wp-content/plugins/team/assets/global/css/style.skins.css Expiration not specified
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/wp-content/themes/conbiz-lite/style.css Expiration not specified
/wp-content/themes/conbiz-lite/inc/assets/css/main.css Expiration not specified
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/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.tools.min.js Expiration not specified
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/wp-content/plugins/team/assets/front/js/scripts.js Expiration not specified
/wp-content/plugins/team/assets/front/js/masonry.pkgd.min.js Expiration not specified
/wp-content/plugins/theme-my-login/assets/scripts/theme-my-login.min.js Expiration not specified
/wp-content/themes/conbiz-lite/theme-plugins/NewsBox/css/site.css Expiration not specified
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/wp-content/themes/conbiz-lite/inc/assets/js/smooth-scroll.js Expiration not specified
/wp-content/themes/conbiz-lite/inc/assets/js/bootstrap.min.js Expiration not specified
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/wp-content/themes/conbiz-lite/inc/assets/js/navigation.js Expiration not specified
/wp-content/themes/conbiz-lite/inc/assets/js/skip-link-focus-fix.js Expiration not specified
/wp-includes/js/wp-embed.min.js Expiration not specified
/wp-content/plugins/so-widgets-bundle/js/jquery.touchSwipe.min.js Expiration not specified
/wp-content/plugins/so-widgets-bundle/widgets/post-carousel/js/carousel.min.js Expiration not specified
/wp-content/themes/conbiz-lite/inc/assets/fonts/line-icons/Simple-Line-Icons.ttf Expiration not specified
/wp-content/plugins/revslider/rs-plugin/images/gradient/g30.png Expiration not specified
/wp-content/plugins/so-widgets-bundle/widgets/post-carousel/css/fonts/carousel-arrows.woff Expiration not specified
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and 76 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
lca.com Expires in 2 years
lca.net Expires 8 months ago
lca.org Expires 11 days ago
lca.info Expires in 2 years
lca.biz Available. Register it now!
lca.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
lcs.org.ls Available. Register it now!
oca.org.ls Available. Register it now!
lva.org.ls Available. Register it now!
lcz.org.ls Available. Register it now!
lcca.org.ls Available. Register it now!
lxa.org.ls Available. Register it now!
lda.org.ls Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 12 days.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Lesotho Communications Authority Facebook Page

Were here56


Lesotho Communications Authority
LCA regulates broadcasting, telecommunications and postal services in Lesotho. It licenses operators, develops the sector and provides sector monitoring.
The Authority shall effectively manage finite resources and promote competition while protecting consumers.
Postal services
+266 22224300/52221300
Great, your brand's Facebook page is linking to lca.org.ls.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @official_lca is booked and it is linked to your website.

Lesotho Communications Authority is the national regulatory agency for telecommunications, broadcasting and postal services in the Kingdom of Lesotho.
3 years ago
Great, your Twitter account is linked to lca.org.ls. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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