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Best of the Web Local Search - Find Businesses in Your Area
Length: 59 character(s)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (50-60 characters) and include your most important keywords.
BOTW Local Search provides users an easy way to find businesses in cities across the US. Information on millions of businesses including maps, reviews, phone numbers, and more.
Length: 177 character(s)
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).
Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).
Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.
Best of the Web Local Search - Find Businesses in Your Area
BOTW Local Search provides users an easy way to find businesses in cities across the US. Information on millions of businesses including maps, reviews, phone num...
|<H1>||Best of the Web Local|
|<H2>||New York, NY Guide|
|<H3>||Explore New York by Category|
|<H4>||Recently Reviewed in New York|
|<H4>||Ayza Wine & Chocolate Bar|
|<H4>||Comix Comedy Club|
|<H4>||Mixed-Up Mosaics (212) 643-2426 260 W 35th St, 12 Floor, New York, NY|
|<H4>||Kirna Zabete (212) 941-9656 96 Greene St, New York, NY|
|<H4>||Gotham Model Trains (212) 643-4400 224 W 35th St, 1300, 13th floor, New York, NY|
|<H4>||Gotham Model Trains|
|<H4>||Alterations Master Tailor Shop for Men and Women (212) 655-9679 2 W 46th St, New York, NY|
|<H4>||Alterations Master Tailor Shop for Men and Women|
|<H4>||A & A Lock And Gates (877) 415-6257 2153 8th Ave, New York, NY|
|<H4>||A & A Lock And Gates|
|<H4>||Christie Property Group (212) 402-4229 75 Maiden Ln, Suite 226, New York, NY|
|<H4>||Christie Property Group|
|<H4>||Air Pro HVAC Mechanical Corporation (888) 619-7614 393 8th Ave, New York, NY|
|<H4>||Air Pro HVAC Mechanical Corporation|
|<H4>||Elika Associates (212) 590-0540 26 Broadway, Suite 1608, New York, NY|
|<H4>||New York Center for Facial Plastic and Laser Surgery: Dr Andrew Jacono, MD, FACS|
|<H4>||InterContinental New York Barclay|
|<H4>||Zippy Shell of NYC|
|<H4>||Comfort Inn Midtown West|
|<H4>||Hilton Garden Inn New York/Tribeca|
|<H4>||The Home Depot|
|<H4>||The New Yorker|
|<H4>||Dr. Philip Miller, MD., F ACS|
|<H4>||Donald Roland MD: Board-Certified Plastic Surgeon|
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
|Keywords (2 words)||Freq||Title||Desc||<H>|
Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.
The table above highlights the most frequently used keywords on your page and how consistently you're using them.
We found 12 images on this web page.
11 ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like you're missing alternative text for 11 images on botw.org. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.
We checked the robots.txt file for botw.org but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.
Learn more about adding your XML sitemap to your robots.txt file here.
If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at botw.org/sitemap.Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Perfect, your URLs look clean.
We found underscores in this URL and/or in your in-page URLs.
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://local.botw.org/California/San_Francisco/ as all one word. Use hyphens in your URLs instead: http://local.botw.org/California/San-Francisco/.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
No mobile frameworks have been detected.
Length: 4 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in English.
Here are some tips for multilingual websites:
No Structured Data Markup has been detected
Server location: Jersey City
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
XHTML 1.0 Strict
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great, your website is SSL secured (HTTPS).
Your website's URLs do not redirect to HTTPS pages.
Your headers are not properly set up to use HSTS.
Renew your SSL certificate now, it expires 4 years ago.
The certificate issuer is GoDaddy.com, Inc..