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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Title Tag

Lohn Bier - Break the Cycle

Length: 27 character(s) (197 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Lohn Bier. Cervejas artesanais produzidas com a pura água da serra catarinense. Sede situada no sul de Santa Catarina.

Length: 118 character(s) (705 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version


Lohn Bier - Break the Cycle

Lohn Bier. Cervejas artesanais produzidas com a pura água da serra catarinense. Sede situada no sul de Santa Catarina.

Mobile Version


Lohn Bier - Break the Cycle

Lohn Bier. Cervejas artesanais produzidas com a pura água da serra catarinense. Sede situada no sul de Santa Catarina.

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 5 43 3 0
<H2> Siga @lohnbier no instagram
<H2> .class_quoteFooter_0{fill:#000;} .class_quoteFooter_2{font-size:68.2443px; color: transparent} Tem muita coisa< /tspan> por fazer pra você ficar preso na mesma ideia
<H3> Cerveja Pilsen
<H3> Cerveja Viena
<H3> Cerveja Pale Ale
<H3> Cerveja Weiss
<H3> Cerveja IPA - Serra do Rio do Rastro
<H3> Cerveja Hop Lager
<H3> Cerveja Catharina Sour Jabuticaba
<H3> Cerveja Catharina Sour Uva Goethe
<H3> Cerveja Catharina Sour Bergamota
<H3> Cerveja Catharina Sour Café e Framboesa
<H3> Cerveja Carvoeira
<H3> Cerveja Carvoeira Wood Aged
<H3> Cerveja Gose Salicórnia
<H3> Cerveja Vintage Red Ale
<H3> Cerveja Pilsen
<H3> Cerveja Viena
<H3> Cerveja Pale Ale
<H3> Cerveja Weiss
<H3> Cerveja IPA - Serra do Rio do Rastro
<H3> Cerveja Hop Lager
<H3> Cerveja Catharina Sour Guaraná
<H3> Cerveja Catharina Sour Jabuticaba
<H3> Cerveja Catharina Sour Uva Goethe
<H3> Cerveja Catharina Sour Bergamota
<H3> Cerveja Catharina Sour Butiá
<H3> Cerveja Catharina Sour Manga
<H3> Cerveja Catharina Sour Café e Framboesa
<H3> Cerveja Carvoeira
<H3> Cerveja Gose Salicórnia
<H3> Cerveja Vintage Red Ale
<H3> Cerveja Session IPA
<H3> Cerveja Unfiltered Lager
<H3> Cerveja Rocket to Hop
<H3> Cerveja Carvoeira Wood Aged
<H3> 28/fev/2019 Checklist: 10 coisas que não podem faltar no seu bar ou pub
<H3> 13/fev/2019 St. Patrick’s Day: como preparar seu pub e aproveitar a data para vender mais
<H3> 12/fev/2019 5 cervejas da Lohn para apreciar os aromas e sabores do lúpulo
<H3> 30/jan/2019 5 motivos para vender Lohn no seu bar
<H3> Deguste nossas cervejas especiais, bem ao lado de onde são produzidas
<H3> Compre Lohn Bier
<H3> Onde Encontrar
<H3> Seja um Distribuidor
<H3> Visitas na Fábrica
<H4> Horário de funcionamento
<H4> Localização
<H4> Reservas
and 49 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • cerveja catharina sour bergamota 2
  • cerveja catharina sour jabuticaba 2
  • cerveja vintage red ale 2
  • cerveja catharina sour café 2
  • cerveja carvoeira wood aged 2
  • 16 ibu 6ºc saiba 2
  • cerveja pale ale 2
  • cerveja gose salicórnia 2
  • cerveja hop lager 2
  • compre lohn bier 2
  • cerveja carvoeira 4
  • cerveja ipa 2
  • cerveja pilsen 2
  • cerveja viena 2
  • cerveja weiss 2
  • 6ºc saiba 13
  • lohn bier 7
  • 10ºc saiba 2
  • 8ºc saiba 17
  • continue lendo 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: Portuguese

Detected: Portuguese

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.lohnbier.com.br and lohnbier.com.br as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.lohnbier.com.br and lohnbier.com.br to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Discovered Pages

202    202

We've discovered 202 pages on lohnbier.com.br.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

lohnbier.com.br on an iPhone
lohnbier.com.br on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
BUTTON 85x43
BUTTON 85x43
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol


Lohn Bier - Break the Cycle

Lohn Bier. Cervejas artesanais produzidas com a pura água da serra catarinense. Sede situada no sul de Santa Catarina.

og:type website
og:image https://www.lohnbier.com.br/media/img/content/empresa/estrutura_2_full.jpg
og:url https://www.lohnbier.com.br
og:title Lohn Bier - Break the Cycle
og:description Lohn Bier. Cervejas artesanais produzidas com a pura água da serra catarinense. Sede situada no sul de Santa Catarina.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 8 months ago.

The certificate issuer is cPanel, Inc..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

27%    27%

You could reduce 73% (352.6 KiB) by compressing the asset(s) listed below.

URL Reduction size
/dist/js/libraries-min.js 178.5 KiB (71%)
/ 144.6 KiB (79%)
/media/img/assets/idv/brand_2.svg 17.3 KiB (61%)
/media/img/assets/idv/brand_1.svg 9.3 KiB (54%)
/dist/js/allPages-min.js 2.8 KiB (65%)
and 2 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 3 uncached asset(s) listed below.

URL Freshness lifetime
/media/img/assets/idv/brand_2.svg Expiration not specified
/media/img/assets/idv/brand_1.svg Expiration not specified
/media/img/content/pub/maskSwiper.svg Expiration not specified
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 6 years ago

Expires 5 months ago

Your domain, lohnbier.com.br, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
lohnbier.com Expires 6 months ago
lohnbier.net Available. Register it now!
lohnbier.org Available. Register it now!
lohnbier.info Available. Register it now!
lohnbier.biz Available. Register it now!
lohnbier.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
lohnb8er.com.br Available. Register it now!
lhnbier.com.br Available. Register it now!
pohnbier.com.br Available. Register it now!
lohnbie.com.br Available. Register it now!
oohnbier.com.br Available. Register it now!
loynbier.com.br Available. Register it now!
lohnbbier.com.br Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

Low    Low

This shows your estimated traffic for lohnbier.com.br compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

3,831,653th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to lohnbier.com.br, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Mobile visits

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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares251

Facebook Comments0

Facebook Likes2

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Page

Cover picture of the Lohn Bier Facebook Page

Were here14,709


The Facebook page Lohn Bier is linked to your website.

Lohn Bier
Cervejaria independente brasileira mais premiada no World Beer Awards 2018. Detentora da Carvoeira, cerveja mais premiada do Brasil em 2017 e 2018.
Meta Description
Inaugurada em outubro de 2014, a Lohn Bier é uma cervejaria tipicamente familiar, nascida do hobby de um de seus membros em produzir cervejas artesanais. Do sobrenome alemão Lohn, oriundo da matriarca da família, vem a tradição e a excelência germânicas, que refletem no dia-a-dia da empresa e na qualidade superior de suas cervejas.
Com seus rótulos especiais e artesanais, a marca já acumula mais de 25 prêmios e medalhas em concursos nacionais e internacionais.

Cheers! 🍺🍺🍺
Lauro Müller
Great, we found a Facebook page for lohnbier.com.br and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

Invalid date
We couldn't find a Twitter account for lohnbier.com.br defined in your structured data. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Instagram Account


The Instagram account lohnbier is linked to your website.

Lohn Bier
Siga @lohnpub
Great, we found an Instagram account for lohnbier.com.br and it's defined in your structured data.

There are over 800 million Instagram accounts active every month, and 500 million of those are active every single day. This means that when it comes to content, you’ve got about 800 million potential sets of eyes ready to enjoy your content.

Use your social media audience to unearth insights for your digital marketing.


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor lohnbier.com.br’s Google ranking for custom keywords
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