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Marketing Checklist

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Jessica Lewis Jessica Lewis
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SEO

Title Tag

International University for Science & Technology | التزام بالمعرفة مدى الحياة

Length: 78 character(s) (539 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Missing

The meta description for iust.edu.sy is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
2 0 4 15 3
<H1> الإعلانات
<H1> الأخبار
<H3> Facebook
<H3> أسئلة متكررة
<H3> خـــــــــــــــــــدمــــــــــات
<H3> برامج التعاون
<H4> التزام بالمعرفة مدى الحياة
<H4> دعوة لحضور مناقشة مشروع تخرج لنيل البكالوريوس في الصيدلة بعنوان “دراسة عملية احصائية الأمراض القلبية الإكليلية تبعاً لطريقة فرامنغهام”
<H4> دعوة لحضور مناقشة مشروع تخرج لنيل البكالوريوس في الصيدلة بعنوان “دراسة مطبقة للكشف المبكر عن داء السكري لفئة الشباب”
<H4> علامات الامتحان الاول لمقررات (مهارات الحاسوب 2 ) و (مهارات الحاسوب 2 للهندسة)
<H4> إجراء الامتحان التكميلي لمواد مهارات حاسوب 1+2
<H4> إلغاء الرحلة العلمية المُعلن عنها سابقا إلى الساحل السوري ( طرطوس – صافيتا)
<H4> حفل اسـتقبال بمناسبة عيد المعلم العربي
<H4> مشروع تخرج الطالبة “لين الواسطي” قسم التصميم الغرافيكي
<H4> رحلة لطلاب الهندسة المعمارية إلى مجمّع الفرقان في مشروع دمر
<H4> محاضرة توعية عن سرطان الأطفال تحت شعار \\ جامعيين ورح ندعم البسمة\\
<H4> صور من مشاريع تخرج في كلية الآداب والعلوم- قسم التصميم الجرافيكي
<H4> info@iust.edu.sy
<H4> iustofficial1@gmail.com
<H4> إعلان هام جداً
<H4> إعلان هام جداً
<H5> الموقع الرئيسي
<H5> إدارة الجامعة
<H5> الموقع المؤقت
and 21 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

iust.edu.sy currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • الجامعة 13
  • march 9
  • المزيد 5
  • كلية 5
  • مشروع 5
  • رئيس 4
  • دائرة 4
  • جدا 4
  • الطلاب 4
  • هام 4
  • إعلان 4
  • تخرج 4
  • صفحة 4
  • نقابة 4
  • technology 3
  • إقرأ 3
  • إلى 3
  • مهارات 3
  • التعاون 3
  • المكتبة 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Search engines see www.mail.iust.edu.sy and mail.iust.edu.sy as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.mail.iust.edu.sy and mail.iust.edu.sy to the same URL. It is crucial that you fix this.

Set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked iust.edu.sy/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Rendering

mail.iust.edu.sy on an iPhone
mail.iust.edu.sy on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

mail.iust.edu.sy

Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: Arabic

Detected: Arabic

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
iust.com Expires in 17 days
iust.net Expires 8 months ago
iust.org Available. Register it now!
iust.info Available. Register it now!
iust.biz Available. Register it now!
iust.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
iuwt.edu.sy Available. Register it now!
ist.edu.sy Available. Register it now!
iuts.edu.sy Available. Register it now!
ius5.edu.sy Available. Register it now!
oust.edu.sy Available. Register it now!
ihst.edu.sy Available. Register it now!
ius6.edu.sy Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when mail.iust.edu.sy goes down.
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Server IP

213.178.251.51

Server location: Damascus

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to Parallels Panel.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 5 years ago.

The certificate issuer is Parallels, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the IUST Facebook Page

Talking About17

URL
Name
IUST
About
International University for Science and Technology - IUST
الجَامَعة الدّوَليّة الخاصة للعُلوم وَ التّكنُولوجيَا
We found your brand's Facebook page, but it's not linking to iust.edu.sy.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with iust.edu.sy and add a CTA to really maximize your social media marketing efforts.

Twitter Account

@IustOfficial

The Twitter™ Account @IustOfficial is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
24
Tweets
2
Location
Syria
Created
3 years ago
We found a Twitter profile for your brand, but it's not linked to iust.edu.sy. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of mail.iust.edu.sy in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor mail.iust.edu.sy’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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