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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
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Germansville (PA)
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SEO

Title Tag

Professional Photo & Video Tripods, Heads and Lighting | Manfrotto

Length: 66 character(s) (483 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Manfrotto is manufactures a variety of professional quality photography & video camera tripods, heads, lighting, accessories and more. Shop Manfrotto Today!

Length: 156 character(s) (914 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Professional Photo & Video Tripods, Heads and Lighting | Manfrotto

http://www.manfrotto.ie/

Manfrotto is manufactures a variety of professional quality photography & video camera tripods, heads, lighting, accessories and more. Shop Manfrotto Today!

Mobile Version

Professional Photo & Video Tripods, Heads and Lighting | Manfrotto

http://www.manfrotto.ie

Manfrotto is manufactures a variety of professional quality photography & video camera tripods, heads, lighting, accessories ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 1 6 0 15
<H2> E-Newsletter Sign Up
<H3> Manfrotto Product Registration
<H3> Manfrotto Imagine More
<H3> MSOX Semi Serious Video Course
<H3> Manfrotto School of Xcellence
<H3> Events
<H3> News
<H5> Photo Supports
<H5> Video Supports
<H5> Lighting
<H5> Heads
<H5> Bags
<H5> Smartphone Accessories
<H5> Accessories
<H5> Alternative Supports
<H5> Tripods
<H5> Bags
<H5> Lighting
<H5> Heads
<H5> Smartphone Accessories
<H5> Digital
<H5> Manfrotto's Local Websites Worldwide
and 19 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • collection 20
  • manfrotto 17
  • heads 13
  • view 10
  • accessories 7
  • ireland 6
  • head 6
  • warranty 6
  • lighting 6
  • tripods 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 50 images on this web page.

31 ALT attributes are empty or missing.

http://www.sw-rail-7.com/52076.png
https://www.facebook.com/tr?id=358659610971765&ev=PixelInitialized
http://www.manfrotto.ie/img/manfrotto/manfrotto_logo_2013.png
http://www.manfrotto.ie/img/manfrotto/icon_contact.png
http://www.manfrotto.ie/img/manfrotto/country_icon_ie.png
http://www.manfrotto.ie/img/manfrotto/globe.png
http://www.manfrotto.ie/img/manfrotto/country_icon_ca.png
http://www.manfrotto.ie/img/manfrotto/country_icon_ch.png
http://www.manfrotto.ie/img/manfrotto/country_icon_cn.png
http://www.manfrotto.ie/img/manfrotto/country_icon_de.png
http://www.manfrotto.ie/img/manfrotto/country_icon_es.png
http://www.manfrotto.ie/img/manfrotto/country_icon_fr.png
http://www.manfrotto.ie/img/manfrotto/country_icon_hk.png
http://www.manfrotto.ie/img/manfrotto/country_icon_in.png
http://www.manfrotto.ie/img/manfrotto/country_icon_it.png
http://www.manfrotto.ie/img/manfrotto/country_icon_jp.png
http://www.manfrotto.ie/img/manfrotto/country_icon_kr.png
http://www.manfrotto.ie/img/manfrotto/country_icon_nl.png
http://www.manfrotto.ie/img/manfrotto/country_icon_ru.png
http://www.manfrotto.ie/img/manfrotto/country_icon_gb.png
http://www.manfrotto.ie/img/manfrotto/country_icon_us.png
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/digital_director_988.jpg?1457996592
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/Offroadhomepageslideshow988x287EN.jpg?1424401942
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/XPRO_Geared_head_988x287_EN.jpg?1423091888
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/KLYPplushomepage988x287en.jpg?1424234667
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/988x287_055_new_serie_web_banner_IE.jpg?1394499758
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/spectra_web_banner_988x287.jpg?1384294581
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/befree_carbon_slideshow.jpg?1406582181
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/Webbanner_professional_988x287_IE.jpg?1386731098
http://mediacdn.shopatron.com/media/mfg/2747/media_image/live_2/190_banner_988x287_IE.jpg?1386730769
and 25 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.manfrotto.ie and manfrotto.ie as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.manfrotto.ie and manfrotto.ie to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.manfrotto.ie/category/24329.1108711.0.0.0/Photo_Supports
http://www.manfrotto.ie/category/24329.1108711.8465.0.0/LED_Lighting
http://www.manfrotto.ie/category/24329.1108711.27408.0.0/Remote_Controls
http://www.manfrotto.ie/category/24329.1108711.1108713.0.0/Tripods_%2B_Head
http://www.manfrotto.ie/category/24329.1108711.1123496.0.0/Digital_Director
http://www.manfrotto.ie/category/24329.1108712.0.0.0/Video_Supports
http://www.manfrotto.ie/category/24329.1108712.8465.0.0/LED_Lighting
http://www.manfrotto.ie/category/24329.1108712.1123496.0.0/Digital_Director
http://www.manfrotto.ie/category/24329.1108712.1108713.0.0/Tripods_%2B_Head
http://www.manfrotto.ie/category/24329.1108712.1108686.0.0/Rigging_Systems
http://www.manfrotto.ie/category/24329.1108712.27408.0.0/Remote_Controls
http://www.manfrotto.ie/category/24329.8373.8465.0.0/LED_Lighting
http://www.manfrotto.ie/category/24329.8373.76945.0.0/Still_Life_Tables
http://www.manfrotto.ie/category/24329.8373.1108696.0.0/Studio_Rail_Systems
http://www.manfrotto.ie/category/24329.31708.1108715.0.0/2_Way_Adjustable_Heads
http://www.manfrotto.ie/category/24329.31708.1108714.0.0/3_Way_Adjustable_Heads
http://www.manfrotto.ie/category/24329.31708.1108719.0.0/Ball_Heads
http://www.manfrotto.ie/category/24329.31708.1108718.0.0/Geared_Heads
http://www.manfrotto.ie/category/24329.31708.1108717.0.0/Joystick_Heads
http://www.manfrotto.ie/category/24329.31708.1108721.0.0/Photo-Movie_Heads
http://www.manfrotto.ie/category/24329.31708.76902.0.0/Tilt_Heads
http://www.manfrotto.ie/category/24329.31708.1017111.0.0/Panoramic_Heads
http://www.manfrotto.ie/category/24329.8615.80276.0.0/Straps_%26amp%3B_Harnesses
http://www.manfrotto.ie/category/24329.8615.36377.0.0/Rain_Covers
http://www.manfrotto.ie/category/24329.8615.102495.0.0/Rolling_Bags
http://www.manfrotto.ie/category/24329.8615.35011.0.0/Shoulder_Bags
http://www.manfrotto.ie/category/24329.8615.85656.0.0/By_Equipment
http://www.manfrotto.ie/category/24329.1108726.0.0.0/Smartphone_Accessories
http://www.manfrotto.ie/category/24329.1108726.1108700.0.0/iPhone%26%23174%3B_55S
http://www.manfrotto.ie/category/24329.1108726.1118144.0.0/iPhone%26%23174%3B_6_and_6_Plus
http://www.manfrotto.ie/category/24329.1108726.1036907.0.0/iPhone%26%23174%3B_44S
http://www.manfrotto.ie/category/24329.56.76904.0.0/Pump_Cups
http://www.manfrotto.ie/category/24329.56.76903.0.0/Pod_With_Head
http://www.manfrotto.ie/category/24329.56.76893.0.0/Double_Ball
http://www.manfrotto.ie/category/24329.56.76905.0.0/Car_Window_Pods
http://www.manfrotto.ie/category/24329.77458.0.0.0/Alternative_Supports
http://www.manfrotto.ie/category/24329.77458.1108695.0.0/Booms_%26amp%3B_Boom_Stands
http://www.manfrotto.ie/category/24329.77458.77460.0.0/Arms%2C_Brackets_%26amp%3B_Bars
http://www.manfrotto.ie/category/24329.77458.107526.0.0/Stabilisation_Systems
http://www.manfrotto.ie/category/24329.77458.76948.0.0/Sky_Track_System
http://www.manfrotto.ie/collection/7269.58969.29903.0.0/Off_Road
http://www.manfrotto.ie/collection/7269.58969.83536.0.0/Pocket_Series
http://www.manfrotto.ie/collection/7269.58969.1108724.0.0/Pixi_Series
http://www.manfrotto.ie/collection/7269.58969.1094355.0.0/Compact_Series_New
http://www.manfrotto.ie/collection/7269.58969.1108723.0.0/Befree_Series
http://www.manfrotto.ie/collection/7269.58969.1070646.0.0/190_New_Series
http://www.manfrotto.ie/collection/7269.58969.1101347.0.0/055_New_Series
http://www.manfrotto.ie/collection/7269.8615.29903.0.0/Off_Road
http://www.manfrotto.ie/collection/7269.8615.1108708.0.0/Advanced_Bags
http://www.manfrotto.ie/collection/7269.8615.1108709.0.0/Professional_Bags
http://www.manfrotto.ie/collection/7269.8373.1108727.0.0/Spectra_Pro_LED_Lights
http://www.manfrotto.ie/collection/7269.8373.1135597.0.0/LUMIMUSE_LED_Lights
http://www.manfrotto.ie/collection/24329.31708.1108718.0.0/Geared_Heads
http://www.manfrotto.ie/collection/24329.31708.1108714.0.0/3_Way_Adjustable_Heads
http://www.manfrotto.ie/category/7269.1108726.0.0.0/Smartphone_Accessories
http://www.manfrotto.ie/collection/7269.1108726.1073043.1116967.0/for_iPhone%23174%3B_55S%2C_6_and_6_Plus
http://www.manfrotto.ie/collection/7269.234.1123498.0.0/Digital_Director_for_iPad_Air_and_Air_2#dd_marquee
http://www.manfrotto.ie/Service/How+To+Lessons/Introduction/_/47293241
http://www.manfrotto.ie/Service/How+To+Lessons/Tripod+Basics/_/47293308
http://www.manfrotto.ie/Service/How+To+Lessons/Studio+Glamour/_/47293289
http://www.manfrotto.ie/Service/How+To+Lessons/Car+On+Water/_/47293219
http://www.manfrotto.ie/Service/How+To+Lessons/Portraits+on+the+Beach/_/47293270
http://www.manfrotto.ie/Service/How+To+Lessons/Jewelry+Photograhy/_/47293244
http://www.manfrotto.ie/Service/How+To+Lessons/Macro+Photography/_/47293261
http://www.manfrotto.ie/Service/How+To+Lessons/Tripods+%26+Telephotos/_/47293309
http://www.manfrotto.ie/Service/How+To+Lessons/Shooting+Coastal+Panoramas/_/47293278
http://www.manfrotto.ie/Service/How+To+Lessons/Shooting+Coastal+Panoramas+Continued/_/47293279
http://www.manfrotto.ie/collection/8374.58969.1079729.0.0/055_new_series
http://www.manfrotto.ie/collection/8373.8465.1073126.0.0/Spectra_Professional_LED_Lights
http://www.manfrotto.ie/collection/8374.58969.1070646.0.0/190_New_Series
http://www.manfrotto.ie/product_list/7269.8615.29903.0.0/Off_Road
http://www.manfrotto.ie/product_list/7269.58969.1108723.0.0/Befree_Series
http://www.manfrotto.ie/product_list/7269.58969.1094355.0.0/Compact_Series_New
http://www.manfrotto.ie/product_list/7269.58969.1108724.0.0/Pixi_Series
and 69 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.manfrotto.ie/category/24329.1108711.0.0.0/Photo_Supports as all one word. Use hyphens in your URLs instead: http://www.manfrotto.ie/category/24329.1108711.0.0.0/Photo-Supports.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Domain Registration

Creation date unavailable

Expires 2 years ago

Your domain is the human-readable address of your website on the Internet.

It looks like manfrotto.ie is less than a year old and your registration expires in less than a year. How long your domain name has been registered does have a limited impact on your rankings in search results.

Do you know that you can register manfrotto.ie for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Rendering

manfrotto.ie on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

manfrotto.ie

Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
manfrotto.com Expires 3 years ago
manfrotto.net Expires 2 years ago
manfrotto.org This domain is booked
manfrotto.info This domain is booked
manfrotto.biz Expires 3 years ago
manfrotto.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
manfr0tto.ie Available. Register it now!
kanfrotto.ie Available. Register it now!
manfroto.ie Available. Register it now!
mnfrotto.ie Available. Register it now!
manfrotyo.ie Available. Register it now!
mafrotto.ie Available. Register it now!
manfrotot.ie Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when manfrotto.ie goes down.
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Server IP

64.27.57.24

Server location: Denver

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to redirector.zerigo.net.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 2 years.

Watch out, the issuer of the certificate is "self-signed".

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Likes473

URL
Name
Manfrotto
Meta Description
Manfrotto is a brand manufactured by Lino Manfrotto + Co. Spa, a company headquartered in Cassola, Italy. Manfrotto is a worldwide leading brand in the manufacturing of camera and lighting supports. Manfrotto is owned by the UK company The Vitec Group, which purchased Lino Manfrotto + Co. Spa in 1989.In 2010 Manfrotto established the Manfrotto School of Xcellence (sic), an educational resource to support and help everyone to get closer to photography and videography.HistoryLino Manfrotto, an Italian photojournalist, began designing light stands, booms, and telescopic rods in the late 1960s. In 1972 Lino Manfrotto met Gilberto Battocchio, a technician working for a Bassano mechanical firm. In 1974, the company introduced its first tripod. The company grew, and in 1986 Manfrotto, already with 6 plants in Bassano, landed in Feltre, in the industrial zone of Villapaiera, establishing 5 plants in the space of two years. Vitec Group Plc. purchased the French company Gitzo in 1992 and the American company Bogen Photo Corp. in 1993. Vitec Group Plc. chose to maintain the separate brands as separate lines in its portfolio. Manfrotto products are distributed in Germany, France, Italy, Japan, United Kingdom and United States by Manfrotto Distribution. In Canada, Manfrotto products are distributed by Gentec International.
We found your brand's Facebook page, but it's not linking to manfrotto.ie.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with manfrotto.ie and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @Manfrotto is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
18
Tweets
608
Created
10 years ago
We found a Twitter profile for your brand, but it's not linked to manfrotto.ie. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

Upgrade to see the latest reviews of manfrotto.ie in local directories
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Measure

Keyword Tool

Google Ranking

Upgrade to monitor manfrotto.ie’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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