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Marketing Checklist

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Michael Johnston Michael Johnston
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Virginia Beach (VA)
On-Page

Content

Title Tag

Welcome - Marist College

Length: 24 character(s) (184 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Marist College in Poughkeepsie, NY, is a comprehensive, independent institution grounded in the liberal arts. Our mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.”

Length: 289 character(s) (1,625 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

www.marist.edu

Welcome - Marist College

Marist College in Poughkeepsie, NY, is a comprehensive, independent institution grounded in the liberal arts. Our mission is to “help students develop the intellect,...

Mobile Version

https://www.marist.edu

Welcome - Marist College

Marist College in Poughkeepsie, NY, is a comprehensive, independent institution grounded in the liberal arts. Our mission is ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
4 8 8 12 0
<H1>
<H1> Power of a Global University Tradition of a Leading Liberal Arts College
<H1> Power of a Global University Tradition of a Leading Liberal Arts College
<H1> Featured News
<H2> Coronavirus Update
<H2> Marist Awarded Grants to Expand Digital Resources
<H2> Innovative Transatlantic Collaboration Enhances Fashion Merchandising Learning Opportunities
<H2> A Discussion on Leadership
<H2> Red Fox Spotlight: Dylan O’Brien ’20
<H2> Academic Schools and Programs
<H2> An Education Without Boundaries
<H2> Meet Marist
<H3> Featured Events
<H3> Webinar/Discussion: "Key of America: West Point's Revolutionary History and Preservation"
<H3> Career Connections Series Webinar: Mike McHale '87, "Navigating Applicant Tracking Systems"
<H3> Foxy Beauty Presents "Au Naturel"
<H3> Wednesday Wisdom Series with Dr. Helen Rothberg
<H3> Join the Conversation
<H3> Quick Links
<H3> Centers of Excellence
<H4> MORE
<H4> MORE
<H4> MORE
<H4> MORE
<H4> Complete List of Academic Programs
<H4> School of Communication and the Arts
<H4> School of Computer Science and Mathematics
<H4> School of Liberal Arts
<H4> School of Management
<H4> School of Science
<H4> School of Social and Behavioral Sciences
<H4> School of Professional Programs
and 29 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • leading liberal arts college 2
  • global university tradition 2
  • fashion 4
  • hudson river 3
  • marist college 4
  • liberal arts 4
  • mike mchale 2
  • current students 2
  • prospective students 2
  • student life 2
  • designed 2
  • collaboration 2
  • innovation 1
  • strategic plan 2
  • financial aid 2
  • support marist 2
  • calpgid 393 2
  • helen rothberg 2
  • west point 2
  • marist community 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 13 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We didn't find any web feed URLs on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.

Indexing

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.marist.edu and marist.edu as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.marist.edu and marist.edu to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

We found 1 sitemap(s) listing 2649 URL(s).

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

This page has an hreflang pointing to itself.

Alternate URL Hreflang Source
https://www.marist.edu/en en-US Sitemap
https://www.marist.edu x-default Sitemap
The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Discovered Pages

878,539    878,539

We've discovered 878,539 pages on marist.edu.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Mobile

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

marist.edu on an iPhone
marist.edu on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like your page could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

Errors
Type Article expects a property publisher.
{
  "id": "_:b0",
  "type": "Article",
  "schema:datePublished": "  Jun 24",
  "headline": "\n          Marist Awarded Grants to Expand Digital Resources\n        ",
  "photo": "/documents/20182/869194/2020_06_22_NHPRC_THUMB.jpg/ef3d7e9e-19e3-495a-ae1c-b5fc7298ba3a?t=1593021390000"
}
Type Article expects a property author.
{
  "id": "_:b0",
  "type": "Article",
  "schema:datePublished": "  Jun 24",
  "headline": "\n          Marist Awarded Grants to Expand Digital Resources\n        ",
  "photo": "/documents/20182/869194/2020_06_22_NHPRC_THUMB.jpg/ef3d7e9e-19e3-495a-ae1c-b5fc7298ba3a?t=1593021390000"
}
Type Article expects a property image.
{
  "id": "_:b0",
  "type": "Article",
  "schema:datePublished": "  Jun 24",
  "headline": "\n          Marist Awarded Grants to Expand Digital Resources\n        ",
  "photo": "/documents/20182/869194/2020_06_22_NHPRC_THUMB.jpg/ef3d7e9e-19e3-495a-ae1c-b5fc7298ba3a?t=1593021390000"
}
Type Article expects a property publisher.
{
  "id": "_:b1",
  "type": "Article",
  "schema:datePublished": "  Jun 22",
  "headline": "\n          Innovative Transatlantic Collaboration Enhances Fashion Merchandising Learning Opportunities\n        ",
  "photo": "/documents/20182/2257012/2020_06_22_Insieme_THUMB.jpg/1a0fc2ac-8be9-4aa1-aa65-74c354e7dd83?t=1592859312000"
}
Type Article expects a property author.
{
  "id": "_:b1",
  "type": "Article",
  "schema:datePublished": "  Jun 22",
  "headline": "\n          Innovative Transatlantic Collaboration Enhances Fashion Merchandising Learning Opportunities\n        ",
  "photo": "/documents/20182/2257012/2020_06_22_Insieme_THUMB.jpg/1a0fc2ac-8be9-4aa1-aa65-74c354e7dd83?t=1592859312000"
}
Type Article expects a property image.
{
  "id": "_:b1",
  "type": "Article",
  "schema:datePublished": "  Jun 22",
  "headline": "\n          Innovative Transatlantic Collaboration Enhances Fashion Merchandising Learning Opportunities\n        ",
  "photo": "/documents/20182/2257012/2020_06_22_Insieme_THUMB.jpg/1a0fc2ac-8be9-4aa1-aa65-74c354e7dd83?t=1592859312000"
}
Type Article expects a property publisher.
{
  "id": "_:b2",
  "type": "Article",
  "schema:datePublished": "  Jun 22",
  "headline": "\n          A Discussion on Leadership\n        ",
  "photo": "/documents/20182/869194/paul+rinn+episode+graphic.jpg/e6e3449a-a359-4aee-827e-c565326fa5da?t=1592839208000"
}
Type Article expects a property author.
{
  "id": "_:b2",
  "type": "Article",
  "schema:datePublished": "  Jun 22",
  "headline": "\n          A Discussion on Leadership\n        ",
  "photo": "/documents/20182/869194/paul+rinn+episode+graphic.jpg/e6e3449a-a359-4aee-827e-c565326fa5da?t=1592839208000"
}
Type Article expects a property image.
{
  "id": "_:b2",
  "type": "Article",
  "schema:datePublished": "  Jun 22",
  "headline": "\n          A Discussion on Leadership\n        ",
  "photo": "/documents/20182/869194/paul+rinn+episode+graphic.jpg/e6e3449a-a359-4aee-827e-c565326fa5da?t=1592839208000"
}
and 4 more.
We detected Schema.org items on your webpage, but there are some errors. Test your structured data using the Rich Results Testing Tool.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

These vocabularies include attributes for entities, relationships between entities and actions.

Schema.org markup can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol

Missing 'og:image'

MARIST.EDU

Welcome

Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in the use of technology in and out of the classroom.

Tag
og:type website
og:url https://www.marist.edu/
og:title Welcome
og:description Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in the use of technology in and out of the classroom.
og:locale en_US
og:site_name Marist College
and 1 more.
We detected open graph tags on your webpage, but there are some errors that should be fixed.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Twitter Card

Missing 'twitter:image'

Tag
twitter:card summary_large_image
twitter:description Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in the use of technology in and out of the classroom.
twitter:title Welcome
twitter:site @Marist
We detected Twitter Card tags on your webpage, but there are some errors that should be fixed.

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

95%    95%

Child safety

94%    94%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 2 years.

The certificate issuer is Internet2.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Performance

Asset Minification

73%    73%

You could reduce (9.1 KiB) by minifying the asset(s) listed below.

URL Reduction size
/marist-theme/js/custom.js 6.0 KiB (34%)
/marist-theme/css/jquery.fancybox.css 3.1 KiB (20%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 18 uncached asset(s) listed below.

URL Freshness lifetime
/documents/20182/21404/Button+Image+Full+Academic/28cc5906-3166-4d67-9a0a-0bd26aaabe2d Expiration not specified
/documents/20182/701736/marist+fashion+program+button/4370e9f2-8450-49ee-a139-cc28bc854019 Expiration not specified
/documents/20182/21404/Button+Image+School+of+Computer+Science+and+Math/80481d64-3e9d-4003-bb3a-3ec1b3d4ccd9 Expiration not specified
/documents/20182/21404/Button+Image+School+of+Liberal+Arts/d200ff1b-80c1-421a-b5d1-cc3cc37b4fac Expiration not specified
/documents/20182/21404/Button+Image+School+of+Management/fc7f3804-9d00-4b74-baf5-7bc783241b3b Expiration not specified
/documents/20182/21404/School+of+Science/aa43cbf0-fbb9-4af4-8b4c-e7bc7adf1b3b Expiration not specified
/documents/20182/21404/Button+Image+School+of+Social+and+Behavioral+Science/9351bdcc-6174-41be-b19b-588861f98e50 Expiration not specified
/documents/20182/21404/Button+Image+School+of+Professional+Programs/77302a92-ccbc-4b13-8fc2-cb94cc397599 Expiration not specified
/documents/225991/1066135/arrow.png/0b39387a-19ef-4ec8-8986-b0cd79199b06 Expiration not specified
/documents/20182/401497/Scripted_M_Background_1599x598_red.png/4b67c1af-ac0a-456d-ac30-c1863778c208 Expiration not specified
/marist-theme/css/aui/alloy-font-awesome/font/fontawesome-alloy.woff Expiration not specified
/marist-theme/fonts/ionicons.ttf Expiration not specified
/documents/20182/869194/2020_06_22_NHPRC_THUMB.jpg/ef3d7e9e-19e3-495a-ae1c-b5fc7298ba3a Expiration not specified
/documents/20182/2257012/2020_06_22_Insieme_THUMB.jpg/1a0fc2ac-8be9-4aa1-aa65-74c354e7dd83 Expiration not specified
/documents/20182/869194/paul+rinn+episode+graphic.jpg/e6e3449a-a359-4aee-827e-c565326fa5da Expiration not specified
/documents/20182/1709795/2020_01_29_DylanOBrien_SPOTLIGHT.jpg/6bd686e4-d1ab-4625-94d0-106bcdfd1b30 Expiration not specified
/documents/20182/732795/locations-home-page-image/006b6dd4-8755-4781-bd49-feb4960dfe82 Expiration not specified
/html/js/liferay/available_languages.jsp Expiration not specified
and 15 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.

Technologies

Server Uptime

Upgrade now and get notified when marist.edu goes down.
Free Trial

Server IP

148.100.2.4

Server location: Poughkeepsie

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

marist.edu

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like marist.edu doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Domain

Domain Registration

Created 31 years ago

Expiration date unavailable

Your domain, marist.edu, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Domain Availability

Domains Status
marist.com Expires in a year
marist.net Expires 7 months ago
marist.org This domain is booked
marist.info This domain is booked
marist.biz Available. Register it now!
marist.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
marjst.edu Available. Register it now!
maris6.edu Available. Register it now!
maris.edu Available. Register it now!
marst.edu Available. Register it now!
mwrist.edu Available. Register it now!
marisr.edu Available. Register it now!
ma5ist.edu Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Traffic Estimations

High    High

This shows your estimated traffic for marist.edu compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

78,925th most visited website in the World

United States 10,918th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to marist.edu, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
United States United States marist.us Available. Register it now!
Pakistan Pakistan marist.pk Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

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Google Analytics

Sessions

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Local

Local Directories

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Social Profiles

Social Media Engagement

Your homepage is sometimes shared on social networks.

Facebook Shares64

Facebook Comments45

Facebook Likes133

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents engagements from like and share buttons on your site or people copying and pasting your URLs directly into Facebook. It does not count likes and shares from your social media branded pages.

Facebook Page

Cover picture of the Marist College Facebook Page

Were here109,794

Talking About3,840

Checkins109,794

The Facebook page Marist College is linked to your website.

URL
Name
Marist College
About
Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in the use of technology in and out of the classroom.
Mission
Marist is dedicated to the development of the whole person in a way that will prepare our graduates for an enlightened, sensitive, and productive life in the global community of the 21st century.
Meta Description
Founded in 1929, Marist's 150-acre campus overlooks the Hudson River in the heart of the historic Hudson Valley, midway between New York City and Albany, the state capital.
Address
Poughkeepsie
United States
Phone
(845) 575-3000
Great, we found a Facebook page for marist.edu and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@Marist

The Twitter™ Account @Marist is booked and it is linked to your website.

URL
Name
Marist
Followers
22,993
Tweets
7,845
Bio
Marist College is a highly selective comprehensive liberal arts institution noted for its leadership in the use of technology in and out of the classroom.
Location
Poughkeepsie, NY
Created
12 years ago
Great, we found a Twitter account for marist.edu and it's defined in your structured data.

Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

LinkedIn Account

We couldn't find a LinkedIn Account for marist.edu defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.

Crunchbase Entry

Crunchbase image for Marist College
Name
Marist College
Description
Marist College located in New York which has been recognized for it's use of technology for the enhancement of the learning structure.
City
Poughkeepsie
Last updated at
2 years ago
Crunchbase is a platform used by millions, offering public information about businesses and individuals.

Good news, marist.edu has been listed on https://www.crunchbase.com/organization/marist-college. Make sure the details listed are correct and up to date. You can suggest edits to your page by creating a profile at crunchbase.com. Crunchbase is a platform used by millions, offering public information about businesses and individuals.

Good news, marist.edu has been listed on https://www.crunchbase.com/organization/marist-college. Make sure the details listed are correct and up to date. You can suggest edits to your page by creating a profile at crunchbase.com.

Facebook

Facebook Views

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Keyword Tool

Google Ranking

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