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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

Markenkönig: Porzellan, Keramik, Kristall, Glas, Schmuck, Besteck, Handarbeit, Retro, Sammlung

Length: 94 character(s) (697 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Markenkönig: Der Vintage & Antik-Shop in Gelsenkirchen

Length: 54 character(s) (332 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version


Markenkönig: Porzellan, Keramik, Kristall, Glas, Schmuck, Besteck, ...

Markenkönig: Der Vintage & Antik-Shop in Gelsenkirchen

Mobile Version


Markenkönig: Porzellan, Keramik, Kristall, Glas, Schmuck, Besteck, ...

Markenkönig: Der Vintage & Antik-Shop in Gelsenkirchen

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 0 0 19 225
<H4> Marke
<H4> Serie
<H4> Dekor
<H4> Porzellan Figur Junge mit Weihnachtsdeko H 12,5 cm
<H4> Gilde Teddy Bär Jäger H 12,5 cm
<H4> Schale Silber 800 160 gr
<H4> Keramik Figur Landfrau Oma signiert mit Esbjerg H 16,5 cm
<H4> Keramik Vase W - Germany 6614 H 14,7 cm
<H4> Oscar Schaller Rheinpfalz Rosendekor Kuchenteller D 20 cm
<H4> WMF Lead Crystal Figur Eule H 9,2 cm
<H4> Gala by Valentino Keramik Engel mitTeelicht H 22 cm
<H4> Keramik Deko Figur Junge mit Gans H 15 cm
<H4> Friends Of The Teather by Enesco 1994 Feld mit See und Wigwam
<H4> Porzellan Figur Junge mit Weihnachtsdeko H 12,5 cm
<H4> Gilde Teddy Bär Jäger H 12,5 cm
<H4> Schale Silber 800 160 gr
<H4> Keramik Figur Landfrau Oma signiert mit Esbjerg H 16,5 cm
<H4> Keramik Vase W - Germany 6614 H 14,7 cm
<H4> Oscar Schaller Rheinpfalz Rosendekor Kuchenteller D 20 cm
<H5> Adams
<H5> AK Kaiser
<H5> Alfred Meakin
<H5> Alka
<H5> Altenburg
<H5> Arabella Atelier
<H5> Arzberg
<H5> Aynsley
<H5> Bareuther
<H5> Barratts
<H5> Bavaria Germany
<H5> Bristol Hull Ramsgate
<H5> British Anchor
<H5> Burg Lindau
<H5> Carat
<H5> Coalport
<H5> Copeland Spode
<H5> Cristal d`Arques
<H5> Delfts Blauw
<H5> Dister Limoges
<H5> Edelstein
<H5> EIT England
<H5> Enoch Wedgwood
<H5> Epiag Czechoslovakia
<H5> Ernst Leitner ELW
<H5> Eschenbach
<H5> Fathi Mahmoud
<H5> Formano
<H5> Freiberger Cordoflam
<H5> Fürstenberg
<H5> Gallo
<H5> Gareis
<H5> Gerold & Co.
<H5> Gerz
<H5> Goebel
<H5> Grindley
<H5> Gräf & Krippner
<H5> Haviland Limoges
<H5> HB Radnor
<H5> Heathcote
<H5> Heinrich
<H5> Herend Ungarn
<H5> Hertel Jacob Rehau
<H5> Hirschberg
<H5> Hostess Tableware
<H5> Hummel M.J
<H5> Hutschenreuther
<H5> Höchst
<H5> Ichendorf
<H5> Ilmenau
<H5> Ingrid Glas
<H5> Ironstone Tableware
<H5> Johnson Bros
<H5> Jäger & Co.
<H5> K.M. Bavaria
<H5> Kahla/Triptis
<H5> Karl Ens
<H5> Katharinenhütte
<H5> Koninklijke Porceleyne Fles
<H5> KPM Berlin
<H5> KPM Krister
<H5> Kronester Bavaria
<H5> Königl. pr. Tettau
<H5> Langenthal Schweiz
<H5> Leni Parbus Porzellanmalerei
<H5> Limoges France
<H5> Lindner Porzellan
<H5> Luminarc
<H5> Marienbad
<H5> Masons
<H5> Meissen
<H5> Melitta
<H5> Midwinter Stonehenge
<H5> Mitterteich
<H5> Moschendorf
<H5> Myott
<H5> Myotts
<H5> N.K.T. Japan
<H5> Nachtmann
<H5> Neofitoy Keramik
<H5> Neutettau
<H5> Noritake Ireland
<H5> Nymphenburg
<H5> Palissy
<H5> Paragon
<H5> Peill & Putzler
<H5> Pirkenhammer Carlsbad
<H5> Plankenhammer
<H5> Queen Anne
<H5> Reco
<H5> Reichenbach
<H5> Retsch
<H5> Ridgway
<H5> Rosenthal
<H5> Roy Kirkham
<H5> Royal Albert
<H5> Royal Bavaria
<H5> Royal Essex
<H5> Royal Goedewaagen
<H5> Royal Kent
<H5> Royal Knight
<H5> Royal KPM Bavaria
<H5> Royal Limoges
<H5> Royal Malvern
<H5> Royal Osborne
<H5> Royal Sphinx Maastricht
<H5> Royal Standard
<H5> Royal Tettau
<H5> Royal Vale
<H5> Royal Worcester
<H5> Ruhrglas
<H5> Rösler
<H5> Schaller
<H5> Schirnding Bavaria
<H5> Schott Zwiesel
<H5> Schramberg
<H5> Schumann/Arzberg
<H5> Schönwald
<H5> Seltmann Vohenstrauß
<H5> Seltmann Weiden
<H5> Silberdistel Fayencen
<H5> Simpsons Ltd
<H5> Spiegelau
<H5> Theresienthal
<H5> Thomas
<H5> Thomas Kinkade
<H5> Thun
<H5> Thun Czech Republic
<H5> Tirschenreuth
<H5> Triptis Porzellan
<H5> Unicorn
<H5> Villeroy & Boch
<H5> Volkstedt
<H5> Wade PDM
<H5> Waechtersbach
<H5> Wagner & Apel
<H5> Walbrzych Poland
<H5> Walter
<H5> Weimar Porzellan
<H5> Winterling
<H5> Winterling Kirchenlamitz
<H5> Winterling Marktleuthen
<H5> Winterling Röslau
<H5> Winterling Schwarzenbach
<H5> WMF
<H5> Wunsiedel
<H5> Zeh Scherzer
<H5> Zwiesel
<H5> Bücher
<H5> Musik
<H5> Aschenbecher
<H5> Aufbewahrungsboxen
<H5> Becher
<H5> Bestecke
<H5> Bierkrug
<H5> Bilder
<H5> Bilderrahmen
<H5> Blumentöpfe
<H5> Bonbonieren & Konfektdosen
<H5> Bowlen
<H5> Brotkörbe
<H5> Butterdosen & -Platten
<H5> Deckeldosen & Zierdosen
<H5> Eierbecher
<H5> Eierzubereiter
<H5> Ersatzteile
<H5> Etageren
<H5> Figuren
<H5> Filtertütenhalter
<H5> Fingerhüte
<H5> Flachmänner
<H5> Frühstücksbrettchen
<H5> Gläser
<H5> Kaffee- & Teefilter
<H5> Kaffeekannen & Teekannen
<H5> Karaffen
<H5> Kerzenständer & -Halter
<H5> Krüge & Humpen
<H5> Milchkännchen
<H5> Obstschalen
<H5> Platten
<H5> Porzellansets
<H5> Ragoutterrinen
<H5> Salz- & Pfefferftreuer
<H5> Saucieren
<H5> Schalen
<H5> Schüsseln
<H5> Service
<H5> Serviettenringe
<H5> Sonstiges
<H5> Souvenirs
<H5> Stövchen
<H5> Suppenterrinen
<H5> Tabletts
<H5> Tassen
<H5> Teebeutelablagen
<H5> Teller
<H5> Thermoskannen
<H5> Uhr
<H5> Untertassen / Untersetzer
<H5> Vasen
<H5> Vorratsdosen
<H5> Waage
<H5> Wandteller & Zierteller
<H5> Zuckerdosen
<H5> Auto & Motorrad
<H5> Beauty & Gesundheit
<H5> Business & Industrie
<H5> Büro- & Schreibwaren
<H5> Elektronik
<H5> Foto & Video
<H5> Haus & Garten
<H5> Mode
<H5> Musikinstrumente
<H5> Sammeln & Seltenes
<H5> Schmuck & Accessoires
<H5> Spielzeug
<H5> Sport
<H5> Neu im Sortiment!
<H5> Kundenservice
<H5> Informationen
<H5> Über uns
<H5> Partnerlinks
<H5> Produkte
<H5> Newsletter abonnieren
and 241 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • nach form und funktion 3
  • royal sphinx maastricht 2
  • mm goldrand 2
  • royal kpm bavaria 2
  • pirkenhammer carlsbad 2
  • royal albert 2
  • royal essex 2
  • royal goedewaagen 2
  • royal kent 2
  • royal knight 2
  • royal malvern 2
  • royal osborne 2
  • royal standard 2
  • royal vale 2
  • royal worcester 2
  • blau 13
  • schott zwiesel 2
  • bristol hull ramsgate 2
  • burg lindau 2
  • queen anne 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: German

Detected: Dutch

The language you have specified for your website is different than the language detected by Google. Use the META Language Attribute to declare the intended language of your website.

Here are some tips for multilingual websites:

Declare the language used


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.marken-koenig.de or marken-koenig.de is failing to resolve properly or returns a 404 error.

Use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://marken-koenig.de/British-Anchor_1 as all one word. Use hyphens in your URLs instead: https://marken-koenig.de/British-Anchor-1.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile Rendering

marken-koenig.de on an iPhone
marken-koenig.de on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is GlobalSign nv-sa.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Server Uptime

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Server IP

Server location: Hoest

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: iso-8859-1

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 13 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
marken-koenig.com Available. Register it now!
marken-koenig.net Available. Register it now!
marken-koenig.org Available. Register it now!
marken-koenig.info Available. Register it now!
marken-koenig.biz Available. Register it now!
marken-koenig.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
marken-kienig.de Available. Register it now!
marke-nkoenig.de Available. Register it now!
marien-koenig.de Available. Register it now!
markenk-oenig.de Available. Register it now!
marken-koeni.de Available. Register it now!
amrken-koenig.de Available. Register it now!
marken-ko4nig.de Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the MarkenKönig Facebook Page

Were here24


The Facebook page MarkenKönig is linked to your website.

Gebrauchtwarenhandel mit Haushaltswaren, Büchern, Musik-CDs, Schallplatten, Textilien, Möbeln, Schmuck und Accessoires, Porzellan & Keramik, Werkzeug uvm.
Great, we found a Facebook page for marken-koenig.de and it's defined in your structured data.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

Invalid date
We couldn't find a Twitter account for marken-koenig.de defined in your structured data. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter


Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor marken-koenig.de’s Google ranking for custom keywords
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