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SEO

Title

Medium impact Easy to solve

El portal para el Marketing, publicidad, medios y tecnologia

Length: 60 character(s)

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Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Missing

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Your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Marketing Directo - El portal para el Marketing, publicidad, medios y tecnologia

www.marketingdirecto.com/

Marketing Directo, diario de Marketing, Publicidad y los medios en Español. El primer diario de Marketing digital

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This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
<H1> <H2> <H3> <H4> <H5>
2 0 26 1 5
<H1> 13 razones por las que su cerebro ama las infografías
<H1> Sin título universitario y con un buen puñado de dólares en el bolsillo, ¿lo mejor para fundar una startup?
<H3> LO ÚLTIMO »
<H3> 13:30 Eventos y Formación Ricardo Pérez, conferencia de lujo en el Smile Festival 2015
<H3> 13:15 Publicidad Tres60 Grupo gestionará toda la publicidad exterior de las estaciones de Adif y trenes de Renfe
<H3> 13:00 Publicidad Mensajes con doble sentido para aprender a lidiar con la depresión de nuestros seres queridos
<H3> 13:00 Agencias La agencia digital SrBurns envía a Casa Real la tipografía del Rey
<H3> 12:45 Digital Rocket Fuel amplía su inventario de fuentes programáticas y de datos más allá de las plataformas de Real Time Bidding
<H3> 12:15 Digital Teradata continúa siendo el líder en innovación y satisfacción de sus clientes
<H3> 12:00 Anunciantes Una nueva patente de Nike permite a los compradores diseñar sus zapatillas utilizando realidad virtual
<H3> Destacados
<H3> Anunciantes
<H3> Vino, cerveza y comida premium para las noches, la nueva apuesta de Starbucks
<H3> Digital
<H3> Bing añade un botón para pedir comida y reservar hoteles directamente desde los resultados de búsqueda
<H3> Medios
<H3> Los “sabios” de Juego de Tronos están de enhorabuena: la serie se adueña del Monopoly
<H3> Publicidad
<H3> Dove y Twitter se unen para tratar los tuits negativos sobre la belleza femenina en los Oscar
<H3> E-Mail Marketing
<H3> Los emails promocionales, mejor personalizados
<H3> THE FUTURE OF ADVERTISING
<H3> SECCIÓN MARKETING DE CONTENIDOS
<H3> Marketingdirecto tv
<H3> Galería
<H3> Nuestros seguidores en las redes sociales
<H3> Noticias
<H3> Campaña
<H4> Las mejores viñetas del sector del marketing y la publicidad, en una galería
<H5> Zuckerberg, en una entrevista "prehistórica": "Cuando lanzamos Facebook, no esperábamos más de 500 usuarios"
<H5> Una nueva patente de Nike permite a los compradores diseñar sus zapatillas utilizando realidad virtual
<H5> Mensajes con doble sentido para aprender a lidiar con la depresión de nuestros seres queridos
<H5> Campañas de Marketing: Sharon Stone protagoniza la nueva campaña publicitaria de Alain Afflelou
<H5> Spots: Contrapunto BBDO firma la nueva campaña de Amnistía Internacional contra la homofobia
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • marketing 17
  • publicidad 12
  • nueva 9
  • leer 9
  • digital 6
  • campaña 6
  • medios 6
  • real 5
  • nuestros 5
  • tendencias 5
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average marketing 17 OK NOK OK
Average publicidad 12 OK NOK OK
Average nueva 9 NOK NOK OK
Bad leer 9 NOK NOK NOK
Average digital 6 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Average marketing publicidad 5 OK NOK OK
Average depresión nuestros 4 NOK NOK OK
Average nuestros seres 4 NOK NOK OK
Average seres queridos 4 NOK NOK OK
Average aprender lidiar 4 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Average lidiar depresión nuestros 4 NOK NOK OK
Average nuestros seres queridos 4 NOK NOK OK
Average aprender lidiar depresión 4 NOK NOK OK
Average depresión nuestros seres 4 NOK NOK OK
Average marketing publicidad medios 4 OK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Alt Attribute

Medium impact Easy to solve

We found 31 images on this web page.

18 ALT attributes are empty or missing.

  • http://reachandrich.antevenio.com/call/pubi/9580/105240/3851/M/[timestamp]/?
  • http://reachandrich.antevenio.com/call/pubi/9580/419357/24343/M/[timestamp]/?
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/mdempleo.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/twitter_but.jpg
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/facebook_but.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/youtube_but.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/linkedin_but.jpg
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/rss_but.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/instagram_but.jpg
  • http://reachandrich.antevenio.com/call/pubi/9580/72384/4258/S/[timestamp]/?
  • http://www.marketingdirecto.com/wp-content/uploads/2015/02/foa2015-300x90.jpg
  • http://www.marketingdirecto.com/wp-content/uploads/2015/01/300x90outbrain.gif
  • http://www.marketingdirecto.com/wp-content/uploads/2015/01/entornos-incomodos1.jpg
  • http://www.marketingdirecto.com/wp-content/uploads/2015/01/BANNER-YMEDIA-MD_3.gif
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/twitter.jpg
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/fb.jpg
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/logo_md.png
  • http://secure-uk.imrworldwide.com/cgi-bin/m?ci=es-mktdirecto&cg=0&cc=1&ts=noscript
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

12.9%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
235,654    235,654
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This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.marketingdirecto.com and marketingdirecto.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Blocking Factors

Low impact Easy to solve

Flash: Yes

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Medium impact

Created 16 years ago

Expires in 2 years

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Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

Usability

Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

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When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Technologies

Server IP

82.223.134.61

Server location: Logrono

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.

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Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 97 Errors, 49 Warning(s)

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Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

XHTML 1.0 Transitional

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<embed> 1 This tag was reinstated in HTML 5
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Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the MarketingDirecto.com Facebook Page

Likes217,151

Talking About6,704

Checkins35

URL
Name
MarketingDirecto.com
Categories
News/Media Website
About
El portal líder en información sobre marketing, publicidad, medios y nuevas tecnologías
Address
General Yagüe, 12, Madrid
Spain
Phone
91 455 05 54
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These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve
[YAML: gp_cover_alt] MarketingDirecto.com

Total page +1s613

Total circles you're in392

URL
Name
MarketingDirecto.com
Tagline
el portal para el marketing, la publicidad, los medios y las nuevas tecnologías
Introduction
El portal líder en información sobre marketing, publicidad, medios y nuevas tecnologías
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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Marketingdirecto Com
Claim listing

12 Calle del General Yagüe, Madrid
SPAIN

+34 917 55 44 47

  null Reviews

Missing profile on Foursquare™

Missing profile on Yelp™

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This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

7,885th most visited website in the World

555th most visited website in  Spain

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Spain
51.2
Mexico
15.9
Argentina
7.7
Colombia
5.3
Chile
3
Popular Countries ccTLD Status
Spain marketingdirecto.es This domain is booked
Mexico marketingdirecto.com.mx This domain is booked
Argentina marketingdirecto.com.ar This domain is booked
Colombia marketingdirecto.co Available. Book it now!
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.