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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)
On-Page

Content

Title Tag

≥ Marktplaats - De plek om nieuwe en tweedehands spullen te kopen en verkopen

Length: 77 character(s) (584 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Nieuwe en tweedehands goederen, auto’s en diensten, kopen en verkopen op Marktplaats.nl. Voor iedereen een voordeel op de grootste advertentiesite van Nederland.

Length: 161 character(s) (974 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

https://www.marktplaats.nl/

≥ Marktplaats - De plek om nieuwe en tweedehands spullen te kopen en ...

Nieuwe en tweedehands goederen, auto’s en diensten, kopen en verkopen op Marktplaats.nl. Voor iedereen een voordeel op de grootste advertentiesite van ...

Mobile Version

https://www.marktplaats.nl

≥ Marktplaats - De plek om nieuwe en tweedehands spullen te ...

Nieuwe en tweedehands goederen, auto’s en diensten, kopen en verkopen op Marktplaats.nl. Voor iedereen een voordeel ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
0 1 7 40 0
<H2> Jouw Groepen
<H3> Uitgelicht
<H3> Blader door groepen
<H3> Kijk in je Wijk
<H3> Voor de koper
<H3> Voor de verkoper
<H3> Inloggen
<H3> Hallo! Welkom bij Marktplaats.
<H4> Stoer zgan shirt maat 92 van de WE
<H4> Coole joggingbroek maat 122
<H4> Doomoo seat zitzak
<H4> Merk truien 5x M 1x S roze Gaastra
<H4> 2 blauwe Spijkerbroeken, frendz en Hema, maat 86
<H4> Cars zomerjas
<H4> Hangwieg / hangwiegje macrame Bohemian inclusief matras
<H4> Stoere winterjas van Tumble 'n Dry, maat 92
<H4> tractor ford 4600 new holland john deere
<H4> Yacuzzie pomp
<H4> Friteuse dubbel Hakpro electrisch
<H4> Vicon pendelstrooier op wielstel
<H4> Hefmast
<H4> Te huur: opslagruimte / loods / magazijn in Elst (gld)
<H4> 2x Trioliet TU170
<H4> Sleutelkluis metafa sk4. in goed staat
<H4> Barbecue
<H4> Halfhoge Werkschoen- Veiligheidsschoen maat 43
<H4> Deco tuin setje
<H4> Cofra werkschoenen 41 42 43 44 45
<H4> bloempotten
<H4> werkschoenen/veiligheidsschoenen, maat 40 voor dames, nieuw
<H4> Tuinbeeld
<H4> Olijfboom
<H4> Tom tom rider
<H4> SV650 1998 - 2002 Suzuki Scherm D1-27233
<H4> ZX6R 2000 - 2002 Kawasaki Kuipdeel D1-27231
<H4> 916 1995 - 2002 Ducati Scherm D1-27235
<H4> Honda Spacy 250 loop of sloop
<H4> Mio
<H4> RSV1000 1998 - 2003 Aprillia Scherm D1-27234
<H4> Ducati corse dainese overall mt 58
<H4> Renault Twingo 1.2 16V Dynamique 2012 Zwart
<H4> Ford B-MAX 1.5 Tdci 70KW 2017 Grijs MPV
<H4> Alfa Romeo Mito 1.3 D QV uitgevoerd nieuwstaat
<H4> Peugeot 306 1.8 XT LPG-G3 Break 16V 2001 Groen
<H4> Volvo V40 1.8 1998 Bruin
<H4> Opel Kadett C bouwjaar 1979
<H4> Renault Twingo 1.2 16V 2012 Grijs
<H4> Volkswagen Golf 1.2 TSI Highline Active Cruise - 6 BAK
and 45 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • motoren 30
  • kleding dames 2
  • kleding heren 2
  • renault twingo 2
  • brommers 19
  • verbouw fietsen 2
  • info voorwaarden veilig handelen 2
  • buiten onze website 2
  • dames 8
  • fietsen 30
  • auto diversen 2
  • antiek 41
  • kinderen 7
  • auto 10
  • boeken 4
  • kunst 15
  • gelijk oversteken 2
  • zoek 4
  • kamperen 7
  • toebehoren 14

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 1 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 1 images on marktplats.nl. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: Dutch

Detected: Dutch

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.marktplats.nl and marktplats.nl as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.marktplats.nl and marktplats.nl to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www

Robots.txt

http://marktplats.nl/robots.txt

The path to your robots.txt file is disallowed.

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked marktplats.nl/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for marktplats.nl but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at marktplats.nl/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Discovered Pages

28    28

We've discovered 28 pages on marktplats.nl.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Mobile

Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

marktplats.nl on an iPhone
marktplats.nl on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<button type="submit" class="submit button mp-Button mp-Button--primary" tabindex="3"> 280x40 <button class="gdpr-consent-button mp-Button mp-Button--secondary" id="gdpr-consent-manage-button" d
<button class="gdpr-consent-button mp-Button mp-Button--secondary" id="gdpr-consent-manage-button" d 355x40 <a href="https://www.marktplaats.nl/c/auto-s/c91.html"> Auto's
<button class="gdpr-consent-button mp-Button mp-Button--primary" id="gdpr-consent-accept-button" dat 355x40 <a href="https://www.marktplaats.nl/c/auto-onderdelen/c2600.html">
<a class="mp-Button mp-Button--flat mp-Button--xs style-scope mp-header" data-sem="messagingDisplayA 34x32 <a class="mp-Button mp-Button--flat mp-Button--xs style-scope mp-header" role="button" data-role="no
<a class="mp-Button mp-Button--flat mp-Button--xs style-scope mp-header" role="button" data-role="no 32x32 <a class="mp-Button mp-Button--flat mp-Button--xs mp-Nav-dropdown-toggle style-scope mp-header" tabi
<a class="mp-Button mp-Button--flat mp-Button--xs mp-Nav-dropdown-toggle style-scope mp-header" tabi 32x32 <a class="mp-Button mp-Button--callToAction mp-Button--xs style-scope mp-header" data-role="placeAd"
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

MARKTPLAATS.NL

≥ Marktplaats - De plek om nieuwe en tweedehands spullen te kopen en verkopen

Nieuwe en tweedehands goederen, auto’s en diensten, kopen en verkopen op Marktplaats.nl. Voor iedereen een voordeel op de grootste advertentiesite van Nederland.

Tag
og:type website
og:image http://s.marktplaats.com/z/res/images/mp/nl-NL/logos/coin-300.png
og:url https://www.marktplaats.nl/
og:title ≥ Marktplaats - De plek om nieuwe en tweedehands spullen te kopen en verkopen
og:description Nieuwe en tweedehands goederen, auto’s en diensten, kopen en verkopen op Marktplaats.nl. Voor iedereen een voordeel op de grootste advertentiesite van Nederland.
fb:app_id 1652748041707995
og:image:secure_url https://s.marktplaats.com/z/res/images/mp/nl-NL/logos/coin-300.png
og:locale nl-NL
og:site_name Marktplaats
and 4 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.

Performance

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.

Technologies

Server Uptime

Upgrade now and get notified when marktplats.nl goes down.
Free Trial

Server IP

35.241.25.146

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

marktplats.nl

Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like marktplats.nl doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Domain

Domain Availability

Domains Status
marktplats.com Expires 2 years ago
marktplats.net Available. Register it now!
marktplats.org Available. Register it now!
marktplats.info Available. Register it now!
marktplats.biz Available. Register it now!
marktplats.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
marmtplats.nl Available. Register it now!
marjtplats.nl Available. Register it now!
marktplatd.nl Available. Register it now!
marktplata.nl Available. Register it now!
marktplatw.nl Available. Register it now!
markptlats.nl Available. Register it now!
martplats.nl This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Traffic Estimations

Very Low    Very Low

This shows your estimated traffic for marktplats.nl compared to any competitors you have chosen. We use Alexa for this information.

Mobile visits

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Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

Upgrade to see the latest reviews of marktplats.nl in local directories
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Social Profiles

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares774

Facebook Comments-

Facebook Likes-

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagement