Get your website in front of your audience
On-Page
Content
Title Tag
Aalto Media Lab | Aalto University
Length: 34 character(s) (241 pixels)
Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.
Check the title tags for thousands of pages at once using Site Crawl.
Meta Description
The Media Lab was founded in 1994 and is now a part of the Department of Media at the School of Arts, Design and Architecture of the Aalto University.
Length: 150 character(s) (879 pixels)
Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).
Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.
missing translation: en.description_contentGoogle Preview
Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.
Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.
Headings
| <H1> | <H2> | <H3> | <H4> | <H5> |
|---|---|---|---|---|
| 1 | 20 | 22 | 0 | 0 |
| <H1> | Aalto Media Lab |
| <H2> | Cookie settings |
| <H2> | Tools quicklinks |
| <H2> | Aalto Media Lab |
| <H2> | More about us |
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
missing translation: en.headings_contentContent Analysis
This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.
The numbers next to each word or phrase represents how often we detected them and their variants on the page.
Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.
If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.
Alt Attribute
We found 20 images on this web page.
No ALT attributes are missing.Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to keep your alternative text to a simple, one-sentence description of what's in the image.
In-Page Links
| Anchor | Type | Follow |
|---|---|---|
| Aalto People Find Aalto people | External Links | Follow |
| Workday learning | External Links | Follow |
| Uniterms Translation glossary | External Links | Follow |
| Into Portal for Aalto students | External Links | Follow |
| KPI dashboard (use VPN to access) Success figures | External Links | Follow |
Links pass value from one page to another. This value is called 'link juice'.
A page's link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There's no exact number of links to include on a page but best practice is to keep it under 200.
Using the Nofollow attribute in your links prevents some link juice, but these links are still taken into account when calculating the value that is passed through each link, so using lots of NoFollow links can still dilute PageRank.
Check your site's internal linking using Site Crawl.
Language
Declared: English
Detected: English
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
- Use hreflang tags to specify language and country for Google, and the "content-language" meta tag to specify the language and country for Bing.
Web Feeds
Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.
The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.
Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.
Indexing
URL Resolve
| URL | Resolved URL |
|---|---|
| http://medialab.aalto.fi/ | https://www.aalto.fi/en/aalto-media-lab |
| https://medialab.aalto.fi/ | https://www.aalto.fi/en/aalto-media-lab |
Search engines see www.medialab.aalto.fi and medialab.aalto.fi as different websites. This means they could see a large amount of duplicate content, which they don't like.
Fortunately your website redirects www.medialab.aalto.fi and medialab.aalto.fi to the same site.
missing translation: en.www_resolve_contentRobots.txt
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.
See the pages you've disallowed with your robots.txt file with Site Crawl.
XML Sitemap
While we were able to find an XML sitemap for medialab.aalto.fi there was no reference to it in your robots.txt file.
Specifying the location of your sitemap in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website. Learn more about adding your XML sitemap to your robots.txt file.
Make sure XML sitemaps only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Submit XML sitemaps to both Google Search Console and Bing Webmaster Tools.
missing translation: en.xml_sitemaps_contentSitemaps Validity
- All sitemaps are within the file size limit
- All sitemaps are within the URL count limit
- Following sitemaps do not have a valid structure
- All sitemaps are accessible
- The sitemaps in your robots.txt file use a valid URL format
Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.
To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.
missing translation: en.sitemaps_validity_contentURL Parameters
Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Check the On-Page section of Site Crawl to identify any duplicate content issues.
Hreflang Tags
| Alternate URL | Hreflang | Source | |
|---|---|---|---|
| https://www.aalto.fi/en/aalto-media-lab | en | HTML |
If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.
The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.
Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.
Underscores in the URLs
| https://www.aalto.fi/en/saml_login |
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.aalto.fi/en/saml_login as all one word. Use hyphens in your URLs instead: https://www.aalto.fi/en/saml-login.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
missing translation: en.underscores_url_contentMobile
Mobile Friendliness
Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Your site is well configured for mobile users.
missing translation: en.mobile_friendliness_contentMobile Rendering
This is how your website appears when displayed on different mobile devices.
With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.
Tap Targets
Plugins
Font Size Legibility
Mobile Frameworks
AMP
Check your AMP markup with the AMP validator.
Structured Data
Schema.org
Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).
Schema.org includes attributes for entities, relationships between entities and actions.
These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.
Learn more in Google's intro to structured data.Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model. Over 10 million sites use Schema.org to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich user experiences.
Open Graph Protocol
| Tag | |
|---|---|
| og:type | article |
| og:image | https://www.aalto.fi/sites/g/files/flghsv161/files/styles/1_91_1200w_630h_n/public/2019-01/35_demoday.jpg?h=d559dfa3&itok=I7Z1h5Jx |
| og:url | https://www.aalto.fi/en/aalto-media-lab |
| og:title | Aalto Media Lab | Aalto University |
| og:description | The Media Lab was founded in 1994 and is now a part of the Department of Media at the School of Arts, Design and Architecture of the Aalto University. |
Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.missing translation: en.open_graph_content
Twitter Card
| Tag | |
|---|---|
| twitter:card | summary_large_image |
| twitter:site | @AaltoUniversity |
| twitter:description | The Media Lab was founded in 1994 and is now a part of the Department of Media at the School of Arts, Design and Architecture of the Aalto University. |
| twitter:title | Aalto Media Lab | Aalto University |
| twitter:url | https://www.aalto.fi/en/aalto-media-lab |
Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.missing translation: en.twitter_card_content
Microformats
Security
Email Privacy
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
SSL Secure
Great, your website is SSL secured (HTTPS).
While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
- Use a serious issuer to purchase your SSL certificate
- Redirect all of your HTTP pages to the HTTPS version of your website
- Use HTTP Strict Transport Security (HSTS) in your headers
- Renew your SSL certificate every year, before it expires
- Make sure that all of your content (CSS, etc.) is linked to HTTPS
- Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
- Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
- Use a serious issuer to purchase your SSL certificate
- Redirect all of your HTTP pages to the HTTPS version of your website
- Use a Security Token Service (STS) in your headers
- Renew your SSL certificate every year, before it expires
- Make sure that all of your content (CSS, etc.) is linked to HTTPS
- Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
- Register the HTTPS version of the website in Google & Bing Search Console/Webmaster Tools
Performance
Asset Minification
To learn more on how to minification helps a website, read our guide to minification.missing translation: en.resources_minification_content
Asset Compression
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load. missing translation: en.resources_compression_content
Asset Cacheability
Enabling caching for your website makes your site load faster for repeat visitors.
To learn more on how to make your website faster, check out these tips to decrease page load time.missing translation: en.resources_cacheability_content
Technologies
Server Uptime
Server IP
104.17.221.22
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.
Use DNSstuff for comprehensive reports on your server.
Technologies
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Analytics
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.
Doctype
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Encoding
Specifying language/character encoding can prevent problems with the rendering of special characters.
missing translation: en.encoding_contentBranding
URL
medialab.aalto.fi
Length: 5 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.
Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.
Favicon
You can see how your site's favicon appears in search results in the Google Preview above.
Make sure your favicon is consistent with your brand to help improve visibility.
Custom 404 Page
Your website does not have a custom 404 Error Page.
Your server responded with the HTTP status code: 200404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.
It looks like medialab.aalto.fi doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.
Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.
missing translation: en.custom_404_contentDomain
Domain Registration
Creation date unavailable
Expiration date unavailable
Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.
Domain Availability
| Domains | Status | |
|---|---|---|
| aalto.com | This domain is booked | |
| aalto.net | This domain is booked | |
| aalto.org | Available. Register it now! | |
| aalto.info | This domain is booked | |
| aalto.biz | This domain is booked |
Register the various extensions of your domain to protect your brand from cybersquatters.
Typo Availability
| Domains | Status | |
|---|---|---|
| zalto.fi | Available. Register it now! | |
| salto.fi | This domain is booked | |
| aalt.fi | Available. Register it now! | |
| aal6o.fi | Available. Register it now! | |
| aqlto.fi | Available. Register it now! |
Register the various typos of your domain to protect your brand from cybersquatters.
Not sure where to start?
You can contact our network of SEO experts in your area for assistance.
Off-Page
Backlinks
Quality
- Source Pages
- Target URLs
- Backlink Quality Score and more!
Traffic
Mobile visits
Google Analytics
Sessions
- Traffic Source
- Source Domains
- Pageviews and more!
Local
Local Directories
Social Profiles
Facebook Page
Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.
Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with medialab.aalto.fi and add a CTA to really maximize your social media marketing efforts.missing translation: en.facebook_brand_page_content
Twitter Account
Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.missing translation: en.twitter_account_content
LinkedIn Account
With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.
Having a LinkedIn Company Page helps people learn about your business and your brand.missing translation: en.linkedin_content
Facebook Views
- Views
- Activity
- Demographics and more!