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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Medicine Room - Herbal Wisdom for wellness beauty and joy.

Length: 58 character(s) (438 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Herbs First Medicine. Handmade with Love Naturopathic Dispensary Medicine room crafted herbal skin balm, nectar, oil products traditional herbal medicines, formulated by Australian herbalist Dominique LivKamal. Naturopath, sunshine coast, Eumundi Markets, Woodford Folk Festival. Consultations, skype, clinics, dom

Length: 314 character(s) (1,849 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Medicine Room - Herbal Wisdom for wellness beauty and joy.

https://medicineroom.com.au/

Herbs First Medicine. Handmade with Love Naturopathic Dispensary Medicine room crafted herbal skin balm, nectar, oil products traditional herbal medicines, ...

Mobile Version

Medicine Room - Herbal Wisdom for wellness beauty and joy.

https://medicineroom.com.au

Herbs First Medicine. Handmade with Love Naturopathic Dispensary Medicine room crafted herbal skin balm, nectar, oil ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 19 5 0 0
<H1>
<H2> Follow Dominique
<H2> Herbal wisdom for wellness beauty & JOY!
<H2> herbal wisdom to support your lifestyle
<H2> herbal wisdom to get your health on track
<H2> herbal wisdom for relaxation and recovery
<H2> herbal wisdom for your whole family
<H2> Herbal Skin Balms
<H2> Sprays & Perfumes
<H2> Events and Long Table Wellness
<H2> Dominique's Books
<H2> Herbal skin nectars
<H2> Herbal body collection six pack
<H2> Featured Wellness blogs
<H2> Boost your emotions and nervous system today!
<H2> My podcast interview with Bonnie Killip " from science to hypnosis"
<H2> Arnica has saved my sore tired muscles time and time again.
<H2> Medicineroom naturopathic herbal dispensary
<H2> Footer menu
<H2> Newsletter
<H3> Welcome
<H3> welcome
<H3> welcome
<H3> welcome
<H3> welcome
and 22 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • herbal skin balms 2
  • woodford folk festival 2
  • medicine room 3
  • body products 3
  • herbal medicines 5
  • wellness beauty 2
  • herbal wisdom 6
  • podcast interview 2
  • dominique livkamal 5
  • bonnie killip 2
  • naturopath 3
  • eumundi markets 2
  • sunshine coast 2
  • loves 3
  • balms 6
  • medicines 6
  • making 2
  • time 2
  • medicineroom 3
  • podcast 3

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 19 images on this web page.

No ALT attributes are empty or missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.medicineroom.net and medicineroom.net as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.medicineroom.net and medicineroom.net to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 19 years ago

Expires in a year

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Structured Data

Schema.org

We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

MEDICINEROOM.COM.AU

Medicine Room - Herbal Wisdom for wellness beauty and joy.

Herbs First Medicine. Handmade with Love Naturopathic Dispensary Medicine room crafted herbal skin balm, nectar, oil products traditional herbal medicines, formulated by Australian herbalist Dominique LivKamal. Naturopath, sunshine coast, Eumundi Markets, Woodford Folk Festival. Consultations, skype, clinics, dom

Tag
og:type website
og:image http://cdn.shopify.com/s/files/1/0017/5987/1033/files/1_1800x_mobile_grande.png?v=1533348685
og:url https://medicineroom.com.au/
og:title Medicine Room - Herbal Wisdom for wellness beauty and joy.
og:description Herbs First Medicine. Handmade with Love Naturopathic Dispensary Medicine room crafted herbal skin balm, nectar, oil products traditional herbal medicines, formulated by Australian herbalist Dominique LivKamal. Naturopath, sunshine coast, Eumundi Markets, Woodford Folk Festival. Consultations, skype, clinics, dom
og:image:secure_url https://cdn.shopify.com/s/files/1/0017/5987/1033/files/1_1800x_mobile_grande.png?v=1533348685
og:site_name Medicine Room
and 2 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Microformats

We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.

Mobile

Mobile visits

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Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

medicineroom.net on an iPhone
medicineroom.net on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Tap Targets

Make tap targets bigger and/or add more space between them.

Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google Lighthouse to find exactly which buttons or links are impacting mobile friendliness.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

medicineroom.net

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
medicineroom.com Expires a year ago
medicineroom.org Available. Register it now!
medicineroom.info Available. Register it now!
medicineroom.biz Available. Register it now!
medicineroom.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
medicineeroom.net Available. Register it now!
medidineroom.net Available. Register it now!
medcineroom.net Available. Register it now!
medifineroom.net Available. Register it now!
medicin4room.net Available. Register it now!
medic9neroom.net Available. Register it now!
medicimeroom.net Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Technologies

Server Uptime

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Server IP

23.227.38.32

Server location: Ottawa

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your website is configured with HSTS.

Renew your SSL certificate now, it expires in 5 days.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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Facebook Page

Cover picture of the medicineroom.net Facebook Page

Talking About26

URL
Name
medicineroom.net
About
Organic Herbal Medicines. Free clinics. Beautiful Body products. Books.
Mission
Our health is not compromisable. we only have one health.... one body... one physical opportunity to live this life.. so detox on a regular basis, feel joy on a cellular level as much as possible.... use your cognitive function, your creativity, your intuition and your imagination to potential and most importantly.. remember what your truth is.. to love yourself and all.
Company overview
The Medicine Room is located on the Sunshine Coast. We make Organic Herbal medicines and offer free clinics at The Eumundi markets and selected festivals.. Please call us 0409 765033 if you would like to talk. We are available from Tuesday through to Saturday each week.
Meta Description
Dom has a Masters in Public Health ( Health Promotion) Bachelor of Health Science ( Complementary Medicine). She is a qualified nutritionist, naturopath, herbalist and health journalist. We make everything ourselves. we only use the best local and organic ingredients.
Products
Herbal medicines for you through Dom's free clinics. Herbal skin balms. perfumes a nd nectar for you through the medicineroom online shop and selected retail outlets. and Dom's two fab books. www.medicineroom.net
Phone
0409 765033
Great, your brand's Facebook page is linking to medicineroom.net.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@DomLivKamal

The Twitter™ Account @DomLivKamal is booked and it is linked to your website.

Name
Followers
738
Tweets
380
Bio
Australian naturopath, herbalist,health promotion advocate. Author The Wellness Zone.. Eumundi Markets free clinics. Contributing to peace and love for all.
Location
Australia
Created
8 years ago
Great, your Twitter account is linked to medicineroom.net. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Pageviews and more!
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