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Marketing Checklist

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Jessica Lewis Jessica Lewis
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SEO

Title Tag

Steel & Metals directory – all the suppliers in the United Kingdom, Ireland and Europe on EUROPAGES

Length: 99 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Search for companies in the Steel & Metals sector: Aluminium alloys, Aluminium coatings, Bells, casting in EUROPAGES in Europe

Length: 129 character(s)

Great, your meta description contains between 70 and 160 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Steel & Metals directory – all the suppliers in the United Kingdom, Ireland and Europe on EUROPAGES

metallurgy-metals-steel.europages.co.uk/

Search for companies in the Steel & Metals sector: Aluminium alloys, Aluminium coatings, Bells, casting in EUROPAGES in Europe

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 1 7 1 0
<H1> Steel & Metals
<H3> Searches that target:Metallurgy & Metalworking
<H3> Is your company listed on EUROPAGES?
<H3> Explore
<H3> About EUROPAGES
<H3> Register your company
<H3> Update your web page
<H3> Contact EUROPAGES
<H2> EUROPAGES across the globe
<H4> CERTIFICATION
and 7 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • europages 16
  • steel 8
  • metals 4
  • myeuropages 3
  • company 3
  • casting 3
  • aluminium 3
  • search 3
  • metallurgy 3
  • metalworking 3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
europages 16
steel 8
metals 4
myeuropages 3
company 3
Keywords (2 words) Freq Title Desc <H>
metallurgy metalworking 3
myeuropages account 2
read blog 2
europages europages 2
cast iron 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 3 images on this web page.

2 ALT attributes are empty or missing.

http://googleads.g.doubleclick.net/pagead/viewthroughconversion/971161267/?value=0&guid=ON&script=0
http://googleads.g.doubleclick.net/pagead/viewthroughconversion/968317085/?value=0&guid=ON&script=0

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.metallurgy-metals-steel.europages.co.uk or metallurgy-metals-steel.europages.co.uk is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Blog

We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog

Mobile

Mobile visits

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Mobile Rendering

metallurgy-metals-steel.europages.co.uk on an iPhone
metallurgy-metals-steel.europages.co.uk on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

metallurgy-metals-steel.europages.co.uk

Length: 9 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
europages.com Expires in a year
europages.net Expires 8 months ago
europages.org This domain is booked
europages.info Available. Register it now!
europages.biz This domain is booked
europages.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
europates.co.uk Available. Register it now!
europgaes.co.uk Available. Register it now!
europagees.co.uk Available. Register it now!
e7ropages.co.uk Available. Register it now!
europpages.co.uk Available. Register it now!
ueropages.co.uk Available. Register it now!
ruropages.co.uk Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

72.21.91.8

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to gp1.wac.edgecastcdn.net.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is DigiCert Inc.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Europages Facebook Page

Likes14,560

Talking About133

Checkins20

URL
Name
Europages
About
EUROPAGES propose des solutions e-marketing BtoB aux entreprises souhaitant améliorer leur visibilité sur Internet et générer des leads.
Mission
EUROPAGES met en relation acheteurs et vendeurs et facilite la prise de contacts entre professionnels. En favorisant les échanges entre les entreprises, EUROPAGES accompagne depuis 30 ans la réussite des PMEs européennes. Grâce à sa base de données de fournisseurs européens, EUROPAGES est un précieux outil de sourcing (recherche, localisation et évaluation de fournisseurs) quel que soit le secteur d’activité.

Mais EUROPAGES est aussi une formidable vitrine sur la Toile pour les entreprises souhaitant développer leur visibilité au niveau national et international. Visité par plus de 200 pays, EUROPAGES offre aux entreprises l’occasion de mettre en valeur leur produit et leur savoir-faire pour conquérir de nouveaux marchés et toucher de nouveaux clients.

Les entreprises peuvent s’inscrire gratuitement sur le site. Si elles le souhaitent, elles peuvent également acheter des options supplémentaires pour améliorer leur visibilité et celle de leurs produits.
Company overview
EUROPAGES est un acteur majeur de la mise en relation B2B en Europe. Le site référence à ce jour plus de deux millions de fournisseurs, qu’ils soient fabricants, prestataires de service, grossistes ou distributeurs. Décliné en 26 langues, le site www.europages.com reçoit, chaque mois, plus de 2 millions de visiteurs uniques qui parcourent la base de données qualifiée d’EUROPAGES. Sur EUROPAGES, un visiteur est un professionnel en phase d’achat, en recherche active de produits ou de fournisseurs et prêt à contacter une ou plusieurs entreprises.
Address
Neuilly-sur-Seine
France
Phone
+33 (0)1 41 16 49 00
We found your brand's Facebook page, but it's not linking to europages.co.uk.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with europages.co.uk and add a CTA to really maximize your social media marketing efforts.

Twitter™ Account

@Europages

The Twitter™ Account @Europages is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
2,272
Tweets
1,177
Bio
Showcase. Be Found. Get Leads. #B2B marketing solutions for companies willing to #export. Internationalize your reach and expand your business in #Europe!
Location
Global
Created
5 years ago
We found a Twitter profile for your brand, but it's not linked to europages.co.uk. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Keyword Tool

Google Ranking

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Visitors

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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