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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Micromania, spécialiste des jeux vidéos console, PC et consoles portables

Length: 73 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


Length: 10 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 320 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Micromania, spécialiste des jeux vidéos console, PC et consoles portables



This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 24 0 4 0
<H1> Micromania
<H2> La Terre du Milieu : L'Ombre de la Guerr...
<H2> PES 2018 Premium D1 Edition
<H2> Project Cars 2 Collector Edition
<H2> FIFA 18
<H2> Dragon Ball Xenoverse 2
<H2> FIFA 18 Edition Essentielle
<H2> Les Sims 4 Édition Fête Deluxe
<H2> Metroid Samus Returns
<H2> FIFA 18
<H2> NBA 2K18
<H2> NBA 2K18
<H2> La Terre du Milieu : L'Ombre de la Guerr...
<H2> Dead Alliance
<H2> Ark Survival Evolved Explorer's Edition
<H2> Ark Survival Evolved
<H2> L'Infernal programme d'entraînement céré...
<H2> Destiny 2 Edition Limitée - Exclusivité ...
<H2> Agents of Mayhem Steelbook Edition - Exc...
<H2> Cars 3 : Course Vers la Victoire
<H2> Yakuza Kiwami Edition Steelbook
<H2> F1 2017 Edition Spéciale
<H2> Far Cry The Wild Expedition
<H2> Fortnite - Exclusivité Micromania
<H2> Ark Survival Evolved
<H4> Trouver le magasin le plus proche
<H4> Découvrir les avantages de la carte micromania
<H4> Bonus et offres spéciales
<H4> Les services MICROMANIA
and 26 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • dlc 24
  • bonus 20
  • occasions 18
  • consoles 14
  • recevez 14
  • pass 13
  • complets 13
  • sortie 13
  • season 13
  • ps4 11
  • baisses 11
  • xbox 11
  • micromania 10
  • casques 10
  • xboxone 10
  • cartes 9
  • prochaines 9
  • sorties 9
  • acheteurs 9
  • premiers 9

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
DLC 24
Bonus 20
Occasions 18
consoles 14
recevez 14
Keywords (2 words) Freq Title Desc <H>
Season Pass 13
Jeux complets 13
premiers acheteurs 9
Prochaines sorties 9
Cartes prépayées 7

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 74 images on this web page.

20 ALT attributes are empty or missing.

and 15 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

222,972    222,972

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.micromania.fr or micromania.fr is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.


Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://micromania.fr/site_playstation as all one word. Use hyphens in your URLs instead: http://micromania.fr/site-playstation.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: Yes

Frames: No

We've detected that micromania.fr uses Flash, frames or iframes.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 9 years ago

Expiration date unavailable

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on micromania.fr to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

micromania.fr on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Perfect, the most important buttons/links are large enough to be tapped easily.

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Very Fast    Very Fast

Leverage browser caching

Reduce server response time

Avoid landing page redirects

Enable compression

Minify CSS

Your mobile/responsive website is adapted to high latency mobile networks. It is possible to make it even faster using PageSpeed and/or by implementing SPDY protocol.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 10 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like micromania.fr doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Asset Compression

40%    40%

You could reduce 60% (4.9 KiB) by compressing the asset(s) listed below.

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 35 uncached asset(s) listed below.

URL Freshness lifetime
http://medias.micromania.fr/wysiwyg/micromania-cards.png Expiration not specified
/ Expiration not specified
http://medias.micromania.fr/wysiwyg/images_menu/One_3.jpg Expiration not specified
http://medias.micromania.fr/modules/mainslider/big/rentreedeshits-2017-carrousel_1.jpg Expiration not specified
http://medias.micromania.fr/modules/loots/logo_05.png Expiration not specified
/skin/frontend/enterprise/micromania/images/main-separator.png Expiration not specified
http://medias.micromania.fr/modules/loots/logo_09.png Expiration not specified
http://medias.micromania.fr/modules/loots/logo_03.png Expiration not specified
http://medias.micromania.fr/modules/loots/logo_15_1.png Expiration not specified
http://medias.micromania.fr/modules/loots/logo_licences.png Expiration not specified
http://medias.micromania.fr/modules/homenewpubs/bouton_ps4.jpg Expiration not specified
http://medias.micromania.fr/modules/homenewpubs/XboxButton1.png Expiration not specified
http://medias.micromania.fr/modules/homenewpubs/bouton_Nintendo.jpg Expiration not specified
http://medias.micromania.fr/modules/homenewpubs/bouton_esport.png Expiration not specified
http://medias.micromania.fr/modules/homenewpubs/bouton_BOS_1_1.jpg Expiration not specified
http://medias.micromania.fr/modules/homenewpubs/bouton_prochainessorties_8.png Expiration not specified
http://medias.micromania.fr/wysiwyg/find-stores.png Expiration not specified
http://medias.micromania.fr/wysiwyg/images_menu/PS4_3.jpg Expiration not specified
http://medias.micromania.fr/wysiwyg/bonus_offres_speciales2.png Expiration not specified
http://medias.micromania.fr/wysiwyg/banner-middle/xboxone.png Expiration not specified
http://medias.micromania.fr/wysiwyg/banner-middle/ps4.png Expiration not specified
http://medias.micromania.fr/wysiwyg/banner-middle/bouton_imaginators.png Expiration not specified
http://medias.micromania.fr/wysiwyg/divers/fidhome.jpg Expiration not specified
/skin/frontend/enterprise/micromania/images/mainbkg.png Expiration not specified
/skin/frontend/enterprise/micromania/images/home/ico_search.png Expiration not specified
/skin/frontend/enterprise/micromania/images/content-square/sprite.png Expiration not specified
/skin/frontend/enterprise/micromania/images/home/topmenu_separator.png Expiration not specified
/skin/frontend/enterprise/default/images/bkg_cols.gif Expiration not specified
http://medias.micromania.fr/modules/homenewpubs/liseret.jpg Expiration not specified
/skin/frontend/enterprise/micromania/images/home/slider/ombre_main_slider_home.png Expiration not specified
http://medias.micromania.fr/wysiwyg/images_menu/Switch_2.jpg 2 hours
http://medias.micromania.fr/modules/mainslider/big/LAUNCH-D2_DIAPO.jpg 3 hours
http://medias.micromania.fr/modules/loots/harrypotter_on.png 9 hours
http://medias.micromania.fr/modules/mainslider/big/opPS4_manetteOfferte_1.jpg a day
http://medias.micromania.fr/catalog/product/cache/1/small_image/170x/9df78eab33525d08d6e5fb8d27136e95/a/o/aom_xbone_preorder_packshot_framed_pegi.jpg a day
and 32 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: French

Detected: French

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
micromania.com This domain is booked
micromania.net This domain is booked
micromania.org This domain is booked
micromania.info This domain is booked
micromania.biz Available. Register it now!
micromania.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
mucromania.fr Available. Register it now!
micromanoa.fr Available. Register it now!
mifromania.fr Available. Register it now!
micromaniaa.fr Available. Register it now!
mictomania.fr Available. Register it now!
micromnaia.fr Available. Register it now!
micrlmania.fr Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


92%    92%

Child safety

92%    92%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

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Server IP

Server location: Dover

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips