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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Kevin Williams Kevin Williams
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SEO

Title Tag

Business Networking Club 2.0 Milan-IN: Generale

Length: 47 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Milan IN is the leading Social Business Networking Club of Milan City area, Italy. We started two years ago as the local Club of LinkedIn Users, then grown up to the most strongest and serious Business Networking organization of Italy, Business Club 2.0!

Length: 254 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Business Networking Club 2.0 Milan-IN: Generale

www.milanin.com/

Milan IN is the leading Social Business Networking Club of Milan City area, Italy. We started two years ago as the local Club of LinkedIn Users, then grown up to ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
1 0 0 0 0
<H1> Le citta’ come vettori di crescita economica.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Alt Attribute

We found 51 images on this web page.

33 ALT attributes are empty or missing.

http://www.milanin.com/egroupware/sitemgr/sitemgr-site/templates/rhuk_orange_smoothie/images/spacer.gif
http://clubin.biz/images/logo.gif
http://clubin.voxmail.it/rs/content/testata_milanin_decennale_newsletter_ridotta.png
http://clubin.voxmail.it/rs/content/Logo_DonneIN_Milano_0.jpg
http://clubin.voxmail.it/rs/content/logonext.jpg
http://www.milanin.com/egroupware/sitemgr/sitemgr-site/images/Google_25wht.gif
http://www.snid.eu/wp-content/uploads/2012/11/banner_170x1702.jpg
http://www.milanin.com/logos/pacinocafe83.png
http://www.milanin.com/logos/Blend_banner.jpg
http://farm4.staticflickr.com/3832/11098655944_764907b5a8_o.jpg
and 5 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 13 years ago

Expires 2 years ago

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Rendering

milanin.com on an iPhone
milanin.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: Italian

Detected: Italian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
milanin.net Available. Register it now!
milanin.org Available. Register it now!
milanin.info Available. Register it now!
milanin.biz Available. Register it now!
milanin.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
jilanin.com Available. Register it now!
milan8n.com Available. Register it now!
milanib.com Available. Register it now!
mipanin.com Available. Register it now!
milanij.com Available. Register it now!
milanon.com This domain is booked
nilanin.com Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 10 months ago.

The certificate issuer is StartCom Ltd..

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the MilanIN Facebook Page

Were here41

Talking About5

Checkins41

URL
Name
MilanIN
Categories
Community Organization
About
Business Club 2.0 MilanIN, http://www.milanin.com/ part of National Federation of Business Networking ClubIN, http://clubin.biz/
Personal information
MilanIn (http://www.milanin.com) is Milan's premier Business Networking organization, providing an off-line compliment to Networking on-line ("classical") for the Northern Italian Business Community.
Personal interests
Social Networking, Business Networking, Business, Italy, Europe
Address
Blend Tower- Piazza IV Novembre 7, Milan
Italy
Phone
0254019844
Great, your brand's Facebook page is linking to milanin.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter™ Account

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Local

Local Directories

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Measure

Keyword Tool

Google Ranking

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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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