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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Title Tag

Milwaukee Recreation: Milwaukee Recreation

Length: 42 character(s) (325 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Milwaukee Recreation strives to promote healthy lifestyles, personal development and fun by offering recreational and educational programs for people of all ages and abilities.

Length: 176 character(s) (1,010 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Milwaukee Recreation: Milwaukee Recreation


Milwaukee Recreation strives to promote healthy lifestyles, personal development and fun by offering recreational and educational programs for people of all ages ...

Mobile Version

milwaukeerecreation.net › rec.htm

Milwaukee Recreation: Milwaukee Recreation

Milwaukee Recreation strives to promote healthy lifestyles, personal development and fun by offering recreational and ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 0 7 25 1
<H3> Join the family!
<H3> Twilight Centers
<H3> Community Centers
<H3> MPS C.A.R.E.S.
<H3> Outdoor Education
<H3> Special Events
<H3> Programs & Locations
<H4> Reviewing the roots of high school soccer in Wisconsin
<H4> Reviewing the roots of high school soccer in Wisconsin
<H4> Instructor Spotlight: Anthony Bryant opens avenues with sign language class
<H4> Milwaukee Recreation introduces new winter classes
<H4> Fernwood’s wrap-around program is an extension of the classroom
<H4> Milwaukee Outdoor Recreation Facilities Master Plan
<H4> Midnight Sports Leagues
<H4> Twilight Centers
<H4> Wellness Days
<H4> Hawthorn Glen
<H4> Lakeshore State Park
<H4> Lapham Peak
<H4> Oak Ridge Farm
<H4> Yoga Fest
<H4> Daddy Daughter Dance
<H4> Great American Cleanup
<H4> Turn on the Talent
<H4> Community Centers
<H4> Cool Spots & Wading Pools
<H4> Organization for Active Seniors in Society (O.A.S.I.S.)
<H4> Playgrounds
<H4> Contact Us
<H4> Additional Resources
<H4> Connect
<H4> Rec Reader Sign-Up
<H5> Winter Recreation Guide
and 30 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • wacky wheels skate van 2
  • high school soccer 4
  • facilities master plan 2
  • milwaukee public schools 2
  • midnight sports leagues 3
  • burnham ice rink 2
  • coach john schissler 2
  • great american cleanup 2
  • lakeshore state park 2
  • oak ridge farm 2
  • survive alive house 2
  • son superhero night 2
  • active older adults 2
  • mke mountain bike 2
  • child care camps 2
  • milwaukee recreation 5225 2
  • room 162 milwaukee 2
  • outdoor permit application 2
  • small event rental 2
  • lapham peak rental 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 21 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.milwaukeerecreation.net and milwaukeerecreation.net as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.milwaukeerecreation.net and milwaukeerecreation.net to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for milwaukeerecreation.net but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at milwaukeerecreation.net/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Rendering

milwaukeerecreation.net on an iPhone
milwaukeerecreation.net on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

Perfect, your page’s tap targets are big enough and have enough space between them.

Great, your links and buttons are big enough to be easily tapped and spaced enough so that a user's finger pressing on one tap target does not inadvertently touch another tap target.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.milwaukee.k12.wi.us.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 7 months ago.

The certificate issuer is DigiCert Inc.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

64%    64%

You could reduce 36% (116.4 KiB) by minifying the asset(s) listed below.

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 54 uncached asset(s) listed below.

URL Freshness lifetime
/MPS-Recreation/Media/Activity_Guide_Cover.jpg Expiration not specified
/commonScripts/jquery-1.11.1.min.js Expiration not specified
/ClientCSS/fancybox/jquery.fancybox.css Expiration not specified
/CommonScripts/jquery.fancybox.pack.js Expiration not specified
/commonScripts/NWS.js Expiration not specified
/CommonScripts/NWS.Accessibility.js Expiration not specified
/CommonScripts/MPSPublic_sitejquery.js Expiration not specified
/CommonScripts/breakpoints.js Expiration not specified
/CommonScripts/makeheight.js Expiration not specified
/CommonScripts/fitvid.js Expiration not specified
/commonScripts/cycle2.js Expiration not specified
/commonScripts/cycle2.swipe.js Expiration not specified
/commonScripts/cycle2.carousel.js Expiration not specified
/clientcss/font-awesome.min.css Expiration not specified
/ClientCss/mpspublic_rwd.css Expiration not specified
/ClientCss/MPSPublic_RWD_styles.css Expiration not specified
/ClientCss/MPSPublic_home.css Expiration not specified
/Scripts/titanscripts.js Expiration not specified
/Scripts/Banner.js Expiration not specified
/MPS-Recreation/Recreation-Logo.png Expiration not specified
/MPS-Recreation/Media/Events/YogaFest.jpg Expiration not specified
/MPS-Recreation/Media/Events/MPSC.A.R.E.S.Launch-75.jpg Expiration not specified
/MPS-Recreation/Media/MPS-Athletics/Girls-Soccer.jpg Expiration not specified
/MPS-Recreation/Media/News-Stories/Anthony-Bryant.jpg Expiration not specified
/MPS-Recreation/Media/News-Stories/Winter-Class-Registration.jpg Expiration not specified
/MPS-Recreation/Media/Childcare-Camps/Fernwood.jpg Expiration not specified
/MPS-Recreation/Media/Master-Plan/MasterPlanImages.JPG Expiration not specified
/commonScripts/hoverintent.js Expiration not specified
/MPS-Recreation/Media/Milwaukee-Recreation-staff.jpg Expiration not specified
/MPS-Recreation/Media/MPS-CARES/Twilight-Centers/REC08610.JPG Expiration not specified
/MPS-Shared/Media/midnightbasketball.jpg Expiration not specified
/MPS-Recreation/Media/mps-cares-twilight.jpg Expiration not specified
/MPS-Recreation/Media/WellnessDay Expiration not specified
/MPS-Recreation/Media/HawthornGlen.jpg Expiration not specified
/MPS-Recreation/Media/MPS-CARES/Wellness-Days/Yoga.jpg Expiration not specified
/MPS-Recreation/Media/msl.jpg Expiration not specified
/ClientCss/blocks.css Expiration not specified
/ClientCss/MPSShared.css Expiration not specified
/ClientCss/MPSShared_RWD_Styles.css Expiration not specified
/ClientCss/images/mpspublic/loading1.gif Expiration not specified
/ClientCss/images/mpspublic/searchButton.png Expiration not specified
/ClientCss/images/mpspublic/utility.png Expiration not specified
/ClientCss/images/mpspublic/languageArrow.png Expiration not specified
/ClientCss/images/mpspublic/greybullet.png Expiration not specified
/ClientCss/images/mpspublic/yellowschool.png Expiration not specified
/ClientCss/images/mpspublic/scrollTopArrow.png Expiration not specified
/ClientCss/images/mpspublic/footerborder.png Expiration not specified
/ClientCss/images/mpspublic/signUpTop.gif Expiration not specified
/ClientCss/images/mpspublic/buttonarrow.png Expiration not specified
/ClientCss/images/mpspublic/greyarrow.png Expiration not specified
/MPS-Recreation/Media/MPS-Athletics/Girls-Soccer.jpg Expiration not specified
/MPS-Recreation/Media/News-Stories/Anthony-Bryant.jpg Expiration not specified
/MPS-Recreation/Media/News-Stories/Winter-Class-Registration.jpg Expiration not specified
/MPS-Recreation/Media/Childcare-Camps/Fernwood.jpg Expiration not specified
and 51 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

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Server IP

Server location: Milwaukee

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 19 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Registration

Created 18 years ago

Expires in 5 years

Your domain, milwaukeerecreation.net, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
milwaukeerecreation.com Expires 12 days ago
milwaukeerecreation.org Available. Register it now!
milwaukeerecreation.info Available. Register it now!
milwaukeerecreation.biz Available. Register it now!
milwaukeerecreation.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
miwaukeerecreation.net Available. Register it now!
milwaukeerecreatioon.net Available. Register it now!
milwaukerrecreation.net Available. Register it now!
milqaukeerecreation.net Available. Register it now!
milwaukeerecreatiin.net Available. Register it now!
milawukeerecreation.net Available. Register it now!
milwaukeerecreatjon.net Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


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Local Directories

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Social Profiles

Facebook Page

Cover picture of the Milwaukee Recreation Facebook Page

Talking About567


Milwaukee Recreation
Milwaukee Recreation, a department of Milwaukee Public Schools, enriches the community by promoting health, personal growth, and fun through education.
To enrich and strengthen the community by promoting healthy lifestyles, personal development, and fun through memorable recreational and educational experiences for people of all ages and abilities.
Meta Description
Milwaukee Recreation (the Milwaukee Public Schools Department of Recreation & Community Services) serves to strengthen and extend the bond between public education and the community. Founded in 1911 by legislation that was reportedly the first of its kind to assign a local public school system the responsibility for conducting recreation programs, Milwaukee Recreation has maintained a leadership position throughout its history. Multiple use of public school facilities for community services, especially in the evenings, has earned Milwaukee Recreation the distinction of being recognized nationally as the "City of the Lighted Schoolhouse."

Milwaukee Recreation enriches the lives of Milwaukee's youth, adults, and families through many innovative programs. These programs are designed to improve the academic achievement of all students during non-school hours, strengthen families, reduce crime in the neighborhoods, and enhance the well-being of all residents.
United States
(414) 475-8180
Great, your brand's Facebook page is linking to milwaukeerecreation.net.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account


The Twitter™ Account @mkerec is booked and it is linked to your website.

Milwaukee Recreation is a department of MPS, established in 1911 to provide the entire community with affordable and enriching recreational activities.
Milwaukee, WI
11 years ago
Great, your Twitter account is linked to milwaukeerecreation.net. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

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  • Demographics and more!
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Keyword Tool

Google Ranking

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