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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

The Ministry of Agriculture

Length: 27 character(s) (187 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

The Ministry of Agriculture

Length: 27 character(s) (152 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

The Ministry of Agriculture


The Ministry of Agriculture

Mobile Version

The Ministry of Agriculture


The Ministry of Agriculture

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
0 0 36 7 0
<H3> Japanese Government Gives Boost to Rice Production
<H3> CNFA-Liberia and Partners Support Commercialization of Local Rice
<H3> MOA Hosts Extension Strategic Consultative Meeting
<H3> MOA Hosts Extension Strategic Consultative Meeting
<H3> MOA Hosts Extension Strategic Consultative Meeting
<H3> Japanese Government Gives Boost to Rice Production through the System of Rice Intensification
<H3> CNFA-Liberia and Partners Support Commercialization of Local Rice
<H3> MOA Hosts Extension Strategic Consultative Meeting in CARI July 14-15 , 2017
<H3> Policy Brief: Reducing Rice Importation in Liberia
<H3> Policy Brief: Reducing Post-Harvest Losses
<H3> Farmers' e-Registration Database
<H3> MOA M&E Portal
<H3> Central Agricultural Research Institute (CARI)
<H3> West Africa Agricultural Productivity Program (WAAPP)
<H3> MOA Annual Reports
<H3> Bureau of National Fisheries (BNF)
<H3> Program Management Unit (PMU)
<H3> REOI: Recruitment of Firm to conduct Baseline Study for the STAR-P LOFA, BOMI, CAPE MOUNT, NIMBA AND MARGIBI COUNTIES: Deadline: Sept 21, 2017
<H3> REOI: Recruitment of Consultant to conduct Gender Study for the STAR-P LOFA, BOMI, CAPE MOUNT, NIMBA AND MARGIBI COUNTIES: Deadline: Sept 21, 2017
<H3> Call for Proposal :Liberia Forum for Agricultural Advisory Services (LIFAAS): Deadline:7th September, 2017
<H3> Vacancy Announcement: TOR FFS officer, IFAD/MOA: Deadline Aug. 15, 2017
<H3> Vacancy Announcement - Comptroller, Ministry of Agriculture: Deadline : Aug 15, 2017
<H3> Vacancy Announcement - Public Relations Specialist, Ministry of Agriculture: Deadline : Aug 15, 2017
<H3> Request for Expression of Interest (REOI) for provision of Individual Consultancy Services as Procurement Specialist for WARFP - Deadline 5th December, 2016
<H3> The Supply Of Assorted Laboratory Equipment And Chemicals - UL Laboratory: Deadline Dec. 19, 2016
<H3> Fisheries and Aquaculture Policy and Strategy
<H3> Smallholder Tree Crop Revitalization Support Project (STCRSP) funded Jointly by Government of Liberia and World Bank International Development Association
<H3> The State of Food and Nutrition Security in Liberia - Comprehensive Food Security and Nutrition Survey 2010
<H3> Food Security and Nutrition Survey - September 2009
<H3> Autonomous Agencies
<H3> Executive Offices
<H3> External Partners websites
<H3> Ministries
<H3> Public Corporations
<H4> News & Press Releases
<H4> Feature Publication
<H4> Quick Links
<H4> Key Documents
<H4> Recent Documents
<H4> Government Links
<H4> Photo Gallery
and 40 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • extension 14
  • liberia 13
  • rice 11
  • agriculture 10
  • deadline 10
  • moa 9
  • meeting 8
  • strategic 7
  • consultative 7
  • ministry 7
  • cari 7
  • agricultural 6
  • government 5
  • browse 5
  • album 5
  • nutrition 5
  • partners 5
  • procurement 5
  • minister 5
  • cnfa 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.moa.gov.lr or moa.gov.lr is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Warning! We've detected parameters in a significant number of URLs.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://moa.gov.lr/content_list_sub.php?content&main=1&related=1&pg=mp as all one word. Use hyphens in your URLs instead: http://moa.gov.lr/content-list-sub.php?content&main=1&related=1&pg=mp.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile visits

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Mobile Rendering

moa.gov.lr on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 200

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like moa.gov.lr doesn't have a 404 error page. This damages your site's usability. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
moa.com This domain is booked
moa.net This domain is booked
moa.org This domain is booked
moa.info This domain is booked
moa.biz This domain is booked
moa.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
moaa.gov.lr Available. Register it now!
moz.gov.lr Available. Register it now!
mos.gov.lr This domain is booked
koa.gov.lr Available. Register it now!
oma.gov.lr Available. Register it now!
mla.gov.lr Available. Register it now!
m9a.gov.lr Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when moa.gov.lr goes down.
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Server IP

Server location: Richmond Hill

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 9 months ago.

Watch out, the issuer of the certificate is "self-signed".

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for moa.gov.lr.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with moa.gov.lr and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @moa is available. Register it now!

We couldn't find a Twitter account for moa.gov.lr. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter


Local Directories

Upgrade to see the latest reviews of moa.gov.lr in local directories
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Keyword Tool

Google Ranking

Upgrade to monitor moa.gov.lr’s Google ranking for custom keywords
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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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