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Marketing Checklist

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Title Tag

Cheap Flights - Search and Compare Flights | momondo

Length: 52 character(s) (403 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Find the cheapest flights with momondo. We find and compare fares from more than 1,000 airlines and travel sites, giving you the best rates

Length: 139 character(s) (808 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version


Cheap Flights - Search and Compare Flights | momondo

Find the cheapest flights with momondo. We find and compare fares from more than 1,000 airlines and travel sites, giving you the best rates

Mobile Version


Cheap Flights - Search and Compare Flights | momondo

Find the cheapest flights with momondo. We find and compare fares from more than 1,000 airlines and travel sites, giving ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
1 8 25 4 2
<H1> Find and compare cheap flights
<H2> Travel inspiration
<H2> 6 Dec 2017 - 7 min read
<H2> 25 Oct 2017 - 13 min read
<H2> 25 Oct 2017 - 7 min read
<H2> 19 Oct 2017 - 5 min read
<H2> Trending cities
<H2> Trending countries
<H2> A little bit more about momondo flights
<H3> 12 of the best carnivals in the world
<H3> 17 holiday destinations for every type of family
<H3> 25 essential tips for travelling with kids
<H3> Sleep or scare? Spend a night in the world's most haunted hotels
<H3> Fare assistant
<H3> Weekends
<H3> Trip length
<H3> Nights at destination
<H3> Stops
<H3> Times Times
<H3> Airlines
<H3> Alliance
<H3> Airports
<H3> Duration
<H3> Flight leg
<H3> Stopover
<H3> Price
<H3> Cabin
<H3> Stopover airports
<H3> Flight quality
<H3> Transportation type
<H3> Aircraft
<H3> Model
<H3> Booking sites
<H4> Sign in to save your trip
<H4> Continue as a guest?
<H4> Forgot password?
<H4> Success!
<H5> The most searched for cities on momondo
<H5> The most searched for countries on momondo
<H6> Company
<H6> Contact
<H6> More
<H6> Site / Currency
and 41 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • united states dollars 2
  • pound sterling 2
  • france 2
  • south africa 2
  • united kingdom 2
  • united states 4
  • euro 3
  • new york 2
  • netherlands 2
  • philippines 2
  • australia 2
  • canada 2
  • india 2
  • ireland 2
  • portugal 2
  • edit search form 3
  • skip aircraft filter 2
  • compare vs momondo 2
  • flights results section 3
  • search form 4

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 7 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used


URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.momondo.ie and momondo.ie as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.momondo.ie and momondo.ie to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for momondo.ie but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at momondo.ie/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

This page has an hreflang pointing to itself.

Alternate URL Hreflang Source
https://www.momondo.com.ar/ es-AR HTML
https://www.momondo.at/ de-AT HTML
https://www.momondo.com.au/ en-AU HTML
https://www.fr.momondo.be/ fr-BE HTML
https://www.momondo.be/ nl-BE HTML
https://www.momondo.com.br/ pt-BR HTML
https://www.momondo.by/ ru-BY HTML
https://www.fr.momondo.ca/ fr-CA HTML
https://www.momondo.ca/ en-CA HTML
https://www.fr.momondo.ch/ fr-CH HTML
https://www.it.momondo.ch/ it-CH HTML
https://www.momondo.ch/ de-CH HTML
https://www.momondo.cl/ es-CL HTML
https://www.cn.momondo.com/ zh-CN HTML
https://www.momondo.com.co/ es-CO HTML
https://www.momondo.cz/ cs-CZ HTML
https://www.momondo.de/ de-DE HTML
https://www.momondo.dk/ da-DK HTML
https://www.momondo.ee/ et-EE HTML
https://www.momondo.es/ es-ES HTML
https://www.momondo.mx/ es-MX HTML
https://www.es.momondo.com/ es-UY HTML
https://www.es.momondo.com/ es-BO HTML
https://www.es.momondo.com/ es-CR HTML
https://www.es.momondo.com/ es-DO HTML
https://www.es.momondo.com/ es-EC HTML
https://www.es.momondo.com/ es-SV HTML
https://www.es.momondo.com/ es-GT HTML
https://www.es.momondo.com/ es-HN HTML
https://www.es.momondo.com/ es-NI HTML
https://www.es.momondo.com/ es-PA HTML
https://www.es.momondo.com/ es-PY HTML
https://www.es.momondo.com/ es-PR HTML
https://www.es.momondo.com/ es-VE HTML
https://www.momondo.com.pe/ es-PE HTML
https://www.momondo.fi/ fi-FI HTML
https://www.momondo.fr/ fr-FR HTML
https://www.momondo.co.uk/ en-GB HTML
https://www.momondo.hk/ zh-HK HTML
https://www.momondo.ie/ en-IE HTML
https://www.momondo.in/ en-IN HTML
https://www.momondo.it/ it-IT HTML
https://www.momondo.kz/ ru-KZ HTML
https://www.momondo.nl/ nl-NL HTML
https://www.momondo.no/ no-NO HTML
https://www.momondo.co.nz/ en-NZ HTML
https://www.momondo.pl/ pl-PL HTML
https://www.momondo.pt/ pt-PT HTML
https://www.momondo.ro/ ro-RO HTML
https://www.momondo.ru/ ru-RU HTML
https://www.momondo.se/ sv-SE HTML
https://www.momondo.com.tr/ tr-TR HTML
https://www.momondo.tw/ zh-TW HTML
https://www.ru.momondo.ua/ ru-UA HTML
https://www.momondo.ua/ uk-UA HTML
https://www.momondo.com/ en-US HTML
https://www.momondo.co.za/ en-ZA HTML
and 52 more.
The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

momondo.ie on an iPhone
momondo.ie on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a href="/" data-test-navbar-item="true" r9-fast-link="true" class="MomondoWLTopNavLink flights"> <d 54x40 <a href="/hotels" data-test-navbar-item="false" r9-fast-link="true" class="MomondoWLTopNavLink hotel
<a href="/hotels" data-test-navbar-item="false" r9-fast-link="true" class="MomondoWLTopNavLink hotel 53x40 <a href="/car-hire" data-test-navbar-item="false" r9-fast-link="true" class="MomondoWLTopNavLink car
<a href="/car-hire" data-test-navbar-item="false" r9-fast-link="true" class="MomondoWLTopNavLink car 60x40 <a href="/holidays" r9-fast-link="true" class="MomondoWLTopNavLink"> <div class="MomondoWLTopNavLink
<a href="/holidays" r9-fast-link="true" class="MomondoWLTopNavLink"> <div class="MomondoWLTopNavLink 64x40 <a href="https://www.momondo.ie/discover" r9-fast-link="true" class="MomondoWLTopNavLink"> <div clas
<a href="https://www.momondo.ie/discover" r9-fast-link="true" class="MomondoWLTopNavLink"> <div clas 64x40 <a href="/trips" data-test-navbar-item="false" r9-fast-link="true" class="MomondoWLTopNavLink trips"
and 2 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


Great, we detected Schema.org items on your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google).

Schema.org includes attributes for entities, relationships between entities and actions.

These vocabularies can be added to a page using many different encodings, including RDFa, Microdata and JSON-LD.

Learn more in Google's intro to structured data.

Open Graph Protocol


Cheap Flights - Search and Compare Flights | momondo

Find the cheapest flights with momondo. We find and compare fares from more than 1,000 airlines and travel sites, giving you the best rates

og:type website
og:image https://www.momondo.ie/rimg/provider-logos/common/socialmedia/momondo-logo.png?width=1200&height=630&crop=false
og:url https://www.momondo.ie
og:title Cheap Flights - Search and Compare Flights | momondo
og:description Find the cheapest flights with momondo. We find and compare fares from more than 1,000 airlines and travel sites, giving you the best rates
og:image:height 630
og:image:width 1200
og:site_name momondo
and 3 more.
Great, we detected open graph tags on your webpage.

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 6 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to minification helps a website, read our guide to minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.
Compressing assets reduces the amount of time it takes a user's browser to download files from your server. Enabling compression is an important part of reducing the amount of time it takes your website to load.

Asset Cacheability

We found a total of 1 uncached asset(s) listed below.

URL Freshness lifetime
/pHWOqUmu/init.js 10 minutes
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out our guide to asset caching and SEO or consult Google's PageSpeed Insights guide on browser caching.


Server Uptime

Upgrade now and get notified when momondo.ie goes down.
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Server IP

Server location: Ashburn

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
momondo.com Expires in 10 months
momondo.net Expires 8 months ago
momondo.org This domain is booked
momondo.info This domain is booked
momondo.biz Available. Register it now!
momondo.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
mmondo.ie Available. Register it now!
momomdo.ie Available. Register it now!
momoneo.ie Available. Register it now!
mommondo.ie Available. Register it now!
momond0.ie Available. Register it now!
momonro.ie Available. Register it now!
momono.ie Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Mobile visits

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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the momondo Facebook Page

Talking About1,110


Discover the world with momondo – your free, global travel search site.

Find cheap flights, hotels, car rentals and unique travel inspiration.
We have a vision of a world where our differences are a source of inspiration and development, not intolerance and prejudice.

We want to encourage each one of us to stay curious and be open-minded so we can all enjoy a better, more diversified world.
Meta Description
Share your travel experiences by posting your best photos to our momondo wall.
(Please note: by posting to our wall you agree to give momondo permission to share your photos and stories on our social media channels).

You can also follow us on Instagram via @momondo for daily travel stories from all around the world.

With momondo you can be your own best travel agent.

Use our free, independent and global travel search technology to compare billions of prices on flights, hotels and car rentals, in an instant.

Plan your next travel experience using our advanced features, find expert tips and discover unique travel inspiration.

You can access momondo on the web, or on your mobile by downloading our free iOS and Android apps.

It doesn't matter where you are in the world – we will help you find the best available flight or hotel for your next adventure.

We love hearing from you and welcome conversation and comments on this page, however please remember to talk nicely. This means that you should write with respect for others' opinions, you must not harass others, be hateful or use offensive language. We reserve the right to hide or delete posts that: violate our rules, are defamatory, offensive, or spammy in nature.
* momondo app (iPhone and Android)
* momondo places
* momondo flight search
* momondo hotel search
* momondo car rental search

Additional features on our website include: Fare Alert, Trip Finder, Inspiration, Flight Insight, Price Calendar, Ticket Builder and intuitive Draw on Map.
We found your brand's Facebook page, but it's not linking to momondo.ie.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with momondo.ie and add a CTA to really maximize your social media marketing efforts.

Twitter Account

Cheap flights and hotels, #travel offers and deals as well as insider tips, free guides and unique travel #inspiration!
11 years ago
We found a Twitter profile for your brand, but it's not linked to momondo.ie. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor momondo.ie’s Google ranking for custom keywords
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