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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Michael Johnston Michael Johnston
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Title Tag

Monicas´s School - Escola Infantil Internacional

Length: 48 character(s) (338 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Monica´s School - Escola Infantil Internacional. Ensino Bilingue para crianças em São Paulo | SP. Matrículas Abertas !

Length: 118 character(s) (684 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Monicas´s School - Escola Infantil Internacional

Monica´s School - Escola Infantil Internacional. Ensino Bilingue para crianças em São Paulo | SP. Matrículas Abertas !

Mobile Version

Monicas´s School - Escola Infantil Internacional

Monica´s School - Escola Infantil Internacional. Ensino Bilingue para crianças em São Paulo | SP. Matrículas Abertas !

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 8 4 23 1
<H2> Proposta Pedagógica
<H2> Dia a Dia
<H2> Pré-escola Internacional
<H2> Monicas School
<H2> Depoimentos de pais
<H2> Infraestrutura
<H2> Últimos eventos realizados Monica´s School
<H2> Contato Rápido | Agendar Visita
<H3> Monica´s School
<H3> Notícias | Comunicados
<H3> Redes Sociais
<H3> Contato
<H4> Educação Montessori
<H4> O Método Montessori
<H4> Educação e Visão Globalizada
<H4> Geografia
<H4> Linguagem
<H4> Culinária
<H4> Ciências
<H4> Refeições Saudáveis
<H4> Arte e Artesanato
<H4> Música
<H4> Educação Corporal
<H4> Matemática
<H4> Educação Sensorial
<H4> Vida Prática
<H4> Espaço Multimídia
<H4> Edifício
<H4> Salas de Aula
<H4> Salão de Eventos
<H4> Playground
<H4> Salas com Banheiro
<H4> Cozinha Industrial
<H4> Ateliê
<H4> Playground Ar Livre
<H5> Desde 1989
<H6> Matriculas Pré-Escola 2015
and 34 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • leia 16
  • school 15
  • educação 10
  • criança 9
  • crianças 9
  • infantil 7
  • escola 7
  • internacional 6
  • monica’s 6
  • monica´s 6

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 65 images on this web page.

60 ALT attributes are missing.
and 48 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 60 images on Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either or is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees as The bots will have a hard time determining this URL's relevance to a keyword.

Domain Registration

Created 15 years ago

Expires 8 months ago

Your domain,, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


Mobile visits

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Mobile Rendering on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.



Length: 13 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g.,

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon


Declared: Portuguese

Detected: Portuguese

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status Expires 3 years ago Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now! Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

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Server IP

Server location: Dallas

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Warning! Your website is not SSL secured (HTTPS).

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security.

HTTPS is a ranking factor in Google, so making the switch will help your SEO. You can either fix it yourself or seek help from experts who can take care of it for you.


Facebook Views

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Facebook Page

Cover picture of the Monicas School Facebook Page


Were here275

Talking About27


Monicas School
A place where children can be themselves. | Um lugar onde as crianças podem ser elas mesmas.
General information
Com 24 anos de existência no mercado, a Monicas School tornou-se uma conceituada escola especializada na educação infantil internacional. Com a expertise na alfabetização em inglês, nossa escola torna as crianças aptas a ingressar nas mais importantes escolas internacionais de todo o Brasil e exterior. Por termos um olhar inovador e estarmos atentos com o que a educação atual nos exige, criamos o Programa Bilíngue, que terá início em Janeiro de 2011.
Em meio a um ambiente acolhedor e um ensino transformador, nossos programas, internacional e bilíngüe, foram elaborados com o propósito de proporcionar uma maior oportunidade para que a criança possa atuar, futuramente, com mais segurança em um mundo globalizado, onde o inglês e as diversidades culturais são fundamentais.
Por sermos uma escola internacional e termos alunos de variadas nacionalidades, proporcionamos um rico aprendizado sócio-cultural para as crianças. Desse modo desenvolvemos a integração dos alunos com suas diferentes culturas, valorizando suas histórias pessoais e respeitando suas individualidades.

Educação Montessori:
Diferente de outras escolas bilíngues, a Monicas School, além de contar com uma equipe de currículo internacional, segue o Método Montessoriano que tem como premissa educar com o conceito do “experimentar fazendo”, onde a criança recebe os estímulos adequados à sua faixa etária, desenvolvendo e potencializando suas capacidades e habilidades únicas. Ao mesmo tempo, temos o cuidado de preparar nossos pequenos a lidarem frente aos desafios da vida de forma mais consciente e criativa. Todo o processo é conduzido com respeito, dedicação, amor e carinho que uma criança precisa.
Compreendendo para Educar Melhor:
Programa para os pais que contará com palestras, vivências e atividades capazes de ajudá-los a compreender melhor o universo de seus filhos. Essa iniciativa surgiu do nosso ímpeto em promover uma educação acolhedora capaz de colaborar com a estrutura emocional de nossas crianças e suas família, ajudando-as a lidar com as demandas do mundo globalizado.
São Paulo
(55-11) 5686-5263
Great, your brand's Facebook page is linking to

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @monicasschool is available. Register it now!

We couldn't find a Twitter account for Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

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