We did not find HTML headings (<H1> to <H6>) on this page.
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.
For more effective SEO, use only one <H1> tag per page.
No images found on this website.
Good, most or all of your images have alternative text (the alt attribute).
Be careful. Your website without www doesn't redirect to www (or the opposite). It is duplicate content!
Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.
Great, your website has a robots.txt file.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Click here to check your robots.txt file for syntax errors.
Great, your website has an XML sitemap.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
It is also good practice to specify your sitemap's location in your robots.txt file.
Good, the URLs look clean.
Underscores in the URLs
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.
Mobile Load Time
Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!
Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.
Here are two useful tips from Google™ for optimizing your mobile site speed.
This website is not optimized for Mobile Visitors
Additional mobile optimization techniques:
Meta Viewport Tag
Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:
Server location: NEW YORK CITY
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: UTF-8
Specifying language/character encoding can prevent problems with the rendering of special characters.