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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Móvil | Smartphones | Prepago | Postpago | Movistar

Length: 51 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Equipos Móviles, smartphones, planes prepago y postpago, contamos con equipos de última generación y las mejores promociones las encuentras aquí en Movistar

Length: 156 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Móvil | Smartphones | Prepago | Postpago | Movistar


Equipos Móviles, smartphones, planes prepago y postpago, contamos con equipos de última generación y las mejores promociones las encuentras aqu...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 18 10 4 0
<H1> Conoce los Beneficios de Movistar
<H2> El nuevo Nokia 8 llegó a Movistar
<H2> ¡El App Mi Movistar se renovó!
<H2> ¡Ahora nuestros tríos vienen con S/ 30 de dscto por 2 meses!
<H2> ¡No querrás perdértelo!
<H2> ¡Tu Preplan cambió!Ahora Preplan ilimitadopor 7 días
<H2> ¡Primero en Movistar! Llegó el nuevo Huawei P Smart
<H2> ¡Cámbiate o Renueva y combínalos como quieras!
<H2> Haz tus recargas desde S/5 por la web más rápido
<H2> Tienda Online
<H2> ¡Ahora nuestros tríos con descuento!
<H2> ¡El App Mi Movistar se renovó!
<H2> ¿Por qué mi celular está lento?
<H2> ¡Cambia de plan desde Mi Movistar y gana!
<H2> En una situación de emergencia, evita realizar llamadas
<H2> En una situación de emergencia, evita realizar llamadas
<H2> Blog Habla Smart
<H2> Acceso Directo
<H2> Hogar
<H3> Explora y comparte los dos lados de la vida
<H3> Ahora también podrás revisar tus saldos, Fun Pack, mejorar tu plan y mucho más
<H3> ¡Ahora nuestros tríos vienen con S/ 30 de dscto por 2 meses!
<H3> Cámbiate o renueva y duplicamos todos tus beneficios durante un año. *Aplican restricciones
<H3> Toda la comunicación que necesitas por una semana.
<H3> El equipo perfecto para ti que lo quieres todo
<H3> *No disponible para tiendas Online. Aplican restricciones
<H3> ¡Compra tu equipo móvil por la web y aprovecha los descuentos exclusivos online!
<H3> Los mensajes de texto son una forma rápida y segura para comunicarte.
<H4> Aprovecha el descuento de S/ 30 por los 2 primeros meses.
<H4> Te regalamos 1GB adicional a tu plan en el primer mes
<H4> Encuentra tips, mejoras para tu smartphone y más
<H4> Tenemos el mejor complemento para tu hogar
<H6> Huawei
<H6> Sony
<H6> Nokia
<H6> Motorola
<H6> Samsung
<H6> Samsung
<H6> Huawei
<H6> Nokia
<H6> Huawei
<H6> Sony
<H6> Nokia
<H6> Motorola
<H6> Samsung
<H6> Samsung
<H6> Huawei
<H6> Nokia
and 46 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • movistar 25
  • portabilidad 17
  • elige 16
  • planes 10
  • celular 9
  • fijo 5
  • app 5
  • nokia 5
  • play 5
  • huawei 5
  • galaxy 4
  • samsung 4
  • llamadas 4
  • detalle 4
  • recibo 4
  • tríos 4
  • canales 4
  • megas 4
  • wifi 3
  • cámbiate 3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Movistar 25
Portabilidad 17
Elige 16
Planes 10
celular 9
Keywords (2 words) Freq Title Desc <H>
Elige S 16
Plan Elige 16
Mi Movistar 8
App Mi 5
Teléfono Fijo 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 77 images on this web page.

22 ALT attributes are empty or missing.

and 17 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

144,664    144,664

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.movistar.com.pe and movistar.com.pe as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.movistar.com.pe and movistar.com.pe to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.


Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.movistar.com.pe/reclamos_averias_amdocs as all one word. Use hyphens in your URLs instead: http://www.movistar.com.pe/reclamos-averias-amdocs.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.


We found a Blog on this website.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog to build links and improve performance.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

movistar.com.pe on an iPhone
movistar.com.pe on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Minify HTML

Minify JavaScript

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for movistar.com.pe is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 8 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 88 uncached asset(s) listed below.

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http://tiendaonline.movistar.com.pe/campanas/recursos/atm_c2c_lb.js?nc=1520474208312 Expiration not specified
http://tiendaonline.movistar.com.pe/campanas/recursos/atm_migras_form.min.js?nc=1520474208312 Expiration not specified
http://tiendaonline.movistar.com.pe/campanas/recursos/atm_bienvenida_comercial.css?_nc=1520474212481 Expiration not specified
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/6_1753_Small_Imagen.png 30 minutes
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/y7_1643_Small_Imagen.png 30 minutes
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/galaxy-j2-prime_1499_Small_Imagen.png 30 minutes
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/galaxy-s8_1791_Small_Imagen.png 30 minutes
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/moto-g5s-plus_1881_Small_Imagen.png 30 minutes
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/8_1858_Small_Imagen.png 30 minutes
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/xperia-l1_1619_Small_Imagen.png 30 minutes
http://catalogo.movistar.com.pe/ArchivosUsuario/ImagenEquipo/y7-lite_1728_Small_Imagen.png 30 minutes
and 85 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


Declared: Spanish

Detected: Spanish

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
movistar.com Expires in 7 months
movistar.net Expires in 10 months
movistar.org Available. Register it now!
movistar.info This domain is booked
movistar.biz Available. Register it now!
movistar.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
moivstar.com.pe Available. Register it now!
mobistar.com.pe Available. Register it now!
mofistar.com.pe Available. Register it now!
movista.com.pe Available. Register it now!
movistarr.com.pe Available. Register it now!
mvistar.com.pe Available. Register it now!
movistaar.com.pe Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


91%    91%

Child safety

92%    92%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

Upgrade now and get notified when movistar.com.pe goes down.
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Server IP

Server location: Lima

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website's speed should be improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is GlobalSign nv-sa.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares19023

Google™ +0

Linkedin Shares0

Pinterest Shares5


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Facebook Page

We were unable to find a Facebook page for movistar.com.pe.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with movistar.com.pe and add a CTA to really maximize your social media marketing efforts.

Twitter Account


The Twitter™ Account @MovistarPeru is booked and it is linked to your website.

Estamos en Twitter para darte asistencia e información de lunes a domingo de 9:00 a.m. a 7:00 p.m. También puedes comunicarte al 104 o @SoporteMovistar
8 years ago
Great, your Twitter account is linked to movistar.com.pe. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

This is the Google+ page for movistar.com.pe. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Upgrade to see the latest reviews of movistar.com.pe in local directories
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Keyword Tool

Google Ranking

Upgrade to monitor movistar.com.pe’s Google ranking for custom keywords
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Traffic Estimations

Very High    Very High

This shows your estimated traffic for movistar.com.pe compared to any competitors you have chosen. We use Alexa for this information.