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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

MSN.com - Hotmail, Outlook, Skype, Bing, Latest News, Photos & Videos

Length: 69 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

The new MSN, Your customizable collection of the best in news, sports, entertainment, money, weather, travel, health, and lifestyle, combined with Outlook, Facebook, Twitter, Skype, and more.

Length: 191 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

MSN.com - Hotmail, Outlook, Skype, Bing, Latest News, Photos & Videos


The new MSN, Your customizable collection of the best in news, sports, entertainment, money, weather, travel, health, and lifestyle, combined with Outlook, Facebo...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
1 19 144 14 0
<H1> msn refresh page msn
<H2> Portals Navigation
<H2> Get your mail here
<H2> Skype on MSN
<H2> Make MSN my homepage
<H2> Latest Stories
<H2> News
<H2> Entertainment
<H2> Sports
<H2> Money
<H2> Lifestyle
<H2> Autos
<H2> Health & Fitness
<H2> Food & Drink
<H2> Travel
<H2> Photos
<H2> Video
<H2> Microsoft Store Offers – Sponsored
<H2> Send Feedback
<H2> We appreciate your input!
<H3> Outlook.com
<H3> Microsoft Store
<H3> Skype
<H3> Rewards
<H3> Office
<H3> eBay
<H3> OneDrive
<H3> Maps
<H3> Facebook
<H3> OneNote
<H3> Twitter
<H3> Sign in with any Microsoft account: Outlook, Hotmail, MSN, Live
<H3> Microsoft Store
<H3> Great deal! Get 12 months of Office 365 for the price of 10
<H3> Surface Plus for Business: 0% APR financing on the latest Surface devices
<H3> Slim, light, versatile, and durable! Acer Spin 1 with Active Pen, sale $299
<H3> PC Deals! For a limited time save up to $500 on select PCs
<H3> Start connecting your Skype
<H3> Shop at eBay
<H3> Daily Deals
<H3> Gift Cards
<H3> My eBay
<H3> Ashburn
<H3> Facebook
<H3> Like MSN on Facebook
<H3> msn
<H3> Sponsored
<H3> NFL Buzz
<H3> Sponsored
<H3> daca
<H3> sleepy time
<H3> easy eats
<H3> Trending Now
<H3> Poll
<H3> Poll Results
<H3> Poll
<H3> Poll Results
<H3> Poll
<H3> Poll Results
<H3> Poll
<H3> Poll Results
<H3> Poll
<H3> Poll Results
<H3> Poll
<H3> Poll Results
<H3> Poll
<H3> Poll Results
<H3> Good News
<H3> Students say hero teacher was really a 'coward'
<H3> Trump Is ‘Not Backing Down’ on Tariffs Amid G.O.P. Pushback
<H3> Analysis: Trump may have 'done something...with the Russians,' says ex-aide
<H3> New Diabetes Management Technology Helps This…
<H3> Trump lawyer complained about Stormy Daniels payment: report
<H3> In 2004, he walked into school with a gun. He now weighs in on Parkland.
<H3> Ex-Russian spy critically ill after exposure to unidentified substance
<H3> Teacher removed from classroom after report she hosts a white supremacist…
<H3> Markle enjoys spa-themed bridal shower with friends
<H3> The 20 best TV moms of all time
<H3> See all the celebs at Oscar afterparties
<H3> 25 instantly iconic photos from the 2018 Oscars
<H3> Oscars: Remembering the stars we lost last year
<H3> The truth behind those Katie Holmes-Jamie Foxx split reports
<H3> Get Out Of Credit Card Debt Without A Loan
<H3> Ashton Kutcher, Mila Kunis post a rare social media snap together
<H3> Significant others of sports stars
<H3> Former Cardinals, Ohio State RB dealing with 'traumatic brain injury'
<H3> Vonn had fashion emergency before attending Oscars
<H3> 18 early predictions for '18 college football season
<H3> Aldon Smith, cut by Raiders, has warrant out for his arrest
<H3> Opinion: The worst QBs picked in the first round this century
<H3> Locate Almost Anyone By Entering Their Name
<H3> Opinion: Rowdy fans are ruining golf, and here's what to do about it
<H3> Fidelity puts 6 million savers on risky path to retirement
<H3> Your location data is being sold – often without your knowledge
<H3> Venezuela is offering one of the worst investments ever
<H3> Cramer: Ride the wave of the PC comeback with these stocks
<H3> College or trade school? It's a tough call for many teens
<H3> Saudi oil deal a launchpad for Mideast Russia influence
<H3> Stocks ignore Trumps tariff talk
<H3> The Nakedest Dresses at the Oscars Afterparty
<H3> Oscar Dresses That Are Even Better From the Back
<H3> Why I'm Making My Daughter Invite Her Entire Class to Her Birthday Party
<H3> Senior Living in Ashburn Can Be Surprisingly Classy.
<H3> 15 Things Everyone Secretly Finds Hilarious
<H3> 50 Adorable Puppy Pictures That Will Make You Melt
<H3> Whoopi Goldberg Wore Hiking Boots Under Her Oscars Dress
<H3> Oscars 2018: The Best-Dressed Stars
<H3> Best cars for $30,000
<H3> 2018 Mercedes-AMG S63 First Test: Burning rubber in style
<H3> Research the latest from Jeep on MSN Autos
<H3> 2018 Chevrolet Camaro vs. 2018 Dodge Charger: Head to Head
<H3> 2019 Volvo XC40: First drive review
<H3> This woman lost 150 lbs. — only to be bullied and regain weight
<H3> She thought her drooping eye was alcohol-related, but it was a brain tumor
<H3> OTC pain relievers made me so sick that I couldn’t work or care for my family
<H3> Vaping delivers cancer-causing chemicals
<H3> I tried intermittent fasting for a week
<H3> 9 foods you should never, ever eat raw
<H3> 7 exercises men should do every day
<H3> 19 foods that will slim you down to 7% body fat
<H3> Men with this blood type are more likely to have heart attacks
<H3> We tested 14 chef's knives and found one that will bring you slicing happiness
<H3> Pizza Meatloaf = Weeknight Dinner Greatness
<H3> Here's how to get free Wendy's burgers all month
<H3> Why Ina Garten Named Her Show 'Barefoot Contessa'
<H3> A Simple Way to Keep Homemade Cookies Super Soft
<H3> 12 Sheet Pan Dinners You’ve Got to Try ASAP
<H3> 100-Year-Old Woman Says Beer and Chips are Her Secret to Longevity
<H3> Joanna Gaines' New Kitchen Line is at Target—And It's Better Than We Ever…
<H3> 15 Mystical Destinations That Truly Inspire Awe
<H3> 45 Trip Ideas for Escaping the Spring Breakers
<H3> Scary abandoned amusement parks
<H3> The Best St. Patrick's Day Celebration in Each State
<H3> 36 Disney World Hacks That Will Make Your Trip Even More Magical
<H3> Vacations As Far Off the Beaten Track As It's Possible to Get
<H3> 50 Free or Cheap Things to Do in New York City
<H3> Awesome New Theme Park Rides Worth the Pricey Admission
<H3> Oscars 2018: Winners and highlights
<H3> Photos: Taiwan's festival of firecrackers
<H3> Stunning images from National Geographic Traveller Photography…
<H3> Photos: Dressed for Purim
<H3> Oscars 2018: Stars shine in metallic outfits
<H3> The 15 most bizarre photos of the week
<H3> Adventurous vacations that will blow your mind
<H3> 2018 Sony World Photography Awards: Shortlists
<H3> Oscar red carpet remix: Bobbie Thomas tweaks the stars’ looks
<H3> ‘The Bachelor’: What to know about the reality-dating show
<H3> Meghan Markle holds private bachelorette party at ritzy spa
<H3> Meet the man picked by Jimmy Kimmel to assist him at Oscars
<H3> World-famous cellist Yo-Yo ma performs for 13 Turpin siblings
<H3> Man accused of stealing Frances McDormand’s Oscar at after-party
<H3> China's out-of-control space station may hit Earth this month
<H3> Pet owl mesmerized by windshield wipers
<H3> Buy an Xbox One X and get a bonus Xbox Wireless Controller free
<H3> Save $200 instantly on Surface Laptop with Intel Core i5 processors
<H3> Great deal! Get 12 months of Office 365 for the price of 10
<H3> Be the first to own the all-new Samsung Galaxy S9/S9+ (unlocked)
<H4> What did you think of last night’s Oscars?
<H4> What did you think of last night’s Oscars?
<H4> When actors get political in speeches and on the red carpet, I …
<H4> When actors get political in speeches and on the red carpet, I …
<H4> Your feeling about long acceptance speeches?
<H4> Your feeling about long acceptance speeches?
<H4> What's your favorite part of the Oscars?
<H4> What's your favorite part of the Oscars?
<H4> Which red carpet look was your favorite?
<H4> Which red carpet look was your favorite?
<H4> Your favorite Oscars host?
<H4> Your favorite Oscars host?
<H4> If you didn’t watch, why not?
<H4> If you didn’t watch, why not?
and 175 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • section 49
  • sponsored 30
  • move 24
  • oscars 18
  • previous 15
  • poll 14
  • remove 13
  • msn 13
  • edit 12
  • red 11
  • español 11
  • oscar 10
  • carpet 9
  • trump 8
  • fitness 8
  • responses 7
  • total 7
  • vote 7
  • votes 7
  • associated 6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Section 49
Sponsored 30
Move 24
Oscars 18
Previous 15
Keywords (2 words) Freq Title Desc <H>
Move Section 24
Remove Section 12
Add Section 12
red carpet 9
Poll Results 7

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 181 images on this web page.

2 ALT attributes are empty or missing.


Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

10,863,461    10,863,461

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.msn.com and msn.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.msn.com and msn.com to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap


We checked msn.com but couldn't find an XML sitemap. XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Normally, your XML sitemap would be found at msn.com/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 23 years ago

Expires in 4 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on msn.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

msn.com on an iPhone
msn.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Average    Average

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Avoid landing page redirects

Enable compression

Like with desktop, the time it takes a mobile page to load is an important mobile ranking factor. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 3 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification