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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Rick Simmons Rick Simmons
Oreland (PA)
Optimize

SEO

Title Tag

Telekom Romania - Televiziune Internet Telefonie Mobila - Telekom

Length: 65 character(s)

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Great, your title tag contains between 10 and 70 characters.

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

Meta Description

Telekom Romania

Length: 15 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Telekom Romania - Televiziune Internet Telefonie Mobila - Telekom

www.telekom.ro/

Telekom Romania

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This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Headings

<H1> <H2> <H3> <H4> <H5>
6 1 28 14 0
<H1> Termeni şi condiţii MyAccount Telekom
<H1> Salut,
<H1> Recuperare parolă
<H1> Recuperare nume utilizator
<H1> Succes
<H1> login.failed.modal.title.msg
<H2>
<H3> Promoții Mobil
<H3> Promoții Fix
<H3> MagentaONE
<H3> Beneficii
<H3> Telekom TV
<H3> Internet
<H3> Telefonie
<H3> Opțiuni
<H3> Servicii
<H3> Abonamente
<H3> Cartele
<H3> Internet Mobil
<H3> Aplicații și Servicii
<H3> Telefoane
<H3> Electronice
<H3> Oferte
<H3> Întrebări despre servicii
<H3> Tutoriale Video
<H3> Magazin Online
<H3> Contact
<H3> &nbsp;Contul meu
<H3> &nbsp;Loialitate
<H3> &nbsp;Re&icirc;ncărcare și plată
<H3> &nbsp;Factura mea
<H3> MYACCOUNT: CU TELEFONUL E MAI RAPID
<H3> 5% REDUCERE LA PLATA ONLINE
<H3> Recomandă serviciile&nbsp;telekom și ai discount la factură
<H3> TELEVIZOARE &Icirc;N RATE
<H4> Indecis?
<H4> Descoperă noul MyAccount
<H4> Trăiește experiența 4G!
<H4> Implică-te!
<H4> Magazin online
<H4> Servicii
<H4> MyAccount
<H4> Business & Wholesale
<H4> Suport
<H4> Despre noi
<H4> Site-uri partenere
<H4> Legal
<H4> Newsletter
<H4> Ne găsești și pe:
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • telekom 19
  • servicii 19
  • myaccount 12
  • telefoane 10
  • internet 10
  • pachete 9
  • oferte 8
  • online 8
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This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
telekom 19
servicii 19
și 14
myaccount 12
telefoane 10
Keywords (2 words) Freq Title Desc <H>
telekom romania 7
vezi detalii 6
acoperire servicii 5
servicii fixe 5
televiziune internet 4
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Be more consistent with your keywords

Alt Attribute

We found 29 images on this web page.

21 ALT attributes are empty or missing.

  • https://www.facebook.com/tr?id=384524091729044&ev=PixelInitialized
  • https://media.telekom.ro/images/MyAccountAppTease/androidApp.png
  • https://www.telekom.ro/assets/images/identity.png
  • https://media.telekom.ro/images/HPCarousel/TelekomRO_Responsive_HP_Online_Christmas.jpg
  • https://media.telekom.ro/images/homepage/icon_myaccount.png
  • https://media.telekom.ro/images/homepage/icon_plati_online.png
  • https://media.telekom.ro/images/homepage/icon_discount_factura.png
  • https://media.telekom.ro/images/homepage/icon_tv_laptop_rate.png
  • https://media.telekom.ro/images/homepage/ofertaExclusivOnlineHPIco.png
  • https://media.telekom.ro/images/homepage/iconOpenCart.png
  • https://media.telekom.ro/images/homepage/comanda24HHPIco.png
  • https://media.telekom.ro/images/homepage/iconComanda24.png
  • https://media.telekom.ro/images/homepage/plataSecurizataHPIco.png
  • https://media.telekom.ro/images/homepage/iconSecurePay.png
  • https://media.telekom.ro/images/homepage/livrareGratuitaHPIco.png
  • https://media.telekom.ro/images/homepage/iconFreeDelivery.png
  • https://media.telekom.ro/images/homepage/returHPIco.png
  • https://media.telekom.ro/images/homepage/iconRetur.png
  • https://media.telekom.ro/images/homepage/suportOnlineHPIco.png
  • https://media.telekom.ro/images/homepage/iconOnlineSupport.png
  • https://sp.analytics.yahoo.com/spp.pl?a=10001063892481&.yp=428760
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Discovered Pages

23    23
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This is the number of pages that we have discovered on your website.

A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Search Console under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Missing

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Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

  • https://www.telekom.ro/images/docs/Legal_docs/utilizare_site/Termeni_si_Conditii_de_utilizare_a_serviciului_MyAccount_telekom.ro.pdf
  • https://www.telekom.ro/images/docs/Legal_docs/utilizare_site/Politica_de_utilizare_a_serviciilor_de_Internet_NOU_Rezidential_T.pdf
  • https://www.telekom.ro/images/docs/Legal_docs/utilizare_site/PROTECTIA_DATELOR_CU_CARACTER_PERSONAL_telekom.ro.pdf
  • https://www.telekom.ro/images/docs/Legal_docs/utilizare_site/Informare_cookie_Telekom.ro.pdf
  • https://www.telekom.ro/images/docs/Legal_docs/utilizare_site/Prevenire_Fraude_Telekom_Romania.pdf
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Blog

We have not found a Blog on this website.

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Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog

Mobile

Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

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Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

myaccount.romtelecom.ro on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

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Ensure that your tap targets are large enough (at least 48 pixels in height and width) so that your visitors can press them easily. It’s also important to provide extra spacing both horizontally and vertically around your tap targets (at least 32 pixels) to prevent users from accidentally pressing on the wrong target.

Mobile Compatibility

Perfect, no embedded objects detected.

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Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

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You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content does not fit within the specified viewport size.

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Without a viewport, mobile devices will render the page for a typical desktop screen width and scale it to fit. Pages optimized to display well on mobile devices should include a meta viewport in the head of the document specifying width=device-width, initial-scale=1.

Mobile Speed

Slow    Slow

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Minify JavaScript

Minify CSS

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Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

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Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

myaccount.romtelecom.ro

Length: 10 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

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Favicons improve a brand's visibility. As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Resource: Check out this amazing idea.

Add a Favicon

Page Size

99.9 KB (World Wide Web average is 2 Mb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 2 Mb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

1.42 second(s) (70.5 kB/s)

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Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Site speed is an important factor for ranking high in Google™ search results.

Resources:

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Language

Declared: Missing

Detected: Romanian

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You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
romtelecom.com Expires in 2 months
romtelecom.net Expires in 6 months
romtelecom.org Available. Register it now!
romtelecom.info Available. Register it now!
romtelecom.biz Expires a month ago
romtelecom.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
kyaccount.romtelecom.ro Available. Register it now!
myaccouht.romtelecom.ro Available. Register it now!
myaccunt.romtelecom.ro Available. Register it now!
myacconut.romtelecom.ro Available. Register it now!
myaccoun6.romtelecom.ro Available. Register it now!
myacclunt.romtelecom.ro Available. Register it now!
m7account.romtelecom.ro Available. Register it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

86%    86%

Vendor reliability

86%    86%

Privacy

86%    86%

Child safety

88%    88%
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This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust(WOT™). This is a group which rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

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Server IP

193.231.107.158

Server location: Voluntari

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google™ Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Invalid: 23 Errors, 0 Warning(s)

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W3Cis a consortium that sets web standards.

Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Doctype

HTML5

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The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

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Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

No

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Turning off your server signature is highly recommended to ensure the security of your website.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use STS.

The SSL certificate expires in 4 years.

Watch out, the issuer of the certificate is "self-signed".

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Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google™ announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use a Security Token Service (STS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Likes1,753

Talking About3

URL
Name
Romtelecom
Meta Description
Romtelecom was the largest telecommunications company in Romania; the majority of shares were held by the Greek telecommunications company OTE (54.01% of shares). The Romanian state also had a minority stake of 45.99% in the company. The company had a monopoly for the provision of fixed telephony services until January 1, 2003. Currently, according to the OTE Group 2006 1st Quarter Results Press Release, Romtelecom has 3,835,647 fixed telephony lines, down from 4,279,038 at the end of 1st quarter 2005. As of 24 March 2013 when Zapp network operating on CDMA was closed down, Romtelecom remained with the only CDMA network in the country until 1 January 2015 when the network was shut down, putting an end to CDMA technology in the country.HistoryIn 1930, Societatea Anonimă Română de Telefoane was founded, more than 90% of its value being a foreign investment from ITT.During this period, SART commissioned Palatul Telefoanelor, a historic building in Bucharest. Although the building has suffered from several earthquakes and a bombardment, it is still standing, and has recently undergone a process of reconstruction and reconsolidation.In 1949, SART was nationalised and turned into a division of the Ministry of Posts and Telecommunications. The slow pace of technological development that ensued was in accordance with a more general trend in the country during the Communist period, which lasted until 1989.In December 1989, ROM-POST-TELECOM was created as a post and telecommunications operator, independent of the Ministry. The current name of Romtelecom was given after a reorganization in July 1991, when the state-owned company was also given the monopoly for basic telecommunications services.
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

[YAML: gp_cover_alt] Telekom Romania

Total page +1s898

Total circles you're in306

URL
Name
Telekom Romania
Tagline
Experiențe împreună!
Introduction
Telekom Romania este un brand de telecomunicaţii nou și dinamic, care oferă servicii de telecomunicaţii fixe şi mobile complete, inovatoare, simplificate și personalizate pentru o comunitate vastă de clienți, cu peste 10 de milioane de contracte de servicii. 

Telekom Romania este un brand din familia Deutsche Telekom, prezent în 50 de țări, cu peste 143 de milioane de clienţi de telefonie mobilă, 31 de milioane de clienţi de servicii fixe şi peste 17 milioane de linii de broadband din întreaga lume. Brandul este prezent pe piaţa românească din 2014, după rebranding-ul comun al Romtelecom și COSMOTE România.

Prin cei doi operatori, Telekom Romania Communications şi Telekom Romania Mobile Communications, sub brand-ul Telekom Romania se oferă servicii integrate de telecomunicații, pentru o experiență completă şi plină de satisfacţii: servicii de voce și date mobile 3G și 4G mobile, internet de mare viteză, telefonie fixă tradițională și televiziune pe mai multe tehnologii, inclusiv IPTV precum și conținut de înaltă calitate și exclusivități. Pentru clienţii companii, noul brand este promisiunea unor soluții IT & C la cheie, care să sprijine companiile să devină mai competitive și mai agile.
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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP Checker

Google™ Ranking

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Visitors

Traffic Estimations

Low    Low
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

1,636,527th most visited website in the World

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.