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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)
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SEO

Title Tag

Myrtle Beach Golf Vacations and Packages | The Best in Grand Strand Golf

Length: 72 character(s)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Find the best in vacations with Myrtle Beach Golf Trips. Home to the Grand Strand's best discount golf packages, accommodations, tee times and more.

Length: 148 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Myrtle Beach Golf Vacations and Packages | The Best in Grand Strand Golf

www.myrtlebeachgolftrips.com/

Find the best in vacations with Myrtle Beach Golf Trips. Home to the Grand Strand's best discount golf packages, accommodations, tee times and more.

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
2 11 10 5 2
<H1> Shop Myrtle Beach Tee Times
<H1> The Best Myrtle Beach Golf Trips Start Here.
<H2> Courses
<H2> Tee Times
<H2> Lodging
<H2> Stay & Play Packages
<H2> Today’s Deals
<H2> Area Resources
<H2> Quick Quote
<H2> Not signed up for Edeals?
<H2> Myrtle Beach Area Golf Course Tee Times
<H2> HOT DEALS instantly find the best golf deal in town
<H2> Golf Videos
<H3> Course Reviews
<H3> Latest Myrtle Beach Golf News View All News »
<H3> Sign Up For Deals & News
<H3> Rivers Edge
<H3> Farmstead Golf Links
<H3> Pearl - West Course
<H3> Barefoot Resort - Love Course
<H3> Black Bear
<H3> Indigo Creek Golf Club
<H3> Contact Us
<H4> Search Rates: RATES Shown are for Nov 11, 2016
<H4> Save Up to $95 Off Last Fall’s 3-Round Pricing
<H4> Play 3, Get 1 FREE on the Legends Courses
<H4> Play the Lowcountry on the Southern Elite
<H4> Book All Area Courses With The Player’s Choice!
<H5> P.O. Box 7517Myrtle Beach, SC 29572
<H5> info@MyrtleBeachGolfTrips.com843-235-4653
and 27 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

myrtlebeachgolftrips.com currently has 2 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • golf 43
  • course 29
  • beach 23
  • myrtle 22
  • tee 20
  • times 18
  • view 17
  • courses 17
  • read 16
  • club 15

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Alt Attribute

We found 41 images on this web page.

21 ALT attributes are empty or missing.

http://www.myrtlebeachgolftrips.com/media/layout/home-icon.png
http://www.myrtlebeachgolftrips.com/media/layout/green-arrow.jpg
http://www.myrtlebeachgolftrips.com/media/images/golf-dropdown.jpg
http://www.myrtlebeachgolftrips.com/media/layout/large-orange-arrow.jpg
http://www.myrtlebeachgolftrips.com/media/images/LodgingBanner.jpg
http://www.myrtlebeachgolftrips.com/media/layout/book-promo3.jpg
http://www.myrtlebeachgolftrips.com/media/images/Best_of_the_Best_MBGT_728x90.jpg
http://www.myrtlebeachgolftrips.com/media/layout/triple-arrows.png
http://www.myrtlebeachgolftrips.com/media/layout/black-arrow.png
http://www.myrtlebeachgolftrips.com/media/layout/white-arrow.png
http://www.myrtlebeachgolftrips.com/media/layout/sort-arrows.png
http://lib.ifg.net/starranking_V2/85x16/bar8.png
http://lib.ifg.net/starranking_V2/85x16/bar9.png
http://lib.ifg.net/starranking_V2/85x16/bar6.png
http://lib.ifg.net/starranking_V2/85x16/bar7.png
http://www.myrtlebeachgolftrips.com/media/layout/orange-arrow.png
http://www.myrtlebeachgolftrips.com/media/layout/next-arrow.png
http://www.myrtlebeachgolftrips.com/media/layout/prev-arrow.png
http://www.myrtlebeachgolftrips.com/media/images/facebook-large.jpg
http://www.myrtlebeachgolftrips.com/media/images/QuickQuoteBanner.jpg
http://fuelinteractive.112.2o7.net/b/ss/bamyrtlebeachgolftrips/1/H.25.1--NS/0
and 16 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.myrtlebeachgolftrips.com and myrtlebeachgolftrips.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.myrtlebeachgolftrips.com and myrtlebeachgolftrips.com to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked myrtlebeachgolftrips.com/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for myrtlebeachgolftrips.com but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file here.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at myrtlebeachgolftrips.com/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 19 years ago

Expires in 2 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Mobile

Mobile visits

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Mobile Rendering

myrtlebeachgolftrips.com on an iPhone
myrtlebeachgolftrips.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

myrtlebeachgolftrips.com

Length: 20 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Your website does not have a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
myrtlebeachgolftrips.net Expires a year ago
myrtlebeachgolftrips.org This domain is booked
myrtlebeachgolftrips.info Available. Register it now!
myrtlebeachgolftrips.biz Available. Register it now!
myrtlebeachgolftrips.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
myrtlebeachgolftr9ps.com Available. Register it now!
myrttlebeachgolftrips.com Available. Register it now!
myrtlebeavhgolftrips.com Available. Register it now!
myrtlebeachgolgtrips.com Available. Register it now!
myrtlebeachfolftrips.com Available. Register it now!
myrtlebeachgolfgrips.com Available. Register it now!
myrtlebeachgolftips.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

69.63.140.217

Server location: Baltimore

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to mbn.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is thawte, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the Golf in Myrtle Beach Facebook Page

Were here9

Talking About18

Checkins9

URL
Name
Golf in Myrtle Beach
About
Let our expert staff plan your group's itinerary. Golf-Only packages available - build your own package! http://www.myrtlebeachgolftrips.com or
CALL 1.866.204.7332
Company overview
Myrtle Beach is a world class resort with sixty miles of sandy white beaches dotted with golden sea oats along the beautiful, blue Atlantic Ocean. With close to 14 million people visiting Myrtle Beach and the Grand Strand each year, Myrtle Beach has earned the title of the #1 Family Beach in America.

The area is a mecca for golf, fishing, great food, entertainment, and live musical theaters. The area features the Carolina Opry, Dixie Stampede, Medieval Times, and the Palace Theater. Broadway at the Beach is a shopper’s paradise while NASCAR SpeedPark and Myrtle Waves will add thrills to any vacation. Myrtle Beach is known for its world class festivals. The Canadian American Days Festival is held in March each year and the Sun Fun Festival kicks off the summer in June.
Products
Golf Packages and Golf tee times. Whether you'd like us to help plan your entire group's golf vacation, or just a round or two during your visit, MyrtleBeachGolfTrips.com is the way to go!
Address
Myrtle Beach
United States
Phone
(866) 554-1537
Great, your brand's Facebook page is linking to myrtlebeachgolftrips.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@MBTrips

The Twitter™ Account @MBTrips is booked and it is linked to your website.

Name
Followers
2,448
Tweets
1,805
Bio
Plan your Myrtle Beach Golf vacation with us! 1-866-554-1537
Location
Myrtle Beach, SC USA
Created
10 years ago
Great, your Twitter account is linked to myrtlebeachgolftrips.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Keyword Tool

Google Ranking

Upgrade to monitor myrtlebeachgolftrips.com’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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