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Marketing Checklist

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Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Robert McDowell Robert McDowell
Virginia Beach (VA)


Title Tag

My University WordPress Theme - Just another The Web Design Factory Sites site

Length: 78 character(s) (589 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description


The meta description for skat.tf is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 4 22 14 0
<H2> Search Courses
<H2> Welcome to Our Website
<H2> Latest News
<H2> Upcoming Campus Events
<H3> Checkout our latest programs and courses for you
<H3> Finance Management System (2 year course duration)
<H3> Economics and Political Science (3 year course duration)
<H3> Digital Technologies (1 year course duration)
<H3> Financial Accounting and Bookkeeping (2 year course duration)
<H3> Business Management (1 year course duration)
<H3> Free Online Courses & Training
<H3> Checkout the latest campus news and updates
<H3> School of Technology
<H3> Tips for a Freshman
<H3> The Library Beyond the Book
<H3> A Highlight of the Year Approaches!
<H3> Freshman Week
<H3> ExperiMentors Science Day
<H3> Check out the campus events for 2015
<H3> Volunteer Work Event
<H3> Poetry Reading by Jhon Doe
<H3> Virtual Information Session
<H3> American Studies Welcome
<H3> Admission Open for 2019
<H3> Featured Professor
<H3> Campus Tour
<H4> Finance
<H4> Economics
<H4> Technologies
<H4> Accounting
<H4> Management
<H4> Other
<H4> Jason Willis
<H4> Quick Links
<H4> Get Social
<H4> Recent Posts
<H4> School of Technology
<H4> Tips for a Freshman
<H4> The Library Beyond the Book
<H4> Quick Contact
and 38 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • nunc sed pellentesque metus 6
  • malesuada nec egestas fermentum 6
  • nulla sagittis ipsum odio 6
  • lacus blandit luctus sodales 6
  • augue risus molestie ante 6
  • sollicitudin vel risus 6
  • second university campus learn 2
  • ultrices id arcu 6
  • nam purus orci 6
  • year course duration 5
  • university campus learn 4
  • nisl ante 6
  • admission open 2
  • nulla facilisi 6
  • ac auctor 6
  • campus location 2
  • id neque 6
  • political science 2
  • study level 2
  • campus events 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 31 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 1 images on skat.tf. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.myuniversity.skat.tf and myuniversity.skat.tf as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.myuniversity.skat.tf and myuniversity.skat.tf to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for skat.tf but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at skat.tf/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Discovered Pages

146    146

We've discovered 146 pages on skat.tf.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

myuniversity.skat.tf on an iPhone
myuniversity.skat.tf on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<a class="sd-bg-trans sd-header-facebook" href="https://facebook.com/skatdesign" title="facebook" ta 40x45 <a class="sd-bg-trans sd-header-twitter" href="http://twitter.com/skatdesign" title="twitter" target
<a class="sd-bg-trans sd-header-twitter" href="http://twitter.com/skatdesign" title="twitter" target 40x45 <a class="sd-bg-trans sd-header-linkedin" href="https://www.linkedin.com/in/skatdesign" title="linke
<a class="sd-bg-trans sd-header-linkedin" href="https://www.linkedin.com/in/skatdesign" title="linke 40x45 <a class="sd-bg-trans sd-header-google-plus" href="http://google.com/+skatdesign" title="google-plus
<a class="sd-bg-trans sd-header-google-plus" href="http://google.com/+skatdesign" title="google-plus 40x45 <a class="sd-bg-trans sd-header-youtube-play" href="http://youtube.com/zabestof" title="youtube-play
<a class="sd-bg-trans sd-header-youtube-play" href="http://youtube.com/zabestof" title="youtube-play 40x45 <a class="sd-bg-trans sd-header-pinterest" href="http://www.pinterest.com/skatdesign/" title="pinter
<a class="sd-bg-trans sd-header-pinterest" href="http://www.pinterest.com/skatdesign/" title="pinter 40x45 <a class="sd-bg-trans sd-header-rss" href="http://myuniversity.skat.tf/feed/" title="rss" target="_b
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Twitter Card

We didn't detect any Twitter Card tags on your webpage

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.


Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.sgcpanel.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a year.

The certificate issuer is GlobalSign nv-sa.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

31%    31%

You could reduce 69% (3.1 KiB) by compressing the asset(s) listed below.

URL Reduction size
/wp-includes/js/mediaelement/mejs-controls.svg 3.1 KiB (69%)
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

Perfect, all your assets are cached.

Great! We didn't find uncached assets on your web page.
Enabling caching for your website makes your site load faster for repeat visitors.

To learn more on how to make your website faster, check out these tips to decrease page load time.


Server Uptime

Upgrade now and get notified when myuniversity.skat.tf goes down.
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Server IP

Server location: Mountain View

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.




Length: 4 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page


Domain Availability

Domains Status
skat.com Expires 5 years ago
skat.net Expires 5 years ago
skat.org This domain is booked
skat.info This domain is booked
skat.biz Expires 4 years ago
skat.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
nyuniversity.skat.tf This domain is booked
mtuniversity.skat.tf This domain is booked
myyniversity.skat.tf This domain is booked
myubiversity.skat.tf This domain is booked
myunivesity.skat.tf This domain is booked
myunivedsity.skat.tf This domain is booked
myunievrsity.skat.tf This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.



Traffic Estimations

High    High

This shows your estimated traffic for skat.tf compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

57,438th most visited website in the World

India 20,205th most visited website in India

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to skat.tf, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
India India skat.in This domain is booked
United States United States skat.us This domain is booked
Equatorial Guinea Equatorial Guinea skat.gq This domain is booked
Turkey Turkey skat.tr This domain is booked
Spain Spain skat.es This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

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Google Analytics


Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local Directories

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Social Profiles

Facebook Page

Cover picture of the SKAT Facebook Page


Talking About361

Velkommen til Skats officielle facebookside. Skat er en landsdækkende styrelse med ansvar for opkrævning af told, skatter og afgifter i Danmark.
Meta Description

Velkommen til Skats officielle facebookside.

Vi svarer så hurtigt som muligt på dine spørgsmål om skatten på alle hverdage fra 9.00-16.00
Husk dog, at vi ikke kan afgøre konkrete sager eller svare på spørgsmål, som kræver personfølsomme oplysninger.

Da vi gerne vil have, at vores facebookside skal være et rart sted for alle at være og stille spørgsmål, har vi udarbejdet nogle få retningslinjer for siden:

• Skat fralægger sig ethvert ansvar for kommentarer på facebooksiden, der ikke er publiceret af Skat selv.
• Skat forbeholder sig ret til at fjerne kommentarer, der kan virke stødende, diskriminerende, eller i øvrigt er i strid med gældende lovgivning.
• Skat forbeholder sig endvidere ret til at fjerne kommentarer, der har karakter af chikane, reklame eller spam.
• Kommentarer og kritik hjælper os til at forbedre vores service, men vi ønsker ikke, at væggen bliver domineret af gentagne beskeder og diskussioner. Uden at fjerne emnet, forbeholder vi os ret til at fjerne nogle af disse kommentarer for at give plads til andre.
• En bruger, der gentagne gange poster kommentarer, som Skat under henvisning til disse retningslinjer ser sig nødsaget til at fjerne, vil kunne blive udelukket fra siden.

- Af hensyn til din egen sikkerhed fjerner vi kommentarer, der indeholder personfølsomme oplysninger. Det vil sige oplysninger om:
• indtægt, skat, formue, lån eller lignende, helbred/sygdom etc.
• cpr.nummer, telefonnummer, adresse eller lignende
• andre end dig selv (f.eks familiemedlemmer, kollega, nabo e.l)

Siden vil blive styret efter disse retningslinjer for at gøre siden til et åbent rum, hvor alle kan deltage.

Vi ser frem til at hjælpe dig!
7222 1818
We found your brand's Facebook page, but it's not linking to skat.tf.

Facebook is a vital channel for any business' digital marketing. Almost every Millennial expects you to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with skat.tf and add a CTA to really maximize your social media marketing efforts.

LinkedIn Account

We found 2 LinkedIn URLs on your webpage. Is one of them your account? Add it to your structured data.

We couldn't find a LinkedIn Account for skat.tf defined in your structured data.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know.
That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth.

Having a LinkedIn Company Page helps people learn about your business and your brand.


Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor myuniversity.skat.tf’s Google ranking for custom keywords
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