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Marketing Checklist

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Title Tag

National Chi Nan University | 國立暨南國際大學-形象網站

Length: 43 character(s) (407 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description


The meta description for ncnu.edu.tw is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description


<H1> <H2> <H3> <H4> <H5>
1 13 22 2 0
<H1> National Chi Nan University
<H2> Main navigation
<H2> Secondary Menu
<H2> 暨大運用校務研究強化招生策略,108新課綱座談與家長交流熱絡
<H2> 穿越知識光譜的探勘者—陳恒佑教授
<H2> 暨大彌補921裂痕變身南投智庫
<H2> 暨大生行銷高手出列,國企、外文系共獲九萬元獎學金
<H2> 帶領學生走得更遠—資管系余菁蓉教授
<H2> 日池生態觀察活動,暨下”新”綠意
<H2> Footer menu
<H2> Main navigation mobile
<H2> Secondary Menu
<H2> Language
<H2> Footer
<H3> 暨大運用校務研究強化招生策略,108新課綱座談與家長交流熱絡
<H3> 暨大生行銷高手出列,國企、外文系共獲九萬元獎學金
<H3> 【人物專訪】穿越知識光譜的探勘者—陳恒佑教授
<H3> 暨大獲遠見雜誌第一屆「大學USR傑出方案」楷模獎
<H3> 本校榮獲<天下USR大學公民調查>佳績
<H3> 泰晤士大學影響力評比 國立暨南國際大學前進全球百大!
<H3> 從文學創作到知識追求—東南亞學系張春炎老師
<H3> 公共藝術與美感體驗落實環境教育
<H3> 跨境移動力的淬鍊者
<H3> 【人物專訪】林敬堯教授-跟著大師走出應用化學的天空
<H3> 在地行動/Local Action
<H3> 全球思維/International Thinking
<H3> 新聞焦點/Campus News
<H3> Latest News/ 最新公告
<H3> 最新消息
<H3> 徵人公告
<H3> 演講及活動
<H3> 招生資訊
<H3> 教學研究
<H3> 外部公文
<H3> 優異表現
<H3> Video
<H4> Pagination
<H4> Pagination
and 35 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • national chi nan university 2
  • 108 學年度開設 全校第一個不分系學士班 1
  • recruite elite students 1
  • 中長程發策略 在推動aacsb 國際認證 1
  • 本校榮獲 天下usr大學公民調查 佳績 1
  • main navigation mobile 1
  • main navigation 2
  • main content 1
  • 109學年度 國際文化推廣隊志工 1
  • 109學年度第1學期大學校院學生申請出國參加國際性學術技 藝能競賽 1
  • campus news 1
  • international lounge 1
  • international thinking 1
  • latest news 1
  • local action 1
  • ncnu endeavors 1
  • pandemic situation 1
  • vietnam regardless 1
  • 光 譜儀實驗室 1
  • 共5 個研究中心 1

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 11 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images


Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Web Feeds

We found 1 web feed URL(s) on this web page.

A Web feed essentially enables visitors to receive information from your site without having to manually visit your website themselves. This allows you to consistently engage with your users, even when they are elsewhere.

Web Feeds can be used across a network of websites for product alerts, news, blog updates and more. Users can choose to subscribe to your content and receive notifications. Most multimedia content available on the web can be easily and efficiently distributed to your users using feeds.

The content would be delivered to the user in either RSS, ATOM, or JSON format. The aggregation of a web feed is the act of making a collection of web feeds available on one page.

Adding a web feed depends on the CMS you're using. Check with your CMS for specific instructions. You can also check this tutorial on creating RSS feeds for your website. Once it's added, start advertising it on your pages.


URL Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Not all versions of your page point to the same URL.

Search engines see www.ncnu.edu.tw and ncnu.edu.tw as two different websites with the same content. This causes them to see a lot of duplicate content, which they don't like.

Right now your website is not directing traffic to www.ncnu.edu.tw and ncnu.edu.tw to the same URL. It is crucial that you fix this.

Use the rel="canonical" tag to tell search engines which is the definitive version of your domain. Use a 301 redirect to divert traffic from your secondary domain.

This issue can be caused by problems with a website's SSL configuration. Check your site's SSL configuration for any errors.

If you need help resolving issues with your SSL configuration, consider using a professional service to set it up for you.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked ncnu.edu.tw/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for ncnu.edu.tw but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at ncnu.edu.tw/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.gazette.ncnu.edu.tw/about_ncnu as all one word. Use hyphens in your URLs instead: https://www.gazette.ncnu.edu.tw/about-ncnu.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile Friendliness

Good    Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

ncnu.edu.tw on an iPhone
ncnu.edu.tw on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
<button type="button" data-role="none" role="button" aria-required="false" tabindex="0">1</button> 20x20 <a href="https://www.gazette.ncnu.edu.tw/node/327" target="_blank" tabindex="0">暨大運用校務研究強化招生策略,108新課
<button type="button" data-role="none" role="button" aria-required="false" tabindex="0">2</button> 20x20 <a href="https://www.gazette.ncnu.edu.tw/node/327" target="_blank" tabindex="0">暨大運用校務研究強化招生策略,108新課
<button type="button" data-role="none" role="button" aria-required="false" tabindex="0">3</button> 20x20 <a href="https://www.gazette.ncnu.edu.tw/node/327" target="_blank" tabindex="0">暨大運用校務研究強化招生策略,108新課
<button type="button" data-role="none" role="button" aria-required="false" tabindex="0">4</button> 20x20 <a href="https://www.gazette.ncnu.edu.tw/node/327" target="_blank" tabindex="0">暨大運用校務研究強化招生策略,108新課
<button type="button" data-role="none" role="button" aria-required="false" tabindex="0">5</button> 20x20 <a href="https://www.gazette.ncnu.edu.tw/node/327" target="_blank" tabindex="0">暨大運用校務研究強化招生策略,108新課
<button type="button" data-role="none" role="button" aria-required="false" tabindex="0">6</button> 20x20 <a href="https://www.gazette.ncnu.edu.tw/node/327" target="_blank" tabindex="0">暨大運用校務研究強化招生策略,108新課
and 3 more.
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.


Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

At least 60% of your page’s font size is 12 pixels or greater.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.


We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Structured Data


We didn't detect any schema.org items on your webpage

Get started using Schema.org vocabulary and marking up your webpage.

Schema.org is a set of vocabularies used to add meaning to the information on a webpage in a way that is readable by machines (Google). Schema.org vocabularies include attributes for entities, relationships between entities and actions.

Learn more in Google's intro to structured data. Structuring data on your pages can help increase website traffic and improve audience engagement. Schema.org vocabulary can be added to a page using many different formats, including RDFa, Microdata and JSON-LD.

Open Graph Protocol

We didn't detect any Open Graph tags on your webpage

Facebook developed the Open Graph protocol to enable the integration of any web page with its social media platform. Other social media platforms have also adopted the protocol, allowing you to control how your web pages are presented when shared across social media.

Check out Facebook's Guide to Sharing for Webmasters to learn how to add Open Graph tags.

Use the Sharing Debugger to check what information appears when shared on Facebook and the Twitter Cards Validator to do the same for Twitter.

Twitter Card

We didn't detect any Twitter Card tags on your webpage

Twitter Cards are designed to give users a rich media experience whenever a tweet contains links to a site's content. Twitter has various card types that can show content previews, play videos and increase traffic to your website.

Check out Twitter's Guide to learn how to add Twitter Cards.

Use the validator to check what information will appear when something is shared on Twitter.


We didn't detect any microformat items on your webpage

Designed for humans first and machines second, microformats use code (HTML/XHTML tags) originally intended for other purposes to add context to the content on a webpage. This helps machines (like Google!) to understand certain information (contact information, geographic coordinates, calendar events, etc.) intended for humans.


Email Privacy

Warning! At least one email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in a month.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Asset Minification

Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

Asset Compression

26%    26%

You could reduce 74% (423.9 KiB) by compressing the asset(s) listed below.

URL Reduction size
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/css/css_ghwKpqp5jdQu0-ZU8LimStR3JtSBKM5ER9rgkT3FjiA.css?qcu2f9 117.7 KiB (83%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/foundation.min.js?v=8.7.10 81.0 KiB (77%)
https://www.gazette.ncnu.edu.tw/core/assets/vendor/jquery/jquery.min.js?v=3.2.1 54.4 KiB (65%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/slick.min.js?v=8.7.10 30.0 KiB (76%)
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/ncnu_logo.svg 29.5 KiB (68%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/masonry.pkgd.min.js?v=8.7.10 15.6 KiB (70%)
https://www.gazette.ncnu.edu.tw/core/misc/ajax.js?v=8.7.10 15.2 KiB (75%)
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/css/css_sTlVsIAdLHC_iisPfTiHk7k7Su-hgnJFjvS_dYHb2JI.css?qcu2f9 13.4 KiB (82%)
https://www.gazette.ncnu.edu.tw/core/assets/vendor/jquery-form/jquery.form.min.js?v=4.22 10.3 KiB (62%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/omni.js?v=8.7.10 7.3 KiB (81%)
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/css/css_c8uKrkdw3uTl-xXgGz0TtfMpOZq9ps2b3GoXRcXqFfo.css?qcu2f9 6.1 KiB (70%)
https://www.gazette.ncnu.edu.tw/core/assets/vendor/jquery.ui/ui/widgets/accordion-min.js?v=1.12.1 5.8 KiB (68%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/scrollreveal.min.js?v=8.7.10 5.4 KiB (65%)
https://www.gazette.ncnu.edu.tw/core/assets/vendor/jquery.ui/ui/widget-min.js?v=1.12.1 5.1 KiB (63%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/what-input.js?v=8.7.10 4.7 KiB (68%)
https://www.gazette.ncnu.edu.tw/modules/google_analytics/js/google_analytics.js?v=8.7.10 4.6 KiB (72%)
https://www.gazette.ncnu.edu.tw/core/misc/drupal.js?v=8.7.10 3.7 KiB (70%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/imagesloaded.pkgd.min.js?v=8.7.10 3.6 KiB (68%)
https://www.gazette.ncnu.edu.tw/core/modules/views/js/ajax_view.js?v=8.7.10 2.8 KiB (67%)
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/smooth-scroll.min.js?v=8.7.10 2.6 KiB (57%)
https://www.gazette.ncnu.edu.tw/core/assets/vendor/jquery/jquery-extend-3.4.0.js?v=3.2.1 2.0 KiB (61%)
https://www.gazette.ncnu.edu.tw/core/misc/progress.js?v=8.7.10 1.8 KiB (65%)
https://www.gazette.ncnu.edu.tw/core/modules/views/js/base.js?v=8.7.10 1.2 KiB (63%)
and 20 more.
Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets, or consult our guide on compression.

Asset Cacheability

We found a total of 72 uncached asset(s) listed below.

URL Freshness lifetime
/jquery/js/jquery.js Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/css/css_c8uKrkdw3uTl-xXgGz0TtfMpOZq9ps2b3GoXRcXqFfo.css?qcu2f9 Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/css/css_sTlVsIAdLHC_iisPfTiHk7k7Su-hgnJFjvS_dYHb2JI.css?qcu2f9 Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/css/css_ghwKpqp5jdQu0-ZU8LimStR3JtSBKM5ER9rgkT3FjiA.css?qcu2f9 Expiration not specified
https://www.gazette.ncnu.edu.tw/core/assets/vendor/jquery/jquery.min.js?v=3.2.1 Expiration not specified
https://www.gazette.ncnu.edu.tw/core/assets/vendor/jquery/jquery-extend-3.4.0.js?v=3.2.1 Expiration not specified
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/scrollreveal.min.js?v=8.7.10 Expiration not specified
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/vendor/scroll.js?v=8.7.10 Expiration not specified
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/omni.js?v=8.7.10 Expiration not specified
https://www.gazette.ncnu.edu.tw/themes/custom/omni_portfolio/js/dotq.js?v=8.7.10 Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/ncnu_logo.svg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-07/hhtht-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-06/DSC_7238.MP4_snapshot_00.08.801-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-04/CC600-compressor_0.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-06/DSC_7297-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-05/DSC_7227-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-05/004-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-06/DSC_0130-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-05/abr5i-ujn2u-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-05/vdf-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/sites/www.gazette.ncnu.edu.tw/files/2020-04/CCC600-compressor.jpg Expiration not specified
https://www.gazette.ncnu.edu.tw/core/assets/vendor/domready/ready.min.js?v=1.0.8 Expiration not specified
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Server location: Nantou City

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Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


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Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

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404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like ncnu.edu.tw doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

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