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Marketing Checklist

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Jessica Lewis Jessica Lewis
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Kevin Williams Kevin Williams
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Michael Johnston Michael Johnston
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SEO

Title Tag

NIVEA. З турботою про твою шкіру - NIVEA

Length: 40 character(s)


Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

Відвідайте сайт NIVEA, щоб отримати корисні поради по догляду за шкірою та красою і дізнатися про останні продуктові новинки. Краса - це догляд. Краса - це NIVEA.

Length: 162 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

NIVEA. З турботою про твою шкіру - NIVEA

www.nivea.ua/

Відвідайте сайт NIVEA, щоб отриl...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
0 22 5 1 0
<H3> Продукція
<H3> Новинки
<H3> Категорії
<H3> Новинки
<H3> Залишайтесь на зв'язку
<H2> Відкрийте для себе продукцію NIVEA
<H2> NIVEA. З турботою про твою шкіру
<H2> МАСЛО ДЛЯ ГУБ ВІД NIVEA
<H2> Сяючий вигляд — чудове відчуття
<H2> Очищення 3 в 1
<H2> Невидимий захист для чорного та білого
<H2> Охолоджуючий догляд для чоловіків із чутливою шкірою
<H2> Останні новинки від NIVEA
<H2> Живильний денний крем від NIVEA
<H2> СЕКРЕТ ЩАСЛИВИХ ОЧЕЙ
<H2> Продукти серії NIVEA MEN для чутливої шкіри
<H2> ПІКЛУВАТИСЯ ПРО СЕБЕ, ЩОБ БУТИ УСПІШНИМ
<H2> BB крем «Ідеальна шкіра»
<H2> NIVEA у соціальних мережах
<H2> Найактуальніше у Facebook
<H2> Приєднуйтеся до нас
<H2> NIVEA Sun захищає шкіру. Перевірено*
<H2> Стежте за NIVEA у мережі
<H2> Чоловічий сайт NIVEA MEN
<H2> Ставте Like сторінці NIVEA у Facebook
<H2> Вступайте до групи NIVEA Ukraine Вконтакте
<H2> Залишайтеся на зв'язку
<H4> Новини NIVEA
and 25 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • nivea 35
  • для 30
  • від 16
  • шкіру 11
  • шкіри 7
  • шкірою 7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
nivea 35
для 30
та 28
за 17
від 16
Keywords (2 words) Freq Title Desc <H>
від nivea 8
для душу 5
за шкірою 4
догляду за 4
Гель для 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 74 images on this web page.

43 ALT attributes are empty or missing.

http://www.nivea.ua/img/presentation/homepage-rework/stage-next.png
http://www.nivea.ua/img/presentation/homepage-rework/stage-prev.png
http://www.nivea.ua/img/presentation/homepage-rework/stage-next-hover.png
http://www.nivea.ua/img/presentation/homepage-rework/stage-prev-hover.png
http://www.nivea.ua/img/presentation/homepage-rework/carousel-control.png
http://www.nivea.ua/img/presentation/homepage-rework/carousel-control-active.png
http://www.nivea.ua/img/presentation/homepage-rework/cta-hover.png
http://www.nivea.ua/img/presentation/homepage-rework/cta.png
http://www.nivea.ua/img/presentation/homepage-rework/cta-hover-rtl.png
http://www.nivea.ua/img/presentation/homepage-rework/cta-rtl.png
http://www.nivea.ua/img/presentation/homepage-rework/top-nav-hover.png
http://www.nivea.ua/img/presentation/homepage-rework/promotional-tab-active.png
http://www.nivea.ua/img/presentation/homepage-rework/promotional-tab.png
http://www.nivea.ua/img/presentation/homepage-rework/filter-tab-active.png
http://www.nivea.ua/img/presentation/homepage-rework/filter-tab.png
http://www.nivea.ua/img/presentation/homepage-rework/link-arrow-white-rtl.png
http://www.nivea.ua/img/presentation/homepage-rework/link-arrow-white.png
http://www.nivea.ua/img/presentation/homepage-rework/link-arrow-rtl.png
http://www.nivea.ua/img/presentation/homepage-rework/link-arrow.png
http://www.nivea.ua/img/presentation/homepage-rework/back-to-filter.png
http://www.nivea.ua/img/presentation/homepage-rework/loader.gif
http://www.nivea.ua/img/presentation/html-templates/video-play-overlay.png
http://www.nivea.ua/img/presentation/html-templates/video-play-overlay-hover.png
http://www.nivea.ua/-/media/NIVEA/uk-UA/key-visuals/homepage/NIVEA-homepage-stage_creme_care_shower2.ashx?mh=540&mw=1920
http://www.nivea.ua/-/media/NIVEA/international/homepage/theme-images/link-arrow-white.ashx
http://www.nivea.ua/-/media/NIVEA/international/homepage/theme-images/link-arrow.ashx
http://www.nivea.ua/-/media/NIVEA/shared/Social-Media-Icons/large-icons/facebook.ashx
http://www.nivea.ua/-/media/NIVEA/shared/Social-Media-Icons/large-icons/vk-icon.ashx
http://www.nivea.ua/-/media/NIVEA/shared/Social-Media-Icons/large-icons/youtube_2014.ashx
http://www.nivea.ua/-/media/NIVEA/international/key-visuals/Navigation/Footer/BDF_man_header_logo_width90.ashx
http://beiersdorf.122.2o7.net/b/ss/nivea/1/H21.1--NS/0
and 26 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.nivea.ua and nivea.ua as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.nivea.ua and nivea.ua to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

Missing

We checked nivea.ua but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools.
Normally, your XML sitemap would be found at nivea.ua/sitemap.

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

http://www.nivea.ua/products/zashchita_ot_solnca
http://www.nivea.ua/products/zashchita_ot_solnca/moisturising/Moisturising-Sun-Lotion

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.nivea.ua/products/zashchita_ot_solnca as all one word. Use hyphens in your URLs instead: http://www.nivea.ua/products/zashchita-ot-solnca.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Mobile

Mobile visits

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Mobile Rendering

nivea.ua on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Usability

URL

nivea.ua

Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Language

Declared: Ukrainian

Detected: Ukrainian

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains Status
nivea.com Expires 2 years ago
nivea.net Expires a year ago
nivea.org This domain is booked
nivea.info This domain is booked
nivea.biz Expires a year ago
nivea.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
nivda.ua This domain is booked
niveea.ua This domain is booked
nivra.ua This domain is booked
niv4a.ua This domain is booked
n8vea.ua This domain is booked
niea.ua This domain is booked
nives.ua This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when nivea.ua goes down.
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Server IP

62.168.198.1

Server location: Bremen

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social

Facebook Views

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Facebook Page

Cover picture of the NIVEA Facebook Page

Likes17,191,541

Were here15,565

Talking About3,349

Checkins7,534

URL
Name
NIVEA
About
Welcome to the NIVEA fan page on Facebook! We’d love to hear from you, so click here to look for your local page, become a fan and leave a comment today!
Mission
Our local pages:

Argentina www.facebook.com/NIVEAargentina
Australia www.facebook.com/NIVEAAustralia
Austria www.facebook.com/NIVEAoesterreich
Azerbaijan www.facebook.com/NIVEAAzerbaijan
Belgium https://www.facebook.com/NIVEABelgium
Brazil www.facebook.com/NIVEAbrasil
Bulgaria www.facebook.com/NIVEAbg
Canada www.facebook.com/NIVEACanada
Central America www.facebook.com/NIVEAcentroamerica
Chile www.facebook.com/NIVEAchile
Colombia www.facebook.com/NIVEAcolombia
Croatia www.facebook.com/NIVEAHrvatska
Cyprus www.facebook.com/NIVEAcyprus
Czech & Slovakia www.facebook.com/NIVEAcrsr
Denmark www.facebook.com/NIVEAdanmark
East Africa www.facebook.com/NIVEAEastAfrica
Ecuador www.facebook.com/NIVEAecuador
Finland www.facebook.com/NIVEAsuomi
France www.facebook.com/NIVEAFrance
Germany www.facebook.com/NIVEAdeutschland
Greece www.facebook.com/NIVEAgreece
HongKong www.facebook.com/NIVEA.hk
Hungary www.facebook.com/NIVEAmagyarorszag
India www.facebook.com/NIVEA.in
Indonesia www.facebook.com/NIVEAid
Ireland www.facebook.com/NIVEAireland
Israel www.facebook.com/NIVEAIsrael
Italy www.facebook.com/NIVEAItalia
Korea www.facebook.com/NIVEAkorea
Malaysia www.facebook.com/myNIVEA
Mexico www.facebook.com/NIVEAmexico
Middle East www.facebook.com/NIVEAMiddleEast
Morocco www.facebook.com/NIVEAMaroc
New Zealand www.facebook.com/NIVEAnz
Norway www.facebook.com/NIVEAnorge
Paraguay www.facebook.com/NIVEAParaguay
Peru www.facebook.com/NIVEAPeru
Philippines www.facebook.com/NIVEAPhilippines
Poland www.facebook.com/NIVEApolska
Portugal www.facebook.com/NIVEAPortugal
Romania www.facebook.com/NIVEARomania
Serbia www.facebook.com/NIVEASrbija
Singapore www.facebook.com/NIVEA.sg
Slovenia www.facebook.com/NIVEASlovenija
South Africa www.facebook.com/NIVEASA
Spain www.facebook.com/NIVEA.es
Sweden www.facebook.com/NIVEAsverige
Switzerland www.facebook.com/NIVEA.ch
Taiwan www.facebook.com/NIVEAtaiwan
Thailand www.facebook.com/NIVEAThailand
The Netherlands www.facebook.com/NIVEANederland
Turkey www.facebook.com/NIVEATurkiye
UK www.facebook.com/NIVEAuk
Ukraine www.facebook.com/NIVEAukraine
USA www.facebook.com/NIVEAusa
Venezuela www.facebook.com/NIVEAvenezuela
Vietnam www.facebook.com/NIVEAvietnam
Meta Description
Legal Information:

Beiersdorf AG
Corporate Communications
Unnastraße 48
20253 Hamburg
Germany

Telephone: +49 (0)40 - 4909 - 0
Fax: +49 (0)40 - 4909 - 3434

REPRESENTATIVES
Stefan F. Heidenreich (Chairman of the Executive Board)
Ralph Gusko
Dr. Ulrich Schmidt

Commercial Register / Reg.No.: (Registergericht Hamburg HRB 1787)

VAT Identification No.: (DE 118 513 961)
Address
Hamburg
Germany
Phone
+49 (40) 4909-0
We found your brand's Facebook page, but it's not linking to nivea.ua.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with nivea.ua and add a CTA to really maximize your social media marketing efforts.

Local

Local Directories

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Keyword Tool

Google Ranking

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Visitors

Sessions

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