79 personalized tasks for
online marketing success!
NPR : National Public Radio : News & Analysis, World, US, Music & Arts : NPR
Length: 76 character(s)
HTML title tags appear in browser tabs, bookmarks and in search results.
It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).
NPR delivers breaking national and world news. Also top stories from business, politics, health, science, technology, music, arts and culture. Subscribe to podcasts and RSS feeds.
Length: 179 character(s)
Great, your meta description contains between 70 and 320 characters (spaces included).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).
Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.
NPR : National Public Radio : News & Analysis, World, US, Music & Arts : NPR
NPR delivers breaking national and world news. Also top stories from business, politics, health, science, technology, music, arts and culture. Subscribe to podcas...
|<H2>||All Songs Considered|
|<H2>||Shots - Health News|
|<H2>||Shots - Health News|
|<H3>||House Democrats Reeling After Crowley Upset By Long Shot Challenger|
|<H3>||Fall Of A Democratic Leader Caps Strong Primary Night For Progressives|
|<H3>||Who Is Alexandria Ocasio-Cortez?|
|<H3>||Supreme Court Deals Blow To Government Unions|
|<H3>||Some Migrant Parents Agreeing To Self-Deport To Reunite With Children|
|<H3>||Trump Changes Course, Will Use Existing Law To Review Chinese Tech Investments|
|<H3>||Joe Jackson, Strict Manager And Father To Pop Royalty, Dead At 89|
|<H3>||South Korea Beats Germany 2-0, Sending World Cup Champs Packing|
|<H3>||Is This Supreme Court Decision The End Of Teachers Unions?|
|<H3>||Judge Bars Migrant Family Separations, Orders Return Of Children Within 30 Days|
|<H3>||Customs And Border Agency Halts Many 'Zero Tolerance' Detentions, Citing Workload|
|<H3>||'I'm Crushed': Migrant Parents, Advocates Press For Family Reunification|
|<H3>||Crying To 'Space Cowboy': 25 Bummer Bops For When Love Sucks|
|<H3>||Senior FBI Agent Who Criticized Trump Is Due In Congress Amid GOP Onslaught|
|<H3>||I Found My Birth Mother. It Didn't Rock My Life — And That's OK|
|<H3>||Japan's Hayabusa2 Spacecraft Arrives At Its Asteroid Destination|
|<H3>||Melodrama, Romance And Existential Dread: Stream Our Top Latin Tunes Of The Week|
|<H3>||Sarah Sanders Reportedly To Get Temporary Secret Service Protection|
|<H3>||Sarah Sanders Joins List Of Top Trump Aides Confronted At Restaurants|
|<H3>||What Can Cancer Specialists Learn From Patients Who Beat All The Odds?|
|<H3>||East Pittsburgh Police Officer Charged With Homicide In Shooting Of Antwon Rose|
|<H3>||Dave Matthews: Tiny Desk Concert|
|<H3>||Pop Culture Happy Hour: Cooking Shows Provide Food For Thought|
|<H3>||Mexican-American Duo Jesse & Joy Advocate For Migrants In The U.S.|
|<H3>||Read The Fine Print Before Picking An Association Plan For Your Small Business|
|<H3>||In Tehran, Economic Protests Flare As Iran's Currency Plunges|
|<H3>||John Coltrane's 'Lost Album' Is A Window Into His Pursuit Of The Impossible|
|<H3>||Young Chefs In El Salvador Are Breathing New Life Into Traditional Cuisine|
|<H3>||Reality Winner, Accused Of Leaking Classified Documents, Pleads Guilty|
|<H3>||'Red Waters Rising' Leads Old Friends Into New Trouble|
|<H3>||Supreme Court Sides With California Anti-Abortion Pregnancy Centers|
|<H3>||In Doctor's Trial, Spanish Advocates Seek Reckoning For Decades Of 'Stolen Babies'|
|<H3>||How To Find The Summer Constellations (360° Video)|
|<H4>||Pick Your Local NPR Station|
|<H4>||Listen: Ashley Westerman Meets Her Birth Mother|
|<H4>||Pop Culture Happy Hour: Cooking Shows Provide Food For Thought|
|<H4>||Mexican-American Duo Jesse & Joy Advocate For Migrants In The U.S.|
|<H6>||Read & Listen|
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.
While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.
The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.
It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.
We found 34 images on this web page.
1 ALT attributes are empty or missing.
Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.
We've discovered 5,252,336 pages in Google's index for npr.org.
A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.
Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.
Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.
If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.
Great, a redirect is in place to redirect traffic from your non-preferred domain.
A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.
Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.
No sitemap found in your robots.txt.
We checked the robots.txt file for npr.org but couldn't find an XML sitemap. Specifying your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.
Learn more about adding your XML sitemap to your robots.txt file here.
If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at npr.org/sitemap.Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Perfect, your URLs look clean.
We found underscores in this URL and/or in your in-page URLs.
Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.npr.org/about/press/NPR_Fact_Sheet.pdf as all one word. Use hyphens in your URLs instead: https://www.npr.org/about/press/NPR-Fact-Sheet.pdf.
We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.
Great, you aren't using Flash or frames on your site.
While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.
Created 25 years ago
Expiration date unavailable
Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
This web page is super optimized for Mobile Visitors
Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
Your site is well configured for mobile users.
80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.
Make the most important buttons/links large enough to be tapped easily.
Perfect, no embedded objects detected.
Perfect, this web page’s text is legible on mobile devices.
Great, a configured viewport is present.
The content fits within the specified viewport size.
No mobile frameworks have been detected.
Length: 3 character(s)
Keep your URLs short and clean and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Great, your website has a favicon.
Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience.
Great, your website has a custom 404 error page.
Your server responded with the HTTP status code: 404
Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.
Perfect, all your assets are minified.
You could reduce 60% (3.9 KiB) by compressing the asset(s) listed below.
|https://media.npr.org/chrome_svg/music-logo-outline-thick.svg||2.2 KiB (59%)|
|https://media.npr.org/chrome_svg/npr_logo.svg||1.7 KiB (60%)|
We found a total of 11 uncached asset(s) listed below.
Great, your declared language matches the language detected on the page.
Make sure your declared language is the same as the language detected by Google.
Tips for multilingual websites:
No Structured Data Markup has been detected
|nlr.org||This domain is booked|
|npf.org||This domain is booked|
|np4.org||This domain is booked|
|bpr.org||This domain is booked|
|n0r.org||This domain is booked|
|npd.org||This domain is booked|
|jpr.org||This domain is booked|
Register the various typos of your domain to protect your brand from cybersquatters.
Good, no email address has been found in plain text.
We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.
Server location: Cambridge
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified: utf8
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great, your website is SSL secured (HTTPS).
Your website's URLs redirect to HTTPS pages.
Your website is configured with HSTS.
The SSL certificate expires in a year.
The certificate issuer is Symantec Corporation.
This shows your estimated traffic for npr.org compared to any competitors you have chosen. We use Alexa for this information.
604th most visited website in the World