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Title Tag

The New York Times - Breaking News, World News & Multimedia

Length: 59 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.

Length: 183 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

The New York Times - Breaking News, World News & Multimedia


The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, ca...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
3 180 41 1 0
<H2> Quick Site Sections Navigation
<H2> Site Search Navigation
<H2> Site Navigation
<H2> Site Mobile Navigation
<H2> Top News
<H2> File Taxes on a Postcard? A G.O.P. Promise That Fell Short
<H2> The Winners and Losers in the Tax Bill
<H2> John McCain, Fighting Cancer, Likely to Miss Tax Vote
<H2> How the Republican Tax Bill Could Affect You
<H2> Trump Lawyer Says Mueller Obtained Emails Improperly
<H2> E.P.A. Employees Under Surveillance After Speaking Out
<H2> How a President’s Name Became a Racial Jeer
<H2> Putin Credits C.I.A. With Helping Thwart Terror Attack
<H2> Fears That Warning on Dengue Vaccine May Stir Mistrust
<H2> Power Failure at Atlanta Airport Snarls Operations
<H2> Tropical Storm Kills 30, and Nearly 90,000 Flee to Shelters in Philippines
<H2> Chile Elects Billionaire From the Right to Be President
<H2> Trump Administration Adds Restrictions for Visa-Waiver Countries
<H2> South Africa’s A.N.C. Party Turns to a New Leader
<H2> Minorities Hurt the Most as Trump Cuts Affect Obamacare
<H2> Cook County Jail’s Comeback
<H2> The New York Times offers several ways to get in touch with and provide materials to our journalists. Learn more.
<H2> Leer en español
<H2> Your Monday Briefing
<H2> How to Cut the Cord on Cable
<H2> The Power of Touch, Especially for Men
<H2> Holiday Gift Guide
<H2> For Hotel Workers, Weinstein Puts Spotlight on Harassment
<H2> A Pilgrimage to the Home of the Instant Pot
<H2> Senator’s Star Shines as Nation Unites Behind Her Cause
<H2> Big City: Kirsten Gillibrand and the Whiplash of #MeToo
<H2> Rebuilding Puerto Rico, One Small Gesture at a Time
<H2> Top 10 Well Stories of 2017
<H2> Netflix and Spotify Ask If Data Mining Makes for Cute Ads
<H2> Why She’s Leaving New York: It’s Just Not Funny Anymore
<H2> Sign up for our newsletter to be notified when this publishes.
<H2> A Trip, And a Life, Interrupted
<H2> Australian Tried to Sell Missile Parts for North Korea, Police Say
<H2> Australia and Catholic Church ‘Failed’ Abused Children, Inquiry Finds
<H2> The Look: Seoul’s Bumping B-Boy Scene
<H2> Columnists’ Book Club
<H2> 6 Questions Before You Watch ‘The Last Jedi’
<H2> Sunday Review
<H2> A Way to Help Refugees From Puerto Rico
<H2> Editorial: The Spiraling Diaspora From Puerto Rico
<H2> Blow: Omarosa, Sacking of a Sellout 7:58 PM ET
<H2> America’s New Religion: Fox Evangelicalism
<H2> Domestic Violence and Firearms: Share Your Story
<H2> When Saying ‘Yes’ Is Easier Than Saying ‘No’
<H2> While We Talk Nuclear Weapons, North Koreans Go Hungry 3:12 PM ET
<H2> Warren and Sanders: Who Is Congress Really Serving?
<H2> Yes, It Happens in Sweden, #Too
<H2> Editorial: Will New York Cut Off the Fuel for Corruption?
<H2> Can the International Criminal Court Be Saved From Itself? 3:10 PM ET
<H2> Letters: Understanding Race and Medicine 5:50 PM ET
<H2> User Subscriptions
<H2> Will Shortz Explains How a Spiral Puzzle Comes Around
<H2> I Went Door to Door in Search of Ancient Elevators in New York City
<H2> Will Shortz Explains How a Spiral Puzzle Comes Around
<H2> Play Today’s Puzzle
<H2> Play Today’s Puzzle
<H2> Living on His Own for the First Time, With a Soundtrack of Heavy Metal
<H2> Submit Your Questions on Holiday Charitable Giving and Taxes
<H2> From Our Advertisers
<H2> timesvideo
<H2> Inside Nytimes.com
<H2> Travel
<H2> How to Be a Better Traveler: Tips From 2017
<H2> Opinion
<H2> Letters: The Republican Party in the Age of Trump
<H2> Science
<H2> Ancient Penguins Were Giant Waddling Predators
<H2> Crosswords & Games
<H2> How to Solve The New York Times Crossword
<H2> Sunday Review
<H2> Earthlings, Unite: Let’s Go to Mars
<H2> Business Day
<H2> Google Thinks I’m Dead
<H2> Sports
<H2> The School Closed, but the Coach Can’t Quit
<H2> Opinion
<H2> My Year of No Shopping
<H2> The Upshot
<H2> Sexual Harassment Training Doesn’t Work
<H2> Style
<H2> Anna Chlumsky of ‘Veep’ Sniffs Around for Gifts
<H2> Sunday Review
<H2> At the Solstice, in Praise of Darkness
<H2> Reader Center
<H2> Interactive Feature: Our Most-Read Stories of 2017
<H2> Sections
<H2> World »
<H2> World’s Most Expensive Home? Another Bauble for a Saudi Prince
<H2> Pakistan Church Attacked by 2 Suicide Bombers
<H2> Business Day »
<H2> For Russian ‘Trolls,’ Instagram’s Pictures Can Spread Wider Than Words
<H2> Advertising: Netflix and Spotify Ask: Can Data Mining Make for Cute Ads?
<H2> Opinion »
<H2> Editorial: A Way to Help Refugees From Puerto Rico
<H2> Opinion: Yes, It Happens in Sweden, #Too
<H2> U.S. »
<H2> Power Failure at Atlanta Airport Snarls Air Traffic Nationwide
<H2> Thomas Fire Spreads Rapidly to Santa Barbara County
<H2> Technology »
<H2> Uber Engaged in ‘Illegal’ Spying on Rivals, Ex-Employee Says
<H2> What’s Next After the Repeal of Net Neutrality
<H2> Arts »
<H2> The Composer Who Owns Christmas
<H2> Review: A ‘Game of Thrones’ Star Puts His Family History on TV
<H2> Politics »
<H2> E.P.A. Employees Spoke Out. Then Came Scrutiny of Their Email.
<H2> John McCain, Fighting Brain Cancer, Likely to Miss Vote on Tax Overhaul
<H2> Fashion & Style »
<H2> Are High Heels Headed for a Tumble?
<H2> The Look: Seoul’s Bumping B-Boy Scene
<H2> Movies »
<H2> Review: ‘Wormwood’ Confirms That Errol Morris Is Our Great Cinematic Sleuth
<H2> Review: The Sidekick as Hero in ‘The Ballad of Lefty Brown’
<H2> New York »
<H2> Rethinking Rikers
<H2> Riding a Time Capsule to Apartment 8G
<H2> Sports »
<H2> Checking In on ESPN’s Big Bet on Boxing. (Yes, Boxing.)
<H2> Jerry Richardson Will Sell Carolina Panthers Amid Misconduct Allegations
<H2> Theater »
<H2> Review: Finding Serenity in a Tempest-Tossed ‘Twelfth Night’
<H2> Review: ‘Bulldozer,’ a Robert Moses Musical With a Rickety Foundation
<H2> Science »
<H2> Trilobites: The Great Red Spot Descends Deep Into Jupiter
<H2> Trilobites: How Layers in a Latte Form
<H2> Obituaries »
<H2> Bette Howland, Author and Protégée of Bellow’s, Dies at 80
<H2> Martin Ransohoff, Producer of TV and Film, Dies at 90
<H2> Television »
<H2> Kit Harington Isn’t Trying to Compete With ‘Game of Thrones’
<H2> ‘S.N.L.’ Takes On Omarosa Resignation (or Firing?)
<H2> Health »
<H2> Drug Company Under Fire After Revealing Dengue Vaccine May Harm Some
<H2> Uproar Over Purported Ban at C.D.C. of Words Like ‘Fetus’
<H2> Travel »
<H2> Check In: A Stylish Seattle Hotel Whose Location Can’t Be Beat
<H2> Frugal Traveler: Cairo, Vibrant and Budget-Friendly, Is Ready Again for the World Stage
<H2> Books »
<H2> Nonfiction: The Hand of the Comic Artist
<H2> Q. & A.: Tell Us 5 Things About Your Book: Elif Shafak on Mixing Faith and Doubt
<H2> Education »
<H2> 10 Things to Know About Getting Into Your Dream College
<H2> Six Myths About Choosing a College Major
<H2> Food »
<H2> Ken Friedman, Power Restaurateur, Is Accused of Sexual Harassment
<H2> The Most-Read Food Stories of 2017
<H2> Magazine »
<H2> The Reckoning: Women and Power in the Workplace
<H2> Feature: ‘Will They Take Me, Too?’
<H2> Real Estate »
<H2> Ask Real Estate: Holiday Tipping: A Fraught Apartment Building Tradition
<H2> The Latest in Apartment Technology: Fridge Cams and Robotic Valets
<H2> The Upshot »
<H2> Once Unthinkable, Now Possible: Senate Looks Like a Tossup in 2018
<H2> Why Turnout Shifts in Alabama Bode Well for Democrats
<H2> Times Insider »
<H2> Will Shortz Explains How a Spiral Puzzle Comes Around
<H2> What We’re Reading
<H2> Automobiles »
<H2> Ford Will Build Electric Cars in Mexico, Shifting Its Plan
<H2> Southeast Asia’s Ride-Hailing War Is Being Waged on Motorbikes
<H2> T Magazine »
<H2> Jay-Z Discusses Rap, Marriage and Being a Black Man in Trump’s America
<H2> The T Editors’ (Fantasy) Gift Guide
<H2> Real Estate »
<H2> Homes That Sold for Around $1 Million
<H2> Search for Homes for Sale or Rent
<H2> Mortgage Calculator
<H2> Site Index The New York Times
<H2> Site Index Navigation
<H2> Site Information Navigation
<H2> Site Information Navigation
<H3> News Analysis
<H3> More News
<H3> Guide
<H3> Editorial
<H3> Times Insider »
<H3> The Crossword »
<H3> The Crossword »
<H3> Wordplay »
<H3> As Venezuela Collapses, Children Are Dying of Hunger
<H3> The Shift: Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion
<H3> Op-Ed Contributors: Warren and Sanders: Who Is Congress Really Serving?
<H3> For Hotel Workers, Weinstein Allegations Put a Spotlight on Harassment
<H3> State of the Art: Facebook Conceded It Might Make You Feel Bad. Here’s How to Interpret That.
<H3> Critic’s Notebook: You Know Your History? These Podcasts Aren’t So Sure
<H3> A Tillerson Slip Offers a Peek Into Secret Planning on North Korea
<H3> With...Sheila Nevins: The Grande Dame of Documentary Is Leaving Her Home at HBO
<H3> Review: ‘Star Wars: The Last Jedi’ Embraces the Magic and Mystery
<H3> In One New Jersey Town, Pending Tax Changes Create Anxiety
<H3> Patriots 27, Steelers 24: Steelers Fall to Patriots After Overturned Touchdown
<H3> ‘He’s All Impulse’: Making Disney’s ‘Pinocchio’ Naughty Onstage
<H3> Trilobites: An 8th Planet Is Found Orbiting a Distant Star, With A.I.’s Help
<H3> Bob Seidemann, 75, Photographer of Rock Stars and Aviators, Dies
<H3> Review: A ‘Game of Thrones’ Star Puts His Family History on TV
<H3> In Opioid Battle, Cherokee Want Their Day in Tribal Court
<H3> The Getaway: New Tools and Tours for Solo Travelers
<H3> Nonfiction: The Comic Strip’s Heyday in ‘Cartoon County’
<H3> What Colleges Want in an Applicant (Everything)
<H3> A Good Appetite: Lamb Shanks Show Off Their Inner Beauty
<H3> She Said: The Conversation: Seven Women Discuss Work, Fairness, Sex and Ambition
<H3> Resort-Style Living for Graying Boomers
<H3> Will Your Taxes Go Up or Down? A Calculator for the New Tax Bill
<H3> I Went Door to Door in Search of Ancient Elevators in New York City
<H3> Ford Chooses a Detroit Base to Take On Silicon Valley
<H3> New York City, Illuminated for the Holidays
<H3> What's Selling Now
<H3> News
<H3> Opinion
<H3> Arts
<H3> Living
<H3> Listings & More
<H3> Subscribe
<H6> The Daily 360
<H6> Smarter Living
<H6> The Neediest Cases
<H1> Got a confidential news tip?
<H1> As Venezuela Collapses, Children Are Dying of Hunger
<H1> Sequins. Leather. Skates. Dance in the Real World.
<H4> Watching
and 225 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

nytimes.com currently has 3 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • york 21
  • opinion 11
  • trump 10
  • tax 9
  • president 9
  • navigation 8
  • magazine 8
  • star 7
  • crossword 7
  • arts 7
  • sunday 6
  • puerto 5
  • rico 5
  • korea 5
  • subscriptions 5
  • puzzle 5
  • bill 5
  • science 5
  • editorial 4
  • politics 4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
York 21
Opinion 11
Trump 10
tax 9
President 9
Keywords (2 words) Freq Title Desc <H>
York Times 8
tax bill 5
President Trump 5
York City 5
Puerto Rico 5

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 57 images on this web page.

6 ALT attributes are empty or missing.

and 1 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

6,924,424    6,924,424

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.nytimes.com and nytimes.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.nytimes.com and nytimes.com to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 24 years ago

Expires in 5 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on nytimes.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

nytimes.com on an iPhone
nytimes.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Avoid landing page redirects

Enable compression

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for nytimes.com is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

25%    25%

You could reduce 75% (1.7 KiB) by compressing the asset(s) listed below.

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 11 uncached asset(s) listed below.

URL Freshness lifetime
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Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.


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Detected: English

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Make sure your declared language is the same as the language detected by Google.

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Structured Data Markup

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Get the most out of Google's rich snippets for content types such as: Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

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nytimes.net Expires in 4 months
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Typo Availability

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nytimws.com This domain is booked
nytimss.com This domain is booked
yntimes.com This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

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We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators


93%    93%

Child safety

93%    93%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.


Server Uptime

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Server IP

Server location: San Francisco

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Warning: your website’s speed could be slightly improved.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.



The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 2 years.

The certificate issuer is COMODO CA Limited.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
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  • Use HTTP Strict Transport Security (HSTS) in your headers
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  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares2499025

Google™ +0

Linkedin Shares14736

Pinterest Shares894


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Views

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Meta Description
The New York Times is an American daily newspaper, founded and continuously published in New York City since September 18, 1851, by The New York Times Company. The New York Times has won 122 Pulitzer Prizes, more than any other newspaper. The paper's print version in 2013 had the second-largest circulation, behind The Wall Street Journal, and the largest circulation among the metropolitan newspapers in the United States. The New York Times is ranked 18th in the world by circulation. Following industry trends, its weekday circulation had fallen in 2009 to fewer than one million.Nicknamed "The Gray Lady", The New York Times has long been regarded within the industry as a national "newspaper of record". It has been owned by the Ochs-Sulzberger family since 1896; Arthur Ochs Sulzberger Jr., the publisher of the Times and the chairman of the New York Times Company, is the fourth generation of the family to helm the paper. The New York Times international version, formerly the International Herald Tribune, is now called the New York Times International Edition. The paper's motto, "All the News That's Fit to Print", appears in the upper left-hand corner of the front page.Since the mid-1970s, The New York Times has greatly expanded its layout and organization, adding special weekly sections on various topics supplementing the regular news, editorials, sports, and features. Since 2008, The New York Times has been organized into the following sections: News, Editorials/Opinions-Columns/Op-Ed, New York, Business, Sports of The Times, Arts, Science, Styles, Home, Travel, and other features. On Sunday, The New York Times is supplemented by the Sunday Review, The New York Times Book Review, The New York Times Magazine and T: The New York Times Style Magazine . The New York Times stayed with the broadsheet full page set-up and an eight-column format for several years, after most papers switched to six, and was one of the last newspapers to adopt color photography, especially on the front page.
Great, your brand's Facebook page is linking to nytimes.com.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter™ Account


The Twitter™ Account @nytimes is booked and it is linked to your website.

Where the conversation begins. Follow for breaking news, special reports, RTs of our journalists and more. Visit https://t.co/UVJRxNXe00 to share news tips.
New York City
11 years ago
Great, your Twitter account is linked to nytimes.com. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top brands on Twitter. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Google+ Page

This is the Google+ page for nytimes.com. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

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Keyword Tool

Google Ranking

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Traffic Estimations

Very High    Very High

This shows your estimated traffic for nytimes.com compared to any competitors you have chosen. We use Alexa for this information.


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Traffic Rank

112th most visited website in the World

30th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to nytimes.com, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

SEMRush provides similar services.

Adwords Traffic

0.6%    0.6%

This is an estimation of the traffic that is being bought through AdWords vs. unpaid Organic Traffic.

This data is provided by SEMRush.

Visitors Localization

Popular Countries ccTLD Status
United States nytimes.us Available. Register it now!
Japan nytimes.jp This domain is booked
China nytimes.cn This domain is booked
Canada nytimes.ca This domain is booked
United Kingdom nytimes.uk Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.