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Title Tag

The New York Times - Breaking News, World News & Multimedia

Length: 59 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.

Length: 183 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

The New York Times - Breaking News, World News & Multimedia


The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, ca...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.


<H1> <H2> <H3> <H4> <H5>
3 185 46 4 4
<H1> Got a confidential news tip?
<H1> Inside Broadway’s Secret Lab: ‘Hamilton,’ ‘Frozen,’ and More
<H1> How One Houston Suburb Ended Up in a Reservoir
<H2> Quick Site Sections Navigation
<H2> Site Search Navigation
<H2> Site Navigation
<H2> Site Mobile Navigation
<H2> Top News
<H2> Trump Heads South, Leaving Washington Reeling
<H2> Even by Trump Standards, a Lot Has Happened This Week. Let Us Catch You Up.
<H2> Harry Reid Bids Washington Goodbye: ‘Shake My Head Is All I Can Do’
<H2> Trump Signs Spending Bill, Hours After a Veto Threat
<H2> Fact-Check: The President’s Objections Require Some Corrections
<H2> Bolton Snapped Up Facebook Data From Cambridge Analytica
<H2> British Authorities Search Offices of Cambridge Analytica
<H2> Some U.S. Allies Fear Bolton’s Rise May Strain Ties
<H2> New Trump Foreign Policy Team Isn’t Big on Diplomacy
<H2> For U.S. and China, a Tech Cold War That’s Freezing Over
<H2> Trump Sidelines W.T.O., Unsettling Global Trade System
<H2> What’s at Stake With Trump’s Tariff Moves
<H2> Uber’s Self-Driving Cars Were Struggling Before Fatal Crash
<H2> Sessions Announces Rule to Ban Gun ‘Bump Stocks’
<H2> 4 Dead in France Hostage Crisis, Including Gunman
<H2> U.S. Charges 9 Iranians in Theft of Intellectual Property
<H2> American Adults Show Sharp Increase in Obesity
<H2> Trump Administration Retreats on Worker Tip-Sharing Plan
<H2> State Dept. Approves $670 Million Arms Deal With Saudi Arabia
<H2> The New York Times offers several ways to get in touch with and provide materials to our journalists. Learn more.
<H2> ‘Frozen’ on Broadway: a Little Magic and Some Icy Spots
<H2> Your Evening Briefing
<H2> Listen to ‘The Daily’: Racism’s Long Reach
<H2> California Today: Bullet Train Is Not Top Priority, Governor Candidate Says
<H2> How to Protect Yourself (and Your Friends) on Facebook
<H2> If You Don’t Have Children, What Do You Leave Behind?
<H2> Three Billboards Call Out Sexual Abuse at School
<H2> The Dramatic Last Hours Stalking the Austin Bomber
<H2> Seeking Feedback on Our Coverage of the Austin Bombings
<H2> Canada’s Outdoor Rinks Are Melting. So Is a Way of Life.
<H2> Turning a Ghoulish Children’s Book Into a Grand Opera
<H2> Six People on What It’s Like to Live With Multiple Sclerosis
<H2> Firefighter Dies in Blaze Beneath Harlem Movie Set
<H2> Firefighter Killed in Harlem Blaze Supported Others With Vigor
<H2> N.I.H. Lobbied Industry to Fund Study of Alcohol’s Benefit
<H2> What on Earth Is Going On?
<H2> See Latest Edition »
<H2> Australia Picks
<H2> Nature With Chirps, but No Tweets
<H2> Everyday Wines: The Most Important Bottles
<H2> Review: In ‘Barry,’ He Slays Them, Offstage
<H2> 150 Whales Beached in Australia, as Rescuers Fight to Save Them
<H2> The 5 Most-Read ‘Modern Love’ Columns in Australia
<H2> At the Australian Grand Prix, a New Era of Protecting Drivers
<H2> Opinion
<H2> When Republicans Rejected John Bolton
<H2> 20 Years After the Shooting on the Playground
<H2> Editorial: Yes, Bolton Really Is That Dangerous
<H2> Brooks: As a White Male …
<H2> Cohen: Macron Must Deliver 7:12 PM ET
<H2> Goldberg: The Anti-Trump
<H2> Krugman: Bumbling Into a Trade War
<H2> ‘Conflict Is More Profitable Than Peace’
<H2> Quitting Heroin in the Sunshine State
<H2> How Genetics Is Changing Our Understanding of ‘Race’
<H2> If You Love High TV Bills, This Is the Merger for You
<H2> User Subscriptions
<H2> The Agony and Ecstasy of Writing Negative Reviews
<H2> A Taste of Home at Spring Training
<H2> The Agony and Ecstasy of Writing Negative Reviews
<H2> Play Today’s Puzzle
<H2> Play Today’s Puzzle
<H2> From Our Advertisers
<H2> timesvideo
<H2> Inside Nytimes.com
<H2> Books
<H2> Why Now May Be Meg Wolitzer’s Moment
<H2> Opinion
<H2> How Democracy Can Survive Big Data
<H2> Family
<H2> The Maternal Grandparent Advantage
<H2> Book Review
<H2> 10 New Books We Recommend This Week
<H2> Opinion
<H2> Why It’s So Hard to Reform Canadian Health Care
<H2> Science
<H2> In a Cockroach Genome, ‘Little Mighty’ Secrets
<H2> Music
<H2> Two SoundCloud Rap Outlaws Push Boundaries
<H2> Opinion
<H2> How to Stop Spreading Dumb Ideas
<H2> Well
<H2> Our Columnist’s Secrets to Lasting Weight Loss
<H2> Movies
<H2> Review: ‘Pacific Rim Uprising’
<H2> Opinion
<H2> Love High TV Bills? This Is the Merger for You
<H2> Smarter Living
<H2> What to Know About Having a ‘Green’ Funeral
<H2> Sections
<H2> World »
<H2> Misreading Trump: Ally Japan Is Spurned on Tariff Exemptions
<H2> France Hostage Situation Ends; 4 Dead, Including Gunman
<H2> Business Day »
<H2> Why China’s Response to Trump’s Tariffs Is So Muted
<H2> Misreading Trump: Ally Japan Is Spurned on Tariff Exemptions
<H2> Opinion »
<H2> Opinion: 20 Years After the Shooting on the Playground
<H2> Nicholas Kristof: ‘Conflict Is More Profitable Than Peace’
<H2> U.S. »
<H2> ‘Something About Parkland Has Been Different’: Survivors From 20 Years of Mass Shootings Speak
<H2> Protests Grip Sacramento After Police Fatally Shoot Unarmed Black Man
<H2> Technology »
<H2> For the U.S. and China, a Technology Cold War That’s Freezing Over
<H2> Zuckerberg Takes Steps to Calm Facebook Employees
<H2> Arts »
<H2> Will the Spirit of Burning Man Art Survive in Museums?
<H2> We Asked 7 Lawyers to Untangle the Broadway Fight Over ‘To Kill a Mockingbird’
<H2> Politics »
<H2> Justice Dept. Proposes Banning Bump Stocks, Setting Aside Its Own Recommendations
<H2> Even by Trump Standards, a Lot Has Happened This Week. Let Us Catch You Up.
<H2> Fashion & Style »
<H2> Modern Love: First Try the Pastrami, Then the Polyamory
<H2> K.D. Lang Doesn’t Have to Indulge Your Constant Cravings
<H2> Movies »
<H2> Review: In ‘Unsane,’ It’s Not Paranoia if Someone’s After You
<H2> Can Steven Spielberg Remember How to Have Fun?
<H2> New York »
<H2> De Blasio Could End Up a Witness in Case He Sought to Avoid
<H2> It’s Spring! (No, It Isn’t.) Yes, It Is!
<H2> Sports »
<H2> Donte DiVincenzo and Trevon Duval Give Delaware Hoops a Moment
<H2> Gary Sanchez Is One of Baseball’s Best Catchers, but There’s a Catch
<H2> Theater »
<H2> Review: ‘Frozen’ Hits Broadway With a Little Magic and Some Icy Patches
<H2> Chris Evans, a.k.a. Captain America, Comes Back Down to Earth
<H2> Science »
<H2> Trilobites: What Makes Some Hair Curly? Not Quite What Scientists Thought
<H2> Trilobites: Robotic Fish to Keep a Fishy Eye on the Health of the Oceans
<H2> Obituaries »
<H2> H. Wayne Huizenga, Owner of Teams and a Business Empire, Dies at 80
<H2> Lawrence K. Grossman, Head of PBS and Then NBC News, Dies at 86
<H2> Television »
<H2> ‘The Americans’ Goes Dark(er), With Help from a Painter
<H2> Review: ‘Trust’ Is Flashy but Ephemeral
<H2> Health »
<H2> Why Can’t Dying Patients Get the Drugs They Want?
<H2> AIDS Researcher Robert R. Redfield Named to Lead the C.D.C.
<H2> Travel »
<H2> The Caribbean Now: St. Martin After Irma: The Beaches Are Dazzling but There’s Work to Do
<H2> The Getaway: Springtime Changes at the Airport
<H2> Books »
<H2> Books of The Times: A Chinese Revolutionary, Reinventing Himself in American Exile
<H2> Children’s Books: In New Books for Kids, Women’s Victories Speak Loud and Clear
<H2> Education »
<H2> Former Cornell Student With Weapons Stockpile Will Be Evaluated
<H2> Yale Rape Verdict Shows How ‘Yes Means Yes’ Can Be Murkier in Court
<H2> Food »
<H2> City Kitchen: A Crisp Cool-Weather Twist for a Classic Summer Salad
<H2> The Pour: Everyday Wines: The Most Important Bottles You Will Drink
<H2> Magazine »
<H2> Tragically Lost in Joshua Tree’s Wild Interior
<H2> The World’s Best Hitchhiker on the Secrets of His Success
<H2> Real Estate »
<H2> Right at Home: The Expectant Homeowner
<H2> What to Expect From a Home Inspection
<H2> The Upshot »
<H2> Can the Fed Engineer the Best Economy Since the 1960s? Chairman Powell Is Going to Try
<H2> Extensive Data Shows Punishing Reach of Racism for Black Boys
<H2> Times Insider »
<H2> The Agony and Ecstasy of Writing Negative Reviews
<H2> A Taste of Home at Spring Training
<H2> Automobiles »
<H2> Toyota Takes Self-Driving Cars Off Road After Uber Accident
<H2> How a Self-Driving Uber Killed a Pedestrian in Arizona
<H2> T Magazine »
<H2> A Downtown Jewelry Store That Celebrates the Personal
<H2> Things Editors Like: 5 Things T Editors Like Right Now
<H2> Real Estate »
<H2> Homes for Sale in Manhattan and Brooklyn
<H2> Search for Homes for Sale or Rent
<H2> Mortgage Calculator
<H2> Site Index The New York Times
<H2> Site Index Navigation
<H2> Site Information Navigation
<H2> Site Information Navigation
<H3> More News
<H3> Theater Review
<H3> Nicholas Kristof
<H3> Times Insider »
<H3> The Crossword »
<H3> The Crossword »
<H3> Wordplay »
<H3> Trump Just Pushed the World Trade Organization Toward Irrelevance
<H3> For the U.S. and China, a Technology Cold War That’s Freezing Over
<H3> Antony J. Blinken: When Republicans Rejected John Bolton
<H3> #MeToo Called for an Overhaul. Are Workplaces Really Changing?
<H3> Uber’s Self-Driving Cars Were Struggling Before Arizona Crash
<H3> Inside Broadway’s Secret Laboratory: ‘Hamilton,’ ‘Frozen,’ and So Much More
<H3> Fact Check: Trump’s Objections Require Some Corrections
<H3> Unbecoming a Trump: The Vanessa Trump Divorce
<H3> Review: Wes Anderson’s Bleakly Beautiful ‘Isle of Dogs’
<H3> Blaze Erupts Beneath a Movie Set in Harlem, and a Firefighter Dies Rushing In
<H3> College Coaches Cannot Be Contained
<H3> Inside Broadway’s Secret Laboratory: ‘Hamilton,’ ‘Frozen,’ and So Much More
<H3> Matter: Was a Tiny Mummy in the Atacama an Alien? No, but the Real Story Is Almost as Strange
<H3> Zell Miller, Feisty Democrat Who Sided With G.O.P., Is Dead at 86
<H3> Review: In ‘Barry,’ This Actor Slays Them, Offstage
<H3> American Adults Just Keep Getting Fatter
<H3> The Caribbean Now: Returning to Vieques
<H3> Profile: Why Now May (Finally) Be Meg Wolitzer’s Moment
<H3> Is Richard Carranza Ready to Run America’s Biggest School System?
<H3> A Good Appetite: Not Strictly Salad, but Close Enough
<H3> Nathalie Cabrol Searches the Earth for the Secrets of Life on Mars
<H3> 2018: A Tough Year for First-Time Buyers
<H3> Globalization’s Backlash Is Here, at Just the Wrong Time
<H3> The Elements of the Stylebook
<H3> Wheels: Speakers Might Be the Next Thing in Your Car to Go the Way of the 8-Track
<H3> When a 21st-Century Family Moves Into a 12th-Century Castle
<H3> On the Market
<H3> News
<H3> Opinion
<H3> Arts
<H3> Living
<H3> Listings & More
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<H4> Watching
<H4> To save articles or get newsletters, alerts or recommendations – all free.
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<H4> Your profile is public. It will appear with any comments you leave on NYTimes.com
<H5> Edition
<H5> Help
<H6> Smarter Living
and 240 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

nytimes.com currently has 3 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • trump 24
  • opinion 18
  • u.s. 13
  • magazine 13
  • fashion 12
  • books 11
  • arts 11
  • york 9
  • science 8
  • crossword 8
  • clear 8
  • politics 8
  • navigation 8
  • tech 7
  • window 7
  • broadway 7
  • modal 7
  • bolton 7
  • police 6
  • upshot 6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
Trump 24
Opinion 18
U.S. 13
Magazine 13
Fashion 12
Keywords (2 words) Freq Title Desc <H>
modal window 7
York Times 5
Times Insider 4
President Trump 4
Self Driving 4

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 87 images on this web page.

30 ALT attributes are empty or missing.

and 25 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

7,640,567    7,640,567

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.nytimes.com and nytimes.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.nytimes.com and nytimes.com to the same site.

Redirect non-www to www


A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robot.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 24 years ago

Expires in 5 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.


We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on nytimes.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog


Mobile visits

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Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

nytimes.com on an iPhone
nytimes.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.