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SEO

Title Tag

The New York Times - Breaking News, World News & Multimedia

Length: 59 character(s)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (50-60 characters) and include your most important keywords.

Check the title of your website

Meta Description

The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more at nytimes.com.

Length: 183 character(s)

Great, your meta description contains between 70 and 320 characters (spaces included).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

The New York Times - Breaking News, World News & Multimedia

www.nytimes.com/

The New York Times: Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, ca...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
4 171 46 0 0
<H1> Trump, at Putin’s Side, Questions U.S. Intelligence on 2016 Election
<H1> Got a confidential news tip?
<H1> 4 Million Acres of Pristine Public Land (With Just One Cabin for Public Use)
<H1>
<H2>
<H2> Quick Site Sections Navigation
<H2> Site Search Navigation
<H2> Site Navigation
<H2> Site Mobile Navigation
<H2> Top News
<H2> Says Russian Leader Was ‘Powerful in His Denial’ of Meddling
<H2> From Trump, Words No President Has Uttered Overseas
<H2> Analysis: The Summit Putin ‘Has Dreamed of for 18 Years’
<H2> Some Republicans Rebuke Trump for Siding With Putin
<H2> Russian Who Sought ‘Back Channel’ Meeting Is Charged
<H2> Hacked Emails Exposed Democrats’ ‘Manipulations,’ Putin Says
<H2> Who Is the Kremlin Foe Singled Out in Putin’s Offer?
<H2> TV Anchors Agape After the Trump-Putin Appearance
<H2> Kushners Sought to Oust Rent-Regulated Tenants, Suit Says
<H2> Ousted U.S. Cardinal Left a Trail of Abused Recruits
<H2> Reluctantly, Charlotte Says It Would Host G.O.P. Convention
<H2> Deported From U.S., and Picking Up Pieces of a Shattered Dream
<H2> Court Orders Temporary Halt to Migrant Family Deportation
<H2> The High, Hidden Administrative Costs of U.S. Health Care
<H2> Military Spending Is Up, but Some Workers Are Scarce
<H2> Probationers Can Be Jailed for Drug Relapse, Court Rules
<H2> F.C.C. Chief Has ‘Concerns’ Over Sinclair’s Tribune Deal 7:04 PM ET
<H2> Uber Is Target of Federal Sex Discrimination Inquiry 6:28 PM ET
<H2> Major Chain in Canada Pulls Ivanka Trump’s Clothing Line
<H2> The New York Times offers several ways to get in touch with and provide materials to our journalists. Learn more .
<H2> Nevada Park Sneaks in Under the Tourist Radar
<H2> Among the Majestic Trees in Congaree, Slipping Into Silence
<H2> Your Evening Briefing
<H2> Your Tuesday Briefing
<H2> Listen to ‘The Daily’: It’s Hard to Believe Putin
<H2> Hurricane Season Has Begun. Do You Need Flood Insurance?
<H2> Graduation Gift Ideas
<H2> Looking Through the Eyes of China’s Surveillance State
<H2> Told Not to Play Soccer, These Women Formed a Team
<H2> Tales of Hollywood’s Sexual Underbelly, Maybe Even True
<H2> Dying Organs Restored to Life in Novel Experiments
<H2> Legal Marijuana in New Jersey Is So Close You Can Smell It
<H2> 9 Ways to Get the Most Out of Your Times Subscription
<H2> It’s Summer. Finally.
<H2> Gender Letter
<H2>
<H2> ‘I Can’t Breathe’: Video of Indigenous Australian’s Prison Death Stirs Outrage
<H2> Vladimir Putin, China Economy, Indonesia: Your Tuesday Briefing
<H2> William McBride, Who Warned About Thalidomide, Dies at 91
<H2>
<H2> The Scariest Books They Have Ever Read
<H2> Why Expensive Wines Are Such an Easy Target
<H2> Melania Trump’s Wardrobe Goes Mute
<H2> Opinion
<H2> Trump Shows the World He's Putin's Lackey
<H2> Why Won’t Donald Trump Speak for America?
<H2> Brooks: The Murder-Suicide of the West 7:31 PM ET
<H2> Friedman: Trump and Putin vs. America
<H2> Krugman: The G.O.P.’s War on the Poor 7:00 PM ET
<H2> An Easy Win for Vladimir Putin 7:06 PM ET
<H2> Follow us on Twitter »
<H2> Raising My Child in a Doomed World
<H2> How New Orleans Is Helping Its Students Succeed
<H2> Why Don’t More Americans Use PrEP? 8:08 PM ET
<H2> The World Cup Was a Joyful Respite 8:33 PM ET
<H2> Can Macron Do for the Banlieues What the Banlieues Have Done for Soccer?
<H2> User Subscriptions
<H2> In North Korea, a Western Journalist Appears All but Invisible
<H2> How Parents Solve Summer
<H2> Play Today’s Puzzle
<H2> In North Korea, a Western Journalist Appears All but Invisible
<H2> Play Today’s Puzzle
<H2> Play Today’s Puzzle
<H2> From Our Advertisers
<H2> times video
<H2> Inside Nytimes.com
<H2> Theater
<H2> Review: A Stranger, Sexier ‘Peter Pan’
<H2> Opinion
<H2> Where Democracy Is a Terrifying Business
<H2> Science
<H2> Under Attack, These Frogs Hatch Themselves
<H2> Television
<H2> 10 Emmy Nominees You May Not Have Seen
<H2> Opinion
<H2> ‘Doomsday Prepping’ for Another Round of Tariffs
<H2> Well
<H2> Take a Walk in the Woods. Doctor’s Orders.
<H2> Sections
<H2> World »
<H2> Trump, at Putin’s Side, Questions U.S. Intelligence on 2016 Election
<H2> Who Is Bill Browder, Kremlin Foe Singled Out in Putin’s Offer?
<H2> Business Day »
<H2> TV Anchors Agape After the Trump-Putin Appearance
<H2> Uber Is Target of Federal Sex Discrimination Inquiry
<H2> Opinion »
<H2> Thomas L. Friedman: Trump and Putin vs. America
<H2> Why Won’t Donald Trump Speak for America?
<H2> U.S. »
<H2> Charlotte Reluctantly Says It’s Willing to Host Republican National Convention
<H2> Court Orders Temporary Halt to Migrant Family Deportations
<H2> Technology »
<H2> Amazon’s Curious Case of the $2,630.52 Used Paperback
<H2> Inside the Mating Rituals of Brands and Online Stars
<H2> Arts »
<H2> A Show About Indigenous Canadians Has a Glaring Omission: Indigenous Canadian Actors
<H2> The Emmy Nods Are in: Stream These 10 Nominees You Still May Not Have Seen
<H2> Politics »
<H2> Putin Says Democrats Are to Blame for ‘Manipulations’ of Their Party
<H2> U.S. Intelligence Community Reacts With Fury to Trump’s Rebuke
<H2> Fashion & Style »
<H2> Bots of the Internet, Reveal Yourselves!
<H2> The Look: The Impolite Pleasure of People-Watching
<H2> Movies »
<H2> Anatomy of a Scene | ‘Sorry to Bother You’
<H2> ‘Hotel Transylvania 3’ Towers Over ‘Skyscraper’ at Box Office
<H2> New York »
<H2> In New Jersey, Legal Marijuana Is So Close You Can Smell It. But It Could Be Awhile.
<H2> Police Dept. Gives Federal Investigators Ultimatum in Eric Garner Case
<H2> Sports »
<H2> On Baseball: The Curious Case of Bryce Harper’s .214 Batting Average
<H2> 76ers Foiled in Their Pursuit of Houston’s Daryl Morey
<H2> Theater »
<H2> A Show About Indigenous Canadians Has a Glaring Omission: Indigenous Canadian Actors
<H2> Review: A Stranger, Sexier Version of ‘Peter Pan’? It’s Leonard Bernstein’s
<H2> Science »
<H2> The Neutrino Trappers
<H2> Babies’ Cries May Foretell Their Adult Voices, a Study Shows
<H2> Obituaries »
<H2> Len Chappell, 77, College All-American and N.B.A. All-Star, Dies
<H2> Nancy Barbato Sinatra, 101, an Idol’s First Wife and Lasting Confidante, Dies
<H2> Television »
<H2> Review: Sacha Baron Cohen Is Back. Should We Care?
<H2> Sacha Baron Cohen Has Been Duping Politicians for Decades. Here Are Some Greatest Hits.
<H2> Health »
<H2> Global Health: Now in Sight: Success Against an Infection That Blinds
<H2> Defendants on Probation Can Be Jailed for Drug Relapse, Court Rules
<H2> Travel »
<H2> Secret National Parks: There Are No Real Roads in Guadalupe Park. You Earn the Incredible Views.
<H2> Secret National Parks: A Nevada Park That, at 77,000 Acres, Sneaks in Under the Tourist Radar
<H2> Books »
<H2> The Book That Terrified Neil Gaiman. And Carmen Maria Machado. And Dan Simmons.
<H2> Fiction: Competing Scientists Plus a High-Stakes University Lab Equals Murder
<H2> Education »
<H2> Colleges and State Laws Are Clamping Down on Fraternities
<H2> In the Age of Trump, Civics Courses Make a Comeback
<H2> Food »
<H2> City Kitchen: A Simple Treatment for Stunning Scallops
<H2> Let This Glorious Ingredient Simply Shine
<H2> Magazine »
<H2> Feature: The Fast and Furious Michael Avenatti
<H2> John Chiara’s Uncanny City
<H2> Real Estate »
<H2> What's Selling Now: Homes That Sold for Around $1,000,000
<H2> Buying a Home Sight Unseen
<H2> The Upshot »
<H2> Two Words That Could Shape the Politics of the Trade War: Loss Aversion
<H2> How Much Will the Trade War Cost a Typical American Family? Around $60 (So Far)
<H2> Times Insider »
<H2> The Rules of the Baseball Press Box
<H2> In North Korea, a Western Journalist Appears All but Invisible
<H2> Automobiles »
<H2> Trump’s Trade War With China Pierces the Heart of Michigan
<H2> Paul Ryan Says His SUV Was ‘Eaten by Animals.’ Here’s How to Protect Your Vehicle From Wildlife.
<H2> T Magazine »
<H2> Kim Gordon Wanted to Be a Visual Artist. Then She Got ‘Sidetracked.’
<H2> A Black Queer Performance Night Arrives Upstate
<H2> Real Estate »
<H2> Inwood: Green Space and Budget-Friendly Apartments
<H2> Search for Homes for Sale or Rent
<H2> Mortgage Calculator
<H2> Site Index The New York Times
<H2> Site Index Navigation
<H2> Site Information Navigation
<H2> Site Information Navigation
<H3> news analysis
<H3> More Coverage
<H3> MORE NEWS
<H3> Secret National Parks
<H3> Your Money Adviser
<H3> Michelle Goldberg
<H3> Editorial
<H3> David Leonhardt
<H3> The Crossword »
<H3> Reader Center »
<H3> The Crossword »
<H3> The Crossword »
<H3> Wordplay »
<H3> Trump-Putin Summit Is Over. The Head-Scratching? Not So Much: Live Updates
<H3> Latest Sign of China’s Slowdown: A Technology Cash Crunch
<H3> Michelle Goldberg: Trump Shows the World He's Putin's Lackey
<H3> He Preyed on Men Who Wanted to Be Priests. Then He Became a Cardinal.
<H3> Latest Sign of China’s Slowdown: A Technology Cash Crunch
<H3> A Starring Role for Hollywood’s Sexual Zelig
<H3> News Analysis: Confronted With Evidence of Russian Hacking, Trump Reverts to Conspiracy
<H3> Unbuttoned: Melania Trump’s Wardrobe Goes Mute
<H3> Review: In ‘Skyscraper,’ Dwayne Johnson Scales a Tower of Clichés
<H3> Kushners Used ‘Toxic’ Construction to Drive Out Tenants, Suit Says
<H3> On Soccer: The World Cup Changed Russia, but for How Long?
<H3> Review: ‘Fire in Dreamland’ Is a Parable of Love and Licorice
<H3> What Breeds Make Up This Mutt?
<H3> Les Lieber, Who Served Jazz to the Lunch Crowd, Dies at 106
<H3> Review: A Serious Look at the Life of Robin Williams
<H3> mind: Psychology Itself Is Under Scrutiny
<H3> Secret National Parks: An Alaska National Park as Big as Connecticut. Annual Visitors? 23,000.
<H3> Books of The Times: A Parody of Smut — and of Voltaire — Turns 60
<H3> ‘Access to Literacy’ Is Not a Constitutional Right, Judge in Detroit Rules
<H3> The Pour: In Wine and Critics, Populists Find an Easy Target
<H3> Feature: Her Husband Was a Princeton Graduate Student. Then He Was Taken Prisoner in Iran.
<H3> Shopping Guide: Shopping for Wall Hooks
<H3> The New Health Care: Hidden From View: The Astonishingly High Administrative Costs of U.S. Health Care
<H3> Food Writing in the #MeToo Era
<H3> Wheels: 26 Vehicles Played in the Mud. Here’s the Dirt.
<H3> 9 Homes That Make a Case for the Great Indoors
<H3> Living In
<H3> News
<H3> Opinion
<H3> Arts
<H3> Living
<H3> Listings & More
<H3> Subscribe
<H6> The Upshot
<H6> Smarter Living
and 220 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

nytimes.com currently has 4 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

  • federal sex discrimination inquiry 2
  • court orders temporary halt 2
  • secret national parks 5
  • kremlin foe singled 2
  • sacha baron cohen 2
  • tv anchors agape 2
  • wardrobe goes mute 2
  • republican national convention 2
  • site information navigation 2
  • technology cash crunch 2
  • western journalist appears 3
  • new york times 6
  • indigenous canadian actors 2
  • donald trump speak 2
  • new york 8
  • nevada park 2
  • site index 2
  • breaking news 2
  • indigenous canadians 2
  • presidential election 2

The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page.

It's important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords Freq Title Desc <H>
night 2
giving 1
Orders 3
costs 3
navigation 8
Keywords (2 words) Freq Title Desc <H>
New York 8
Nevada Park 2
Site Index 2
Breaking News 2
Indigenous Canadians 2

Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index your site and determine relevancy to search queries.

The table above highlights the most frequently used keywords on your page and how consistently you're using them.

Be more consistent with your keywords

Alt Attribute

We found 60 images on this web page.

6 ALT attributes are empty or missing.

https://static01.nyt.com/images/2018/07/17/world/17oz-killing1/merlin_141365418_aef14801-a863-43bb-9e65-196b704f3226-mediumThreeByTwo210.jpg
https://static01.nyt.com/images/2018/07/16/briefing/17Briefing-asia-promo/17Briefing-asia-promo-mediumThreeByTwo210.jpg
https://static01.nyt.com/images/2018/07/16/obituaries/16MCBRIDE-OBIT/merlin_141181920_3a2e02e5-971b-4c06-b4fb-a72cb8f6d707-mediumThreeByTwo210.jpg
https://static01.nyt.com/images/2018/07/22/books/review/22ScariestBook/22ScariestBook-mediumThreeByTwo210.jpg
https://static01.nyt.com/images/2018/07/18/dining/18Pourillo1/merlin_141285207_fdb0dcdc-aed7-48dd-902a-c4b114c009b1-mediumThreeByTwo210.jpg
https://static01.nyt.com/images/2018/07/19/fashion/19UNBUTTONED-europetrip-slide-A6YJ/19UNBUTTONED-europetrip-slide-A6YJ-mediumThreeByTwo210.jpg
and 1 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

Discovered Pages

12,175,429    12,175,429

We've discovered 12,175,429 pages in Google's index for nytimes.com.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.

Write more content

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.nytimes.com and nytimes.com as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.nytimes.com and nytimes.com to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Great! Your sitemaps seem to be valid

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Blocking Factors

Flash: No

Frames: No

Great, you aren't using Flash or frames on your site.

While it often looks nicer, Flash content can't be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Search engines also have problems with frames because they can't crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can't.

Domain Registration

Created 24 years ago

Expires in 5 years

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Blog

We have not found a Blog on this website.

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog.

We recommend you start a blog on nytimes.com to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. Use our tips to get the most out of your blog.

If you don't think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Consider starting a blog

Mobile

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
Free Trial

Mobile Friendliness

Very Good    Very Good

This web page is super optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Your site is well configured for mobile users.

Mobile Rendering

nytimes.com on an iPhone
nytimes.com on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Touchscreen Readiness

Make the most important buttons/links large enough to be tapped easily.

Touchscreen readiness is an important aspect of your site’s mobile friendliness. Your tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. You can further improve your User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

Perfect, no embedded objects detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

Perfect, this web page’s text is legible on mobile devices.

You can find additional font recommendations for mobile devices in Google’s typography guidelines for Android.

Mobile Viewport

Great, a configured viewport is present.

The content fits within the specified viewport size.

Great, the viewport is well configured.

Keep in mind that since the width (in CSS pixels) of the viewport may vary, your page content should not solely rely on a particular viewport width to render well. Consider these additional tips:
  • Avoid setting large absolute CSS widths for page elements.
  • If necessary, CSS media queries can be used to apply different styling depending on screen size.
  • Ideally, serve responsively-sized images.

Mobile Speed

Slow    Slow

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Prioritize visible content

Leverage browser caching

Optimize images

Enable compression

Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Your mobile/responsive website must deliver and render the “above the fold" content in under one second.

Unfortunately, the mobile page speed for nytimes.com is Slow.

Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

nytimes.com

Length: 7 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

Perfect, all your assets are minified.

Great! We didn't find unminified assets on your web page.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

24%    24%

You could reduce 76% (13.6 KiB) by compressing the asset(s) listed below.

Fast websites make happy visitors. It is very important to lower the load time of your web pages as much as possible for a better user experience. Compressing assets like images, javascript and CSS files will save bandwidth which results in a better page load time.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 11 uncached asset(s) listed below.

URL Freshness lifetime
/svc/web-products/userinfo-v3.json Expiration not specified
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/svc/web-products/userinfo-v3.jsonp?callback=userInfoCallback&cookie=&_=1531709066100 Expiration not specified
https://rec.api.nytimes.com/svc/recommendations/v4/block/home-living.json?hydration=1&limit=2 Expiration not specified
https://rec.api.nytimes.com/svc/recommendations/v4/block/signature-journalism.json?hydration=1&limit=8 Expiration not specified
https://geoip.newsdev.nytimes.com/ Expiration not specified
https://markets.on.nytimes.com/research/Net/SectionFrontAPI/MarketModuleData/jsonp?callback=jsonMarkets Expiration not specified
https://et.nytimes.com/?subject=page&url=https%3A%2F%2Fwww.nytimes.com%2F&assetUrl=https%3A%2F%2Fwww.nytimes.com%2F&referrer=&clientTimeStamp=1531709067629&totalTime=0&evtUUID=7de3aed0-0e09-4a72-8ebb-de079f7f9ee5&sourceApp=nyt-v5&pageMetaData=%7B%22PT%22%3A%22Homepage%22%2C%22CG%22%3A%22Homepage%22%2C%22SCG%22%3A%22%22%2C%22byl%22%3A%22%22%2C%22tom%22%3A%22%22%2C%22hdl%22%3A%22%22%2C%22ptime%22%3A%22%22%2C%22cre%22%3A%22%22%2C%22articleid%22%3A100000005328104%2C%22channels%22%3A%22%22%2C%22CN%22%3A%22%22%2C%22CT%22%3A%22%22%2C%22backfilled%22%3A%22articleid%22%7D&assetData=%7B%22updatedDate%22%3A1501554567000%2C%22wordCount%22%3A0%2C%22id%22%3A100000005328104%2C%22publishedDate%22%3A1501477200000%2C%22url%22%3A%22https%3A%2F%2Fwww.nytimes.com%2F%22%2C%22section%22%3A%22Homepage%22%2C%22derivedDesk%22%3A%22%22%2C%22type%22%3A%22sectionfront%22%2C%22jkiddSrc%22%3A%22fe%22%7D&skipFilter=%5B%22content%22%2C%22jkiddata%22%5D&callback=window.EventTracker.cb0&additionalClientData=%7B%22ul%22%3A%22en-US%22%2C%22js%22%3A%22Yes%22%2C%22jv%22%3A%221.1%22%2C%22fi%22%3A%22No%22%2C%22tz%22%3A0%2C%22bh%22%3A2%2C%22cd%22%3A24%2C%22sr%22%3A%22800x600%22%2C%22bs%22%3A%221280x800%22%2C%22jo%22%3A%22No%22%2C%22or%22%3A%22land%22%7D Expiration not specified
https://et.nytimes.com/?subject=page&url=https%3A%2F%2Fwww.nytimes.com%2F&assetUrl=https%3A%2F%2Fwww.nytimes.com%2F&referrer=&clientTimeStamp=1531709067629&totalTime=110&evtUUID=7de3aed0-0e09-4a72-8ebb-de079f7f9ee5&page_view_id=d8eb0d5a-c8d1-4bdc-a81f-c3ce28338f5e&proxyEventName=load&proxyEventType=interaction&eventtimestamp=1531709067737&performance=%7B%7D&impressions=%5B%7B%22module%22%3A%22election-sub-desktop-home%22%2C%22action%22%3A%22impression%22%2C%22proxyEventName%22%3A%22promo1%22%2C%22proxyEventType%22%3A%22impression%22%7D%5D&sourceApp=nyt-v5&callback=window.EventTracker.cb1&datumId=aa7851cf9e8df725 Expiration not specified
https://et.nytimes.com/?subject=page&url=https%3A%2F%2Fwww.nytimes.com%2F&assetUrl=https%3A%2F%2Fwww.nytimes.com%2F&referrer=&clientTimeStamp=1531709067629&totalTime=131&evtUUID=7de3aed0-0e09-4a72-8ebb-de079f7f9ee5&viewportWidth=1280&ledeMediaSize=undefined&pageLayout=undefined&proxyEventName=ad-tracking&proxyEventType=interaction&eventtimestamp=1531709067744&incognitoEnabled=false&performance=%7B%7D&sourceApp=nyt-v5&callback=window.EventTracker.cb2&datumId=aa7851cf9e8df725 Expiration not specified
https://content.api.nytimes.com/svc/weather/v2/current-and-seven-day-forecast.json 10 minutes
and 8 more.
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